Issue 989

2018

ISSUE NO. 989

SIGMA:

EXCLUSIVE INTERVIEW WITH CEO KAZUTO YAMAKI ALSO IN THIS ISSUE: TESTED: THE KiiPix PRINTER

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WILKINSON CAMERAS EXPANSIO

MPB.COM’S NEW SPACE |

LASTOLITE

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FUJIFILM LATEST

HUAWEI

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& MORE

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OFF THE NEWS PRESS

WELCOME

To Pixel Magazine pleasure of putting through its paces in our latest ‘Tested’ feature.

Fujifilm are back with more new releases to bolster their portfolio and Wilkinson Cameras have relocated.

Issue 989 brings you an exclusive interview with Sigma CEO Kazuto Yamaki, who took time out of his busy schedule to talk to Pixel.

Swains are distributing a new product that we had the

Catch all the latest news at www.pixel.co.uk

Nikon announce their mirrorless camera with brand new mount It’s taken it’s time but next month it will be here. We wonder though, is it too late? Reading through the comments on Nikons official Facebook page suggests alot of people have already jumped ship or are upset that

their exisiting Nikon lenses won’t fir the new mount.

Whatever happens, it’s sure to be an exciting time and and we’ll see if the iconic brand can pull it out the bag.

Stay tuned to Pixel!

With Photokina creeping up, its sure to be exciting few months for our industry. What brands will get us the most excited? We shall see...

Enjoy 989.

Luke & Mandy, Co.Editor in Chief

Fujifilm to boost its production capacity for interchangeable lenses 70% by 2020 FUJIFILM Corporation (President: Kenji Sukeno) has announced that it will substantially reinforce its production capacity for interchangeable lenses in response to a growing demand for mirrorless digital cameras.

Additional production facilities will be set up at the Taiwa Factory of FUJIFILM Optics Co., Ltd. (“FFOP”), a subsidiary for producing cameras and lenses in Japan.

The new facilities will go operational in stages starting in September 2018.

This expansion will boost the production capacity by approx. 70% in 2020, when all of the new facilities go fully operational.

No WIFI, batteries or cords required. Place film, place phone, and print!

Introducing

Guide

£39.99 No WiFi, batteries or cables Requires FUJIFILM instax mini film (sold separately)

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www.swains.co.uk

sales@swains.co.uk

01485 536200

NEWS TESTED

TESTED:

THE NEW KiiPix PRINTER BY TOMY

We recently had the pleasure of testing the KiiPix from Tomy which Swains are now distributing throughout the UK. The new KiiPix printer allows these smartphone users to produce an instant photograph on Fujifilm Instax film from their phone in seconds.

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his was something really different for us to test and we really enjoyed it. We use an Instax camera regularly to document our personal life. We also take lots of photos on our phones (of course) so this KiiPix printer is a natural fit for us.

Our initial impression when laying our eyes on it for the first time is that it’s a cute product that will appeal highly to the millennial generation. The KiiPix is branded as a printer but in essence it’s actually a camera that takes a photo of your phone screen and prints whatever is on the screen onto Instax film.

The KiiPix printer is ultra portable which is a great selling point, but what we really like is the fact that you can just take your phone out with you, which you would have with you anyway, and still get the memories you created that day on Instax film when you get home. This means that you don’t have to take any extra camera related gear out with you. Just having your phone means you don’t have something extra to worry about losing and even though it’s portable and very light, it still needs a bag so not having to take it with you is fantastic.

Having a printer like this also means you will save lots of money by using less Instax film. You can take unlimited amount of

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images on your phone and simply pick the best ones to actually print. For a lot of us, using an Instax camera is great fun but you can’t always be sure that the same composition you see through the camera, is the same on you see on the film. The Kiipix eliminates that problem.

As long as you are careful when lining your phone up, the KiiPix should print your image with the same framing it has on your phone.

Another thing that really impressed us about the KiiPix printer was the image quality of the prints. Baring in mind the low price point and that it has a built in camera, the images are as good as they are straight from an Instax camera.

The tones and contrast are absolutely superb.

The set up only takes a few seconds and of course it doesn’t need batteries so that’s another thing you don’t have to think about.

Overall we think this is a great product that fits really well in this thriving sector of our industry. It does exactly what it sets out to do. If we had to pick one thing that we wished could be better, it would be the build quality but at this price point it would be probably be asking too much!

NEWS TESTED

“We are delighted to have been appointed the UK channel distributor for KiiPix. I don’t believe there is anything else currently in the market that offers you an opportunity to attract so many NEW customers, all of which hopefully will continue to return to your store.”

