COMMUNITY
BUS I NES S
EDUCATION
NEW PALTZ
REGIONAL
CHAMBER OF
COMMERCE
TOURISM
REGIONAL
REPORT
SPRING 2011
A QUARTERLY BUSINESS NEWS MAGAZINE OF THE NEW PALTZ REGIONAL CHAMBER OF COMMERCE
THE FACE OF YOUR BUSINESS
IN THIS ISSUE
10
Cash Flow Management
22
The State of Agribusiness
24
Member Profiles:
Employee Branding By Kelley Granger
“G
reat brands get everyone to sing off of the same song sheet.” That’s what Jim M. Knight, a senior director of training and development for Hard Rock International, once wrote in an article he published in a trade magazine about employee branding. Sometimes referred to as “identity regulation,” successful employee branding ensures that a company’s staff are on the same page regarding mission and values, and that the ideal experience is translating to the consumer through their interaction with the staff. Whether consciously honed or not, employees are an extension of a business and its image—which is ideal when they evoke the values of the company, but can be problematic if their appearance or behavior is not on par with a company’s branding objectives.
John DeNicolo CPA offers tips for greater understanding of your business’s cash position.
Regional Report talks with local farm-based businesses about their challenges and expectations this year.
Agway, Royal King Cleaners, Ireland Corners Garage, Green State Services
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