Ford Holiday River Parade
Friday, November 26, 2021
Ford Holiday River Parade 2021 Greetings! The City of San Antonio is honored to host the 40th Annual Ford Holiday River Parade. We are proud that locals and visitors alike get to experience the holiday spirit right here on our River Walk. The theme for this year’s parade is 40 Years of Magic, a celebration that will feature Willy Wonka from the Broadway production of Charlie and the Chocolate Factory. For those of you visiting, I sincerely hope that you experience San Antonio’s rich culture, dynamic economy, and our residents’ kind and gracious nature during your time here. The Ford Holiday River Parade is the perfect kickoff to the holiday season. From my family to yours, wishing you peace, love and joy this holiday season. Sincerely, Ron Nirenberg, Mayor
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Ford Holiday River Parade 2021 ing the magic Each year, the South Texas Ford Dealers enjoy bringFord Holiday the ugh thro ly fami of the holidays to you and your that brings River Parade. The parade is a San Antonio tradition part of it. happiness to so many, and we are proud to be a strengthening Ford is dedicated to building great products—toThis is the our business to the benefit of our communities. me a global foundation of Ford’s success, which helped us beco automotive industry leader on six continents. dealerships that The South Texas Ford Dealers are independent on the River join together to bring you this and other events e you to come Walk —San Antonio’s happy place. We encourag Boat Caroling back this holiday season to enjoy the Ford Holiday our other and the Ford Fiesta de las Luminarias. Do not miss Ford Mariachi River Walk events throughout the year, such as the Festival. Santa’s Elves This time of year, we like to think of ourselves as At Ford, we go life. your into t spiri ay helping to bring the holid es happier and further to make our vehicles better, our employe our planet a better place to live in. Best wishes for a safe and happy Holiday Season. Your South Texas Ford Dealers
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The trees are draped in colorful lights and carolers’ songs and laughter fill the air. It’s such a wonderful time of year to gather your family and friends and join in on the cheer! Enjoy one of three GO RIO Holiday Lights Cruises*. Skip the line, buy yours online
GoRioCruises.com Museum Reach Lights
Downtown Lights
Reserved Holiday Narrated
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Ford Holiday River Parade 2021
Willy Wonka
Grand Marshal
The Ford Holiday River Parade, 40 Years of Magic, promises to bring a night of pure imagination to the River Walk! We are honored to have as our Grand Marshal, Willy Wonka from Broadway’s musical production of Roald Dahl’s Charlie and the Chocolate Factory. Played by San Antonio native Cody Garcia, we are excited to ring in the holidays as we celebrate our 40th parade anniversary. 10
exciting new experiences
210.225.0000 •
SHOPSATRIVERCENTER • SHOPRIVERCENTER.COM
Ford Holiday River Parade 2021
Celebrating our 40th anniversary, each float depicts a float theme from the past 40 years. We hope the parade fills you and your family with the beauty of the River Walk and the love we have shared over the past 40 years.
Pre-Parade Vanguard Illuminated kayaks will float before the parade to entertain our guests with holiday singing. Feel free to join in! Provided by Mission Adventure Tours.
2021 Ford Holiday River Parade Floats
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Christmas at the Movies (2017) Grand Marshal Willy Wonka
Who better than Willy Wonka to be the Grand Marshal for celebrating the river parade’s 40th anniversary with 40 Years of Magic. See Cody Garcia (a San Antonio native) as Willy Wonka in the Broadway Production of Charlie and the Chocolate Factory at the Majestic Theatre December 7- 12. www.MajesticEmpire.com
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Holiday Parties Around the World (1984)
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A Christmas Carol (1985)
Visit San Antonio brings the world to San Antonio, and celebrations are best when dancing is provided —especially Salsa dancing provided by Fuego y Agua.
Thompson San Antonio-Riverwalk
Thompson San Antonio-Riverwalk is a place where travelers, locals and neighbors can be inspired. Discover elevated culinary offerings at San Antonio’s newest destination restaurant, Landrace, led by beloved chef Steve McHugh. Unwind and recharge at Thompson Spa. Experience the breathtaking views of the San Antonio skyline from the 20th floor rooftop lounge, The Moon’s Daughters. Thompson San Antonio-Riverwalk is the place to celebrate the holiday season! Visit ThompsonSanAntonioHotel.com to keep up with all the holiday happenings.
