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“There’s a way to do it better— find it.”
I
’m not sure Thomas Edison had food innovation in mind when he said this, but it does make me think of our amazingly talented culinary team that is always striving to bring you offerings that are better than what you might find elsewhere. Better in terms of flavor. Better in terms of ingredients. And, in many cases, better in terms of convenience. You will find examples of this throughout every area of our stores from our unique spice blends to meals developed by our executive chefs including Better For You frozen entrées, our Ready To Heat meals in the deli and steamer meals in the meat and seafood department. “As a trained chef, I never thought in a million years I would be developing seafood meals you can simply steam in the microwave,” said Executive Chef Michael Selby. “But when you challenge the limitations of what is possible, you’re able to discover that even a seafood meal can go into the microwave and be just as fresh and delicious as a more conventional recipe that takes you significantly more time to prepare.” Based on the success of our seafood steamer meals, Chef Selby, along with Executive Chef Amy Carter, have now expanded our line to include chicken steamers. These meals, featuring boneless chicken tenders, grains and fresh vegetables, also go right into the microwave and are ready to eat in about four minutes (see page 10 to learn more).
Another recent example of our commitment to finding ways to create even better products is the introduction of our plant-based burgers, sausages, brats and meatballs. With demand for these products continuing to increase, manufacturers are responding with more and more plant-based proteins. To meet this growing demand, our culinary team, led by Chef Selby, spent nearly nine months in our test kitchen with the goal of creating plant-based proteins featuring real, fresh ingredients with better flavor and texture (see story on page 11). I encourage you to add these to your summer grilling rotation and be sure to let us know what you think. We’ll never rest in our quest to create offerings that are better than what any of us might have thought possible thanks to our team’s entrepreneurial spirit and passion for food. Thank you for choosing to shop with us. And we hope you continue to enjoy Real Food. Sincerely,
Tres Lund Chairman and CEO
FOOD QUESTIONS? Call our FoodE Experts: 952-548-1400
REAL FOOD COMMENTS Aaron Sorenson: 952-927-3663
LUNDSandBYERLYS.com real food 9
