eTail East - Brochure

Transforming Retail. Together The Event For eCommerce & Multi-Channel Retail Innovators

Lead Sponsor

Sheraton Boston Hotel

Boston, MA

Aug. 10-13, 2015

“

eTail let me find the people who do what I do, and learn from them. The structure and location are much more conductive to organic networking‌you could go and sit at the bar and still wind up talking to somebody interesting!

Charis Marquez, Sears Holdings Corporation

Contents

Sheraton Boston Hotel

Boston, MA

Aug. 10-13, 2015

Click on each section to get there faster!

Everyone’s Raving About eTail

Transforming Retail

Together

...And Have Fund Doing it

3

4

5

7

06 Together

08 Prizes And Giveaways 09 Our Infamous Evening Receptions 10 The Exhibit Hall

Boston 2015

Speakers

Keynote Speakers

Hightlights

11

12

13

14

06 Together

15 Pre-Conference Search Summit 16 Pre-Conference Email Optimization Summit 17 Pre-Conference Summit 18 Pre-Conference Search Summit 19 Pre-Conference Email Optimization Summit 20 Pre-Conference Summit

Agenda

The Solutions

Our Sponsors & Media Partners

Registration

21

28

29

30

22 23 24 25 26 27

Pre-Conference Search Summit Pre-Conference Email Optimization Summit Pre-Conference Summit Main Day One Main Day Two Pre-Conference Summit

Why Everyone’s Raving About eTail Created by retailers, for retailers. eTail is the onestop shop for ecommerce and multi channel executives; an event where inspiration meets socializing, an incubator for innovation and relationships that last far beyond the conference.

We have tons of new session formats to give you plenty of take-aways, new summits focused on the future of retail, guest speakers discussing the latest technology trends.

Guest Speakers: Don’t miss our guest speaker on the morning of February 18th, David R. Bell, Wharton Professor and author of “Location Is (Still) Everything”. Learn about the Surprising Influence of the Real World on How We Search, Shop, and Sell in a Virtual One.

Inspiration From Focus On The Future Of Retail: Retailers Who Set The Bar For Get Free Advice You Can’t Get Anywhere Else Innovation: In the Exhibit Hall, head to the Want to get out of the standard PPT presentations? These are for you. A mix of presentation and audience-run working groups, you’ll be a main part of the discussion. Break into small working groups, collaborate to hash out answers, and voice your opinion throughout the session.

social lounges. Mix it up with executives who can give you free advice in areas like omni-channel, mobile, testing, conversion optimization and much more.

They’ll happen every hour throughout the day on August 11th and 12th. Q&As, face time and problem-solving with other retailers who have similar challenges.

“

eTail East was one of the best E-commerce conferences that I have attended in the last decade. It was well organized and the speakers were excellent. A wide range of topics were covered, which provided significant opportunity to bring back great ideas that will produce positive results.

James Fredley, Director of eCommerce/Technology, Diet Direct

Why Everyone’s Raving About eTail Created by retailers, for retailers. eTail is the onestop shop for ecommerce and multi channel executives; an event where inspiration meets socializing, an incubator for innovation and relationships that last far beyond the conference.

We have tons of new session formats to give you plenty of take-aways, new summits focused on the future of retail, guest speakers discussing the latest technology trends.

Guest Speakers: Inspiration From Focus On The Don’t miss our guest speaker on Retailers Who Future Of Retail: the morning of February 18th, David R. Bell, Wharton Professor Set The Bar For Get Free Advice You Can’t Get and author of “Location Is (Still) Anywhere Else Everything”. Learn about the Innovation: In the Exhibit Hall, head to the Surprising Influence of the Real World on How We Search, Shop, and Sell in a Virtual One.

Want to get out of the standard PPT presentations? These are for you. A mix of presentation and audience-run working groups, you’ll be a main part of the discussion. Break into small working groups, collaborate to hash out answers, and voice your opinion throughout the session.

social lounges. Mix it up with executives who can give you free advice in areas like omni-channel, mobile, testing, conversion optimization and much more.

