CHILDREN’S WEAR COLLECTION SPRING/ SUMMER 19’ FASM 310 | FINAL PROJECT | NOBUE CHEN | SHREYA LUNAWAT
“to create the perfect combination of sports and fashion, pushing the boundaries with innovative designs and expert craftsmanship�
H I S T O R Y
/ 2002 - first link up in paris fashion week / 2003 - Creation of Y-3 / inspiration from atomic bomb “maybe this is my route...this dark side of life is attractive to me� - Yohji Yamamoto / Inspired by people walking and wearing trainers / Marriage between french fashion and hip-hop
I N S P I R A T I O N
P R E V I E W
C O L O R
M O O D
T A R G E T
/ Men and women aged 20-45 / Art driven / Sophisticated and classy / active in physical fitness and activities / willingness to spend on sportswear
M a r k E T
C U S T O M E R
/ Name - anton tonard / Age - 24 / male / Love for contemporary fashion / Active, Outgoing, Friendly
S C O P E
/ Sizes (S-L) / Adult Category / Price Range - $59 - $693 / Products include: bags, coats, jackets, dress, vest, shoes, shirts, pants, sweatshirts / Scope - Y-3 CHILDREN’S WEAR
S I Z E
F E A T U R E S
/ Unisex / Most influential connection of sports and fashion / Y stands for Yohji, 3 stands for the stripes of adidas / Representation of design, craftsmanship and future of sportswear
C O M P E T I T I O N
F A B R I C S
RIB KNIT
COTTON Jersey
COTTON POLYESTER
L I N E L I S T
Style # 2018-1 Cost: $ 41.44 Retail: $ 148.00
Style # 2018-6 Cost: $ 24.92 Retail: $ 89.00
Style # 2018-2 Cost: $ 29.40 Retail: $ 105.00
Style # 2018-7 Cost: $ 16.80 Retail: $ 60.00
Style # 2018-3 Cost: $ 25.56 Retail: $ 91.00
Style # 2018-8 Cost: $ 21.84 Retail: $ 78.00
Style # 2018-4 Cost: $ 23.52 Retail: $ 84.00
Style # 2018-9 Cost: $ 24.08 Retail: $ 86.00
Style # 2018-5 Cost: $ 22.40 Retail: $ 80.00
Style # 2018-10 Cost: $ 26.60 Retail: $ 95.00
T E C H P A C K
#1
T E C H P A C K
#2
T E C H P A C K
#3
T E C H P A C K
#4
T E C H P A C K
#5
T E C H P A C K
Y-3
#6
T E C H P A C K
Y-3
#7
T E C H P A C K
#8
T E C H P A C K
#9
T E C H P A C K
#10
A V E R A G E
Romper High-Low Dress Sweater Assymetric skirt Collared dress Long Dress T-shirt High neck top Collared button Shirt Pants
Average Margin $ 202,252.68 $ 88,588.08 $ 68,162.30 $ 68,526.86 $ 89,994.24 $ 66,745.73 $ 73,120.32 $ 51,184.22 $ 72,557.86 $ 89,056.80
Total Margin
$ 870,189.09
Average Margin Plan
$ 87,018.91
M A R G I N
Unit Breakdown
U N I T
Style Nbr. 101 102 103 104 105 106 107 108 109 110 Total
Description % to total Total Units Romper 15% 1953 High-Low Dress 9% 1171.8 Sweater 8% 1041.6 Assymetric skirt 9% 1171.8 Collared dress 12% 1562.4 Long Dress 8% 1041.6 T-shirt 13% 1692.6 High neck top 7% 911.4 Collared button Shirt 9% 1171.8 Pants 10% 1302 100%
