LORENZO CORDELLA Industrial Product Designer Portfolio 2022
ACHIEVEMENTS
CONTACTS
Nomads-Mobile Energy Sources |August 2015 | Patent registered at the German Patent Office N°: DE 402015100645-0001 Co-authors: BVB INNOVATE GmbH
Designing Awe in Virtual Reality: An Experimental Study | December 2017 | “Frontiers in Psychology” Scientific publication doi: 10.3389/ fpsyg.2017.02351 Co-authors: Alice Chirico, Prof. Francesco Ferrise, Prof. Andrea Gaggioli
MS in Design&Engineering | Politecnico di Milano
October 2014
June 2013
March 2012
September 2011 September 2008
Professional Master in Transportation Design | Politecnico di Milano - POLI.Design BA in Industrial Product Design | Politecnico di Milano
WORK EXPERIENCE
Hi! I’m Lorenzo Cordella
Current
September 2021
Industrial Product Designer/CAS modeler (N.D. agreement) made|studio Srl | Milan, Italy
December 2019
CAS/Surface Modeling Consultant (N.D. agreement) Vercarmodel Saro Srl | Turin, Italy
August 2019
January 2018
November 2017
© 2021 Lorenzo Cordella All Rights Reserved / I give my consent to the treatment of my personal data according to D.lsg 196/2003
Product Design Consultant - FTC CASALUCI Srl | Lecce, Italy
April 2016
Transportation & Industrial Design Consultant - FTC BVB INNOVATE GmbH | Stuttgart, Germany
October 2014
Product Design Consultant - FTC (N.D. agreement) Sonnen GmbH | Wildpoldsried, Germany
August 2015
I am an Industrial Product Designer with nearly five years of professional experience. I have many interests, and I easily become keen on different fields; I chose to be a designer because I like to innovate objects, to better their functioning, to transform how they interact with the user, and therefore improve their aesthetic value. My study background gave me the possibility to combine my creative abilities with the awareness of fundamentals in transportation design, design engineering, interaction design, and VR programming. My professional experiences in Germany have also given me the chance to achieve the design of a patented product; in Italy, I have been involved in the design process and 3D digital modeling of home devices that are currently in production, and I’ve also had the opportunity to work in a company that prototypes concepts cars for some of the most important brands on the market.
Industrial Product Designer (N.D. agreement) Whirlpool Corporation EMEA | Biandronno, Italy
September 2021 February 2018
August 2014
May 2014
February 2014
February 2014
January 2014
E-mail lorenzocordella@yahoo.it See my projects here https://issuu.com/lorenzocordella
EDUCATION
October 2017
Mobile +39 333 91 18 511
Transportation and Industrial Designer - Internship BVB INNOVATE GmbH | Stuttgart, Germany Start-up working on innovation projects, internship prize of the “MakeYourCupcake” POLI.Hub contest
Exhibition Designer - Internship Milestone Production s.r.l. | Milan, Italy
Milan Italy
LANGUAGES Italian English French German
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Native Speaker C1 Base Self-taught
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io.I & io.II
Personal project Handheld vacuum cleaners 2020
personal project
Facts: - “Io.I” has a minimal design, its structure takes inspiration from Roidmi x20 geometrical shape, with axis aligned components - “Io.II” inspired by the Dyson current layout and technical details; the center of gravity is nearer to the handle Autodesk Alias
- For both versions charging docks and cleaning accessories have been designed. - Skills I have acquired during my most recent work experiences
My job: Luxion Keyshot
- Layout management, design, modeling & rendering - Interaction modalities and functional details - Names: “io” means “I” and it refers to the design centered on user
power button and charging level indicators
charging socket and internal battery
accessories locking system
rotating brush unlocking system
air intake
unlocking system for tank emptying
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eco mode
interface for mode setting
power button
air intakes
accessories locking system unlocking system for tank emptying
rotating brush unlocking system
charging socket and battery
min mode
max mode
2
Shark, LQS-4, ToolBy
Confidential work project Electric Chainsaws
2020
Facts: - Digital models created following the up-to-date technologies and solutions Concept Sketching
- Project used for company social media promotion
Adobe Photoshop
My job: Autodesk Alias / subD
- Layout management - Sketching and product design - 3D modeling
Autodesk VRed
- Texturing - Real-time rendering
3
Lovol Arbos | C5200
Confidential work project Combine Arvester
2021
Facts: - Designed by Model5 team - 1:1 working prototype created by client - Digital model created following the up-to-date technologies and solutions Autodesk Alias / subD