They’ll happen every hour throughout the day on August 11th and 12th. Q&As, face time and problem-solving with other retailers who have similar challenges.

“

eTail East was one of the best E-commerce conferences that I have attended in the last decade. It was well organized and the speakers were excellent. A wide range of topics were covered, which provided significant opportunity to bring back great ideas that will produce positive results.

James Fredley, Director of eCommerce/Technology, Diet Direct

Transforming Retail Our topics and content span from: The transformations and innovations in the industry, digital engagement strategies, personalization, the customer journey, online marketing, analytics, mobile, social, email, search, usability and more – If you have a pain point, we’ve definitely got you covered.

From Sears, Nordstrom, Staples, Reebok, and many more, you’ll end up with pages of notes from those who are transforming the industry.

“

eTail is a big opportunity.

It allows you and your brand to shine. It’s the most engaged community of online retail experts. They come together to explore the industry’s most important issues and shape how it evolves.

Rose Hamilton, EVP & CMO, Pet360 Page 6 of 28 eTail 2015

Together Where else can you get the networking you’ll find at eTail? Nowhere. We want you to make deep connections with your retail peers and continue the conversation beyond the event.

Here’s a breakdown of how we do that at eTail East.

Retailer-Only Speed “Dating” Think speed dating, without the actual date! This fun session lets you meet a load of new and interesting people before the main conference kicks off. The best part? You’ll have a few minutes of conversation with everyone in the room, so be prepared to make a lot of new friends. Bring your business cards—you’ll need them.

Voice Your Opinion!

Interactive Working Groups Want to get out of the standard PPT presentations? These are for you. A mix of presentation and audience-run working groups, you’ll be a main part of the discussion.

Break into small working groups, collaborate to hash out answers, and voice your opinion throughout the session.

Retailer-Only Meet-Ups: Get Free Advice You Can’t Get Anywhere Else In the Exhibit Hall, head to the social lounges. Mix it up with executives who can give you free advice in areas like omni-channel, mobile, testing, conversion optimization and much more. They’ll happen every hour throughout the day on August 11th and 12th. Q&As, face time and problemsolving with other retailers who have similar challenges.

Together

Lightning Round Session: The Future Of Social

Beer And Wine Retailer-Only Chats

In a fast paced session, you’ll be in the hot seat as the experts on the future of social. A combination of lightning round game show, audience participation, and funny MCs add up to a rare combination of both laughter and learning.

Fun and inspirational, this session promises more help in preparing for the future of social than any other.

After a full day of sessions, your brain can get overloaded.

Relax with a glass of wine (or a cold beer) during our casual chats at the end of the day. These sessions are great to not only mingle with fellow retailers, but get real solutions you can share with your office.

Women In (R)etail Cocktail Hour Just for the ladies! If you’re a female eCommerce executive, join us on August 12th. You’ll meet other dynamic females attending the conference (both seasoned and new).

Cultivate new friendships and focus on your personal development, all in great company.

...And Have Fun Doing it!

During the conference you can join competitions to win cash, the latest tech prizes (a free Apple Watch, anyone?), or an exotic expenses-paid vacation. And in the evenings our receptions are infamous for fun, laughter and all around good times! Competitions, surprise entertainers, maybe a little break dancing.‌ yep, it all goes down at eTail East.

Page 9 of 28 eTail 2015

Prizes And Giveaways Every Day Of The Conference Everyone loves free, and we love to give it away! Head into the Exhibit Hall to check out the latest retail technologies, grab a drink, and you can amazing prizes like Google glasses, Apple watches, even an all-expense paid vacation! You’ll have the chance to win something fantastic on every break on August 11th and 12th!