- Danny Williams Managing Director at Swains

Luke & Mandy KiiPix tests

Swains Official Statement Many teenagers have never experienced Instant photography before.

With Fujifilm’s Instax and new Polaroid cameras in the market it’s already one of the fasting growing areas of the UK photo industry.

There are currently over 30 million people in the UK with billions of images stored on their smartphones. The new KiiPix printer allows these smartphone users to produce an instant photograph on Fujifilm Instax film from their phone in seconds. There are no wires or batteries so it’s simple to use and totally portable to take anywhere. With a guide price of only £39.99 (not including an Instax film) it’s a WINNER! KiiPix, manufactured by TOMY, is available in three colours and uses the standard Fujifilm Instax mini film, so there is every reason why a new customer would continue to return to your store.

TOMY UK are heavily supporting the launch of Kiipix, following the success of its launch in Japan last year. They are running a massive integrated marketing campaign, their biggest ever, on TV and Cinema as well as digital, with YouTube, social media and influencers being a key priority given the target audience for this product. Look out for the ad appearing in Love Island as well as MTV and other relevant programming We are already being approached by many non-traditional photo retailers, who see just how successful this product will be in the market and looking to increase their customer footfall, so please don’t let this opportunity, pass you by and make sure you have placed your order with Swains!

For More information call Swains on 01485 536200 or speak to your Swains Regional Sales Manager.

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OFF THE PRESS

LASTOLITE:

LAUNCHING THE EZYBOX PRO STRIP 25 X 150CM

This month, Lastolite bring an interesting product to the market. With extreme versatility and ease of use, the Ezybox Pro Strip softbox looks to benefit many photographers.

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astolite By Manfrotto, have announced the Ezybox Pro Strip softbox. The Ezybox Pro is the world’s first softbox range designed to fit battery flash, portable flash and studio flash from all the major flash manufacturers. Designed to meet the demands of modern day photographers who shoot with different types of flash, the Ezybox Pro enables them to carry one softbox, which is compatible with all of their flash units and simply switch between different flash systems using simple connectors, without adjusting the softbox itself.

The Ezybox Pro Strip features a unique patent pending design, boasting an ultrafast assembly time. The Ezybox Pro Strip is built around an innovative collapsible RapidExoframe™, which remains attached at all times to the unique Ezybox Pro softbox frame, the interface for the many different compatible flash units. The softbox fabric also remains attached to the RapidExoframe™. It imply slides along the structure once assembled and clips into position at both ends. The 25 x 150cm softbox (grid area) offers a 6:1 strip proportion and includes an inner and outer diffuser which when used together offers a 2 stop light loss. The softbox can be used in the vertical and horizontal position. For added control and creativity, the Ezybox Pro Strip also comes with a fabric grid, which simply fits inside the recessed outer edge.

A great new addition to the Ezybox Pro softbox range, the Ezybox Pro Strip offers rapid assembly, multiple flash unit compatibility and all the benefits of strip box style lighting.

For more information visit www.manfrotto.co.uk/lastolite

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OFF THE PRESS

FUJIFILM:

LAUNCHING THE XF10 COMPACT CAMERA

This month, Fujifilm announced the XF10, a premium compact camera that’s travel friendly and ultra lightweight.

It features an APS-C sized sensor and enhanced Bluetooth® connectivity, the XF10 allows photographers to transfer images direct-to-smartphone seamlessly after shooting.

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he XF10 is a premium compact digital camera with a high quality FUJINON 18.5mm* F2.8 fixed lens. The cameras APS-C sized sensor which is 14 times larger than the sensor in a standard smartphone. The XF10, which will be available in August 2018, includes all the hallmarks of the X Series system, combining simple manual operation with superior image quality and versatile picture-taking options.

The 24.2 megapixel APS-C sized sensor combined with FUJIFILM’s proprietary colour reproduction technology allows the XF10 to produce high quality images that will suit a wide variety of needs.

In addition, the XF10 is the first X Series camera to feature a number of new functions. It has an updated way to automatically transfer images to a smartphone and the “SQUARE MODE” which allows you to switch to 1:1 format with a single flick on the touchscreen, to name just two.

Despite its pocketable size and minimal weight of only 280g, thanks

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to the high quality components and new functionality, the XF10 is the perfect companion for smartphone users and photo enthusiasts alike.

Highlights FUJIFILM’s superior image quality, in a pocket size camera, weighing only 280g!

