SPRING | SUMMER 2019
A S H · J O U R N A L
Journal ISSUE 12
2 C O N T E N T S
con tents 01
page 6 - 7
happenings
instagram.com/ASH facebook.com/ASH
07 08
page 8 - 9
behind the scenes
09
page 10 - 11
muse
10
Introducing the women that personify the ASH girl
04
page 12 - 17
desert rose
11
Soak up the sun in an urban wardrobe
05
page 18 - 19
culture
C h a nc i a s h i r t B a n z i je a n s Ga l a x y he el s
page 20 - 21
ready to wear Must-have pieces from the spring/summer 2019 collection
page 26 - 27
special section
page 28 - 33
on the edge
page 34 - 35
lifestyle Model and entrepreneur Adrianne Ho shares her health, style and music essentials page 36 - 37
discovery The best urban parks around the world
12
How DJs became fashion’s hottest designers
06
The hottest shoe trends this season
Up your streetwear game
A sneak peek of the spring/summer 2019 global advertising campaign
03
trending
The evolution of the Dad sneaker
The latest news from ASH
02
page 22 - 925
page 38
moodboard The design team reveals their inspirations
13
page 39
obsession The skater-inspired Viky high-tops
3 J O U R N A L
6
CELEBRITIES & ASH According to these ASH girls, the chunky sneaker still reigns supreme as the must-have shoe. Model Gigi Hadid and Ariana Grande have been spotted
H A P P E N I N G S
wearing the ADDICT sneakers more times than we can count (Bella Thorne also loves hers!) It’s not the only ASH sneaker style that’s taking over city streets. This season’s EXTREME was spotted on rising blogger and influencer Caroline Daur, who matched her black pair with a futuristic print coat. Boots are also topping most-wanted lists, including the DOLL which was spotted on Hailey Bieber.
ASH CONCEPT STORE
latest news
ASH continues to step into new corners of the globe, with concept stores opening in cities around the world. Milan has been buzzing for a while thanks to its cool mix of art, design and culture, making it the perfect location for a new store on Via Madonnina, near the hip Brera district. Over in the East, Beijing welcomed a new boutique in popular shopping complex, Taikoo Li Sanlitun. A busy year rounded off with an opening in Hong Kong at Shatin’s New Town Plaza.
Hailey Bieber
Bella Thorne
Gigi Hadid
Caroline Daur
Debby Ryan
Ariana Grande
7 ASH ON THE STREETS...
The spring/summer 2019 fashion week season was one to remember. ASH took over street corners − literally − with glossy billboards and outdoor ads that showcased the hottest styles. The images were shot by acclaimed fashion photographer Fred Meylan and appeared everywhere from newspaper kiosks in Milan to larger-than-life outdoor advertising at Paris’ Galeries Lafayette.
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8 B E H I N D T H E
behind the scenes
Meet the ASH Girl
Who’s your model crush? Christy Turlington and Rosie Huntington Whiteley. On a scale of one to 10 how excited are you about life right now? 10!! There are so many opportunities. Who should everyone be following? Jay Shetty. What’s your favourite food? Sushi. What’s your favourite dessert?
S C E N E S
Chocolate lava cake. Favourite song? Gonna Love Me by Teyana Taylor. If you could sing a duet with anyone, who would it be? Beyoncé. Heels or flats? Flats.
Up -and- coming Dutch model Chelsey Weimar headlines ASH’s global adver tising campaign for spring /summer 2019 Date: November 3 and 4, 2018. Location: The team headed off-the-beaten track to the holiday island of Fuerteventura, which is part of Spain’s Canary Islands. A haven for adventure sports like kite surfing,
T h is s ea s on, D u tch m o del Ch els ey Weim a r is th e f ace of AS H . Tower ing at a lm o s t s ix foot , th e br own - h a ir, br own - eye d b ea u t y h a s b een d ubb e d th e n ex t Ch r is t y Tur ling ton th a n ks to h er m e s m er is ing look . We s at down wi th Ch els ey to f in d o u t m or e a b o u t wh at m a ke s h er tick .
If you had one superpower, what would it be? Teleportation. What’s the weirdest word in the English language? Agastopia (I googled that).
