Issue #11
Fall/Winter 2018
ASH JOURNAL
contents In this issue of ASH Journal‌
day breakers
happenings
Loosen up this fall
The latest news from ASH
page 11 to 18
page 5 to 6
culture
behind the scenes
The millennials bringing streetwear to a new generation
A sneak peek of the fall/winter 2018 global advertising campaign
page 19 to 20
page 7 to 8
ready to wear
muse
Introducing the fall/winter 2018 collection
ASH girls with style and substance
page 21 to 22
page 9 to 10
PAGE 1
CONTENTS
trending
discovery
The must-have shoe trends this season
The world’s best wellness retreats
page 23 to 26
page 35 to 36
get addicted How influencers are wearing the Addict
page 27 to 28
moodboard Meet the #ASHboys
page 37
night fever Get glam in 1970s favourites
page 29 to 33
obsession The Addict goes wild
lifestyle
page 38
Wellness guru Nitsa Citrine shares her health, beauty and music essentials
page 34 PAGE 2
ASH JOURNAL
happenings The latest news from ASH
a new look
You may have noticed a wave of ASH concept stores springing up in cities around the world (the latest opened its doors in London). First unveiled in Raffles City and Plaza 66 in Shanghai, the boutiques feature a fresh design concept created by Spanish architect Francesc Rifé. A large brass framework, which is inspired by bamboo scaffolding, dominates each space. Concrete flooring and solid blocks add an urban edge while bare walls are decorated with classic wall moldings that pay tribute to the brand’s European heritage. A glittering gold ceiling is dotted with small circular lights to create the illusion of a starry sky while highlighting the footwear on display below. Bold yet understated details such as natural wood accents, green marble and aged mirrors further reflect the brand’s core values of passion, style and quality.
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HAPPENINGS
spotted! It’s no secret that everyone is still addicted to the Addict (the name says it all!) A modern take on Dad sneakers from the 1990s, this must-have style was recently spotted on ASH girls including Anne Hathaway, Amelia Grey Hamlin and Bella Thorne. Gigi Hadid wore hers with denim and activewear, while Jasmine Sanders heated things up by matching her pair with a sexy white swimsuit. Also topping celebrity wish lists? The patent leather Feel boots as spotted on Hailey Baldwin.
Gigi Hadid
Bella Thorne
Amelia Grey Hamlin
Hailey Baldwin
PAGE 6
Jasmin Sanders
stars in her second ASH global advertising campaign
French-American model and actress Camille Rowe
behind the scenes
ASH JOURNAL
PAGE 7
BEHIND THE SCENES
Date: April 25, 2018. Location: La Maison Louis Carré, which is about an hour’s drive from Paris. This private house was designed by Finnish architect Alvar Aalto for French art dealer and collector Louis Carré. Now a protected French monument, it still plays hosts to various cultural events including exhibitions (the works of Chinese architect Zhang Ke were being exhibited at the time of the shoot). The vibe: A gloomy day was forecasted but the weather eventually cleared up allowing the crew to eat lunch al fresco. Creative director Ezra Petronio kept everyone in good spirits with his playlist of 1970s and 1980s tunes including a French classic by Partenaire Particulier (turns out that one of the original band members is related to one of the crew!) The ASH Girl: Camille Rowe arrived in head-to-toe black and sung along to favourites such as California Dreaming throughout the day. When not posing in front of the lens, she kept asking about everyone’s shoes. The team: New faces this season include fashion and celebrity photographer Fred Meylan, who worked alongside long-term ASH co-collaborators Petronio and renowned stylist Camille Bidault-Waddington. Don’t forget to check out our behind-the-scenes video on ASH.com.