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Christmas of Lights The City of San Antonio
San Antonio is a global city with a dynamic economy and workforce, a deep cultural heritage and diverse communities that are resilient and welcoming. As one of the nation’s fastest-growing cities, San Antonio has the 7th largest population in the United States. www.SanAntonio.gov
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Winter Wonderland (1986) Landry’s/ Rainforest Café/Chart House/ Joe’s Crab Shack/Bubba Gump/ Saltgrass
Get festive and celebrate the holiday season with a collection of fun, family-friendly restaurants and attractions! From prime steak to seafood, delicious burgers and sky-high adventures, savor the best of the San Antonio River Walk and beyond. Dine at Saltgrass Steak House, Landry’s Seafood House, Rainforest Café, Joe’s Crab Shack, Bubba Gump Shrimp Company and Chart House Restaurant inside Tower of the Americas. Great food. Great service. Great holidays. Find your favorite at www.Landrysinc.com
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Christmas Through the Years (1991)
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Holiday Celebrations Around the World of Texas (1992) SeaWorld SeaWorld’s Christmas Celebration is
San Antonio Symphony Mastersingers
The San Antonio Symphony Mastersingers is the official chorus of the San Antonio Symphony, under the direction of Dr. John Silantien. The chorus is the first symphony chorus to be created in Texas, formed in 1944, and the 2021-2022 season marks its 77th anniversary of performance with the Symphony. www.SAMastersingers.org
back with Santa, sea lions and over 9 million shimmering lights. Experience sensational Christmas entertainment including the hilarious sea lion and otter show, Clyde & Seamore’s Countdown to Christmas, at the biggest holiday event and light display in Texas. SeaWorld’s Christmas Celebration brings together family fun and holiday traditions on select nights through January 2 and is included with park admission. www.SeaWorldSanAntonio.com
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Ford Holiday River Parade 2021
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Holiday Festivals (1994)
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Holiday Toyland (1996)
Fiesta San Antonio Commission
The Fiesta San Antonio Commission is a nonprofit, volunteer, self-supporting organization that plans, promotes, coordinates and preserves Fiesta San Antonio through support of its 100 plus nonprofit Participating Member Organizations in presenting a safe, educational, annual celebration of the diverse heritage, culture and spirit of San Antonio for its residents and visitors. Celebrate Fiesta 2022 – March 31 to April 10 . . . Viva Fiesta! www.FiestaSanAntonio.org
Dreams to You
Children representing Dreams to You are making Christmas magic on this float. Dreams to You was founded by a dreamer. They specialize in magical visitors such as princesses, superheroes, Santa, swimming mermaids, unicorns and more attending events. At every event, they read the visitor’s personal story and give the special child a signed book! www.DreamsToYou.com
and Sounds of Christmas (2012) 10 Lights Texas Cavaliers
Founded in 1926, the Texas Cavaliers has been an organization of 600 business, civic and community leaders dedicating their time and talents to support San Antonio area charities. Over the past 27 years, King Antonio, the Cavaliers and their generous supporters have donated over $8 million to local children’s charities in San Antonio through the Charitable Foundation. www.TexasCavaliers.org.
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Holiday Traditions (1997)
Tiff’s Treats
In 1999, Tiffany Taylor accidentally stood up Leon Chen for a date. To apologize, she delivered a batch of warm cookies, and warm cookie delivery was born. Tiff’s Treats has now grown throughout Texas and the Southeast including five San Antonio area stores, but our core mission remains the same: creating memorable moments through classic, bakedto-order cookies delivered warm. And by the way, the float’s wedding couple just got married on November 11, 2021! www.CookieDelivery.com
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Shops •Art•Dining Located in the heart of downtown, La Villita offers over 20 unique boutiques, art galleries, and dining experiences. Shop local & have a holiday shopping experience as charming as the gifts you’ll find.
418 Villita St.
OPEN DAILY
LaVillitaSanAntonio.com
Shop Small. Shop Local. The perfect holiday gift awaits at Historic Market Square. With over 100 locally-owned shops, you’ll find cultural curios, artifacts, hand-crafted leather goods, and a diverse collection of traditional apparel.