Equipped with an APS-C sized sensor, the XF10 has superior image quality and wide dynamic range. It produces sharp, high resolution images that are certain to fulfill the demands of any type of photographer.

High quality FUJINON lens covers a wide range of subjects from landscapes to snapshots.

The 18.5mmF2.8 FUJINON lens, equivalent to 28mm on 35mm format, ensures that every image is sharp from center to edges. The optical design of the lens is perfectly matched to the sensor in the XF10, meaning there is no compromise due to compact size. The

“Digital Teleconverter” function means the camera is capable of taking photos with equivalent focal lengths of 35mm & 50mm on a 35mm format.

Enhance your creativity with FUJIFILM’s unique Film Simulation and Advanced Filter modes.

The XF10 offers 11 Film Simulation Modes unique to Fujifilm and 19 Advanced Filters, including the two new Advanced Filters: “Rich & Fine” and “Monochrome [NIR]”. These modes will allow photographers to easily add artistic flair or film-like color tones to their photos.

Pixel Thoughts...

This looks like a great product for people who want more from a camera than what their smartphone can provide.

With a large sensor, lots of film simulation modes and filters, the XF10 definitely has lots of advantages.

OFF THE PRESS

MPB.COM:

SWITCHING SPACES

MPB.com are at the forefront of the used camera equipment market. After more rapid growth, they are now changing locations, once again, to a much bigger premises which will improve their working efficiency.

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ext month we’re visiting MPB.com’s latest premises to get our first hand impressions on what looks like a fantastic space.

“Having outgrown our operating space yet again, the time was right to move our to a location which would not only improve our operational efficiency, but also accommodate our ever expanding team of product specialists and dispatch coordinators in an awesome working environment. Coffee and fresh fruit on tap, table tennis, and a roof terrace - what more could we ask for? This new site is a real game changer and we can now safely say that MPB has the best & largest facilities in the world for processing used photo & video gear! We look forward to serving our users across the UK & Europe from this amazing new premises. Big thanks to our office manager Robyn for project managing this labour of love!” www.mpb.com

WE’RE HIRING AREA SALES MANAGER LONDON AND SOUTH EAST Kenro is a leading distributor of photo and video accessories, with a comprehensive product range that includes Kenro photo frames and albums, NanGuang LED lighting, Nissin flash products, Marumi filters, Kenair, and an ever-expanding range of Kenro own-brand hardware.

We require an Area Sales Manager to manage an established portfolio of clients, together with the development of new business within the given regions.

To be considered for this role, a proven sales record within the photographic or allied trades is essential. Applicants should preferably reside centrally or closely adjacent to the area.

Apply by email or in writing with current CV details to:

paul@kenro.co.uk Paul Kench, Kenro Ltd, Greenbridge Road, Swindon, Wilts, SN3 3LH

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The New Standard of Full-frame The

brings together a collection of breakthrough technology to even more photographers, from its full-frame, back-illuminated CMOS sensor and incredible 693 phase detection autofocus points to its fast 10fps continuous shooting.

INTRODUCING THE

FROM SONY

Discover more at: www.sony.co.uk

10 www.pixel.co.uk ‘Sony’, ‘

‘ and their logos are registered trademarks or trademarks of Sony Corporation. All other logos and trademarks are the property of their respective owners.

OFFNEWS THE PRESS

WILKINSON CAMERAS:

RELOCATION AND CUSTOMER CARE EXPANSION

This month, Wilkinson Cameras have relocated to a brand new store in Liverpool. Pixel has all the info and we look forward to making a personal visit soon.

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he award-winning retailer will be relocating to a brand new city centre store on Bold Street. The newly redesigned and totally refurbished store, will also feature a photography learning suite and studio – and it’s all due to open Monday 16 th July.

The new store, at no 4 Bold Street is in the creative heart of the city – the RopeWalks area – a bustling hub for art, music, culture and independent businesses.

With a dedicated Wilkinson Cameras team manning the store, seven days a week - support and expert help is on hand to photographer of all levels. The new store secures 7 jobs within the business, with the potential to grow further in this new location.

From beginners to professional photographers – the store will cater for all, featuring equipment from all the leading camera and accessory brands.

The new store will also feature a dedicated learning suite, which will host a varied programme of courses and workshops. An additional showroom upstairs on the first floor, will also display studio lighting, specialist video production equipment and professional printing facilities. The learning suite will also be available to hire for photographers, trainers and even as an exhibition space.

This new ‘centre for photography’ in the heart of the city, will provide a welcoming hub for photographers – packed full with the latest gear and the Wilki team on hand to help customers with every step of their photographic journey.

