MRIA 2010 Pocket Card

CONFERENCE PROGRAM

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YEARS OF RESEARCH INTELLIGENCE A FUTURESPECTIVE

IMPORTANT INFORMATION-AT-A-GLANCE

Registration Desk Hours Sunday, May 30: 3:00 pm to 8:00 pm Monday, May 31: 7:00 am to 5:00 pm Tuesday, June 1: 7:30 am to 1:00 pm Wednesday, June 2: 7:30 am to 1:30 pm Location: Metropolitan Ballroom Foyer

Welcome Reception Sunday, May 30: 7:30 pm - 9:30 pm Harbour Ballroom

Exhibits Hall Open Monday, May 31: 12:30 pm – 4:30 pm, 6:00 pm - 7:00 pm Tuesday, June 1: 7:30 am – 4:00 pm Wednesday, June 2: 7:30 am – 11:00 am

50th Anniversary Golden Gala Monday, May 31 Martini Reception: 6:00 pm Dinner and Awards: 7:00 pm Location: Metropolitan Ballroom

Sunday, May 30 8:30 am – 12:30 pm MRIA National Board of Directors Meeting Pier 4

12:30 pm – 1:30 pm Lunch (Board/Chapter Council/Portfolio Chairs) 2:00 pm – 4:00 pm MRIA Chapter Council Meeting Pier 4

7:30 pm Welcome Reception Harbour Ballroom

Monday, May 31 7:30 am Breakfast

10:45 am – 11:00 am Break

(Metro Ballroom West)

8:45 am - 9:00 am Intro to Day Steve Levy, Conference Chair

11:00 Intro to Session 11:00 am – 12:30 pm

9:00 am Intro to Session Ken Whyte

The Value of Research in Marketing – The Marketers’ View

9:00 am – 10:45 am Canada 1960-2010 and Beyond Are We Getting It Right?

Moderator: Chris Loudon Bill McCollam Satjiv Chahil Greg Taylor

(Metro Ballroom West and Centre)

Moderator: Ken Whyte, Allan Gregg Michael Adams Darrell Bricker

(Metro Ballroom West and Centre)

12:30 – 2:00 Lunch in Tradeshow (Metro Ballroom East)

Monday, May 31

(CONTINUED)

2:00 pm – 2:45 pm Simultaneous Marketing / Public Affairs breakout sessions Marketing - Harbour Ballroom A

Marketing - Harbour Ballroom C

How Molson Canadian Got it’s Mojo Back Shane Skillen, Hotspex Inc. Debra Kavchak-Taylor, Molson Coors Canada

“Mobile Moment of Truth” – GPS Ethnography for Marketing & Research Bernie Malinoff, element54 Fabien Rolland, Aeroplan

Marketing - Harbour Ballroom B

Public Affairs - Pier 2/3

How Knowing the Secrets of Men Can Improve Your Brand and Your Life Catherine Dine, Dine & Associates Tracy Stone, Canadian Tire Corporation Lisa Elder, President, heads up

A Decade of Research and Advancing the Blood Donation Cause in Canada Mike Colledge, Ipsos Reid Tony Speed, Canadian Blood Services 2:45 pm – 3:00 pm Break (Harbour Ballroom Foyer)

Monday, May 31

(CONTINUED)

3:00 pm – 3:45 pm Simultaneous Marketing / Public Affairs breakout sessions Marketing - Harbour Ballroom A

Marketing - Harbour Ballroom C

Making a Splash - Tapping into Research to Awaken a Sleeping Giant. A Case Study on Premium Plus Robert Kolatschek, Kraft Canada Jeff Plowman, Sharpe Blackmore Euro RSCG

Brands in the Boardroom Dr. Ruth Corbin, CorbinPartners Inc.

Marketing - Harbour Ballroom B

Using Marketing Research as a Business Development Tool - Panacea or Ethical Dilemma?

Ani Ieroncig, Canada Post Norman Baillie-David, TNS Canada

Public Affairs - Pier 2/3

Urban Aboriginal Voices – Insights from a Landmark Canadian Study Dr. Keith Neuman, Environics Research Group Sarah Roberton, Environics Research Group Inc. 3:45 pm – 4:00 pm Break (Harbour Ballroom Foyer)

Monday, May 31

(CONTINUED)

4:00 pm – 4:45 pm Simultaneous Marketing / Public Affairs breakout sessions Marketing - Harbour Ballroom A

Marketing - Harbour Ballroom C

Me to We Research: A New Way of Looking Will Goodhand, BrainJuicer

Forget The Gatekeeper, Overturning Orthodoxies, Meaningful B2B Research in 2010 Tricia Benn, Rogers Publishing Limited Elizabeth Hall, Rogers Publishing Limited

Marketing - Harbour Ballroom B

Social Media Research: From Buzz To Biz Annie Pettit, Conversition Strategies Inc.

Public Affairs - Pier 2/3

The New Government of Canada Standards: Taking the Next Step Nat Stone, Public Works and Government Services Canada

Monday, May 31 6:00 pm – 7:00 pm Reception (Metro Ballroom East)

7:00 pm 50th Anniversary Golden Gala (Metro Ballroom West and Centre) There will be 2 hotel rooms available to change in, complete with hairstylists to help transform you back in time!

