My Working Journals: ASH
TIMETABLE
Year of 2017 2017. May-Jun ASH FW17 Press Day [Created Contents] 2017. Jul-Aug ASH X Color Run Campaign Shooting 2017. Sep-Oct ASH SS18 Press Day [Created Contents] 2017. Oct-Dec ASH X Filip Pagowski [Created Contents] 2017. Nov-Dec SS18 Campaign Photo/Video Shoot Part 1
Year of 2018 2018. Jan-Feb SS18 Campaign Photo/Video Shoot Part 2 2018. Mar-Apr SS18/FW18 ASH X Natasha Photo/Video Shoot 2018. May-Jun ASH RTW Packaging Re-Design 2018. Jun-Jul FW18 Campaign Photo/Video Shoot Part 1 2018. Aug-Sep FW18 Campaign Photo/Video Shoot Part 2 2018. Aug-Sep SS19 Campaign Photo/Video Shoot 2018. Oct-Nov SS19 Campaign Photo/Video Shoot Part 1 2018. Nov-Dec SS19 Campaign Photo/Video Shoot Part 2
ASH FW17 Press Day [Created Contents] 2017 May-Jul
[狂放启程]The #ASHjourney has began, traveling with the #ASHgirls... KV
Invitation Card
ASH Beer
GWP - Stickers for Traveling Luggage
GWP2 - Grafftti for Scarf
ASH X Color Run Campaign
[Shooting & Created Contents] 2017 Jul-Aug
1. Planning & giving creative direction for the ASHxColorRun Campaign shooting 2. Finding a suitable & trustworthy photographer/production team. 3. Preparation/Communication for the shooting 4. Photo/Video shooting dates: On-site in Shanghai, China 5. Communication: Contents Selection/Retouch/Editing 6. Making Images Usage Guideline 7. Release Final Contents for company use
ASH SS18 Press Day [Created Contents] 2017 Sep-Oct
[Born To Wander] Play fire with the #ASHgirls... SS19 Brand Icon Design
GWP - Candle & Match Box
GWP - Tattoo Stickers
GWP - Tattoo Stickers
Invitation Card
ASH X FILIP PAGOWSKI [Created Contents] 2017 Oct-Dec
GWP - Design & Production
SS18 Campaign Photo/Video Shoot Part 1 “No Music No Soul” [Vintage Glam-Rock X Futurism] 2017 Nov-Dec
1. Planning & giving creative direction for the SS18 Campaign P1 shooting 2. Finding a suitable & trustworthy photographer/production team. 3. Preparation/Communication for the shooting 4. Photo/Video shooting dates: On-site in Shanghai, China 5. Communication: Contents Selection/Retouch/Editing 6. Making Images Usage Guideline 7. Release Final Contents for company use
SS18 Campaign Photo/Video Shoot Part 2 “No Travel No Life” [American-Indian X Wilderness] 2018 Jan-Feb
1. Planning & giving creative direction for the SS18 Campaign P2 shooting 2. Finding a suitable & trustworthy photographer/production team. 3. Preparation/Communication for the shooting 4. Photo/Video shooting dates: On-site in Shanghai, China 5. Communication: Contents Selection/Retouch/Editing 6. Making Images Usage Guideline 7. Release Final Contents for company use
SS/FW18 ASH X Natasha 刘承羽 Campaign Photo/Video Shoot “Vingtage Rock Star” 2018 Mar-Apr
1. Planning & giving creative direction for the ASH x The celebrity: Natasha Liu SS18/FW18 Campaign shooting 2. Finding a suitable & trustworthy photographer/production team. 3. Preparation/Communication for the shooting 4. Photo/Video shooting dates: On-site in Los Angeles, USA. 5. Communication: Contents Selection/Retouch/Editing 6. Making Images Usage Guideline 7. Release Final Contents for company use
Link to SS18 Video:https://www.youtube.com/watch?v=BkNOCAG4h4s
Link to FW18 Video:https://www.youtube.com/watch?v=BzDJpxAvPaY
ASH RTW Packaging Re-Design 2018 May-Jun
Suite Garment bag
Tissue Paper
Regular Bags
Tissue Paper
Dust Bag
FW18 Campaign Photo/Video Shoot PART 1 “I Play like a Rock Star” 2018 Jun-Jul
1. Planning & giving creative direction for the FW18 Campaign P1 shooting 2. Finding a suitable & trustworthy photographer/production team. 3. Preparation/Communication for the shooting 4. Photo/Video shooting dates: On-site in Shanghai, China 5. Communication: Contents Selection/Retouch/Editing 6. Making Images Usage Guideline 7. Release Final Contents for company use
FW18 Campaign Photo/Video Shoot PART 2 “I Play Sports in Style” 2018 Aug-Sep
1. Planning & giving creative direction for the FW18 Campaign P2 shooting 2. Finding a suitable & trustworthy photographer/production team. 3. Preparation/Communication for the shooting 4. Photo/Video shooting dates: On-site in Shanghai, China 5. Communication: Contents Selection/Retouch/Editing 6. Making Images Usage Guideline 7. Release Final Contents for company use
SS19 Campaign Photo/Video Shoot “FLIP for ASH” for SS19 presale 2018 Aug-Sep
1. Planning & giving creative direction for the SS19 Campaign P1 shooting 2. Finding a suitable & trustworthy photographer/production team. 3. Preparation/Communication for the shooting 4. Photo/Video shooting dates: On-site in Shanghai, China 5. Communication: Contents Selection/Retouch/Editing 6. Making Images Usage Guideline 7. Release Final Contents for company use
SS19 Campaign Photo/Video Shoot PART 1 “ASHsquad” 2018 Oct-Nov
1. Planning & giving creative direction for the SS19 Campaign P1 shooting 2. Finding a suitable & trustworthy photographer/production team. 3. Preparation/Communication for the shooting 4. Photo/Video shooting dates: On-site in Shanghai, China 5. Communication: Contents Selection/Retouch/Editing 6. Making Images Usage Guideline 7. Release Final Contents for company use
SS19 Campaign Photo/Video Shoot PART 2 “ASHsquad” 2018 Nov-Dec
1. Planning & giving creative direction for the SS19 Campaign P2 shooting 2. Finding a suitable & trustworthy photographer/production team. 3. Preparation/Communication for the shooting 4. Photo/Video shooting dates: On-site in Shanghai, China 5. Communication: Contents Selection/Retouch/Editing 6. Making Images Usage Guideline 7. Release Final Contents for company use
Thank youďź To Be Continue...