Earth Artefact Research and Development by Luke Pearson

Earth Artefact

By Luke Pearson

Road Map I have started off the project by

I chose to split it up so I could research

creating a road map with everything

a specific area of the mission and the

to do with the project. This will help

voyager mission. As for people and

to guide me in what to research and

nature, these were all about themes I

create any ideas I have. I chose to do

could do. I have chosen these themes

four categories for my map by splitting

because it will help me with a starting

my information up into. The golden

point to base my work on, which will

record, my ideas, nature of earth

then help me in my idea generation.

and people. I wanted to include a section on ideas to help me see what I could research more into to help the concept. The Golden Record is already there for me to research and

2 Probes

Crop Circles

Still Going

Communication with Aliens

4 Interstellars

100+ Images

Voyager Mission

Frank Derek

Golden Record

Torchwood The West Wing

Illustrations

Corbineau

Royalty

Sport

Music Arenas Buildings Plants

Countries Nature

Animation

Aardman

Electricity

Religion

Magpie Studios Antoine

Phones

Celebrities

Places Video

Infographics

Jack Hagley

People

Earth Artefact

Statistics

McCandless

Housing

Internet

Technology

Ideas

Advertising

David

Films Star Trek

Health

Population

Ethnicity

The X Files

Lifestyle

Languages

Voice Recording

NASA

Carl Sagan

Jobs

Communication

Trees

Earth, Wind and Fire 7 Wonders

of the World

Project Plan

Week One

Week Four

• Create a Plan of Action • Create a road map of my ideas relating to the project

• Experimentation with concept three • Develop my experimentation further into final outcome ideas

• Write a response to the brief • Research the Golden Record

Week Two

• Research Communication terrestrials and humans

between

extra

Week Five

• Artist Research

• Choose a final concept to produce final outcomes from development • Create my final outcome and look to develop other outcomes

• Research further into my concept ideas • Final Production

Week Three

• Choose three final concepts to explore

Week Six

• Refine final outcomes, Research and Development

• Experimental idea generation • Experimentation with concept one • Experimentation with concept two

Earth Artefact The Earth Artefact brief is inspired by

experimentation

using

different

the NASA Voyager mission in 1977. This

materials such as; raw and digital would

was where a “Golden Record” was sent

be helpful to how different techniques

into space to search for other lifeforms

can relate to the theme of the brief.

and show them what planet earth is

For my research as a starting point, I

like. This brief is for me to create my own

am going to look into methodologies

interpretation of the “Golden Record”; I

around the Golden Record. On the

will be able to reproduce the original or

other hand, Youtube is a perfect place

develop my own more contemporary

to start, because of the vast range

version. This can be presented in any

of videos and documentaries on the

format or media channel I would like; I

NASA Mission.

could make a video, posters or a booklet. As for development work, a range

Golden Record In 1977, NASA launched the mission that

from all over the world, music and over

involved a voyager spacecraft being

one hundred images from the earthâ&#x20AC;&#x2122;s

launched into space. This mission was

life. On the front of the gold plaques

created by astronomers Frank Drake

are the instructions to play it. These are

and Carl Sagan, which was then helped

sealed in gold cases that also contain

make possible by NASA. For the mission

a calling cards for anyone to actually

four interstellar probes were designed

come to earth map to get to earth.

and sent to space. It is know that only two of these probes are in deep space now, with both send images back from their locations. The design of the recordings are golden plated plaques of copper that have installed video discs of voices

On The Phone To ET Throughout time on earth there has been a sense of curiosity from us human beings. A curiosity that nobody knows exists for sure, despite potential sightings and unexplained activity happening to selected people. This curiosity is the existence of extra terrestrials. The last communication attempt made from us was the golden record in 1977. However, there has been other attempts to reach out to other lifeforms beyond our planet. In 1972 and 73, NASA launched what

they called pioneer probes. These probes

Other messages sent from earth have

carried a pioneer plaque, which showed

included the a Arecibo message. This

images of what human males and

message was transmitted in 1974, which

females look like in the nude. Along side

was a pixel image including information

details of the human body, the plaque

from earth. This information consisted

also stated the earthâ&#x20AC;&#x2122;s positioning in

of the number between one and ten,

the universe for any intelligent life-forms

atomic number for a number of elements

wishing to visit the planet. This plaque

like Oxygen, Hydrogen and Nitrogen.

was very similar to the voyager carrying

The human DNA was also explained

the golden record but unlike the 1977

and what makes up us humans. This was

mission, the plaque was more simpler

linked with the figure of a human that

and didnâ&#x20AC;&#x2122;t use as advanced technology

was communicated once again as in

that was used in the voyager mission.

previous communication attempts.

Golden Record on TV The Golden Record is a big landmark in astronomy history and the memorable event has been recorded through TV programmes and films in their own interpretations. Star Trek;The Motion Picture, is the biggest film to have mentioned

the

voyager

mission.