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ASH JOURNAL
#coolgirls This group of ASH girls embody both style and substance making them ones to watch
Audrey Lombard It’s true that French women have a certain je ne sais quoi about them when it comes to their personal style, and digital influencer Audrey Lombard is no exception. She started her successful blog in 2006 and still attracts a large following thanks to her simple, no-fuss look which often consists of a great pair of jeans and sneakers (fans can buy everything she wears at her online boutique). Her full-time job as a veterinarian keeps her style approachable and firmly rooted in the real world. @audreylombard
Gina Ybarra Mexican-born Gina Ybarra started her own blog Hunt for Styles in 2014 featuring her vintage finds while showcasing her personal style which combines casual essentials with investment pieces. Although her Instagram feed is picture perfect, she inspires women to embrace their body shape and choose clothes that make them feel comfortable. With her down-to-earth attitude and versatile look, she is the perfect role model for the next generation of millennials. @huntforstyles
Mary Lawless Lee Mary Lawless Lee proves that less is always more when it comes to fashion and is known for her edgy yet minimalist style. The Nashville resident and qualified nurse started her blog Happily Grey in 2012 as a side project, but has since dedicated herself to it fulltime. She now boasts a following in the millions and covers topics beyond fashion including lifestyle, travel, fitness and even photography. She is also a successful entrepreneur and even dabbled with her own fashion line. @happilygrey
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MUSE
Jacqueline Mikuta When it comes to photography Jacqueline Mikuta knows her stuff. The Swedish blogger studied photography, advertising and art direction, giving her a strong advantage when she launched her Mikuta blog in 2015. Her photography style is known for its moody, muted colours and lends itself perfectly to her posts which showcase her eclectic fashion sense in exotic locations around the world. Her success has also led to her to start a flourishing career as a fashion photographer. @mikutas
Rebecca Laurey Amsterdam-based Rebecca Laurey started her blog Raspberry & Rouge as a creative outlet while she was working in fashion marketing. Now rebranded as Rebecca Laurey, the carefully curated website documents her hip personal style which she describes as a mix between Scandinavian minimalism and California cool, in addition to personal pursuits such as her travels. Thanks to her effortless style, she has been featured in print and online by the likes of Vogue and Vanity Fair. @rebeccalaurey
Sonya Esman Sonya Esman isn’t actually a fashion blogger, although she could easily pass as one. The media maven started out making beauty videos on YouTube when she was just 11-years-old in hopes of becoming an actress. She eventually made her mark as a style vlogger sharing her experiences and favourite fashion and beauty finds (she has almost two million followers on Instagram). Since then she has carved a successful career in the acting and modelling worlds. @sonyaesman
Natasha Liu Bordizzo Italian-Chinese actress Natasha Liu Bordizzo initially studied to become a lawyer before she was discovered at a train station and began her acting career. The Sydney-based beauty is a martial arts expert (she cites Michelle Yeoh as her mentor) and has starred in blockbusters such as The Greatest Showman, although it’s her chameleon-like style that continues to make headlines. Ranging from funky and punk rock to cool and sporty, her sneaker collection is worth a look alone. @natashaliubordizzo
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ASH JOURNAL
Manchester City coat Addict sneakers
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Shot in Cergy, France by Louis Canadas
day breakers
Loosen up this fall in oversized knitwear and sporty separates
STYLE
Grafton sweater Palms Springs pants Addiction sneakers
ASH JOURNAL
STYLE
T-shirt, stylist’s own Valpariso coat Poughkeepsie pants Nitro Fur sneakers Gibson sweater Polk jeans Lovely sneakers Fransisco scarf
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ASH JOURNAL
left: Claxton shirt Girard sweater Pierce jeans Laser Studs sneakers right: Manchester United coat Addiction sneakers
STYLE
ASH JOURNAL
left: Roswell dress Jigg boots right: V-Black jacket Perry pants Addiction sneakers
STYLE
T-shirts, stylist’s own Jefferson skirt Addiction sneakers
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ASH JOURNAL
street meet Streetwear may have started among subcultures,
but it’s the millennials that are bringing the look to the next generation Streetwear was once considered the dominion of sub-cultures and was solely reserved for those that populated the worlds that inspired it, be it sports or music. Fast forward to today, and this once niche category has infiltrated mainstream fashion thanks to the rise of casual and active wear. Streetwear in 2018 is more approachable than ever with countless of brands, ranging from high street to luxury, churning out their own looks and collections inspired by the trend. While designers like Virgil Abloh are dictating the look among exclusive fashion circles, those living in the real
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world are taking to social media to explore this fashion movement in more depth. Instead of flipping through the pages of Vogue to learn how to style their new kicks, they are following high profile influencers for inspiration. So why have the new generation gravitated to streetwear so quickly and easily? After years of being exposed to big luxury brands and conglomerates, millennials are craving something new and different. Streetwear’s more authentic origins and the no-fuss attitude that comes with it, are a breath of fresh air.