Fresh blankets/sheets.
craggy cliffs and moonscape terrain. Canto, stylist Chiara Sabatini and hair and makeup artist Giovanni Iovino. Film director
Pilates.
Favourite smell?
the island is known for its vast and varied landscape which includes wild beaches, The team: The pre-dominantly Italian crew included fashion photographer Paco di
Pilates or yoga?
If you weren’t a model, what would you be?
Favourite season?
A professional soccer player. When I got scouted to become a model I had to choose between the two.
Summer.
tops to get the perfect shot. The addition of a film crew meant that drones were buzzing
What’s the best part of your job?
high above in the sky. Everyone kept relaxed by listening to Ed Sheeran and Andrea
What would be the title of your autobiography?
Travelling the world and meeting so many different and inspiring people.
True Colours.
Paolo Doppieri was also on hand to document the entire experience on film. The vibe: Shot over two days, the team hiked through mountains and ascended cliff
Bocelli’s version of chart topper, Perfect. The music didn’t stop there – after the shoot wrapped, the crew went on a search for a karaoke joint at 3am.
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St el l a
Ma x w
Ruby Rose
Cara Deleving ne
el l
10 M U S E
wart
did
Lily-Ro
K ri sten Ste
Gig i Ha
formidable females
with contrasts and is known for her grunge glam style that is confident and polished.
Cara Delevingne
Independent, irreverent and daring − we take a closer look at a group of dynamic women that personif y the ASH girl Hailey Bieber Hailey Baldwin may be the offspring of Hollywood royalty — her father Stephen is one of the handsome Baldwin brothers − but she spent most of her childhood under the radar. When a potential career in ballet was cut short by an injury, she turned to modelling. It wasn’t long before she was gracing covers of magazines like Vogue and Elle and walking the catwalks for
major luxury brands. She has also become a fashion star in her own right, thanks to a unique “off-duty” look which often features streetwear with a luxe edge.
Gigi Hadid The first it-girl of a new generation of millennials, Gigi Hadid has long reigned supreme in the style stakes. She started her modelling career at the age of two, and by 18 she had major fashion campaigns and
advertising covers under her belt (she also boasts one of the largest followings on social media). Gigi may be a supermodel, but her style is a mix of high and low, which she puts together with plenty of attitude. No one else can make activewear look as sexy as she does.
Zoë Kravitz Zoë Kravitz has not only inherited her mother’s stunning looks but also her acting chops. The daughter of actress Lisa Bonet and famed musician Lenny Kravitz, Zoë has appeared in a slew of films since she was a young girl, while her exotic looks have landed her high-profile beauty campaigns. Vogue named her best dressed girl of 2017 and it’s easy to see why — she likes to play
This former wild child − who has been hailed as the next Kate Moss − comes from British high society and immediately courted attention thanks to her no-holdsbarred attitude and equally irreverent style. Despite a highly successful career in modelling, she has turned her attention to acting and even singing. Cara is also known as a fashion maverick when it comes to her personal style. She will often turn up in a men’s tuxedo to a black-tie event or wear leggings with an oversized shearling coat, proving she is all about taking risks.
Kristen Stewart Kristen Stewart became a Hollywood actress at the tender age of nine and went on to star in a range of films that would garner her numerous accolades including a César Award (she was the first American woman to win one). It was only
se Depp
after starring in the successful Twilight film series that began experimenting with different roles and later her fashion style. Known for embracing her inner tomboy (she is always in a pair of sneakers), she continues to be one of Hollywood’s most rebellious dressers.
Stella Maxwell Stella Maxwell may have started out as a Victoria’s Secret girl, but the Belgian-born beauty quickly made the transition from sexy angel into high fashion model thanks to her association with aforementioned fellow it-girls Bieber, Hadid and Stewart (she is rumoured to be romantically linked with the latter). The face of countless of beauty campaigns and high street labels, her style may appear simple − think cropped white T-shirt and a pair of distressed jeans − but it’s all about confidence.
Ruby Rose Ruby Rose started out as a model before becoming a TV host in her native Australia.