This is expected because the film is set in outer space and is about the starship enterpriseâ&#x20AC;&#x2122;s journey through space with itâ&#x20AC;&#x2122;s crew. The mention of the golden record works with the setting of the sci-fi film and can be

incorporated very easily. The reference

record by another lifeforms. Other than

to the mission is explored through sci-fi

sci-fi shows, political shows like The West

shows about space and science. Theses

Wing have made episodes around the

shows include The X files, where at the

voyager mission in 2004, to give a different

beginning of an episode the mission is

viewpoint from the President and other

described by one of the characters to

political members. Meanwhile, childrenâ&#x20AC;&#x2122;s

set the scene of the episode. Another

TV shows have also made reference to

sci-fi show in Britain called Torchwood

the golden record mission. Pinky and the

gave their own version of the show by

Brain a childrenâ&#x20AC;&#x2122;s show had a plot that

creating a storyline, that was about a

Brain planned to steal the golden record

character in the show finding an alien

and change what is on the record to

capsule that played music and was

show Pinky and Brain as the leaders of

thought to be a response to the golden

the world.

Antoine Cornibeau Corbineau is a French multi discipline creative, who has worked intonationally from London, New York and where he is currently working in Nantes, France. His work is very colourful and often strikingly complex. He creates busy patch works of imagery and typography to communicate simple key messages or a brand. Corbineau effectively shares a large amount of hidden information within worlds which are fun and energetic by using illustration. This style has caught the eye of major brands for Corbineau to work for like; Disney, Alfa Romeo, Vanity Fair and many more.

Jack Hagley Jack Hagley is a Graphic Designer who specialises in information graphics and data visualisation. Throughout his career Hagley has had work shown in The Times, The Guardian and Wired. He has also worked for companies as well-known as the BBC, Samsung, Thomas Cook and Nestle. As well as creating work companies he has also created his CV in the style of an information graphic designer, which I think is very unique and creative. The way he has laid out his skills and experiences is a clever way to visualise his attributes.

Hagleyâ&#x20AC;&#x2122;s well-known piece of work is

for Tesco Compare, where the theme

showing what the world is made up of if

was about what music people listen to

the population was a hundred. He has

when theyâ&#x20AC;&#x2122;re driving. This is shown by

taken this information that he had when

a map of Britain with a colour key and

he was a child. He chose one hundred

labels. The information is split up in to

people because it is an easier number

counties and coded to coincide with

to relate information to because of the

the final research recordings.

likes of percentages. The information for this came from a list that was on his fridge when he was a child and he always wanted to create something like he has with it. Other work that Hagley has undertaken includes work

David McCandless Based in London David McCandless

because people have more attention

is a data journalist and information

to look at visual data than looking at

designer,

work

figures as text. This is the way the eye

appeared in over forty publications

works and this is what he also uses to

that include big magazines like Wired.

his advantage in his work, because

McCandless

information

data can change a persons mindset

graphics for new directions for his work

once relative figures and other data is

as a journalist to uncover stories in the

shown.

who

has

had

explores

his

data that surrounds us. McCandless uses colour to create shapes and patterns

because, colours that are

shown in this form begin to speak the language of the eye. He does this

Magpie Studio Magpie Studio are an established identity that move seamlessly on air, digitally and on print. They created Channel 4â&#x20AC;&#x2122;s animation to advertise their street summer event. For this animation there

communication

between

street culture and summer, which is shown through the use of a traffic cone transforming into an ice cream. This links well but to add extra emphasis on the communication between the two subjects, the style looks like it is being created by using stencils and actually making the graffiti themselves, filming as a stop-motion. The inspiration of Banksy is shown very clearly because of the graffiti technique.

Aardman Animation Aardman are an animation studio that

this series you can see their past work

create work using stop-motion and are

of Morph is inspiring this work with the

mostly known for creating Wallace and

similar figure and movements that are

Gromit, Chicken Run and the lovable

made. In 2014, Aardman created the

TV character Morph. Apart from stop-

BBC title sequence for the World Cup.

motion the have also created work

This involved using old Subuteo pieces

digitally for the British health campaign

and their journey travelling to the World

Change 4 Life. The animation used

Cup. This is a good link to the football

here can be seen to relate back to their

fans watching the tournament because

famous work because as well as being

the would have most likely played the

digital, some of the campaign adverts

subuteo game as children.

use the clay stop-motion technique that Aardman are known for. Through

Top Trumps Top Trumps are the biggest name

began to include celebrities, books

the card is split into two columns where

card, whereas the back casing is the

worldwide

card

and film characters. In the present

on one side there is some background

same colour as the main colour used

games. The game was big in Britain

today everything and everyone can

information about what or who is in the

on the themed cards. This also has an

around the 1970s and 80s, mostly with

and has been made into top trumps.

