Headlines July - August 2023

Dear customer…

A very warm welcome to our summer edition of Headlines! As we move towards the holiday season hopefully some fine weather will give us all the opportunity to boost trade.

As families come together your outdoor areas can really come into their own during the summer months, providing a happy and safe place for customers to spend some eagerly anticipated time together.

The summer of sport sees the return of Wimbledon, which runs from 3rd to 16th July, the Tour de France from 1st– 23rd July and the roar of the British Grand Prix on Sunday 9th July.

The151st Open Championship from 16th to 23rd July takes centre stage at Royal Liverpool Golf Club. For cricket fans, the final 3 tests of the Ashes should see an exciting conclusion on home ground in July.

Following the success of the Lionesses in the 2022 Euros the FIFA Women’s World Cup provides a wonderful stage for England to bring home more silverware from 20th July to 20th August.

Make sure you maximise your profits during all the big sports fixtures by keeping chillers and back bars fully stocked with all the popular summer drinks.

Beer lovers can enjoy the ever-popular Great British Beer Festival from 1st to 5th August and our category advice focuses on our wellloved Great British beers. A major focal point for incremental sales is the Summer Bank Holiday on Monday 28th August, look out for our useful tips on how to attract customers to your venue.

So, stock up and get organised well in advance for all the potential summer sales, taking advantage of the fantastic deals in this edition of Headlines!

Here’s to a summer of success for everyone!

british grand prix

summer bank holiday

GREENE KING CASK PINS – now AVAILABLE –

What are pins?

Pins are smaller containers for cask conditioned ale. Containing 4.5 gallons of ale, they are half the size of a traditional 9 gallon rkin. This means you only need to sell 12 pints a day to maintain quality (rather than 24 when using rkins), which is vital for keeping your ale drinkers happy.

Why and when should I use pins vs firkins?

There are 3 reasons to stock pins:

1 2 3

To add cask ale to your line up.

To broaden your range of ales.

To offer cask ale during quieter times of the week.

Pins are not always the best option for your venue

If you sell a full rkin every 3 days you do not need to switch to pins – however, you may want to add more choice to your range and pins are a great way of doing that.

Seasonal casks available in pins and firkins

Profit from PREMIUM & SUPER PREMIUM

The On Trade is witnessing a significant switch by customers to high-end drinks alongside an increasing spend per serve giving you a chance to boost profits.

ALMOST 50% OF VOLUME SOLD IN THE ON TRADE IN 2022 WAS PREMIUM OR SUPER PREMIUM*

IT IS PREDICTED THAT 70% OF TOTAL BEER CONSUMPTION WILL BE OF BRANDS IN THE PREMIUM OR SUPER-PREMIUM CATEGORY THIS YEAR AS CONSUMERS TRADE-UP ON SMALL ‘TREAT’ PURCHASES**

TYPICALLY, YOU CAN NOW SEE AN INCREASE FROM 4 TO 7 PREMIUM TAPS ON THE BAR

A PREMIUM PRICE is happily paid if the lager has GREAT TASTE, AUTHENTIC HERITAGE & GENUINE PROVENANCE

Examples of genuine imports of superior quality & taste

PREMIUM PLUS lager continues to see a DOUBLE-DIGIT GROWTH & is a fantastic opportunity for your venue to increase trade.

A HUGE CHOICE OF WORLD LAGER AND CRAFT BEERS ARE NOW AVAILABLE

Premium 4% Lagermainstreamoffers appeal with a distinct flavour customers are willing to pay a little more for

ROAR THE LIONESSES ON THIS SUMMER!

20TH JULY - 20TH AUGUST

After the massive success of the lionesses in Euro 2022, the excitement and anticipation for the World Cup is building with much hope that the lionesses will take home the silverware again!

ROUND OF 16

GROUP MATCHES

20TH JULY – 3RD AUGUST

22ND JULY – 10:30AM

ENGLAND vs HAITI

28TH JULY – 09:30AM

ENGLAND vs DENMARK

1ST AUGUST – 12:00PM

CHINA PR vs ENGLAND FIXTURES

5TH AUGUST - 8TH AUGUST

QUARTER-FINALS

11TH & 12TH AUGUST

SEMI-FINALS

15TH & 16TH AUGUST

3RD PLACE PLAY-OFF

RESEARCH BY GREENE KING SHOWED THAT MORE BRITS THAN EVER NOW SUPPORT FEMALE SPORTS*

FINAL 20TH AUGUST

19TH AUGUST

ESTIMATED SPEND IN HOSPITALITY VENUES DURING WOMEN'S EUROS 2022**

£124 MILLION

8.8 MILLION WATCHED THE WOMEN’S EUROS IN A PUB OR BAR***

With the tournament being hosted in Australia and New Zealand this year, matches will be in the morning UK time. Think about ways to make the most of earlier games!

Early games are a winner for a special breakfast promotion to entice customers to your venue. You can even think about adding themed international options, such as:

Pancakes with maple syrup

Smoked salmon & scrambled eggs

Potato pancakes

Danish pastries

Stock up on soft drinks as well as alcohol free beers, ciders & spirits to offer customers a good selection of non-alcoholic options for the earlier games.

Create a special Women's World Cup cocktail. Don't forget a mocktail option!

Make sure you have a good snack offering. Include healthier items such as popcorn or homemade tortilla chips!

Advertise that you are showing the matches outside of your venue to attract passing trade and potential new customers!

Maximise Revenue Over Bank Holidays*

Summer Bank Holiday - Monday 28th August

Sales were 8%

in restaurants during the 2022 Summer Bank Holiday*

1

Creating a special offer or limited-time deal can generate excitement with customers as well as increase your profit margins with low-cost, high-demand products.

Running a SET MENU offers your customers value & easier service for the kitchen with fewer options than your full menu

BOTTOMLESS BRUNCH is a very popular option – set clear rules to protect your profit margin

FAMILY OFFERS such as ‘kids eat free’ when two adults eat will attract families looking for good value offers

Sales were 63%

During Easter bank holiday weekend in pubs & restaurants compared to average weekend 2022**

Shout about your best features

Highlight your best features and communicate these to customers in advance to ensure they choose your venue over competitors. For example:

Have you got a great OUTDOOR AREA?

Do you have a CHILDREN’S PLAY AREA

Are you DOG FRIENDLY?

Are you located close to a LOCAL BANK HOLIDAY EVENT?

60% of regular restaurant goers look online for menus, photos and reviews before visiting.*

Post great eye-catching photos of your food and drink offerings to attract customers when scrolling!

2 Create and promote a special offer use social media plan your staffing levels

3 6 7

Ensure you have enough staff to cope with the increased footfall and retain great customer service. Assign a manager or senior staff member to busier shifts for a smoother service.

4

Email marketing can create 174% more conversions than social media*. Detail your Bank Holiday weekend plans and think about offering an incentive for booking with you such as a free drink or dessert.

5

email your database refresh your website

Make sure you include details of your Bank Holiday promotions and events on your home page, update your opening times if required and make it easy for customers to book with a clear reservations button.

mix up your drinks range

Select some ‘Bank Holiday specials’ in each drinks category to entice sales. Special cocktails offer excitement to customers and good margins for you. Don’t forget to include low and no alcohol options!

* https://www.theaccessgroup.com/en-gb/blog/hos-maximise-bank-holiday-revenue-in-pub-restaurant/

Increase open rates by using the customer’s name in the subject line