Zoë K ravitz
After a move to America, she scored a breakout role in a popular Netflix series and was later cast in several Hollywood films. Ruby’s talent isn’t the only inspiring thing about her. She has also been vocal about her sexuality, making her a positive role model for young girls looking to embrace their true selves. When it comes to her personal style, she experiments with masculine and feminine dress codes to create a look that is just as cool as she is.
Lily-Rose Depp This French-American actress grew up in the spotlight thanks to her famous parents, French model and singer Vanessa Paradis and actor Johnny Depp. Although she originally wanted to be a singer, she secured her first fashion campaign at 16 and went on to star in several films in English and French. While she has inherited her parents good looks, her style is a reflection of her mother’s and embraces Parisian chic with a modern twist.
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Soak up the deser t sun in an urban wardrobe of oversized silhouettes and edg y floral prints
12 S T Y L E
desert rose C h a nc i a s h i r t Pat r ic i a je a n s C a m i l le he el s
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ISSUE 12
14 S T Y L E
15 J O U R N A L
C h a nc i a s h i r t Pol i n a wh it e je a n s Gip s y he el s
C l a r a P r i nt s h i r t P r i s c i p a nt s Jewel he el s
ISSUE 11
16 S T Y L E
17 C l a r a P r i nt s h i r t Um a t op B el l a s hor t s Fire boots
C a r avel Pat c hwork s h i r t E l i z a c or s e t t op B e t i n a s hor t s D ido f l at s
J O U R N A L
18 C U L T U R E
style beats D Js a re swa p p ing th e tur n t a b le s for s ewing m achin e s a n d a r e s pin ning toge th er p op ul a r f a s h ion lin e s
The fashion and music worlds have always been inextricably linked. Musicians have not only instigated fashion trends but have gone on to become clothing designers themselves (Rihanna, Beyoncé and Gwen Stefani are just a few names that come to mind). But even though most of them continue to achieve commercial success, the fashion industry remains closed off and
dismissive when it comes to acknowledging their talent and accepting them into the fold. The group of musicians that are infiltrating fashion’s inner circle, however, are DJs − and not for the reasons you would think. DJs have always played an important role in how fashion brands market themselves,
and work with them closely on everything from events to runway shows. For years their job was to be heard and not seen, but that quickly changed. Like the rock stars before them, DJs entered the spotlight and evolved into fashion icons and curators of style. Continual exposure to designers and brands meant that many of them developed an eye for fashion, while access to subcultures gave them a unique edge. Not only were they playing for luxury brands but they were wearing them too. Social media such as Instagram helped propel their fame and influence. Overnight,
they achieved a new status in the fashion world − as arbiters of what’s cool and relevant.
appeal to the masses including T-shirts and denim.
It wasn’t long before these star DJs would begin experimenting with their own fashion lines. Japanese DJ Nigo was one of the pioneers, creating a small store selling his own T-shirts and camouflage print hoodies. Although not technically high fashion, it proved incredibly popular with the youth − a market that high fashion struggled to capitalise on.
Soon, it wasn’t just clothing that they were designing. Fellow DJs Verbal and Yoon from Tokyo created Ambush Design Company, first designing album covers and later launching a couture jewellery line that is still popular with the likes of Kanye West. The fact that these DJs have close ties to communities outside of fashion, be it music, design or art, have only helped propel their success.
Others followed suit including Steve Aoki, Tiesto and even Avicii, most of them churning out simple styles that would
And while many have built fashion businesses on their own, others are now being embraced by the world of mega
brands and conglomerates. Thanks to the emergence of new categories such as streetwear, fashion brands have begun recruiting talents not in the hallowed halls of schools like Central Saint Martins, but in the DJ booths of nightclubs. One of the most high-profile examples is Kanye West stylist and creative Virgil Abloh, who is now putting his own spin onto one of the world’s oldest French luxury brands.
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20 R E A D Y T O W E A R
most wanted T h e de s ig n tea m r evea ls th eir m us t- h ave s from th e s p r ing /s um m er 20 19 r ea dy-to -wea r collec tion
JESSE SKIRT
PRISCI PANTS
Clara Print shirt This classic wardrobe essential is far from boring. This 1990s-inspired silhouette is covered in bandana prints or florals. It works for any occasion and can be mixed and matched with most styles.
