Wellness: Make your

BUSINESS IDEA MAKE YOUR Star Style MONEY

Sure,she’stheworld’syoungest self-madebillionaire,but KylieJennerremembersa timewhenhermake-up empirewasjustadream. ‘SomethingIjustbecame obsessedwithwaslipsandlipstick,and howwearinglipstickmademefeel,’the 22-year-oldKUWTKstarexplains.‘That’s kindofhowKylieCosmeticsstarted.’ Andwhileyes,youcoulddefinitely arguethatbeingpartoftheKarJenner conglomerategaveheraheadstart,Kylie followedoneofthemainrulesofbusiness: sticktosomethingyou’repassionate about.BusinessstrategistandVisible authorNicolaMorasrevealsthe five key points you need to know…

Whether it’s a side hustle or your own full-scale empire, here’s how to make it happen

KYLIE JENNER

KIM KARDASHIAN

1 CHOOSE WISELY Let’sfaceit,settingupabusinessand gettingitgoingcanbetough,challenging andgruelling.Fromthetimeitrequires youtoputin,throughtotheincessant amountofenergyrequired,youhaveto bepassionateaboutwhatyou’recreating. Alternately,buildabusinessaround somethingyou’vealreadygotlotsof experiencewith.Thisway,you’llknowhow togetthingsmovingfastand sustainably. 2 DON’T SWEAT OVER COMPETITORS Whenyou’restartingout,alotofadvice youmightgetistoresearchyour competitors.It’swisetodothis,soyou’ll knowyourproductandserviceisneeded, butstoponceyouhavethisdata.Watching yourcompetitorscanundermineyour confidenceanddistract you from what you’re building.

3 STAY IN YOUR LANE Businessownerswhoareentrepreneurial bynaturetendtohavelotsofideas.This canleadtodistractionandcanmean thatkeyprojectsmayendupunfinished. Thelureof‘shinyobjects’isreal!Stay focusedononeidea.Getitupand running,andyoucan always look to diversifylater. 4 TAKE THREE FOCUSED ACTIONS EACH DAY Fromaccountingtoinventory,to marketingandselling,andalltheway throughtofulfilment,therearealotof demandsonyourattention.Everyday, choosethreethingsyouneedtofocus onandachievethatday.Repeatthiseach day,andyou’llfindyou’llgetsomuch moredonethanifyouhadalistof25! Additionally,you’llendthe day with a sense of achievement.

5 GET SOCIAL Oneofthebiggestcausesoffailurefora businessisalackofconsistentmarketing. Sharepostsdailyonyourcompany’s socialmediaprofiles.Thecontentyou postcanrangefromhints,tipsandadvice toeducation.Focusonwhoyour audienceis,whattheirproblems,stress points,dreamsandgoalsare,andcreate contentthathelpstosolveorachieve them.Thishelpstobuildtrustand relationshipswithyourtargetaudience. Whenpeopletrusta business, they buy fromabusiness!