CULTURE
Then it’s the look itself. Streetwear staples are extremely versatile and wearable and include relaxed separates such as hoodies, graphic tees and in-your-face sneakers. Many are emblazoned with logos transforming them into a bold fashion statement that is perfect for a selfie-obsessed culture that loves to share everything on social media. The Hadid sisters, Rihanna, Kylie Jenner and Jaden Smith, are just a few among this growing community that have embraced streetwear and made it a permanent part of their wardrobe. Interestingly, many of them are too young to remember the rise of original streetwear brands such as Stussy, which was born out of the skating culture in California in the early 1980s. As such, they approach the trend from a fresh perspective and create looks that are also very much influenced by their personal style and preferences. All the rules are thrown out the window, as they combine high-end with high street for a style that is modern and cool.
Gigi Hadid
although designer brands are extremely popular and make even more of a statement when they are dressed down with a pair of shorts and XL hoodie, or army jacket thrown on top. The Jenner sisters are also big proponents of denim when it comes to their streetwear.The denim should look as “raw” as possible, which means light washes with details such as fading and distressing. Last but not least, every streetwear style star needs a great pair of sweats. Once considered the very antithesis of style, this newfound status symbol doesn’t need to be fancy – plain cotton will do. It’s all about how you wear it. For inspiration look no further than Rihanna, who matches hers with bodysuits and cropped tops. Kylie Jenner
Although each one has their own spin on the trend, there are certain streetwear staples that continually pop up on every Instagram feed. Top of the list is a pair of Dad-inspired sneakers from the 1990s. The modern iterations they are choosing however are much bolder with futuristic details, supersized chunky soles and a bright colour palette – think primary shades of red, yellow and blue. Because they take centre stage, influencers like model Bella Hadid prefer to style them with oversized denim and a simple T-shirt. Speaking of which, the more graphic and logo-covered the T-shirt is, the better. Vintage tees have an added cool factor,
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Jaden Smith
ASH JOURNAL
From 1970s inspired silhouettes and prints to street style and sportswear references,
style seeker
the latest fall/winter 2018 collection screams elegance with plenty of attitude
Stardust 1970s favourites including tailored jackets and vintage leathers are glammed up with lurex knits and cropped flares or denim. Separates made from velvet, jacquard and georgette are perfect for a night out and feature shooting star embellishments – a nod to ASH’s iconic motif.
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RTW HIGHLIGHTS
Free Country Oversized outerwear and knitwear create a look that’s all about easy elegance. Must-haves include double-faced wool and sheepskin jackets that pay homage to the 1970s. Cosy knits including graphic sweaters and camouflage hoodies reference street style and are paired with jeans and jogger-style pants.
Work it Out This new breed of activewear is cool enough to mix and match with the rest of the ASH girl’s wardrobe. Highlights include workout leggings, T-shirts with embroidered badges, star-motif sweatshirts and camo print hoodies that are sporty yet on-trend. Technical pieces such as lightweight nylon jackets are fashion forward yet practical.