Jesse skirt
Maida coat
This sheer pleated skirt is constructed with multiple
The classic raincoat gets a sporty makeover in
asymmetric panels to create a fresh silhouette. Each
technical nylon. Designed to be worn extra long
panel comes with a different print and makes a
and oversized, drawstrings and ruching details
statement no matter how you style it.
allow the wearer to change its shape.
Prisci pants
Villafranca jacket
Inspired by the world of Hip Hop, these baggy pants
A streetwear essential, this hoodie is transformed into
are re-envisaged in a lightweight technical fabric.
an oversized jacket and is made from a lightweight
They match perfectly with a pair of sneakers but
technical fabric. Zipper details, reflective panels and
can also be paired with an elegant jacket and high
a mix of textures reference the world of sportswear.
heels for after dark.
CLARA PRINT SHIRT
MAIDA C OAT
VILLAFRANCA JACKET
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22 T R E N D S
S p r ing /S um m er 20 19 Edi tor ’s Picks
trending
shock tactics HELLO FLUO YELLOW
A big trend from the 1980s, neon accents and colours including green, orange and yellow add an urban edge to elegant silhouettes like sandals.
GLAM TER FLUO GREEN
GLAM TER FLUO ORANGE
HELLO FLUO ORANGE
wild things
CHARLIZE
Join the fashion pack this season! Animal prints are a tried-and-tested classic and cover a host of styles including pointy toe pumps, mules and even cowboy boots.
DIDO
23 PENELOPE FIRE
J O U R N A L
DIVINA
24 T R E N D S
ADVANCE
LEVEL CAMILLE
HEIDI ADAPT
printed matter
sports club
Goodbye minimalism, hello clashing prints. Classic silk foulards move from the neck to the feet, and cover statement sandals or
L I V E LY
Summer’s sandals are a sporty hybrid, featuring
PA X PAT TAYA
are wrapped around straps to create a chic
pops of colour, cushioned soles and chunky straps making them perfect for all terrains.
summertime look.
say it loud
HYBRID EXTREME DELIGHT
Who says fashion should be seen and not heard?
ADDICT STRETCH
A homage to streetwear, shoes and bags are emblazoned with bold, tongue-in-cheek slogans that play on the idea of identity.
FLASH
ADDICT
FURY
super sneakers Sneakers continue to evolve and push the design limits with exaggerated proportions, high-tech materials, sculpted soles and holographic details for a bright future.
SABRINA SHOPPER
CAMEO
SALLIE SHOPPER
25 J O U R N A L
26 S P E C I A L S E C T I O N
new age kicks T h e fr um py Dad s n ea ker h a s s p ur n e d th e b ig ge s t s n ea ker tr en d o f th e n o ug h tie s
Anyone who grew up in the 1980s
with fresh design details such as double
will remember the Dad sneaker — the
soles for comfort, a bold colour palette and
oversized, orthopedic-looking running
futuristic shapes. Performance is also high
shoe that would make you cringe every
on the list — construction is high-tech and
time you saw someone wearing it. Fast
includes innovative materials that not only
forward two decades and that very same
look good but feel good.
shoe has become the epitome of cool, with fans including Hailey Bieber, Kaia
And they’re set to get better. New to the
Gerber, Kendall Jenner and numerous
game is the EXTREME, which comes with
other streetwear stars and trendsetters.
exaggerated proportions and wave details for a tough look. Crafted from
So what is it about ugly sneakers version
a combination of materials including
2.0 that makes them so appealing? Unlike
smooth leather, nubuck and mesh, its
their predecessors, the new renditions come
most distinguishable feature is its extra-
thick sculpted sole made from lightweight
rubber. Holographic and reflective details ensure it stands apart from the rest. The FLASH also ticks the style boxes.
Inspired by the great outdoors, it’s made for city streets and has an eye-catching sole with anti-slip grips (a stylish homage to traditional hiking shoes). A flexible leather cage covering ensures that its Instagramworthy. Love them, or hate them, one thing’s for sure − the ugly sneaker is here for the long run.