Page 10 of 28 eTail 2015

Our Infamous Evening Receptions Every night we’ll have mixologists on tap for our legendary evening receptions. Get out of the hotel and see a bit of Boston. Taste some wine, have great food, perhaps see a break dancing act or two! We’ll have surprise entertainers so make sure you get there early.

These are the perfect moments to get involved in some informal networking, fun and laughter.

Page 11 of 28 eTail 2015

An Exhibit Hall That Does Much More Than Exhibit Mix it up with other retailers at our Social Lounges, located only in the Exhibit Hall. Enjoy retailer-only meet-ups, video games and much more. We’ll also have specialty cocktails and food... you could probably spend the entire day lounging and networking!

Exhibit Hall Hours Mark these dates and times in your calendar so you don’t miss any of the fun!

Thursday, August 11th

Friday, August 12th

7:25 AM

Hall Opens

7:30 AM

Hall Opens

9:50 AM

Refreshment Breaks

9:40 AM

Refreshment Breaks

11:10 AM

Refreshment Breaks

11:30 AM

Refreshment Breaks

3:50 PM

Refreshment Breaks

3:35 PM

Refreshment Breaks

5:45 PM.

Hall Closes

5:05 PM.

Hall Closes

Page 12 of 28 eTail 2015

Create Your Vision Of The Future In Boston

Sheraton Boston Hotel

39 Dalton Street Boston, MA 02199

www.sheratonbostonhotel.com

For Retailers, our Exhibit Hall is your one-stop-shop for every eCommerce and multi-channel need.

For Solution Providers, sponsoring eTail gets you a real return on your marketing investment.

All The Technology Under One Roof

Socialize While You Test Out Solutions

Interested In Sponsoring?

Have A Chat With Chet

With awesome video games and competitions, cocktail bars, From Brooklyn, NY, never met a steak he didn’t like. Looking Our ‘Solutions Zone’ is your one-stop-shop. It’s not just a and retailer roundtables, you could spend the entire day after the Sponsorship and Exhibition sales for eTail, Chet bunch of executives pushing demos, trying to sell you the lounging and networking. With free WiFi in our charging is here to help put together a customized sponsorship “next hottest thing”– you’ll find the right solution that will move the needle for your business. We’ve done the legwork lounges, check in on the office as much as you need to.date, package that will ensure your product is reaching the people rooms may still have available, so ask the hotel if you have you want it to reach.

– walk in and find your next long-term technology partner. missed the cut-off date.

Chet Silverman Sponsorship Sales Manager Phone: 646-200-7478

The Official eTail App - Stay Connected On The Go The official eTail Mobile App is the best way to stay connected leading up and during the event. You’ll start socializing and mingling before you get to Boston. Set up meetings, check out speakers, set reminders for your must attend sessions, it’s all available on the eTail Mobile App.

We’re Saving Trees!

Never Miss Out

Have Some Fun With It

We’ve gone digital. The entire conference agenda is on the mobile app. You’ll learn about speakers, sponsors, session information, exhibition floor plan, nearby hotels – it’s all right there, at your fingertips.

Set up your profile and you’ll have access to everything the app has to offer; meeting schedules, session reminders, audience polls, updates on fun activities, even message other attendees privately to meet (or even just to grab a beer). The app ensures you never miss out on the fun!

Check out the app timeline, post updates, post selfies, organize your social calendar, link it with your Twitter account, tell the conference when you’re having fun, and get notifications on the things you want to be reminded of. Our app takes the conference experience to the next level .

The Official eTail App The official eTail Mobile App is the best way to stay connected leading up and during the event. You’ll start socializing and mingling before you get to Boston. Set up meetings, check out speakers, set reminders for your must attend sessions, it’s all available on the eTail Mobile App.

We’re Saving Trees!

Never Miss Out

Have Some Fun With It

We’ve gone digital. The entire conference agenda is on the mobile app. You’ll learn about speakers, sponsors, session information, exhibition floor plan, nearby hotels – it’s all right there, at your fingertips.