image, whilst on the opposing side there

embossing of the Top Trumps logo which

the younger male generation. This

Some

edition

is five categories with numerical answers

is located above the cards where there

was down to the topics that were

themes to go along with the original

which are then used to compare during

is a hook for the case, which is used for

used, related to boys more like military

themed game. The design of the card

the game. Depending on the theme of

the presentation in a store.

weapons and cars etc. However

game is the same through out every

the cards these could include anything

during 1999 the rights of the game were

theme. The basic design is having

from a persons date of birth, age, height,

bought by another company who

an image of a person, character or

weight or a rating between 1 and 10

brought the game back but with more

object taking up the majority of the top

or 1 and 100. The cards are presented

diverse topics to expand their market

half of the card with the name of the

in a plastic casing where the front is

to all ages and genders. These topics

person, object etc. Then underneath

clear for the audience to see the title

for

competitive

even

have

special

Leaflets One of my concepts include creating

again to make four columns each side

a leaflet that will advertise the Earthâ&#x20AC;&#x2122;s

of a page. Through my research I have

places and sights. I have chosen to do

seen other approaches using A4. This

more primary research by going out

has included using the two examples

and collecting different leaflets, with

Iâ&#x20AC;&#x2122;ve given by folding in half then one

their content and their presentation.

of the sides is folded again to give two

I have tried to use different variations

columns on one side and to show the

of sizes like, A4 folded, single A5

special offers constantly. Another way

flyers and other ways of folding to

is creating a single column so that the

create columns and layout. The

folding isnâ&#x20AC;&#x2122;t half of the page This again

most common use style for leaflets is

shows off information constantly from

A4paper folded in half which makes

the first glance to once opened up to

a 4 page A5 book or when it is folded

entice the audience.

Primary Research One of my concepts is to create an

want to find out instead of a different

information graphic piece, however I

variation. The information I wanted to

donâ&#x20AC;&#x2122;t have the data that is needed for

find out was peoples different beliefs

one. This got me thinking and instead

with religion, Santa Claus, UFOs/alien

of scouring the internet and books for

life and their superstitions. I created a

this data that may not even be up to

survey made up of ten questions that

date yet; I thought about creating a

I passed around my flatmates and

survey for people to answer and give

neighbours, I also had made the survey

me their views. This was me collecting

online so I posted links in different social

my own data that I could use in my

media groups to get a wider range of

concept piece. For me this would be

answers. In the end I ended up with sixty

helpful because the information is all

one responses which is a vast number

brand new and is specified to what I

of feedback that I can work with.

Concept One -People My first concept is about people. After

German, Spanish etc. and to also use

all the Golden Record is about the

that to demonstrate different ethnicities

human race and shows how we live.

and religions. I think it would also be a

If an extraterrestrial life form is show

good idea to show not just the leaders

the way to come to a planet but not

of the world but the well-known faces

know who has sent the message, it will

of the earth like celebrities who are

become very suspicious and it will be

seen in a good light such as; David

sense of stepping into the unknown;

Beckham, Morgan Freeman, Katy Perry

unaware of our intentions of peace

etc. However, presenting celebrities

could be seen as an intent of danger.

who are seen in a bad way adds a little

To talk about our life and the people

humour to this idea but also would help

that are in it is to show these intelligent

the â&#x20AC;&#x153;aliensâ&#x20AC;? to know who to keep away

lifeforms who to go to first so the leaders

from. These people would include ISIS,

of the world, Presidents, Prime Ministers,

Vladamir Putin, Luis Suarez, Justin Bieber,

Kings and Queens. To communicate

Miley Cyrus.

with these people is helpful to speak their language. e.g. English, French

My final ideas for this concept so far

to avoid them or not, their ethnicity/

are a series of posters. This would be

place of origin, profession and age.

posters similar to wanted posters for

This information will also be presented

the bad people but more along the

with small background information

lines of “Keep Away” and “Avoid”;

and their achievements and role in the

Where as for the good it would be

world.

“Welcome to Earth”, “Meet” or “Visit” the leaders and other good people. Meanwhile, another idea I have is to make top trumps of the earth. On each card there will be an image of a person and the information will show what language they speak, whether

Concept Two - Places My second concept is about places,

earth and advertising our planet as a

history as a planet and evolution over

singling out landmarks as well and

holiday destination. I would be focusing

millions of years. If I havenâ&#x20AC;&#x2122;t hinted

countries and continents. This a almost

on cities with London, New York, Tokyo,

already enough, my main idea with

like a way to communicate look at

Rome and Dubai etc. but the earth isnâ&#x20AC;&#x2122;t

this concept is to to advertise the earth

our planet and the must see places if

just made up of cities, there is Oceans,

like a holiday destination. I am going

you were here in one day. Letâ&#x20AC;&#x2122;s face

and Deserts, Rainforests as well natural

to produce a leaflet with a general

it if aliens came to earth, they will be

areas that are not just good experiences

over view which then could turn into

in a different environment, everything

to be there but also help us in the way

one for each sub-category like the 7

is new and different. We can relate to

we live and treat ourselves in health.