514 W. Commerce St. MarketSquareSA.com
@marketsquaresa
Ford Holiday River Parade 2021
Star Christmas (2000) 12 Lone Longhorn Steakhouse
Longhorn Steakhouse has grown to become the undisputed home for great steak done right. Come on in for our cut above Texan experience and legendary steak. Do not forget about the bold flavors from our ever-changing seasonal menu or one of over 30 different lunch combinations, and top it off with one of our signature margaritas. Catering, take-out and callahead seating is available. www.LonghornSteakhouse.com/other-locations
White & Blue Christmas (2001) 13 Red, PepsiCo
At PepsiCo, they aim to give consumers choices. Their full range of food and beverages are designed to bring a smile to anyone’s face, anytime, anywhere. They are available in over 200 countries and territories and tailored to meet the tastes and preferences of local consumers. www.PepsiCo.com
Country Christmas (2002) 14 Texas Dollar General
Dollar General has been committed to its mission of Serving Others since the company’s founding in 1939. They strive to make shopping hassle-free and affordable with more than 18,000 stores in 46 states. Their stores deliver low prices on items including food, health and beauty aids, cleaning supplies, housewares, seasonal items and much more! www.DollarGeneral.com
River Walk Spectacular (2003) 15 San Antonio River Walk Association
The River Walk Royalty serve as ambassadors and represent the River Walk in countless events during a one-year reign. Commoners campaign for placement in the River Walk Royal Court by raising funds for the nonprofit association. The top fundraisers become King and Queen with remaining court placement in subsequent order. Monies raised provide funds for local scholarships. www.TheSanAntonioRiverWalk.com/about/royalty
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Visit our Website! TheSanAntonioRiverWalk.com
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Ford Holiday River Parade 2021
A Children’s Christmas (2004) 16 Q101.9 Radio
Every holiday season, Q101.9 Radio transforms from San Antonio’s Best Variety of the 80s, 90s and Today to San Antonio’s Christmas Station! Enjoy all your Christmas favorites…and share in the holiday spirit by telling your family and friends to listen to the non-stop Christmas music. It is playing now on your radio at Q101.9 and on the iHeartRadio app. Riding on the float is the Children’s Chorus of San Antonio. www.Q1019.iHeart.com
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A Blast From the Past (2005)
El Rey Feo LXXIII, Augustine (Augie) Cortez, Jr.
The Rey Feo Scholarship Inc is a 501©3 nonprofit, non-political organization that, since its establishment in 1947, operates a fundraising scholarship program benefitting deserving high school seniors with financial support to obtain a college or university degree. El Rey Feo’s program has raised over $8 million for scholarships given to well over 3,000 students receiving money for books and tuition. www.ReyFeoScholarship.com
A Theatrical Christmas (2007) 18 Eva’s Heroes
Eva’s Heroes has enriched the lives of teens and adults with intellectual special needs through a variety of programs for the last fifteen years. During the pandemic, Eva’s Heroes did not skip a beat, immediately pivoting to a Virtual Interactive Program to keep participants socializing and creating unique experiences. Now they are transitioning to in-person events and will slowly be out in the community again. Look for them anywhere from a Broadway show to a Spurs game. At Eva’s Heroes there is something for everyone! www.EvasHeroes.org
Musical Christmas (2008) 19 APedrotti’s Ranch
Pedrotti’s Ranch is one of the largest event venues in San Antonio. The property includes four unique climatecontrolled facilities that are used for an impressive range of corporate and family-style events. Located right in the heart of the northside, it has a picturesque backdrop of the Texas Hill Country. For more information, go to Pedrottis.com. Book your next event at Pedrotti’s Ranch.
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Lights & Luminarias, Caroling & Cavalcade Celebrate the holiday season along the San Antonio River Walk Ford Holiday Boat Caroling December 2-23
Celebrate the timeless tradition of spreading joy with a San Antonio twist. Sing in the holidays by caroling with friends from your private rented boat on the River Walk, and encourage spectators to join in the fun as you drift by! Reserve online.