Set up your profile and you’ll have access to everything the app has to offer; meeting schedules, session reminders, audience polls, updates on fun activities, even message other attendees privately to meet (or even just to grab a beer). The app ensures you never miss out on the fun!

Check out the app timeline, post updates, post selfies, organize your social calendar, link it with your Twitter account, tell the conference when you’re having fun, and get notifications on the things you want to be reminded of. Our app takes the conference experience to the next level .

Create Your Vision Of The Future In Boston

Stay In The Heart Of The City The hotel is really close to the Boston Logan International Airport (only four miles), steps away from amazing shopping at the Prudential Center and Copley Place, and you can walk to the Charles River (and even Fenway Park)! It’s convenience like no other. You’ll be in the middle of where it all happens at the Sheraton!

Sheraton Boston Hotel

Room Information - Book Today

39 Dalton Street Boston, MA 02199

www.sheratonbostonhotel.com

Brand New And Beautiful

Heard about our discounted room rates? We have a special The hotel spent millions on a recent renovation designed to rate of $234 a night plus tax for attendees. Book within our provide you with endless comforts. Beautiful rooms, new room block and you’ll have free Wi-Fi in your room. Just restaurants, a luxurious spa – you name it, and this hotel has call Starwood Central Reservations at 1-888-627-7054 and it. And with temperatures in the 80s in August, Boston is the identify yourself as an eTail attendee. Rooms will go quickly perfect destination. (and are on a first come, first served basis), so call today.

This special rate expires Friday, July 17, 2015. After this date, rooms may still have available, so ask the hotel if you have missed the cut-off date.

Sheraton Boston Hotel

Create Your Vision Of The Future In Boston

Stay In The Heart Of The City The hotel is really close to the Boston Logan International Airport (only four miles), steps away from amazing shopping at the Prudential Center and Copley Place, and you can walk to the Charles River (and even Fenway Park)! It’s convenience like no other. You’ll be in the middle of where it all happens at the Sheraton!

Room Information - Book Today

39 Dalton Street Boston, MA 02199

www.sheratonbostonhotel.com

Brand New And Beautiful

Heard about our discounted room rates? We have a special The hotel spent millions on a recent renovation designed to rate of $234 a night plus tax for attendees. Book within our provide you with endless comforts. Beautiful rooms, new room block and you’ll have free Wi-Fi in your room. Just restaurants, a luxurious spa – you name it, and this hotel has call Starwood Central Reservations at 1-888-627-7054 and it. And with temperatures in the 80s in August, Boston is the identify yourself as an eTail attendee. Rooms will go quickly perfect destination. (and are on a first come, first served basis), so call today.

This special rate expires Friday, July 17, 2015. After this date, rooms may still have available, so ask the hotel if you have missed the cut-off date.

Retailer Speakers Presenting Actionable Take-aways You’ll meet and hear from innovative retailers. Learn from their successes (and pitfalls). They’ll outline what worked for their business, what didn’t, and how you can improve your strategies.

Dan Mecchi Director, Digital Media Under Armour

Dan Mecchi Director, Digital Media Under Armour

Andrea Grant Director Digital Marketing Cabela’s

David Gudai CMO Storkie Express

Lisa Archambault Head of Demand Generation Marketing Zappos.com

Dan Mecchi Director, Digital Media Under Armour

Josh Friedman VP eCommerce JC Penney

Greg Hintz GM Tiny Prints

Dave Atchison SVP Marketing Zulily

Jennifer DiMotta VP eCommerce The Sports Authority

Nicholas Gadacz Director of Search Engine Marketing Walmart Labs Walmart.com

John Hnanicek SVP Chief Information Officer Charming Charlie

Nick Ayres Director Social Marketing IHG

Kevin Ertell SVP Digital Sur La Table

Dan Mecchi Director, Digital Media Under Armour

Dan Mecchi Director, Digital Media Under Armour

Carl Burckhardt Director Digital Marketing and Analytics Virgin America

Laura Dansbury Director Product Management Ancestry.com

Jennifer Geddy Director CRM SONY

Shana Kelly Director CRM Paul Fredrick

Charlie Cole CEO The Line

Frerk-Malte Feller VP HP Shopping North America PPS Hewlett Packard

Hank Grossman Director Global Digital Marketing IHG

Jeff Klonowski Senior Manager Digital Retail & Mobile REI

Check www.etailwest.com to learn more about the amazing work these speakers have done!