13,020
Average Monthly Retail per Units unit 162.75 $ 145.00 97.65 $ 105.00 86.8 $ 91.00 97.65 $ 84.00 130.2 $ 80.00 86.8 $ 89.00 141.05 $ 60.00 75.95 $ 78.00 97.65 $ 86.00 108.5 $ 95.00 1085
913
Total Retail $ 283,185.00 $ 123,039.00 $ 94,785.60 $ 98,431.20 $ 124,992.00 $ 92,702.40 $ 101,556.00 $ 71,089.20 $ 100,774.80 $ 123,690.00 1214245.2
Cost per unit $ 41.44 $ 29.40 $ 25.56 $ 25.52 $ 22.40 $ 24.92 $ 16.80 $ 21.84 $ 24.08 $ 26.60 258.56
Total Cost $ 80,932.32 $ 34,450.92 $ 26,623.30 $ 29,904.34 $ 34,997.76 $ 25,956.67 $ 28,435.68 $ 19,904.98 $ 28,216.94 $ 34,633.20 344056.10
B R E A K D O W N
SPEEDFACTORY U.S.A
M A N U F A C T U R E R
T I M E
A C T I O N
S A L E S
Romper High-Low Dress Sweater Assymetric skirt Collared dress Long Dress T-shirt High neck top Collared button Shirt Pants
Sales per Unit $ 23,598.75 $ 10,253.25 $ 7,898.80 $ 8,202.60 $ 10,416.00 $ 7,725.20 $ 8,463.00 $ 5,924.10 $ 8,397.90 $ 10,307.50
Total Sales
$ 101,187.10
Average Monthly Total Sales Plan $ 10,118.71
2018-1 XS-L comfortable-fit romper
Style # Size Range Description
Season Classificiation
$148
Selling Price: COMPONENTS Materials
QTY
Jersey Finishing
C O S T
Spring/Summer 2019 Jumpsuit/ Romper
PRICE
1 $ 10.99 $ 10.99 1 $ 4.99 $ 4.99 TOTAL MATERIAL COST QTY PRICE
Trims/ Findings
TOTAL $
Zipper
1 1 1 1 1
Paint
Labels Hangtags Rib Knit Trim
$ 3.99 $ 2.00 $ 0.78 $ 0.95 $ 3.99
$ 15.98 TOTAL $
$ 3.99 $ 2.00 $ 0.78 $ 0.95 $ 3.99
TOTAL TRIM COST $ 11.71 COUNTRY COST $ TOTAL $
LABOUR COST
CMT South Africa $ 5.82 $ 5.82 Total Labor $ 5.82
TOTAL FIRST COST MISCELLANEOUS
RATE
Agent's Commission % Duty % Freight (sea or air) Misc.
COST $
6% 15%
TOTAL MISCELLANEOUS COST
TOTAL GLC WHOLESALE
33.51
MU%
$ 2.01 $ 5.03 $ 0.64 $ 0.25 7.93 $ 41.44 Cost
*DIRECT TO CUSTOMER* WHOLESALE COST $ MU% MSRP
RETAIL
Markup%
72%
$ 148.00
RETAIL PRICE
$ 148.00
#1
2018-2 XS-L High Low Dress
Style # Size Range Description Selling Price:
Season Classificiation
$
COMPONENTS Materials
QTY
PRICE
Cotton Finishing Lining
C O S T
Spring/Summer 2019 Dress
TOTAL $
1 $ 7.99 $ 7.99 1 $ 2.99 $ 2.99 1 $ 2.00 $ 2.00 TOTAL MATERIAL COST QTY PRICE
Trims/ Findings
Zipper
1 1 1 1
Paint
Labels Hangtags
$ 3.99 $ 1.62 $ 0.78 $ 0.95
$ 12.98 TOTAL $
$ 3.99 $ 1.62 $ 0.78 $ 0.95
TOTAL TRIM COST $ 7.34 COUNTRY COST $ TOTAL $
LABOUR COST
CMT South Africa
$ 4.00 $ 4.00 Total Labor $ 4.00
TOTAL FIRST COST MISCELLANEOUS
RATE
Agent's Commission % Duty % Freight (sea or air) Misc.
