BEOL beautiful errors of life
001 amsterdam 2017
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intro
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concept
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values
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vision mission
central values expressive values functional values
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design
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targetgroup
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sources
This is the brandbook of BEOL. It represents the fundamental elements of the brand, from the concept to the mood and an overview of our creative identity. It also acts as a strategic guideline and inspiration for anyone collaborating, writing, designing or producing BEOL branded communications. The brandbook consists of the concept, the vision and mission, our brands values and the basic desgin elements such as logo, brand name, colour scheme and typography. Dive into the world of our very beautiful errors!
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BEOL believes that the fashion industry will be shaped radically by our technological advancements in the future. We already live in a digital age and technology has made us all participants of border-less conversations. By experimenting and innovating, BEOL not only pushes the boundaries of design but also the ones of fabrics. Inspired by glitches and how errors can actually make things more beautiful, we are striving for a mediation on imperfection in a world that promises perfection. As early adapters the tribe will help us to redefine our notions of design. Thereby cooperating with ‘The Cool Kids’, by fusing their light-hearted approach and our technological design solutions to keep the brand fresh and innovative. Being connected everywhere means a strong sense of community that will help us spreading our messages through different media. BEOL is never looking back. The ‘Cool Kids’ look ahead: Forward, forward, forward.
Utilizing technology and our physical selves, to expose the beautiful ‘errors’ of life.
We give you the tools to redefine The notions of design.
Innovative
Challenge
Interactive
In the world of BEOL you are allowed to see, touch and discover ‘the NEW’. By challenging todays fashion system we invite you to reboot our beauty ideals. Let us guide you from time to time. 12
Futuristic Experimental BEOL is way ahead. We don’t see any boundaries. Through experimenting we break continuity to keep things fresh and start progressing. Our colours are bright and shimmering.
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Multi-functional Durable
Our products enable effortlessness, agility, and functionality. As pioneers we are making use of the newest fibres accessible to offer you life-long garments.
Inspired by glitches and how errors can actually make things more beautiful this logo is created both digitally and also by hand. While moving the typography under the scanner this futuristic graphic was the outcome. It resembles our experimental approach on things but also the celebration of imperfection.
Our brand name BEOL (Beautiful Errors Of Life) comes in 2 typographic options. A glitched Helvetica typography created both digitally and by hand. Additionally we make use of the futuristic font called ‘‘Intrepid’’.
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BEOL beautiful errors of life
M3 Silver - a shimmering form of silver. Resembling technological advancement by making use of M3 effect. Shimmering progressive Red - is energizing. It excites the emotions and motivates us to take action. Shimmering Blending Purple - used to represent the interactivity. Creating a nice transition between the red and blue. Shimmering Process Blue - a non standart colour reproduced in a printing process.
For general body text we make use of Helvetica. A font that rides the line between classic and modern, conservative and edgy, or elegant and relaxed.
BEOL
are young innovators who are constantly pushing the boundaries created within society. Innovation is valued high. Their Ăœber-Connection is leading into an awareness of the newest trends, and The Cool Kid is not only willing to adapt these but also pushing them further and be a leader. Networking is highly important for them as they define themselves through social media in for example likes, followers or their influence within their community. Their lifestyle is very experimental so is their approach on things. Mistakes are made and appreciated, they aren’t perfectionist on the contrary imperfection is celebrated. 20
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Sources
http://portraitch.altervista.org/edoardo-de-falchi/ http://curamagazine.com/contents/ http://1granary.com/central-saint-martins-fashion/boy-be-good-ximon-lee/ https://samwhitakerportfolio.wordpress.com/2014/03/page/2/ https://martenlange.com/ http://kidmograph.tumblr.com https://agiurgea.wordpress.com/tag/rhino-3d/ http://www.freshnessmag.com/2013/02/21/raf-simons-holographic-space-sneaker-white/ http://www.villacroce.org/en/mostra/cosmic-jive-tomas-saraceno/ https://sarahowen.wordpress.com/2011/10/02/soumaya-museum-mexico-city/ http://www.25thcenturyyy.com/war-nick-knight/ http://thesnobette.com/2017/02/hyein-seo-machine-a-fall-2017-collection/ www.instagram.com/pradaofficial www.instagram.com/darts.vader www.instagram.com/bojanball https://www.instagram.com/discrepancy_official/
lukas schwering B1EI