Please check with the Registration Desk for more information.

(CONTINUED)

Tuesday, June 1 7:30 am Breakfast in Tradeshow (Metro Ballroom East)

8:15 am – 8:30 am Intro to Day and Session Steve Levy 8:30 am – 10:00 am Commitment, Loyalty, Happiness and Love: Changing Customer Relationships (Metro Ballroom West and Centre)

10:30 am – 12:00 pm The Value of Research in Advertising – The Agency View (Metro Ballroom West and Centre)

Moderator: Ian Lightstone Tony Chapman Aidan Tracey Arthur Fleischmann 12:00 pm – 12:30 pm Creativity in Advertising: What is it Good for?

(Metro Ballroom West and Centre)

Tim Keiningham Jan Hofmeyr Margo Jay 10:00 am – 10:20 am Break – Tradeshow 10:20 am – 10:30 am Intro to Session

Eileen Campbell 12:30 pm – 2:00 pm Lunch in the Tradeshow (Metro Ballroom East)

2:00 pm – 4:00 pm Tradeshow open

Tuesday, June 1

(CONTINUED)

7:00 pm “Summer’s Edge” Party at Andrew Richard Designs Featuring entertainment by Suzie McNeil and a Rock/Paper/Scissors Tournament (571 Adelaide Street East) Shuttle buses will be available from in front of the hotel (south side of Queens Quay) Shuttles will run continuously throughout the evening

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YEARS OF RESEARCH INTELLIGENCE A FUTURESPECTIVE

Wednesday, June 2 7:30 am Breakfast (Metro Ballroom East)

8:45 am – 9:00 am Intro to Day/Session Steve Levy 9:00 am – 10:15 am The Future of Marketing Research (Metro Ballroom West and Centre)

Joel Rubinson Peter Blackshaw Donna Goldfarb 10:15 am – 10:45 am Break – Tradeshow (Metro Ballroom East)

Wednesday, June 2

(CONTINUED)

10:45 am – 11:30 am Simultaneous Advertising/ Loyalty breakout sessions Advertising - Harbour Ballroom B

Loyalty - Pier 2/3

If my heart could do my thinking, would my brain begin to feel? Neuroscience: A Case Study Examined

Management & Metrics: Customer Experience Measurement for Improved Business Performance

Ann Green, Millward Brown Elissa Moses, EmSense Kelley Peters, POST Foods LLC

Winnie Chan, RBC Royal Bank John Morton, Market Probe

Advertising - Harbour Ballroom C

Importing Ads From Other Markets. Some Things Just Don't Transfer Well.

Jacquie Matthews, Ipsos ASI Canada

Loyalty - Harbour Ballroom A

Putting Customer Feedback Surveys to Work in New and Improved Ways Steve Earwaker, Medallia Inc.

Wednesday, June 2

(CONTINUED)

11:30 am – 12:15 pm Simultaneous Advertising/ Loyalty breakout sessions Advertising - Harbour Ballroom B

Loyalty - Harbour Ballroom A

Measuring the Digital World

Towards a Comprehensive Picture of Customer Loyalty: Linking Attitudinal Research with Behavioral Research

Brent Lowe-Bernie, comScore Media Metrix Canada Advertising - Harbour Ballroom C

The Future of Researching Advertising Effectiveness Lynn Fletcher, BBDO Canada Nigel Hollis, Millward Brown Bill Ratcliffe, BrainJuicer North America Loyalty - Pier 2/3

Profiting from Customer Churn Ken Powaga, GfK Custom Research North America

Rob Daniel, Maritz Canada Scott Robinson, Maritz

Wednesday, June 2 12:15 pm – 1:15 pm Lunch (Metro Ballroom West and Centre)

1:15 pm – 1:25 pm Intro to Keynote Janine Keogh 1:25 pm – 2:15 pm Keynote Address Irene Rosenfeld 2:15 pm – 2:30 pm Wrap up Steve Levy

(CONTINUED)

EXHIBITORS

Acrobat Research Advitek Inc. ASDE Survey Sampler Canadian Viewpoint Inc. CLS Lexi-tech Ltd. Confirmit Consumer Contact / Research By Net Evoke Research Group Fresh Intelligence Research Corp.

GfK Research Dynamics Global Market Insite (GMI) Hotspex Inc. Ipsos Reid Corporation Itracks Kraft Canada Inc. Consumer Insight & Strategy Group LMS Prolink Ltd. Logit Group Markelytics Solutions India Market Dimensions Market Probe Canada Medallia Inc.

709/711 500 715 705 614 205 203 606 206 600/602 401 200 300/302 204 304/306 407 403 618 103 620 400

AND

FLOORPLAN

Network Research Field Services Opinion Search Inc. Pricing Solutions Ltd. Quick Test / Heakin Research House Inc. Research Now ResponseTek Rosetta Studio Strategic Communications Inc. StatCube Survey Sampling International Synovate Ltd. Tele-Surveys Plus Inc. / Télé-Sondages Plus Inc. TNS Canadian Facts Toluna / Greenfield Online Tri-L Research Ltd. University of Georgia Visual Diagnostics Inc. Vision Critical Voxco

406 202 616 207 307 707 405 713 502 305 107 301/303 105 717/719 201 404 Table top T16 604 402 101

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