www.loreakmendian.com
About A basque modernism clothing brand, Loreak Mendian remains faithful to itself; we have been able to grow, develop and explore our universe, which is built on the four pillars of our creative map: Basque roots, arts, music and surf. Timelessness of classics is a big reference for Loreak Mendian’s collections for men and women, which reveal a taste for vintage aesthetics, pure shapes, functional clothes and well-done things. Loreak Mendian is a restlessly inquiring brand, still capable of appreciating and valuing human inventiveness. A brave brand, fearless of others’ creativity. We are always looking for synergies with other artists, regardless of the disciplines involved; the result will always be an enriching episode.
Collections Every six months we undertake a creative process in which we distil every idea until we reach the essence, always bearing in mind our four cornerstones, Basque roots, Arts, Music and Surf. Every collection tries to meet a double demand: they must be modern and timeless at the same time. Loreak Mendian’s collections for girls define their aesthetics with a certain nod towards vintage looks. Boys’ collections aim at reinventing the classics – marine wear, military chic, British style…
And finally, prints give us a chance to develop our graphic skills to the max. Loreak Mendian’s customers want to decide by themselves what they wear, regardless of trends that may have nothing to do with them, and they share with us a certain awareness of diverse artistic and cultural expressions.
MAN
WOMAN
Capsule Collections Every season, Loreak Mendian takes a concept from any given culture, and decontextualizes it. We take it apart until we reach the essence, and then we transform it into a mini-collection. Ordinary objects from the Basque landscape and folklore: French-Basque tablecloths, fabrics used by fishermen or patterns taken from regional dances‌ all these things can be examined with new eyes and turned into clothes. These Capsule Collections are available in worldwide famous reference stores such as Colette, in Paris.
Points of Sale In 1995 Loreak Mendian opened its first store on the docks of San Sebastian. This gesture reveals a definite business strategy: nowadays Loreak Mendian is a local project open to the world.
Our collections can be found in some of the best shops in every main European country (Germany, France, Belgium, Italy, Russia, etc.), in Australia, Japan…
A-Part (Grenoble, France)
Abaka (Nice, France)
Attic (Aberdeen, UK)
Beams (Tokyo, Japan)
Blender (Brussels, Belgium)
Bugalu (Valencia, Spain)
Despacio (Madrid, Spain)
Colette (Paris, France)
Citadium (Paris, France)
Frankform (Stockholm, Sweden)
Frontlineshop.com (Germany)
Iguapop (Barcelona, Spain)
Kilvil (Andorra)
Kitchener (Bern, Switzerland)
Kusje (Brussels, Belgium)
Laden 12 (Nürnberg, Germany)
Le Nouveau Magasin (Orleans, France)
Mademoiselle Jeanne (Paris, France)
Mono Concept Store (Hamburg, Germany)
Monshowroom.com (France)
Moustache (Madrid, Spain)
Reverie (Münster, Germany)
Sivana (Oviedo, Spain)
The Flashgib (Sttutgart, Germany)
International Pressence
Sweden Russia
UK Germany Belgium
France Switezrland Italy Australia Portugal
Spain
Loreak Mendian Shops Loreak Mendian views every store of the brand as its home. We are glad to be able to open the doors of our stores and share our imagery with the customers. The store becomes the place where you can breathe the universe of the brand – from our collections to our whole universe.
Each Concept Store has its own personality, but is always based on our four pillars: Basque roots, Arts, Music and Surf. Past, Present and Future of Loreak Mendian.
Loreak Mendian Donostia
Loreak Mendian Madrid
Loreak Mendian Bilbao
Loreak Mendian Bilbao
Loreak Mendian Vitoria
Loreak Mendian Irún
Loreak Mendian Melbourne
Loreak Mendian St. Kilda
Loreak Mendian Paris (Citadium)
Loreak Mendian Lyon
Loreak Mendian Gijón
Loreak Mendian Madrid Outlet
Loreak Mendian Barcelona
Loreak Mendian Majadahonda
Loreak Mendian Shop Windows
Š Photos by Floro Azqueta
Graphic Applications Graphic are the essence of Loreak Mendian. A piece of graphic design was the creative starting point of what the brand is today. Throughout the years, this discipline has grown and today we are the ones who integrate every process needed to market our products. Loreak Mendian is currently a highly reputed reference in the Spanish design scene.
Product Collaborations Loreak Mendian’s creative ability does not just come from itself, but also from the respect and appreciation we feel towards other people’s work. We could cite a long list of brands whose products and history we admire. Throughout the years we have been lucky enough to collaborate with such internationally renowned names as Vans, Camper, Stua, Boinas Eloségui or Manhattan Portage.
Graphic Collaborations We get involved, along with our graphic team, in projects far removed from traditional sponsoring. This always stimulates our creative vein. Loreak Mendian has been responsible for the graphic development of, among others, Surfilm Festibal and Kutxa Kultur; the merchandising of bands in the international music scene such as Sigur Ros and world famous venues like Barcelona’s Apolo; surf festivals like the Salinas Longboard Festival and local projects like JAI ALAI.
Alegría y Decisión Communication
Alegría y Decisión
Monte Esquinza 18 5º Izq 28010 Madrid [Spain] +34 91 319 41 93 showroom@alegriaydecision.com
Avda. Letxumborro, 57 20305 Irun - Gipuzkoa [Spain] +34 943 66 72 71 loreakmendian@loreakmendian.com
Loreak Mendian and Loreak Mendian logos are registered trademarks of Alegría y Decisión s.l. www.loreakmendian.com