Rum Club: Redactionele stijlgids

Page 1


Inhoudsopgave FilosoďŹ e

Tone of voice

Stijlregels Content



Missie

Kernwaarden ❏ ❏ ❏ ❏ ❏

Everyone


Wij houden van Liming:

Rum Club ademt international vibes.

Wij voelen ons playful provocative.

We zijn over the top tropical - trots.

Everyone is our friend.


Persoonsvormen

Stijlregels

X V Onvoltooid tegenwoordige tijd X V

Gebiedende wijs X V


FUNNY

vs.

Serious

Formal

vs.

CASUAL

RESPECTFUL

vs.

Discriminating

Matter-of-fact

vs.

ENTHUSIASTIC


1.

2.

Stijlregels

3.

4.

5.





Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.