The business is relocating from Lord Street, where it has traded for the last 5 years, building up a loyal following of customers and photographers, with it’s award winning customer service, dedicated team and extensive range of stock.

The new store is one of a network of nine Wilkinson Cameras shops in the North West, with the business firmly committed to high street retail – as well as having a growing online business, which services the needs of photographers

nationwide. While the doors are due to open on Monday 16th July – and the store will be fully open for business – the following weekend, the 21 & 22 July will see official opening celebrations and in-store offers.

Look out for Wilki’s special store opening ‘Spend & Save’ promotion, coming soon!

More details of these special offers & the forthcoming training programme will be shared on the Wilki social media channels.

David Parkinson, managing director at Wilkinson Cameras said: “We’re really excited about our new store. Liverpool has been a great home for our flagship shop since we moved to the city in 2013.

This new space will allow us to offer photographers and videographers in Liverpool and surrounding areas an even better shopping experience in one of the most creative parts of the city.

In other Wilkinson Cameras news, this month saw the creation a new central customer service team to maintain award-winning standards as business continues to grow. Heading up the new team will be Sara Penwarden, formerly the Southport store manager. Joining her is a new addition to the Wilkinson Cameras team, Kat Arnold.

To keep up with the latest news, join Wilkinson Cameras on social media at: Twitter: @wilkicameras Facebook: Wilkinson Cameras Instagram: WilkinsonCameras

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INTERVIEW

SIGMA: EXCLUSIVE INTERVIEW WITH KAZUTO YAMAKI

This month, we had the pleasure of talking to Kazuto Yamaki, CEO of Sigma Corporation. We appreciate him taking time out of his busy schedule to give Pixel an insight to the Sigma brand in 2018.

Pixel: Your Art lenses are extremely popular and are cosmetically beautiful.

What inspired Sigma to create this product line?

Kazuto Yamaki: Several things inspired me. First of all, we wanted to develop lenses that were usable with the highest image quality cameras. In 2011~2012 timeframe, DSLR`s were increasing the number of pixels to achieve better image quality and we realized that some old lenses (not only from Sigma, but also from other manufacturers) were not usable due to their low optical quality.

We aimed to make the lenses that can support even higher resolution cameras.

We believe that our Art lenses are futureproof and will perform well even with future cameras. We think this is of great value to our customers.

Second, we wanted to make the best quality lenses in terms of the image quality and cosmetics for our own satisfaction.

As a manufacturer, we always wish to make products that we can be proud of.

It gives us pleasure as a manufacturer.

We believe that our Art series lenses are real artistic works.

Third, we needed to change our main business segment from the entryclass affordable lenses to the highest quality lenses for the professionals and advanced amateur. As you know, we have only one factory which is situated

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in Japan. In order to maintain the factory operation in Japan, it was obvious that we could not survive with just the entry-level products because labour costs are high in Japan. In order to protect our employees in the factory, we really needed to have a high-end product line and Art is the solution for that.

KY: Yes, of course. However, unfortunately I can’t share that information with you at this moment. Please look out for announcements from Sigma in the near future.

PL: Thank you for that insight. What have been your most selling lenses in the last year and are there any that have surprised you?

KY: We will continuously pursue the same direction and goal. We will make even better quality products and intend to introduce even more innovative products that don’t yet exist in the industry today.

KY: Art prime lenses, such as 35mm F1.4, 50mm F1,4 and 85mm F1.4. When it comes to the new products launched in 2017, 14mm F1.8 was successful, too.

PL: As Sony/Fujifilm grows in popularity amongst consumers, will you focus more and more on these brands?

KY: Yes, we particularly focus on lenses for Sony. We still don’t have a plan to make the lenses for Fujifilm, yet.

PL: What do you feel is the most attractive thing about Sigma lenses in 2018?

KY: The new range of Art prime lenses for Sony E mount.

PL: You have a range of cameras. How important is that to you? It feels like the focus is far more on your lenses, which is understandable as that is what consumers know you for.

KY: Our camera range is very important for us. We put our efforts equally into both cameras and lenses although we launch less products in the camera segment.

Making high quality cameras teaches us a lot and contributes significantly to improving the quality of our lenses too.

PL: Have you got an plans for Photokina this year that you can give us a hint about?

PL: It was worth a try! What is Sigma’s main aim moving into the future?

OFF THE PRESS

HUAWEI:

USING THE AI IN ITS P20 PRO TO IDENTIFY NEW GENERATION OF CREATIVE TALENT ‘The world’s first photography competition judged by AI and a Leica photographer’ Huawei are really at the forfront of engagement and inovations in our industry. We are always eager to see what they hit us with next.