Page 18 of 28 eTail 2015

Dave Atchison SVP Marketing Zulily

Jason Feldman

President Direct to Consumer Hanes Brands

Your Keynotes Be Inspired – Here’s a Selection of Your 2015 Keynotes

“

Alan Wizemann VP Product Target

Ryan Ross

SVP Digital Commerce HSN

This conference is my all time favorite. This is my first time attending and won’t be my last. This is very organized. I was able to connect to the right people. Thank you for providing such a valuable event!

Khanh Nguyen, Senior Web Producer at Arbonne International

Mitch Spolan

EVP Marketing Services Chegg

Kyle Vucko CEO Indochino

John Hnanicek

SVP/CIO Charming Charlie

Jennifer DiMotta

VP eCommerce The Sports Authority Page 19 of 28 eTail 2015

TUESDAY, F EB. 1 7 , 2 0 1 5

Pr-Conference Search Summit Don’t Blow Your Budget On Search. We’ll Show You How.

We’ll talk SEO, SEM and also how to “now blow” your budget on search. You’ll network too – we’ll have roundtables with subject experts throughout the day, and a mix of case studies and panels that get into the nitty gritty of search. Bring your challenges and you’ll get answers right away.

Keynote: This Is How You Run An Efficient SEM Program Nicholas Gadacz, Director SEM, Walmart Labs Walmart.com Want to grow the revenue your SEM department generates with less investment? This session addresses the core problem with most search departments (which is an organization problem).

And you’ll uncover a unique way to execute budget planning (I.e. you should not have a budget, just performance goals!). This session will cover: • Structuring your search team (organizational structure) • Measuring success (create different buckets: performance bucket, addressing problems bucket, awareness bucket) • Budget and auto allocation: what technology you should own

Scaling SEO Initiatives Through Sustainable Strategies Bobby Lyons Director Online Marketing, SEO Walgreens A recognized industry thought leader and SEO expert, Bobby leads the global SEO efforts for Walgreens. When performing SEO in a large organization such as Walgreens, it’s easy to negate your own efforts by changing web templates that affect unknown display pages or accidentally block search engines from crawling and indexing your priority pages. Properly executing online marketing strategies is the most challenging part of an in-house SEO role, in which Bobby is tasked with overseeing analysis, strategy and execution of global organic revenue growth. He will provide tips about how to maximize your return with minimal effort: • Easily identify areas of opportunity to scale your SEO efforts • Drive results by building an internal team of SEO champions

Interactive Workshop: Making Your Site Lean And Ready To Fight Using Google Webmaster Tools Matt Storms SEO, SEM Organic Growth Hacker

Eric Wu Sr. Director of SEO Edmunds.com

Page 20 of 28 eTail 2015

TUESDAY, F EB. 1 7 , 2 0 1 5

Pr-Conference Email Optimization Summit:

You Can Get A Better ROI On Your Email Programs – And Here’s How A lot more. Move the needle with CRM. Increase your open rates and deliverability. Create campaigns that actually engross your customers. We’ll only talk email during this day, so you can leave with not only tons of notes, but real tangible ways to solve your challenges. As a bonus we’ll have roundtables designed to answer your questions throughout the day.

Keynote: This Is How You Run An Efficient SEM Program Nicholas Gadacz, Director SEM, Walmart Labs Walmart.com Want to grow the revenue your SEM department generates with less investment? This session addresses the core problem with most search departments (which is an organization problem).