24.32 COST $
6% 11.5% 12%
$ 1.46 $ 2.80 $ 0.64 $ 0.18
TOTAL MISCELLANEOUS COST
5.08
TOTAL GLC WHOLESALE
MU%
$ 29.40 Reciprocal Cost
*DIRECT TO CUSTOMER* WHOLESALE COST $ MU% Reciprocal MSRP
RETAIL
Markup%
72%
$ 105.00
RETAIL PRICE
$ 105.00
105.00
#2
2018-3 XS-L Sweater
Style # Size Range Description Selling Price:
Season Classificiation
$
COMPONENTS Materials
QTY
Cotton Jersey Knit Finishing
C O S T
Spring/Summer 2019 Sweater
PRICE
0.5 $ 7.99 $ 4.00 1 $ 2.99 $ 2.99 TOTAL MATERIAL COST QTY PRICE
Trims/ Findings
TOTAL $
1 1 1 1
Paint
Labels Hangtags Rib Knit Trim
$ 3.00 $ 0.78 $ 0.95 $ 2.99
$ 6.99 TOTAL $
$ 3.00 $ 0.78 $ 0.95 $ 2.99
TOTAL TRIM COST $ 7.72 COUNTRY COST $ TOTAL $
LABOUR COST
CMT South Africa $ 3.19 $ 3.19 Total Labor $ 3.19
TOTAL FIRST COST MISCELLANEOUS
RATE
Agent's Commission % Duty % Freight (sea or air) Misc.
6% 32%
TOTAL MISCELLANEOUS COST
TOTAL GLC WHOLESALE
MU%
$ 17.90 COST $
$ 1.07 $ 5.73 $ 0.64 $ 0.22 7.66 $ 25.56 Cost
*DIRECT TO CUSTOMER* WHOLESALE COST $ MU% MSRP
RETAIL
Markup%
72%
$ 91.00
RETAIL PRICE
$ 91.00
91.00
#3
2018-4 XS-L Assymetric Skirt
Style # Size Range Description
Season Classificiation
$ 84.00
Selling Price: COMPONENTS Materials
QTY
Linen Finishing
PRICE
TOTAL $
1 $ 5.62 $ 5.62 1 $ 2.98 $ 2.98 TOTAL MATERIAL COST QTY PRICE
Trims/ Findings
C O S T
Spring/Summer 2019 Skirt
1 1 1 1
Paint
Labels Hangtags Elastic
$ 2.00 $ 0.78 $ 0.95 $ 2.70
$ 8.60 TOTAL $
$ 2.00 $ 0.78 $ 0.95 $ 2.70
TOTAL TRIM COST $ 6.43 COUNTRY COST $ TOTAL $
LABOUR COST
CMT South Africa $ 4.85 $ 4.85 Total Labor $ 4.85
TOTAL FIRST COST MISCELLANEOUS
RATE
Agent's Commission % Duty % Freight (sea or air) Misc.
COST $
6% 8.3%
TOTAL MISCELLANEOUS COST
TOTAL GLC WHOLESALE
19.88
MU%
$ 1.19 $ 1.65 $ 0.64 $ 0.16 3.64 $ 23.52 Cost
*DIRECT TO CUSTOMER* WHOLESALE COST $ MU% MSRP
RETAIL
Markup%
72%
$ 84.00
RETAIL PRICE
$ 84.00
#4
2018-5 XS-L Collared Dress
Style # Size Range Description
Season Classificiation
$ 80.00
Selling Price: COMPONENTS Materials
QTY
Polyester Lining Finishing
C O S T
Spring/Summer 2019 Dress
PRICE
1 $ 4.99 $ 4.99 1 $ 2.50 $ 2.50 1 $ 3.33 $ 3.33 TOTAL MATERIAL COST QTY PRICE
Trims/ Findings
TOTAL $
$ 10.82 TOTAL $
1 $ 2.00 $ 2.00 1 $ 0.78 $ 0.78 1 $ 0.95 $ 0.95
Paint
Labels Hangtags
TOTAL TRIM COST $ 3.73 COUNTRY COST $ TOTAL $
LABOUR COST
CMT South Africa $ 3.85 $ 3.85 Total Labor $ 3.85
TOTAL FIRST COST MISCELLANEOUS
RATE
Agent's Commission % Duty % Freight (sea or air) Misc.