Autodesk VRed
- Project used for company social media promotion
My job: - Layout management - 3D modeling - Texturing - Real-time rendering
4
Hassan VC
Confidential work project Bagged Vacuum Cleaner
2019
Facts: - Product produced by the client - Product exhibited at IFA Berlin 2019
Autodesk Alias / subD
My job: - Layout management Autodesk VRed
- Sketching and product design - 3D modeling - Texturing - Real-time rendering - CMF study
5
eBuggy / Nomadic Power
e
bu g g y
MYC prize internship project Range extender for EVs
2014
Facts: - Additional battery pack for electric vehicles Concept Sketching
Autodesk Alias
Luxion Keyshot
- Mobile fast charging point for emergencies - Product/service provided by stations along the highways - Contests winning working prototype, as a project start - Animation and visuals, in collaboration with the graphic artist Stefan Heller
My job: - Exterior concept design, from sketches to digital modeling, rendering, and presentation
Adobe Photoshop
- Planning of the 3 months initial design process - Presentations to project’s contributors
Nomadic Power/Mobat
Consultancy project Patent, prototype & new ideas
2015 - 2016
Facts: - The project receives EU Grant of EUR 2 Million - Exterior design patented at the German Patents Office Concept Sketching
Luxion Keyshot
My job: - Sketch level new project of an autonomous range extender to charge EVs on highways
Adobe Photoshop
- Liaison with Skorpion Engineering Srl for the first prototype realization - Presentations to project’s contributors - Consulting from remote for digital modeling and engineering of Nomadic EV range extender
6
Medical scrub sink
Consultancy project Operating room handwashing system
2017
Facts: Concept Sketching
- Organic and functional shapes that welcome the user to scrubbing position - Stainless Steel and Solid Surfaces utilized (Corian)
Autodesk Alias
- Ophardt Hygiene Untouchable faucet, allows the user to activate soap and water simply by moving his/her hand around it - Scheme with lights shows the timed steps of the hand scrub process
DS SolidWorks
Luxion Keyshot
- Uv lights improves the effectiveness of the scrub process, together with towels and scrub sponges
My job: - Concept product and interaction design, from sketches to digital modeling and rendering
Adobe Photoshop
- Materials, components, and solutions selection
7
featured in
DROP_Direct Resource Of Positivity
Design university thesis project The emotion machine 2017 Facts:
Unity 3D
Autodesk Alias
DS SolidWorks
- In Positive Technologies, AWE emotion induction (wonder, astonishment, amazement) is studied due to the effects it has on people that experience it: satisfaction with their lives, a better sensation of time, life, and body, improved creative capabilities, resistance against persuasion, protection of the environment, social involvement, reduction of their aggressive behaviors - The study has been featured on Frontiers in Psychology Scientific Journal
My job: Luxion Keyshot
- Develop 4 scenarios that cause a controlled induction of awe
Adobe Illustrator
- Concept design of a Virtual Reality apparatus, taking innovative companies offices as target: the user explores the 4 environments from inside an immersive personal VR cinema
al., 2016). A fourth neutral environment of a circular path in the meadow, with few es in it; every of these environments was awe-enhancing natural scenarios (Keltner
of improving the feeling of immersion al environments and hear all the ambient ntly, the participants have explored them ft DK2 headphones. Forest
1) forest with high trees 2) freshet with a big waterfall that flows in it 3) surprise and vastness, the high waterfall can be suddently seen at the end of the path 4) bird and waterfall sounds
Figure 5.3: A Forest virtual environment view
et al. 2016; Chirico et al. 2017)(from Fig.5.4 to F
et al. (2015) studies, focused on how ts like trees and forests beget awe emotion virtual environment has been designed as ood, with a freshet and a big waterfall that d et al. 2012)(Fig.5.3); this element is an stimulus and, together with the high trees, s sensation to the observer; in addition, Mountains
1) a large belvedere, from which it was possible to admire an awe-enhancing view of mountains 2) surprise and vastness, the view of mountains can be suddently admired at the end of the path 3) sound of wind blowing through the mountains peaks
The path have the purpose to conducts the player preset walk, ensuring that he/she wouldn’t get lo the virtual environment, whereas if this happe would frustrate the tester (Santos et al., 2009), an undermine the final daze of finding the high (Chirico et al. 2017).