And you’ll uncover a unique way to execute budget planning (I.e. you should not have a budget, just performance goals!). This session will cover: • Structuring your search team (organizational structure) • Measuring success (create different buckets: performance bucket, addressing problems bucket, awareness bucket) • Budget and auto allocation: what technology you should own

Scaling SEO Initiatives Through Sustainable Strategies Bobby Lyons Director Online Marketing, SEO Walgreens A recognized industry thought leader and SEO expert, Bobby leads the global SEO efforts for Walgreens. When performing SEO in a large organization such as Walgreens, it’s easy to negate your own efforts by changing web templates that affect unknown display pages or accidentally block search engines from crawling and indexing your priority pages. Properly executing online marketing strategies is the most challenging part of an in-house SEO role, in which Bobby is tasked with overseeing analysis, strategy and execution of global organic revenue growth. He will provide tips about how to maximize your return with minimal effort: • Easily identify areas of opportunity to scale your SEO efforts • Drive results by building an internal team of SEO champions

Interactive Workshop: Making Your Site Lean And Ready To Fight Using Google Webmaster Tools Matt Storms SEO, SEM Organic Growth Hacker

Eric Wu Sr. Director of SEO Edmunds.com

Page 21 of 28 eTail 2015

TUESDAY, F EB. 1 7 , 2 0 1 5

Pr-Conference Summit: Subheader Text Holder

Brand new and just for you. Get fresh ideas for your business. Our speakers talk about how they are revolutionizing retail. Don’t limit your business – attend this day and build a long-term vision that is grounded in examples of success from your peers.

Keynote: This Is How You Run An Efficient SEM Program Nicholas Gadacz, Director SEM, Walmart Labs Walmart.com Want to grow the revenue your SEM department generates with less investment? This session addresses the core problem with most search departments (which is an organization problem).

And you’ll uncover a unique way to execute budget planning (I.e. you should not have a budget, just performance goals!). This session will cover: • Structuring your search team (organizational structure) • Measuring success (create different buckets: performance bucket, addressing problems bucket, awareness bucket) • Budget and auto allocation: what technology you should own

Scaling SEO Initiatives Through Sustainable Strategies Bobby Lyons Director Online Marketing, SEO Walgreens A recognized industry thought leader and SEO expert, Bobby leads the global SEO efforts for Walgreens. When performing SEO in a large organization such as Walgreens, it’s easy to negate your own efforts by changing web templates that affect unknown display pages or accidentally block search engines from crawling and indexing your priority pages. Properly executing online marketing strategies is the most challenging part of an in-house SEO role, in which Bobby is tasked with overseeing analysis, strategy and execution of global organic revenue growth. He will provide tips about how to maximize your return with minimal effort: • Easily identify areas of opportunity to scale your SEO efforts • Drive results by building an internal team of SEO champions

Interactive Workshop: Making Your Site Lean And Ready To Fight Using Google Webmaster Tools Matt Storms SEO, SEM Organic Growth Hacker

Eric Wu Sr. Director of SEO Edmunds.com

Page 22 of 28 eTail 2015

WE DNESDAY, F E B. 1 8 , 2 0 1 5

Main Conference Day One: The main conference days are not to be missed. High impact presentations that get to the meat of the subject, panels that debate the hottest topics, and more mingling than you can imagine.

We didn’t even mention the parties in the evening!

Keynote Guest Speaker: Location Is (Still) Everything: The Surprising Influence Of The Real World On How We Search, Shop, And Sell In The Virtual One David R. Bell Marketing Guru and E-Commerce Expert Author Wharton Professor Wharton professor and marketing expert David R. Bell argues that the way we use the Internet is still largely shaped by the physical world that we inhabit. Anyone can go online and buy a pair of jeans—but the likelihood that we would do so depends to a significant degree on where we live. The presence of stores nearby, trendy and friendly neighbors, and local sales taxes, among other factors, play a critical role in our decision-making process when it comes to buying online. So too, our willingness to search for and consume information depends on where we live and who we live next to.