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uawei, the global technology leader, today announces a photography competition to spark a renaissance in photography and discover the next stars of Western Europe’s photography scene, as rated by the HUAWEI P20 Pro’s AI and Alex Lambrechts, a top Leica photographer. The campaign is the latest activity for the HUAWEI P20 Series launch campaign and brings to life Huawei’s leadership in AI photography.

“We have trained the AI in our P20 Pro smartphone to understand what makes an amazing photo” explains Andrew Garrihy, CMO Huawei Western Europe.

‘This innovation is helping us to identify emerging creative talent across Europe and showcase their photography potential to others. ” Budding photographers will be encouraged to submit their photography by some of Europe’s most influential opinion leaders, chosen for their passion for photography, art and design. Photos can be uploaded via an interactive Chatbot on FB Messenger and will be

reviewed and rated using the AI algorithm on the HUAWEI P20 Pro. Trained using 4,000,000 images taken by professional photographers and picture editors the AI will then give each photo a personalised AI score based on parameters such as focus, jitter, deflection, colour and composition.

The competition, which is open to the public, launches on 12th July and runs for 8 weeks and will feature five different themes over the course of the competition, including ’A New Renaissance’, ‘After Dark’ and ‘Deep in Detail’. A prize will be awarded for the best photograph within each theme, giving entrants five chances to win a HUAWEI P20 Pro[1]. The top overall winners (10 in total) will ultimately be selected to win a trip to Italian art capital Florence, home of the Renaissance, to attend a Leica photography masterclass.

The photos captured in Florence will then be judged by Huawei’s AI and a top Leica photographer, and for one lucky winner, there’s the ultimate prize of being whisked away for a grand tour across three of Europe’s most picturesque countries.

The best photos from the competition will be sold to raise money for a local charity.

Huawei worked with FCB Inferno to develop this Western Europe campaign.

For more information on Huawei’s ‘Spark the Renaissance’ competition, please visit: https://consumer.huawei.com/uk/ campaign/sparkarenaissance/

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OFF THE OFF PRESS THE PRESS

BENRO:

RE-INTRODUCES G2 & G3 TRIPLE ACTION BALL HEADS, WITH PRICE REDUCTION!

Responding to customer demand, Benro has reinstated its popular G2 & G3 low profile, triple action ball heads to its range – with a new lower price!

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anufactured to the highest specification, the heads are made from Benro’s advanced magnesium alloy, featuring a low-profile design for uncompromised strength and camera support. With top quality production, the reduced pricing makes these precision heads even better value for money.

Ideal for photographers using heavier DSLR’s with longer lenses, high weight capacities and super smooth movements make them ideal for sport and wildlife photography.

Friction control can be set to suit camera weight or type of photography – by positioning the main ball lock know to the locked position and then rotating the friction dial to the right or left, to tighten or loosen the friction control respectively.

Once set, this will remain the default position each time you unlock the ball lock knob.

Other Highlights •

The ball is hard anodised and then hand polished for an ultra smooth finish, enabling fluid like movement when positioning a camera.

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•

The G2 & G3 heads are also supplied with Arca-compatible quick release plates that feature a ‘pull &twist’ safety lock.

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Head controls include a main ball on/off lock, which incorporates a precise friction control.

•

The independent ‘pan lock’ feature enables precise panning adjustment – separately from the other controls.

Mark Hoskins, Benro UK Brand Manager comments: “Benro G2 and G3 heads are perfect for photographers using full frame DSLR’s with long telephoto lenses, the low centre of gravity, high weight capacities and super smooth movements make them great for following wildlife and sports action – and now with the new lower prices, offer amazing value for money.”

The new Benro G2 & G3 heads come with a 3 year warranty as standard – which can be extended to 5 years (free of charge) once the product is registered.

Price & Specification: Benro G2 Ball head • • • •

Weight 0.5kg Product Height 8.8cm Weight Capacity 14kg Price – UK SRP £170 (previously £230)

Benro G3 Ball head • Weight 0.7kg • Product Height 9.6cm • Weight Capacity 16kg • Price – UK SRP £210 (previously £290) The Benro G Collection Ball Heads are available now from all good photo retailers.

For more information on the entire range of Benro tripods, heads and bags, visit www.benroeu.com

OFF THE PRESS

SWAINS:

NICK GREY AND ABI HILL JOIN THE TEAM

It’s not just the building that’s changed at Swains, its the faces too. Here, we have the low down on the latest acquisitions for the thriving distributor.

