Longview Chamber of Commerce Strategic Plan 2021 Edition

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R E A C H

SUMMARY

To be successful, we need leadership as well as involvement from a broad base of community leaders. The Longview Chamber of Commerce will provide the staffing and overall management of this plan, but the execution of these priority goals and the opportunity to succeed rests with leaders who serve as the ambassadors of Longview. This plan is distinguished by its aggressiveness, transparency and commitment to evaluating its progress by established benchmarks. The plan will be achieved through strong leadership, dedication, and broad collaboration. We will know which goals we are achieving and which need more attention, but we need your leadership to make R.E.A.C.H. happen. Ask yourself, “If not us, then who? If not now, then when?” Create change for our future with the Longview Chamber of Commerce.

PRIORITY 1:

REDEVELOPMENT

OVERALL GOAL: Launch a campaign that will aid in the transformation of underutilized areas of our community. “As a Chamber, it is our goal to help our members with welldefined redevelopment efforts. This is a key to the collective growth in both our local and regional economies. Vibrant communities support the business community’s ability to retain and attract talent, and aid in commercial development. A number of things must continue for Longview and our region to remain competitive and thrive. Thoughtful public-private partnerships, and a community that truly supports their local businesses. All of this ultimately improves the quality of life for our business community and our residents.”

OBJECTIVES: ▸ The board will form a leadership team that will champion developing a plan which complements the work of the City and LEDCO to complete redevelopment initiatives. ▸ Transform underdeveloped/underserved areas of Longview into a thriving marketplace where individuals and

– Brian Daugbjerg, Longview Scrap & Metal Company

PRIORITY 2:

EDUCATION

families want to live, work and play.

Redevelopment

Education

OVERALL GOAL: Continue to focus on executing a cradle to career collective impact that supports helping individuals reach their potential and become skilled contributors to our highly educated workforce. “The Chamber believes we must prepare for the demands of tomorrow’s skilled and competitive workforce environment.

▸ Lead the management of the Education Collective Impact.

Businesses have an important role in leading

▸ Develop a regional action plan in partnership with key stakeholders.

and advocating for Career Readiness; a

▸ Convene stakeholders to sign a covenant that communicates

business-led approach for implementing cradle to career education systems. Our leadership is committed to being proactive to ensure our academic standards are raised so students are successful in making progress toward important transitions to either college or careers.” – Gerald Rincher, Longview Regional Medical Center

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OBJECTIVES:

LONGVIEW CHAMBER OF COMMERCE

shared vision and key principles that focuses on solutions to increase attainment levels and employment. ▸ Develop partnership opportunities with ISDs and secondary education organizations that support the development of a skilled workforce for Longview. ▸ Leverage community resources, align strategies, and improve policies.


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