Bell offers a fascinating, in-depth look at online commerce and retailing through his years of research and investing and advising experience. His unique GRAVITY framework is a powerful and practical tool that explains how the real and virtual worlds connect and what Internet sellers must consider in order to succeed. David will also be available for a book signing – you can pick up a copy of his book “Location Is (Still) Everything” during the morning break

Merging Content And Commerce To Drive Traffic, Engagement, Conversions & Sales Mark Coffey SVP RevenuePartnerships and Brand Acquisition Rue La La Content is king at Rue La La. The convergence of content and commerce is simplifying the path to purchase and shortening the sales cycle for brands. Rue has seen a ton of success with major brands merging content and commerce, and Mark will present those success stories.

• Marketing to a Consumption ready customer • Using content as a retention driver?

• Curation vs. endless aisle: reviewing your content curation model • Examining different types of content • Valuing The Buyer & The Browser • Creating content that is easily digestible by consumers • Integrating content effectively to impact conversion (educating your customer, facilitating browsing behaviors, etc.)

Structuring An eCommerce Department Within A Retail Organization Charlie Cole CEO The Line Regardless of level - executive or entry level - there are paradigms that will be encountered within an organization that are inevitable. The only way to encounter these are to, frankly, screw up - so this session will help prevent that.

• Inter department relationships and the most important ones - from the top down • Inevitable conflicts they should be prepared to encounter • Managerial techniques based on personality types

Page 23 of 28 eTail 2015

WE DNESDAY, AU GU ST 1 2 , 2 0 1 5

Main Conference Day Two: The second main conference day delves into retail transformation, disruption, innovation and growth. High impact presentations that get to the meat of the subject, interactive panels that debate the hottest topics, and tons of retailer-only networking throughout the day.

Keynote: This Is How You Run An Efficient SEM Program Nicholas Gadacz, Director SEM, Walmart Labs Walmart.com Want to grow the revenue your SEM department generates with less investment? This session addresses the core problem with most search departments (which is an organization problem).

And you’ll uncover a unique way to execute budget planning (I.e. you should not have a budget, just performance goals!). This session will cover: • Structuring your search team (organizational structure) • Measuring success (create different buckets: performance bucket, addressing problems bucket, awareness bucket) • Budget and auto allocation: what technology you should own

Scaling SEO Initiatives Through Sustainable Strategies Bobby Lyons Director Online Marketing, SEO Walgreens A recognized industry thought leader and SEO expert, Bobby leads the global SEO efforts for Walgreens. When performing SEO in a large organization such as Walgreens, it’s easy to negate your own efforts by changing web templates that affect unknown display pages or accidentally block search engines from crawling and indexing your priority pages. Properly executing online marketing strategies is the most challenging part of an in-house SEO role, in which Bobby is tasked with overseeing analysis, strategy and execution of global organic revenue growth. He will provide tips about how to maximize your return with minimal effort: • Easily identify areas of opportunity to scale your SEO efforts • Drive results by building an internal team of SEO champions

Interactive Workshop: Making Your Site Lean And Ready To Fight Using Google Webmaster Tools Matt Storms SEO, SEM Organic Growth Hacker

Eric Wu Sr. Director of SEO Edmunds.com

Page 24 of 28 eTail 2015

TH URSDAY, AU GU ST 1 3 , 2 0 1 5

Post-Conference Mobile Summit: How much does mobile mean to your business? There’s a lot of money left on the table if you can’t convert mobile customers. Get a holistic view of not only how to increase conversions, but design personalized experiences on smart phones that ring in the sales.

Keynote: This Is How You Run An Efficient SEM Program Nicholas Gadacz, Director SEM, Walmart Labs Walmart.com Want to grow the revenue your SEM department generates with less investment? This session addresses the core problem with most search departments (which is an organization problem).