COST $
6% 11.5%
TOTAL MISCELLANEOUS COST
TOTAL GLC WHOLESALE
18.40
MU%
$ 1.10 $ 2.12 $ 0.64 $ 0.14 4.00 $ 22.40 Cost
*DIRECT TO CUSTOMER* WHOLESALE COST $ MU% MSRP
RETAIL
Markup%
72%
$ 80.00
RETAIL PRICE
$ 80.00
#5
2018-6 XS-L Maxi Dress
Style # Size Range Description
Season Classificiation
$ 89.00
Selling Price: COMPONENTS Materials
QTY
Linen Finishing
PRICE
TOTAL $
1.5 $ 5.62 $ 8.43 1 $ 1.99 $ 1.99 TOTAL MATERIAL COST QTY PRICE
Trims/ Findings
C O S T
Spring/Summer 2019 Dress
Zipper
1 1 1 1 1
Paint
Labels Hangtags Printing
$ 2.99 $ 1.00 $ 0.78 $ 0.95 $ 2.54
$ 10.42 TOTAL $
$ 2.99 $ 1.00 $ 0.78 $ 0.95 $ 2.54
TOTAL TRIM COST $ 8.26 COUNTRY COST $ TOTAL $
LABOUR COST
CMT South Africa $ 1.85 $ 1.85 Total Labor $ 1.85
TOTAL FIRST COST MISCELLANEOUS
RATE
Agent's Commission % Duty % Freight (sea or air) Misc.
COST $
6% 11.5%
TOTAL MISCELLANEOUS COST
TOTAL GLC WHOLESALE
20.53
MU%
$ 1.23 $ 2.36 $ 0.64 $ 0.16 4.39 $ 24.92 Cost
*DIRECT TO CUSTOMER* WHOLESALE COST $ MU% MSRP
RETAIL
Markup%
72%
$ 89.00
RETAIL PRICE
$ 89.00
Y-3
#6
2018-7 XS-L Casual T-shirt
Style # Size Range Description
Season Classificiation
$ 60.00
Selling Price: COMPONENTS Materials
QTY
Jersey Knit Finishing
C O S T
Spring/Summer 2019 T-shirt
PRICE
0.6 $ 6.50 $ 3.90 1 $ 1.99 $ 1.99 TOTAL MATERIAL COST QTY PRICE
Trims/ Findings
TOTAL $
1 1 1 1 1
Print Paint
Labels Hangtags Rib Knit Trim
$ 1.55 $ 1.00 $ 0.78 $ 0.95 $ 1.37
$ 5.89 TOTAL $
$ 1.55 $ 1.00 $ 0.78 $ 0.95 $ 1.37
TOTAL TRIM COST $ 5.65 COUNTRY COST $ TOTAL $
LABOUR COST
CMT South Africa $ 2.50 $ 2.50 Total Labor $ 2.50
TOTAL FIRST COST MISCELLANEOUS
RATE
Agent's Commission % Duty % Freight (sea or air) Misc.
COST $
6% 8.3%
TOTAL MISCELLANEOUS COST
TOTAL GLC WHOLESALE
14.04
MU%
$ 0.84 $ 1.17 $ 0.64 $ 0.11 2.76 $ 16.80 Cost
*DIRECT TO CUSTOMER* WHOLESALE COST $ MU% MSRP
RETAIL
Markup%
72%
$ 60.00
RETAIL PRICE
$ 60.00
Y-3
#7
2018-8 XS-L High Neck Top
Style # Size Range Description
Season Classificiation
$ 78.00
Selling Price: COMPONENTS Materials
QTY
Jersey knit Finishing
PRICE
TOTAL $
0.75 $ 8.50 $ 6.38 1 $ 2.39 $ 2.39 TOTAL MATERIAL COST QTY PRICE
Trims/ Findings
C O S T
Spring/Summer 2019 Top
1 1 1 1
Paint
Labels Hangtags Rib Knit Trim
$ 2.00 $ 0.78 $ 0.95 $ 2.00
$ 8.77 TOTAL $
$ 2.00 $ 0.78 $ 0.95 $ 2.00
TOTAL TRIM COST $ 5.73 COUNTRY COST $ TOTAL $
LABOUR COST
CMT South Africa $ 2.85 $ 2.85 Total Labor $ 2.85
TOTAL FIRST COST MISCELLANEOUS
RATE
Agent's Commission % Duty % Freight (sea or air) Misc.