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trending ASH fall/winter 2018 Editor’s Picks
ASH JOURNAL
Hyde boots
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TREND REPORT
Heel Appeal Heels take the spotlight and are decorated with precious embellishments ranging from stones and pearls to studs and metal accents. Make every step glamorous!
Era
Hyde
Edge
Hook
Harlem
Xao
Wolf
Wampas
Witch
Boot Camp The essential biker boot is updated with details that prove they are more than just practical. Utilitarian styles are dressed to kill thanks to funky metal hardware, studded soles, chunky buckles and zips.
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Xenon
TREND REPORT
Retro Fever As the saying goes, old is gold. Sneakers combine details from past classics with contemporary touches to create a fresh take on vintage favourites. Rest assured you’ll be wearing them for many seasons to come. Net
Neo
Ninja Kashmere Tweed
Neptune
Nippy
Jaguar
Ninja
Cosmic
Star Power Lakes
Stars are the new stripes, making this lucky charm one of the season’s biggest trends. This iconic ASH motif adds much-needed sparkle to a multitude of styles, ranging from casual trainers to evening boots.
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Liberty
TREND REPORT
Fur Sure Faux fur is fun, playful and eco-chic – what better way to keep your feet warm and stylish ? Get cosy in backless loafers, chunky slip-ons and sneakers which are brightened up with lashings of colourful fur.
Emotion
Ubu
Nitro Fur
Valko
Volga
Addict
Buzz
Alfa
Sole Sister Blitz
Step up your sneaker game with chunky soles – the bigger, the better. A throwback to Dad styles of the 1990s, these new versions are updated with cool colours and funky motifs for an Instagram-worthy look.
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Boogie
ASH JOURNAL
get addicted
From men’s wear inspired tailoring to denim, the Addict lends itself to a multitude of different looks and styles. Question is, how will you wear yours?
Tailor Made
Go for the unexpected and pair your sneakers with men’s wear inspired tailoring, including well-cut blazers and pants.
@aresaixala
@easyneon
@aresaixala
@elenagiadaa
@ellenvlora
@easyneon
Creatures of Comfort
@alicebasso
Choose other streetwear staples for a cohesive look. Top picks include logo sweatshirts, puffa jackets, sweats and leggings.
@sophietta
@valliludovica
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@zoe_cristofoli
SPECIAL SECTION
Dress Down
Who needs heels? Formalwear including dresses and separates look much cooler when matched with a pair of casual kicks.
@alyssainthecity
Got the Blues
@aresaixala
@rebeccalaurey
@aresaixala
A pair of vintage-inspired denim jeans are perfect for every day, while shorts and miniskirts create a look that’s fun and fresh.
@zoe_cristofoli
@noholita
@annapenello
@brittanyxavier
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@junesixtyfive
ASH JOURNAL
Visala jacket Exeter top Pennsyltucky pants Hyde boots
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Shot in Paris, France by Manu Fauque
night fever
Get glam in 1970s favourites including velvet, metallic accents and thigh-high boots
Grafton sweater Vicksburg jacket Palm Springs pants Crystal Bis heels
Vandalia jacket Grayson sweater Boston shorts Cara boots
STYLE
ASH JOURNAL
Van Buren jacket T-shirt, stylist’s own Palm Springs pants Cosmo boots
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LIFESTYLE
nitsa citrine The Los Angeles-based wellness guru and creative director of Sun Potion Transformational Foods shares her beauty, fashion and travel essentials
nitsa’s top 10 playlist 1. Hold Me by Milosh 2. Soon-To-Be Innocent Fun/Let’s See by Arthur Russell 3. Silver Dagger by Joan Baez 4. Pages of Gold by Flo Morrissey photo by Tasya van Ree
5. When We’re Fire by Lo-Fang
What is your greatest extravagance? High-quality, organic, biodynamic, wildcrafted food that is grown and prepared with love. I also love art – I would love to turn my home into a gallery one day. How would you describe your style? A mix of French, Danish, Japanese and Californian, with a love of natural fibres and dyes. What’s your favourite fashion accessory? My Awaveawake silk scarf. It’s made from botanically-dyed and sustainably-sourced silk, hemp and organic cotton. It can double as a belt, head wrap, kerchief or even a lasso! What three items you always travel with? Essential Oil Salt Pipe Inhaler by Living Libations; Reishi Mushroom from Sun Potion which I add to my water or tea, and is amazing for immunity; and a Rosewater colloidal silver hydrosol which I make with Sun Potion’s Solar Rose Water and Sovereign Silver. It’s super protective and refreshing on long flights! What is your must-have health essential? My friend Tristan — he always knows where to find the best food and puts Frankincense essential oil in my water. What is your most treasured possession? My friends and family.