wonders, cities, rainforests etc. This idea

that when we go on holiday, earth is

This is why mentioning the 7 wonders

could also be presented in posters or a

practically a holiday destination for life

of the world would be another great

brochure as well.

from other planets. This makes showing

way of showing what a great world we

our landmarks off a way of selling the

live in but its is also communicating our

Concept Three - Technology Everyone knows that we now live in a

helping ourselves. The internet, the

digital era, one where technology has

biggest difference in humanity right

taken over. This is different from when

now. People canâ&#x20AC;&#x2122;t go anywhere without

the Voyager mission was launched,

it now, not 10 minutes on a bus without

which means that the aliens would

using a busâ&#x20AC;&#x2122; free wifi or using their 3G/4G

expect 1977 when they arrive but in

mobile data. However, no matter how

fact they will see an age of technology

annoying it can be to others it does help

with computers, mobile phones and

us. Getting directions when we are lost

selfie sticks. Not being told by this

and have no map, staying connected

digital world we now live in it could

with people who are in other countries

easily be seen as an untrustworthy

or places far from home and also less

sign along with a sign of attack, when

time consuming like shopping so theres

really us humans see it as a way of

more time to do other things. People

do mistreat this luxury but it does help

planet. The best way for me to show

make our lives easier. The technology

this I think is an animation video. This

in hospitals is now unbelievable, from

would include the best way to show

days where the littlest thing could be

connectivity on a social basis across

fatal is now treated within seconds.

the world and be easier to show the

Deadly illnesses like diabetes and

digital age through visual imagery.

cancer can be detected at early stages and be treated for immediately for the best chance of survival. For this concept I want to show the benefits of technology to us without it we may not be here to talk to the aliens themselves, they couldâ&#x20AC;&#x2122;ve been visiting an empty

Concept Four - Beliefs This concept I think is my strongest idea

and some maybe more creative with

to move forward at the minute, which

their beliefs like and invisible friend

is about humans beliefs. We all believe

when they was a child or to a religious

in something, from UFOs, Santa Claus

belief that was taught to them from a

or even Ghosts. The biggest beliefs

religious book e.g. Bible or the Quran. A

humans have is religion. All across the

lot of beliefs are surrounded by holidays,

world Christianity, Judaism, Hinduism,

for example Christmas and Easter. both

Silkhism, Buddaism and Islam are wildly

are religious holidays but for children

celebrated

which

who are not religious, these are holidays

country and family background people

where Santa Claus or Father Christmas

are from. With these beliefs everyone

brings them presents for being good

is different and thats what is important

during the year and Easter is where the

to get across that everyone is different

Easter bunny brings chocolate eggs.

depending

As well as these beliefs wishes are big

holidays and wish making as well as

beliefs as wishing wells where people

paranormal i.e UFOs and Ghosts. This

throw coins in and make a wish hoping

will give the aliens an understanding of

it will come true. This is similar to the

of what people believe but also show

birthday wish when whoeverâ&#x20AC;&#x2122;s birthday

them that not everyone beliefs that

it is blows out the candles and once

they are real which could spark an

they have cut the cake for the first time

unexpected reaction when they land

they make a wish to hope it comes

to some people.

true. For my final idea, I am going to produce a series of info graphics using my own primary data on peoples own beliefs. I will be splitting them up in different categories like, religion,

Idea One For my concept of people, I came

that to “avoid” or “visit” depending

up with two designs to show who the

on the famous person I am using

famous people of the world are. I

in the poster. On the other hand, I

wanted to show the people who do

wanted to use the same idea of

good and bad in the world, so I could

visit and avoid but communicate

show extra terrestrials who haven’t

it through information card similar

been to our world who to avoid and

to top trumps. This was so that my

who to see. My design for this would be

target audience would know what

a wanted poster style where Instead of

the famous person is like and which

using the text of “wanted” and change

language they can speak to them.

Idea Two The best way I believed to advertise the earths places was by creating a leaflet. I sketched out two leaflet designs with one being an A5, four page leaflet and the other being A3 sized folded up into four columns on both sides. I wanted to include continents and major cities, as well as the 7 wonders of the world, with background on oceans, rainforests and deserts. I wanted the leaflet to advertise planet earth and show off what we have to offer if our world was looked at from a tourist point of view.

Idea Three In the modern era we are in now,

This point would be made best through

technology has taken over our lives

a video that explains the technology

and it is something we now rely on in

and the way it effects our body

everyday society. I wanted to use this

language. This is so that I could go into

concept because it is the present.