COST $
6% 15.4%
TOTAL MISCELLANEOUS COST
TOTAL GLC WHOLESALE
17.35
MU%
$ 1.04 $ 2.67 $ 0.64 $ 0.14 4.49 $ 21.84 Cost
*DIRECT TO CUSTOMER* WHOLESALE COST $ MU% MSRP
RETAIL
Markup%
72%
$ 78.00
RETAIL PRICE
$ 78.00
#8
2018-9 XS-L Collar button Shirt
Style # Size Range Description
Spring/Summer 2019 Shirt
$ 86.00
Selling Price: COMPONENTS Materials
QTY
Cotton Finishing
C O S T
Season Classificiation
PRICE
1 $ 7.99 $ 7.99 1 $ 2.99 $ 2.99 TOTAL MATERIAL COST QTY PRICE
Trims/ Findings
TOTAL $
Button
1 1 1 1 1
Paint
Labels Hangtags Interfacing
$ 0.47 $ 1.50 $ 0.78 $ 0.95 $ 1.00
$ 10.98 TOTAL $
$ 0.47 $ 1.50 $ 0.78 $ 0.95 $ 1.00
TOTAL TRIM COST $ 4.70 COUNTRY COST $ TOTAL $
LABOUR COST
CMT South Africa $ 2.85 $ 2.85 Total Labor $ 2.85
TOTAL FIRST COST MISCELLANEOUS
RATE
Agent's Commission % Duty % Freight (sea or air) Misc.
COST $
6% 19.7%
TOTAL MISCELLANEOUS COST
TOTAL GLC WHOLESALE
18.53
MU%
$ 1.11 $ 3.65 $ 0.64 $ 0.15 5.55 $ 24.08 Cost
*DIRECT TO CUSTOMER* WHOLESALE COST $ MU% MSRP
RETAIL
Markup%
72%
$ 86.00
RETAIL PRICE
$ 86.00
#9
2018-10 XS-L Buttoned pants
Style # Size Range Description
Season Classificiation
$ 95.00
Selling Price: COMPONENTS Materials
QTY
Cotton Finishing
PRICE
TOTAL $
1.5 $ 7.99 $ 11.99 1 $ 1.86 $ 1.86 TOTAL MATERIAL COST QTY PRICE
Trims/ Findings
C O S T
Spring/Summer 2019 Pants
Button
1 1 1 1
Paint
Labels Hangtags
$ 0.99 $ 2.00 $ 0.78 $ 0.95
$ 13.85 TOTAL $
$ 0.99 $ 2.00 $ 0.78 $ 0.95
TOTAL TRIM COST $ 4.72 COUNTRY COST $ TOTAL $
LABOUR COST
CMT South Africa $ 2.77 $ 2.77 Total Labor $ 2.77
TOTAL FIRST COST MISCELLANEOUS
RATE
Agent's Commission % Duty % Freight (sea or air) Misc.
COST $
6% 14.9%
TOTAL MISCELLANEOUS COST
TOTAL GLC WHOLESALE
21.34
MU%
$ 1.28 $ 3.18 $ 0.64 $ 0.17 5.27 $ 26.60 Cost
*DIRECT TO CUSTOMER* WHOLESALE COST $ MU% MSRP
RETAIL
Markup%
72%
$ 95.00
RETAIL PRICE
$ 95.00
#10
B U Y I N G
P L A N
C O L L E C T I O N
P R O C E S S
H a n g T a g
E d i t o r i a l
Y-3 CHILDREN’S WEAR XQIS INSPIRED BY STREETWEAR FASHION, TAKING THE BRAND A STEP FORWARD.
S T O R E
D i s p l a y
W e b s i t e
P r o d u c t
L a u n c h
LOCATION: Japan, 150-0042 Tokyo, Shibuya, Udagawacho, 21−1 ATTIRE: All Black BUDGET: $30,000 ENTERTAINMENT Drinks & Food, Children Entertainment BY INVITE ONLY
E v e n t