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wains are delighted to announce that Nick Grey formerly of Hama and Celestron will officially join the company on September 1st as Business Development Director. Nick has a long history of being involved in the Photo Trade going back to the early eighties when he began his career with Hanimex UK Ltd. Nick will replace Stuart Boston who is moving to 3 Legged Thing.

Danny Williams Managing Director commented - “We are sad to see Stuart move on, he has been very instrumental in helping to take the business forward in the last couple of years. We are however extremely pleased that Nick is joining the company and we welcome his extensive experience in the industry which will be of great benefit to the business as we continue to develop and grow. Myself and Alan Comer worked with Nick back in the eighties with Hanimex and Fujifilm so it is nice that we can bring that relationship back together once again.”

Swains Credit Control Manager Annette Goldring who has been with the company for almost 30 years retired at the end of June.

Swains are pleased however to announce that Annette’s replacement is Abi Hill who started with the company on 25th June.

Alan Comer of Swains commented “Annette began her career with Swains in 1989 starting in the sales department and then in credit control for over 10 years. Naturally everyone in the office will miss Annette, after almost 30 years it will seem strange not seeing her smiling face every day! We are though delighted to introduce Abi into the business and I am confident she will continue the excellent relationships that Annette has developed with our customers over the years.”

Annette would also like to pass on her thanks to everyone who has been so kind with their messages and cards wishing her all the best for her retirement.

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OFF THE PRESS

FUJIFILM:

THE FUJINON XF8-16MMF2.8 R LM WR LENS Fujifilm have just announced two new lenses to be released later this year. In the following pages, we give you all the info. With these simultaneous announcements, the FUJINON lens total is 31.

Fujifilm haved announced that it will release the FUJINON XF8-16mm F2.8 R LM WR lens in late November 2018.

This new XF lens is designed for use with the X Series range of digital cameras.

The XF8-16mmF2.8 R LM WR is a fast ultra-wide angle zoom lens that has a constant maximum aperture of F2.8 and is equivalent to 12-24mm in the 35mm format. It complements the other constant F2.8 zoom lenses (XF16-55mmF2.8 R LM WR and XF50-140mmF2.8 R LM OIS WR)

to create a premium trio of lenses that covers the focal lengths equivalent from 12mm all the way to 213mm in the 35mm format. The lens’ outstanding edgeto-edge image-resolving performance and F2.8 maximum aperture makes this product a perfect choice for landscape and architecture photography with an emphasized sense of perspective, interior photography at restaurants and hotels, as well as nightscape and astrophotography.

The FUJINON XF8-16mmF2.8 R LM WR lens is able to utilize the full capability of FUJIFILM’s X-TransTM CMOS Sensor to achieve superb sharpness even when the aperture is wide open.

It faithfully captures the atmosphere of each scene, thanks to the outstanding image-resolving performance and fast f-stop. The lens barrel is lightweight yet robust while also being resistant to dust, moisture and low temperatures down to -10 degrees Celsius, making it extremely reliable for professional photographers.

Key Features Ultra-wide angle zoom with a constant maximum aperture of F2.8 In order to provide an ultra-wide angle zoom of 8-16mm (equivalent to 1224mm in 35mm format) at a constant maximum aperture of F2.8, this lens uses an impressive 20 elements in 13 groups. This includes four aspherical lens elements to control distortion and spherical aberration, and six ED lens elements including three super ED elements to control lateral chromatic aberration. This design results in advanced image-resolving performance across the zoom range while maintaining a constant maximum aperture of F2.8.

Field curvature correction mechanism

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In order to correct field curvature, typically found with ultra-wide angle lenses, this lens features a correction element which adjusts according to

the position of the zoom in order to achieve edge-to-edge sharpness.

Double Nano-GI coating The rear surface of the two front lens elements is treated with NanoGI coating to eliminate ghosting and flare, caused by oblique light, creating clear images.

(4) Silent and fast autofocus The lens uses linear motors for autofocus to achieve quiet and ultrafast AF. Advanced withstands conditions

construction that various shooting

The barrel is sealed at 11 places to make the lens resistant to dust, moisture, and low temperatures down to -10 degrees Celsius. The front lens element is coated with fluorine to repel water and dirt, adding extra durability so that the lens can be used outdoors with peace of mind.

Accessories Ultra-wide angle lenses have large front element protrusion and cannot be fitted with a regular lens cap.

The FLCP-8-16 front lens cap is specifically designed for this lens and will be released on the market at the same time as the lens.