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Up your streetwear game with clean lines and elevated details this season
To s c a T- s h i r t
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on the edge
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30 S T Y L E
31 U l r i k a br a t op M a id a c o at A SH s o c k s F l a s h s ne a ker s
To s c a T- s h i r t Por t op a lo p a nt s Gl a m he el s
J O U R N A L
S u n g l a s s e s , s t yl i s t ’s ow n C h a nc i a s h i r t M a id a c o at B a n z i s hor t s E x t r eme s ne a ker s
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S el i n a ho o d ie Pol i n a wh it e je a n s Add ic t B i s s ne a ker s
Eura sia n m o del, entrep reneur a n d direc tor Adria nne H o is kn own for h er cool s tr ee t wea r f a s hion. S h e s h a r e s h er s t yle, h ea l th a n d tr avel tip s
adrianne ho
34 L I F E S T Y L E
What is your greatest extravagance?
What are your top three tips for a healthier lifestyle?
I never mind spending money on good food. Whether it’s using the best ingredients when I’m cooking or taking myself out to the best restaurant on a random Tuesday. That’s something I’ll never deny myself.
Sweat more, sleep more, smile more!
Adapting my lifestyle to the places I travel.
What’s your favourite workout?
How do you relax?
That’s tough to answer. I’m always mixing it up, from playing tennis to going to various fitness group classes.
Watching the sunset from my home in California.
How would you describe your style?
An eye mask for the plane and hotel because I’m sensitive to light; Tom Ford’s Lost Cherry perfume; and my iPhone — I can’t go anywhere without it!
One thing that I owe my physique to is lifting weights. I find that my body immediately feels tighter and stronger after lifting. A lot of women are worried that they will bulk up but the opposite will happen. The more muscle your body has, the faster you burn calories at rest. Realising that has honestly changed the way I workout. I feel sexier and stronger than ever!
What’s your favourite fashion accessory?
What is your must-have health essential?
A vintage leather jacket.
Everything organic!
What is the best way to style a pair of sneakers?
How do you stay healthy while you travel?
There are no rules. I wear sneakers with everything!
I’m very picky about the flights that I take. If it’s over 10 hours I only do overnight flights. I find that helps me adapt to the new time zone faster so I lose less sleep. I also bring multivitamins when travelling.
Street active. What three items do you always travel with?
1. Hold Me by Milosh 2. Soon-To-Be Innocent Fun/Let’s See by Arthur Russell 3. Silver Dagger by Joan Baez
adrianne’s top 10 playlist
4. Pages of Gold by Flo Morrissey 5. When We’re Fire by Lo-Fang 6. Softly by Rhye
Who is your favourite street style muse? Rihanna! She has so much swag!
7. Slow Motion by Panda Bear 8. Forest by Howling 9. Get Free by Major Lazer feat. Amber Coffmann 10. With You by Drake
How do you keep in shape?
Streetwear or boho chic − which do you prefer? Streetwear. It’s always been part of my personal style. I love that I can be comfortable, stylish, but still laid-back.
What are your beauty essentials? Argan oil for my hair, Vitners Daughter Oil which I use as a moisturiser and Eminence Brightening Peel.
What inspires you?
What’s your favourite city and why? Paris! The city is so romantic and the food is amazing! Where do you go to escape? Big Sur. Where’s next on your travel list? New Zealand. What’s the best piece of advice you have ever been given? Be careful whose advice you take. Everyone is so different. Just because something works for someone else doesn’t mean it will work for you. What is your definition of luxury? Freedom to do whatever you want, whenever you want.