6. Softly by Rhye 7. Slow Motion by Panda Bear 8. Forest by Howling 9. Get Free by Major Lazer feat. Amber Coffmann 10. With You by Drake
What is one ritual you do every day? As soon as I wake up, I meditate on everything I am grateful for in my life.
What do you always buy on holiday? Baskets. I am an absolute fiend when it comes to basket collecting.
What are your beauty essentials? Pure spring water, eight hours plus sleep and joy!
What’s your best travel tip for exploring a new city? Getting lost. But always make sure you have a map, phone and charger!
What’s your favourite album of all time? There are so many, but right now I am super obsessed with my friend Rhye’s new album Blood. It gets better each time I listen to it. What inspires you? Love. How do you relax? Sex and when that is not possible, long baths infused with essential oils, taken while listening to books on tape. What’s your favourite city? Kyoto. I love everything about it, from the beauty, nature, design and food to the people, art and history. Where do you go to escape? I can’t tell you because when I go, I like to disappear completely. It is a top-secret escape! What’s next on your travel list? Portugal. I can’t wait as it’s my first trip.
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Where’s next on your bucket list? Travelling to Lamu Islands, Kenya with my friend Shiva. What’s the best piece of advice you have ever been given? To always breathe. What’s one book everyone should read? Le Petit Prince by Antoine de Saint-Exupéry. When or where are you the happiest? When I am creating from a place of love or taking photos somewhere in nature. What is your definition of luxury? Beautiful food, friends, wine, art, films, music and love. What are three things you want to achieve or do before you die? Write a book that I am proud of and that is helpful to others; grow all my own food; and create or contribute to art that heals the planet.
ASH JOURNAL
detox dreaming Want to know where the rich and famous go to unwind?
ASH reveals the best wellness retreats around the world
Sha Wellness
The Ranch at Live Oak
Naomi Campbell and Kylie Minogue are just two of
Malibu is not just home to Hollywood’s finest, but
many famous faces that have experienced the wonders
also where they escape (if its good enough for Elle
of Sha Wellness.This groundbreaking medical clinic on
Macpherson…) Part boot camp, part spa, guests at The
Valencia’s coast was Europe’s first macrobiotic spa and as
Ranch are required to hike at least four hours a day
such is known for their highly effective exercise and diet
before winding down with activities such as pilates, yoga
programmes. If the killer views aren’t enough, guests can
and guided meditations. There is a strict no cellphones/
enjoy added extras such as a flotarium and oxygen bar.