Ford Fiesta de las Luminarias December 3-19
Stroll along the river banks guided by more than 2,000 glowing luminarias. This centuries-old tradition begins at dusk Fridays, Saturdays and Sundays for three weekends in December.
River Walk Lights November 12-January 10
The world-famous Christmas lights are a gift to the public from the City of San Antonio. The River Walk is lit with more than 100,000 twinkling lights streaming from cypress trees and illuminating buildings and pathways.
TheSanAntonioRiverWalk.com
Ford Holiday River Parade 2021
Time (2009) 20 Christmas San Antonio Zoo
With a collection of over 3,500 animals from 750 species, the Zoo is a 56-acre tradition first established in the 1800s. Open daily year-round, the Zoo features interactive experiences like feeding giraffes, summer camps, special events and animal conservation education. Since 1956, the San Antonio Zoo train has chugged along 3.2 miles of tracks, stopping just outside the Zoo’s front gates. San Antonio’s iconic and beloved Kiddie Park relocated to Zoo grounds in October 2019. www.SAZoo.org
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Spirit of Christmas (2010)
Gardenia Club & Ken Batchelor Cadillac
Ken Batchelor Cadillac is sponsoring the San Antonio Gardenia Club on this beautiful float. The club was founded in 1960 to further interest in the fine arts and promote friendship within the membership. Monthly fine art scholarships are awarded to deserving fine art students who graduate from Bexar County high schools and remain in San Antonio to attend college. Members participate in a monthly gathering where scholarship recipients perform. The club crowns an annual queen. The queen this year is Chandler Suzanne Simpson. www.KenBatchelorCadillac.com
Upon a Christmas (2013) 22 Once Traders Village
Traders Village San Antonio is the largest weekend Flea Market and entertainment complex in San Antonio, spread over 100 acres with 1,000 vendors. Families love it, too, for all the Theme Park rides and festivals. At Traders Village, you will find everything from bikes to boots, comics to cards, doors to drones, pet supplies to pops, and everything in-between. Traders Village – it is MORE than a Flea Market. www.TradersVillage.com.
of the Holidays (2015) 23 Magic Hampton Inn by Hilton
Located directly on the River Walk in the heart of all the magic is the Hampton Inn & Suites Soledad. Pet-friendly, with relaxing outdoor spaces, complimentary breakfast and beautiful balcony views, the Hampton Inn & Suites is the perfect spot for families to come after exploring or couples to unwind after a romantic night on the town. They have all you need. www.HamptonInnSanAntonio.GuestReservations.com
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& Merriment (2016) 24 Tinsel Whataburger
At Whataburger, we are always looking for ways to bring more joy and cheer to our community and customers— not just during the holidays but year-round. As we immerse the River Walk in lights, join Whataburger in carrying some of that magic and light throughout the year. Kind and thoughtful acts bring happiness to others, which is the true gift and spirit of the holidays. Please visit www.Whataburger.com to find a location near you.
Christmas (2018) 25 ADrurySanPlazaAntonio San Antonio Riverwalk
Experience the River Walk this holiday season with Drury Plaza Hotel. Whether your stay is for business or leisure, relax on the deck of the rooftop pool and enjoy perks such as complimentary breakfasts and complimentary beverages during our evening 5:30 Kickback Reception! Ranked #1 in customer service satisfaction 14 years in a row by JD Power, Drury Hotels invites you to “Travel Happy” at any of their 12 hotels in San Antonio. www.DruryHotels.com/locations/
Parade in Texas (2020) 26 Best WOAI-TV/KABB-TV/KMYS-TV THE CW
Sinclair San Antonio television stations provide local news and information, top-rated entertainment programming and local and national live sports coverage. WOAI-TV NBC, KABB-TV Fox and KMYS-TV CW are committed to public service and playing an active role in our community. www.News4sa.com
Santa 27 South Texas Ford Dealers
Ford is dedicated to building great products—to strengthening our business to the benefit of our communities. This is the foundation of Ford’s success, which helped us become a global automotive industry leader on six continents. The South Texas Ford Dealers are honored to join together and bring this event to you, and hope you and your family have a Happy Holiday Season. www.Ford.com
Holiday Bumper Boats Courtesy of Green Acres Golf & Games
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