The researchers chose to reproduce the typical so
Earth view from Deep Space 1) reaching the earth at the exosphere distance, and observe it 2) vastness given by the point of view on the small life on earth, together with watching something hard to see in life 3) any kind of noise has been introduced in this scenario
Neutral Environment 1) elements are flat or low, because the vastness hasn’t been pursued 2) the circular path make the tester feel in a defined place, there isn’t anything surprising 3) any kind of noise has been introduced in this scenario
projector’s case
air refreshing system
electronic control unit’s cooling system
automatic opening system
8
ARTHESIO
Design university thesis project Electric kettle redesign 2015
Facts: - Goal is the efficiency in the tea preparation process Concept Sketching
DS SolidWorks
- The infusion cage is inserted in a co-molded tilting system made of PC-ABS and TPE-S and that allows putting the cage both in an infusing and in a not infusing position - The whole lid is openable with a bayonet system - Project developed with colleagues Simone Bancora and Gianluca Tamburini
My job: Luxion Keyshot
- Part of reverse modeling of a Koenig kettle original parts - New initial idea of how the infusion cage works
Adobe Illustrator
- Part of modeling of the redesigned kettle - Graphics and visuals
1
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2
3
4
8
9
5
6
10
9
colosSound
Personal fast project Standalone Bluetooth speaker
personal project
2019 Facts: - Inspired by design solutions applicable to quality audio products, like B&O - Dimensions would be around H 100cm x B 35cm x 25cm - Aluminum case, enclosed in a beechwood shell Autodesk Alias
- Interface and CPU on the top, to manage volume, EQ, battery level, Bluetooth connection, and pairing - The underneath subwoofer efficiency is supported by the space between the speaker, the wooden support, and the floor
Luxion Keyshot
My job: - Layout management, design, modeling & rendering - Interaction modalities and functional details
10
other projects
fast project (2021)
DS SolidWorks
Autodesk Alias
Autodesk VRed
fast project (2021)
Autodesk Alias / subD
Autodesk VRed
fast project (2020)
Autodesk Alias
Luxion Keyshot
ASSEMBLY
PA66 30% FIBER G
(2016)
MATERIALS & MANUFACTURING
PP 40% TALC FILLED MATERIALS & MANUFACTURING
STEEL S355JR PMMA + PC DS SolidWorks
SE
DS Simulia Abaqus
TRITON
TRITON
TRITON
Luxion Keyshot
ANDLE STRUCTURE
HANDLE STRUCTURE
FEM ANALYSIS
FEM ANALYSIS
FRAME
RAME
TRITON
TRITON
(2014)
Autodesk Inventor
Luxion Keyshot
(2016)
DS SolidWorks
Arduino & Rapid Prototyping
Luxion Keyshot
11
Transportation Design Professional Master projects (2013)
Concept Sketching
Photoshop rendering
Autodesk Alias
Luxion Keyshot
Some of my projects are not in this portfolio due to confidentiality, but please feel free to ask me any questions you may have as I can be reached at lorenzocordella@yahoo.it or (+39) 333 911 8511. I appreciate you taking the time to review my qualifications.
Browse here some of my projects through the web platform Issuu: https://issuu.com/lorenzocordella Here you can see some of my projects I worked on in my current job position (confidential data): https://www.dropbox. com/sh/b6sjjgkk7je21iv/ AADnFtzhA8cBmJHW2tRAfND_a?dl=0
© 2021 Lorenzo Cordella All Rights Reserved / I give my consent to the treatment of my personal data according to D.lsg 196/2003
Thank you for your time