Star Style MONEY
MAKE YOUR BUSINESS IDEA
Whether it’s a side hustle or your own full-scale empire, here’s how to make it happen
S
ure, she’s the world’s youngest self-made billionaire, but Kylie Jenner remembers a time when her make-up empire was just a dream. ‘Something I just became obsessed with was lips and lipstick, and how wearing lipstick made me feel,’ the 22-year-old KUWTK star explains. ‘That’s kind of how Kylie Cosmetics started.’ And while yes, you could definitely argue that being part of the KarJenner conglomerate gave her a head start, Kylie followed one of the main rules of business: stick to something you’re passionate about. Business strategist and Visible author Nicola Moras reveals the five key points you need to know…
KYLIE JENNER
KIM KARDASHIAN
1 CHOOSE WISELY
3 STAY IN YOUR LANE
Let’s face it, setting up a business and getting it going can be tough, challenging and gruelling. From the time it requires you to put in, through to the incessant amount of energy required, you have to be passionate about what you’re creating. Alternately, build a business around something you’ve already got lots of experience with. This way, you’ll know how to get things moving fast and sustainably.
Business owners who are entrepreneurial by nature tend to have lots of ideas. This can lead to distraction and can mean that key projects may end up unfinished. The lure of ‘shiny objects’ is real! Stay focused on one idea. Get it up and running, and you can always look to diversify later.
2 DON’T SWEAT OVER COMPETITORS When you’re starting out, a lot of advice you might get is to research your competitors. It’s wise to do this, so you’ll know your product and service is needed, but stop once you have this data. Watching your competitors can undermine your confidence and distract you from what you’re building. 48 WWW.OKMAGAZINE.COM.AU
4 TAKE THREE FOCUSED ACTIONS EACH DAY From accounting to inventory, to marketing and selling, and all the way through to fulfilment, there are a lot of demands on your attention. Every day, choose three things you need to focus on and achieve that day. Repeat this each day, and you’ll find you’ll get so much more done than if you had a list of 25! Additionally, you’ll end the day with a sense of achievement.
5 GET SOCIAL One of the biggest causes of failure for a business is a lack of consistent marketing. Share posts daily on your company’s social media profiles. The content you post can range from hints, tips and advice to education. Focus on who your audience is, what their problems, stress points, dreams and goals are, and create content that helps to solve or achieve them. This helps to build trust and relationships with your target audience. When people trust a business, they buy from a business! For more tips from Nicola, head to nicolamoras.com.au