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36 D I S C O V E R Y
L ooking to e s c a p e th e crowds? T h e s e ur ba n pa r ks a re th e b e s t p l ace to s oa k up th e vib e o f a ci t y
City Hall Rooftop Garden, Chicago
London Fields, London
Ibirapuera, São Paulo
Griffith Park, Los Angeles
If you are an architecture buff then this São Paulo park is worth
Those looking to discover another side of Tinseltown, should
a visit. Designed by landscape architect Roberto Burle Marx
head to this former Ostrich farm. Spanning 4,210 acres, most
and legendary modernist architect Oscar Niemeyer, it’s home
of the space is wild with hiking routes, unexplored canyons and
to major events including São Paulo Fashion Week. While it
horseback riding trails. If the great outdoors is not your thing there
contains a series of museums, it’s also the epicenter of the city’s
are other attractions including the legendary Griffith Observatory,
music scene with major concerts and performances held in the
Greek Theatre and planetarium. It also has some of the best views
The most unique park in the windy city can be found on higher
Everyone knows that East London is the spot for hipsters, and
Niemeyer-designed auditorium, and performing spaces dotted
of the city including the Hollywood sign.
ground — on the rooftop of the iconic City Hall building to
most of them flock to London Fields at the weekend. It’s easy
throughout the park.
4730 Crystal Springs Dr, Los Angeles, CA 90027, USA;
be exact. Green roofs may be a common sight these days, but
to see why — the park has everything from a heated outdoor
Av Pedro Álvares Cabral, Vila Mariana São Paulo, Brazil;
www.laparks.org
when this one was planted in 2001, it made waves as one of
swimming pool and tennis courts to an outdoor gym, cricket
www.parqueibirapuera.org
Chicago’s first green experiments designed to combat the urban
pitch, ping pong table and pétanque area. Don’t forget to visit
heat effect and air pollution (which it has done with much
neighbouring Broadway Market for fresh produce, vintage
success). Covering around 400,000 square feet, it’s also worth
clothes and delicious street food.
a look for its diverse species of plant and fauna. 121 N LaSalle St, Chicago, IL 60602, USA;
The High Line, New York City Songdo Central Park, Seoul No one could have guessed that this abandoned railway viaduct
London Fields, Hackney, London, E8 3EU, United Kingdom;
Built along the seaside and nestled among skyscrapers, Songdo
would become an icon of contemporary landscape architecture
www.hackney.gov.uk/london-fields
Central Park is the soul of the Seoul (pardon the pun). Aside
and copied in cities around the world. Covering a 1.45 mile stretch
from activities such as canoeing and feeding the deer, visitors
of Manhattan’s west side, this elevated linear public park has
come to see the architectural marvel that is the Tri-Bowl, a
become home to rotating art installations, public art projects, urban
group of three bowl-shaped futuristic buildings, that make up
landscaping and live performances by the local creative community.
Although its name literally translates into Chapultepec Forest,
the culture and arts centre. Fun fact: It’s where Korean popstar
New York, New York, USA; www.thehighline.org
If you’ve always dreamed of running down an airport runway
this park can be found in the heart of Mexico City, and has a
PSY shot his Gangam Style video.
then visit Berlin’s Tempelhofer Park. In the past it was a
strong connection with the country’s culture and history. For
196, Techno park-ro, Yeonsu-gu, Incheon, Seoul;
former airport, the birthplace of Lufthansa Airlines and even
years it housed the city’s water management system and is still
www.insiseol.or.kr
a concentration camp. In 2010 it was transformed into a
home to Cárcamo de Dolores, a massive water tank inside a
recreational area, making it one of the one of the world’s biggest
pavilion, which features a famous mural and fountain designed
inner-city green spaces. Aside from being very Instagrammable,
by artist Diego Rivera. It also contains an amusement park, zoo
visitors can enjoy activities including skating, mini-golf,
and nine museums including the National History Museum.
gardening, bird watching, kite-surfing and more.
Mexico City, Mexico, 11580; www.chapultepec.df.gob.mx
www.cityofchicago.org
Bosque de Chapultepec, Mexico City Tempelhofer Feld, Berlin
Tempelhofer Damm, 12101, Berlin, Germany; www.gruen-berlin.de
park life
37 J O U R N A L
38 M O O D B O A R D
moodboard The design team reveals the inspirations behind the spring/summer 2019 collection
skater girl High-tops, with its classic vulcanised outsole and ankle support, have always been a streetwear staple. This season, ASH takes a new spin on old kicks with the reissue of VIKY. This simple yet iconic skate style makes a comeback with futuristic details including waxed laces with contrasting rubber ends and a new graffiti-inspired logo that stretches across its chunky rubber sole. Up the ante this season for some street cred!
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