STRATEGIC OBJECTIVE 4 - DOUBLE INCOME
WORKING WITH OUR CORPORATE PARTNERS It is always our aim with corporate partnerships to develop rich and sustainable sources of income for the charity and relationships based on common purpose that provide meaningful levels of engagement for our partners.
Bank of England In 2018/19 we were part of the Bank of England’s most successful charity partnership as one of their two charities of the year. Staff raised £93,500 overall. The bank took part in various fundraising activities including tea parties, challenge events and our Helipad Abseil. Events were also held at the Bank of England for staff and their children to raise awareness about our work. In addition, the bank held a reception for the charity in their Court Room hosted by Sir Jon Cunliffe, Deputy Governor, Financial Stability. This reception enabled us to invite guests to the Bank, raise awareness and inspire future supporters. Rachel Butler, the Bank’s Community Lead for Inclusion and Sustainability, said: “It was a pleasure to work with London’s Air Ambulance Charity and their hardworking, dedicated and thoughtful team. While we were working together we met many people who
make the charity what it is. All their staff are focussed on what they do, and the help they can bring to people across London. They are a strong team and it is clear to see how the different work of all the people involved creates such strong support to those who need it, and how this teamwork builds a world class charitable service”.
Phoenix Group The year 2020 marks six years of partnership with Phoenix Group. In that time Phoenix employees have cycled, abseiled, run, walked, climbed – fully committing to raising near to £1m for Midlands Air Ambulance Charity and London’s Air Ambulance Charity. They have volunteered their time and skills, providing counsel and advice to both charities and becoming involved in key projects. We have had the pleasure of sharing skills and experience with both their Young Professionals Network, wider colleagues and Leadership teams. During our six years with them, Phoenix Group has seen a significant growth in its business. Our partnership has been based on successful collaboration with a growing number of colleagues and regions. Phoenix Group is now UK’s largest long-term savings
and retirement business. As the communities where Phoenix’s operations are based have expanded, their partnership has evolved to include both Scotland’s Charity Air Ambulance and Hampshire and Isle of Wight Air Ambulance.
A wine tasting evening was hosted in May, followed by a static ‘rowathon’ and then a visit from our own Captain Andy Thomson, who walked the eight floors of the London Head Office, speaking with staff and taking a moment to say thank you.
We are immensely grateful for the support of Phoenix Group and for the opportunity to work with this forwardlooking company, who embrace their responsibility as partners to bring everything to their charity relationships in support of our communities.
We worked with the firm to deliver two talks, one with Dr John Chatterjee on resilience and working under pressure to coincide with International Stress Awareness Week. We were also pleased to support the firm with a talk from Dr Mike Christian on PTSD, following the challenging time staff experienced when witnessing the second London Bridge Attack.
Bryan Cave Leighton Paisner, Charity of the Year Partnership January 2019 marked the launch of our partnership with Bryan Cave Leighton Paisner’s London Office. What followed was a jam-packed year of both physical challenges and fun events for all staff, as well as operational talks from our team. Employees eagerly signed up for the Helipad Abseil and eight runners completed the Royal Parks Half Marathon. A team of trekkers took on the North Downs 50km walk and one solo walker completed 100km, from Bath to Cheltenham.
Following a truly team effort, Bryan Cave Leighton Paisner collectively raised over £100,000 for London’s Air Ambulance Charity, £40,000 over the original target.
The Innovation Circle In February 2019, we launched the Innovation Circle. This philanthropic circle of passionate individuals, family foundations and trusts pledge to support London’s Air Ambulance Charity with a minimum annual gift of £5,000, funding our life-saving missions and clinical innovations. We were thrilled to welcome on board our first Founding Members throughout the year.
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