OFF THE PRESS

FUJINON XF200MMF2 R LM OIS WR TELEPHOTO LENS AND FUJINON XF1.4X TC F2 WR TELECONVERTER KIT The second lens release is the super-fast FUJINON XF200mmF2 R LM OIS WR telephoto lens and FUJINON XF1.4X TC F2 WR teleconverter kit in late October 2018. The XF200mmF2 R LM OIS WR is the first super-fast telephoto lens in the XF lens lineup, offering a fast maximum f-stop of 2.0 and a focal length equivalent to 305mm in 35mm film format. Taking advantage of technologies synonymous with FUJINON lenses, this new telephoto lens boasts exceptional image clarity with the ability to produce beautiful bokeh, making it the perfect choice for shooting sports and wildlife.

The XF200mmF2 R LM OIS WR lens will be available as a kit, paired with the high performance FUJINON XF1.4X F2 TC WR teleconverter, which extends the focal length of the lens by 1.4 times. The teleconverter allows the lens to cover a focal length equivalent to 427mm at F2.8.

The FUJINON XF200mmF2 R LM OIS WR is a fast telephoto lens which is able to utilize the full capability of FUJIFILM’s X-TransTM CMOS sensor to achieve edge-to-edge sharpness even when the aperture is wide open. It faithfully captures the atmosphere of each scene, thanks to its outstanding performance and ability to produce beautiful bokeh.

Furthermore, the lens features a new Focus Preset function, allowing photographers to quickly change the focus to a preset position to capture subjects with ease. The lens barrel is made of magnesium alloy which makes it both lightweight yet very durable. The lens is also resistant to dust, moisture and low temperatures down to -10 degrees Celsius, making it ideal for use by professional photographers in challenging conditions.

The XF1.4X TC F2 WR is a highperformance teleconverter that is fitted

between a camera and a lens to extend the lens’ focal length by 1.4 times. When combined with the XF200mmF2 R LM OIS WR, the teleconverter provides the focal length equivalent to 427mm in the 35mm film format. It is designed to minimize any aberrations to ensure high image quality even when the maximum aperture of F2 is used.

Expanding the total current lens lineup of the X Series system to 31 lenses, including the simultaneously released XF8-16mmF2.8 R LM WR, FUJINON XF lenses cover an impressive array of focal lengths, enabling shooting opportunities from far away to close-up.

Key Features Outstanding performance beautiful bokeh

and

The lens is made of 19 elements in 14 groups, including one large-diameter super ED lens element and two largediameter ED lens elements to minimize chromatic aberration.

High-precision polishing technology, developed for broadcast lenses, has been used to prepare the large-diameter lens elements to achieve outstanding image-resolving performance and creamy bokeh. This element is produced with an accuracy of less than 0.1μm. High-speed AF is made possible thanks to the lightweight focus lens group and the use of linear motors.

Powerful image performance

Easy AF operation Focus Preset Function*1 instantaneously changes the focus to a preset position to capture your main subject with ease without having to make focal readjustments.·Focus Range Selector switch limits the shooting distance range for autofocusing. Activating this function narrows down the range of shooting distance and delivers high-speed AF when shooting a subject at the distance of 5 meters or greater.

The Focus Control button*1 is positioned at the tip of the lens barrel.

Use the Focus Select switch to assign a function of your choice, such as Focus Preset, AF-ON and Focus Lock. *1 The camera body’s firmware must be updated to activate the Focus Preset function and Focus Control button. Updated firmware is due to be released at the same time as the lens.

Fast, silent, and highly accurate autofocus The lens uses linear motors to achieve fast, silent, and high-precision AF performance. There is also a new mechanism that fixes the focus motor group when the camera is not in use, which reduces any vibrations that may occur from the linear motors’ magnets being disengaged.

stabilization

The lens offers 5.0-stop image stabilization performance in accordance with CIPA. The lens recognizes shooting conditions, e.g. panning or on tripod, and automatically applies optimum image stabilization control.

For more information on both of these releases visit www.fujifilm.eu/uk

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FUJIFILM:

PHOTOGRAPHIC EXHIBITION AT PHOTOKINA 2018

“Shoot.Print.Share @Inspire Printing is what Fujifilm are all about at this years photokina. We are shown once again that engagement and the value of print is at the forefront of the brands minds.

Advertise with

luke@lifemediagroup.co.uk

F

UJIFILM will have a big presence at photokina 2018 in Cologne, the world’s leading trade fair for photography, video and imaging, this year held from 26th to 29th September.