technology policy, but the luxe accommodations make
Carrer del Verderol, 5, 03581 L’Albir, Alicante, Spain;
up for it (guests can even opt to board at the nearby Four Seasons). 12220 Cotharin Rd, Malibu, CA 90265, USA; www.theranchmalibu.com
www.shawellnessclinic.com
Canyon Ranch at Lenox Canyon Ranch is so popular that it has several outlets in the US, on land as well as at sea. Although the original is based in Arizona, its idyllic retreat in the Berkshires covers 120 acres of woodland and is set around the stunning Bellefontaine Mansion, which was originally built in 1897. In addition to the grand accommodations, there’s a 10,000 square foot spa complex and a health and healing centre where guests can enjoy cooking classes and other integrative programmes. 165 Kemble Street, Lenox, Massachusetts 01240, USA; www.canyonranch.com
The Ananda in the Himalayas The Ananda’s prime location near Rishikesh, considered
The Original FX Mayr
by many as the birthplace of yoga, makes it the perfect place to find your inner peace (locals say its charged with
The FX Mayr clinic has some serious pedigree – it opened
cosmic energy). Located on the grounds of a Maharaja’s
in 1976 offering the Mayr cure which believes that all
palace, the retreat has attracted the likes of Uma Thurman
health issues stem from the gut (a notion the wellness
and Heidi Klum who have experienced their traditional
industry is finally embracing 40 years later). Located on
Indian healing therapies including yoga, Ayurveda and
the banks of Lake Wörthesee, it is run like a five-star
Vedanta firsthand.
hotel with all the health benefits attached including
The Palace Estate, Narendra Nagar Tehri - Garhwal,
medical examinations, detox, massage and training for
Narendra Nagar, Uttarakhand 249175, India;
better eating habits.
www.anandaspa.com
9082 Maria Worth, Austria; www.original-mayr.com.
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DISCOVERY
The Farm at San Benito Nestled within 48-hectares of lush tropical rainforest, this medical and wellness retreat is located in the mountains just one-and-a-half hours drive from Manila. Known for its award-winning raw vegan cuisine, guests not only come for the cutting-edge medical treatments but also holistic therapies that promote spirituality. The grounds are also spectacular and boast a family of young goats, peacocks and a 200-year-old mango tree. 119 Barangay Tipakan, 4217 Lipa City, Batangas, The Philippines; www.thefarmatsanbenito.com
COMO Shambala Estate Everyone comes to Bali for an Eat, Pray, Love experience, but the real deal has been offered by COMO Shambhala Estate for decades. The wellness retreat, which is a favourite of actor Daniel Craig, promises a transformative experience that will change your habits in the long-run
Chiva Som
through a regimen of healthy cuisine (their signature), bodywork, ancient healing therapies and intuitive
As one of the world’s first luxury wellness resorts,
counselling.
Chiva Som has hosted everyone from dignitaries to
Banjar Begawan, Desa Melinggih Kelod, Payangan,
celebrities like Kate Moss and Madonna. Made up of
Kabupaten Gianyar, Bali 80571, Indonesia;
traditional Thai-style pavilions, the hotel offers a myriad
www.comohotels.com
of treatments from relaxing massages, meditation and yoga to blood analysis and cosmetic nips and tucks. It’s also ideal for those looking for a relaxing holiday as the beach is just a stone’s throw away. 73/4 Petchkasem Road, Hua Hin, Prachuap Khiri Khan, 77110 Thailand, 77110; www.chivasom.com
Kamalaya Founded by a former monk, Kamalaya is known for integrating ancient healing therapies from both East and West. Located on a tranquil clifftop in Koh Samui, the focus is very much on detoxification, stress and burnout, making it perfect for city dwellers looking to escape. Its also known for its intimate group retreats which are tailormade by visiting specialists and experts. 102/9 Moo 3, Laem Set Road, Na-Muang, Koh Samui, Suratthani, 84140 Thailand; www.kamalaya.com
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ASH JOURNAL
moodboard
@madisonlee
@ale_magni
@alebomma
@newkissontheblog
@klemenswhite
Introducing a new breed of #ASHboys who are upping the fashion ante with their cool personal style
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OBSESSION
basic instinct
Take a walk on the wild side this fall in the latest version of the Addict sneaker. This ASH best-seller is updated in luxe pony hair and features a cool Cheetah print that is bound to impress the fashion pack. Accents of mesh and nubuck in vibrant colours like red and yellow add a contemporary twist.
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