“Every photo is worth printing” Just like us at Pixel, Fujifilm believe every photo is worth printing. The renowned brand have launched a Europe-wide invitation to all photography enthusiasts on 1st May and running through to 31st July 2018 to upload a photograph to be considered for participation in the exhibition appropriately titled “Shoot.

Print.Share @ Inspire Printing” One of the main goals of photographers As an extra incentive, the first 5,000 submissions will get their image printed complimentary on FUJIFILM Original Photo Paper and mounted on a stylish square FUJIFILM Fujiblox in 20x20cm format and sent to their home address at no cost. We are so excited for the opportunity for the photographic community to be part of an exhibition that we been seen by so many people from around Europe.

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Celebrate the everyday

In focus: an image you can touch

Photographs for the exhibition can be submitted by any photography enthusiast, from amateur to professional photographer – it makes no difference if it was taken on a smartphone or a camera. This allows literally anyone who enjoys taking photographs to enter. Taking the theme “Celebrate the everyday”, the photograph should highlight the value of everyday moments as a worthwhile subject for photography.

“Inspire Printing” started at Europa 2017, with the first exhibition in Dusseldorf, at which photographs taken by Fujifilm employees from around Europe were presented. Through “@ Inspire Printing”, Fujifilm wants to encourage people to think about the different experience they have when handling a photograph and so encourage them to print their own images.

Concept The idea for the European “@ Inspire Printing” exhibition comes within the framework of the now popular “Photo Is” photographic event run by Fujifilm over the past 10 years in Japan. So far, a total of more than 280,000 images have been collected in the context of the project and exhibited in several Japanese cities. Trough the Photo Is/Inspire Printing events, Fujifilm - as the world’s biggest photographic and imaging company aims to increase awareness Pixel Magazine is published underthat lisence it’s from not Publications Ltd. just taking Pixel photographs, but also printing images that is part of our photographic heritage.

Celebrate the everyday!

Every photo is worth printing.

Upload your photo and receive a 20 x 20 cm stylish square Fujiblox for free!* inspire-printing.eu Your picture will also be exhibited @ inspire printing exhibition by Fujifilm at photokina, 26.–29. Sept. 2018, in Cologne, Germany. *You can upload your photo until 31 July 2018.

Be quick: only the first 5,000 participants will receive a free Fujiblox, 20 x 20 cm – free shipping included.

Receive a stylish square Fujiblox with your photo for free!*

inspire-printing.eu

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TESTED

TESTED:

MANFROTTO PRO LIGHT FASTTRACK-8 SLING BAG

Pixel’s Antony Meadley tells us in his words about his recent photo trip to Burma with one of Manfrotto’s latest bag releases.

I

had a month long trip planned to Burma (Myanmar) and needed a compact sling bag to carry my camera gear and valuables, whilst the rest of my belongings were in a large rucksack.

It didn’t make any sense to carry two backpacks with the extreme heat and extensive travelling I knew was ahead of me, so an over the shoulder sling bag seemed like the best design.

I saw that Manfrotto had just released the Pro Light Fasttrack-8 Sling Bag. It seemed to be the best match for my requirements, especially with its builtin camera strap which I thought would come in really handy in situations where I needed to shoot quickly and efficiently.

When the bag arrived, it looked as impressive in real life as it did in photos.

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It’s marketed as a bag for CSC Mirrorless cameras. In my mind, it would make sense to make it slightly bigger so it comfortably fits DSLRs so more people could use it but I also understand the power of marketing it to the popular mirrorless demographic.

As I’m sure you have all seen, the bag is very stylish and made of robust ripstop nylon fabric which is tough whilst also being lightweight. The bag only weighs 730g. The toughness and weight of the Pro Light Fasttrack I thought would be key factors in this trip, and they certainly were!

There are plenty of zipped pouches for storing things. I had my passport, credit cards, Kindle, sun cream, memory cards, spare batteries, USB battery pack

all securely stored. And there are also two side pouches for holding small water bottles, essential when walking in the heat.

On the long plane journey, it was easy to slip the bag under the seat in front, and then access it whenever I needed to get to my passport or Kindle or headphones and even neck pillow, instead of having to use the overhead locker and disturbing people.

The padding is very reassuring. One of my main destinations was Bagan. I was often climbing up the steep sides of the pagodas in order to get a good viewpoint for the famous sunsets and sunrises over the hundreds of abandoned temples.

In Yangon I climbed up to the top of a rollercoaster that was completely lost in time, needing both hands free to hold onto whatever I could find for stability. In