And you’ll uncover a unique way to execute budget planning (I.e. you should not have a budget, just performance goals!). This session will cover: • Structuring your search team (organizational structure) • Measuring success (create different buckets: performance bucket, addressing problems bucket, awareness bucket) • Budget and auto allocation: what technology you should own

Scaling SEO Initiatives Through Sustainable Strategies Bobby Lyons Director Online Marketing, SEO Walgreens A recognized industry thought leader and SEO expert, Bobby leads the global SEO efforts for Walgreens. When performing SEO in a large organization such as Walgreens, it’s easy to negate your own efforts by changing web templates that affect unknown display pages or accidentally block search engines from crawling and indexing your priority pages. Properly executing online marketing strategies is the most challenging part of an in-house SEO role, in which Bobby is tasked with overseeing analysis, strategy and execution of global organic revenue growth. He will provide tips about how to maximize your return with minimal effort: • Easily identify areas of opportunity to scale your SEO efforts • Drive results by building an internal team of SEO champions

Interactive Workshop: Making Your Site Lean And Ready To Fight Using Google Webmaster Tools Matt Storms SEO, SEM Organic Growth Hacker

Eric Wu Sr. Director of SEO Edmunds.com

Page 25 of 28 eTail 2015

Pre-Conference Search Summit

1.00

Lunch For All Attendees

2.00

Retail Spotlight Session: The Generation Of Efficient Retargeting Programs That Acquire And Retain Customers Rahmon Coupe

Don’t Blow Your Budget On Search. We’ll Show You How.

CEO

M ON DAY, F E B RUA RY 2 5 T H

YourAmigo

We’ll talk SEO, SEM and also how to “now blow” your budget on search. You’ll network too – we’ll have roundtables with subject experts throughout the day, and a mix of case studies and panels that get into the nitty gritty of search. Bring your challenges and you’ll get answers right away.

7.50

Continental Breakfast & Conference Registration

8.30

Chairperson’s Opening Remarks Rahmon Coupe CEO YourAmigo

8.45

Keynote Panel Discussion: Managing Natural And Paid Search Campaigns In Today’s Rapidly Changing Search Landscape Rahmon Coupe CEO YourAmigo

Come learn 10 paid search techniques CoffeeForLess has taken to ensure their paid search campaigns continued to grow despite a competitive marketplace. This session will give etailers detailed insight into ways they can approach their paid search program from account structure and management tactics to tracking, reporting and optimization to new opportunities. During this presentation, etailers will learn the following strategies CoffeeForLess applied to their paid search program.

• Return to the office with dynamic optimization techniques • Effectively manage your retargeting campaigns • Stay ahead of your PPC competition • Technical experts provide FREE consultations in aninteractive environment during our 20-minute roundtable discussions • Get up-to-speed on Google’s new initiatives and latest changes

9.55

Kick-Off Of Interactive Roundtables

Is retargeting a bit of brilliant marketing? If executed correctly, of course! In this retargeting focused session, Lisa walks through how you can become more granular with your program, drill into customer behavior and obtain feedback to ensure your efforts are received positively, as Zappos is active in the retargeting space. Empower your retargeting efforts after leaving this spotlight session, delivered by the Manager of Display at Zappos.

• Display Advertising can perform closer to look like search:drive search-like performance for online display advertising where it is measurable, scalable and powered by user intent • Keep the customer first, and happy: monitor and respond to customer sentiment to ensure retargeting efforts are positively influencing the customer.

• Highly Personalized Dynamic Creative: unparalleled performance with product recommendations, personalized messaging, and real-time optimization of graphics and textual components

2.15

Attend this final panel discussion and get your Google Shopping questions answered.

• What is the overall affect of the new Google Shopping on your marketing programs?

• On the ROI of your programs now that costs will increase?

• On the way that you manage your campaigns?

• How your business is managed (ad words, comparison • shopping engine feeds) now?

• Structurally, who are the managers of your campaign now?

• What are the new requirements for managers of your • campaign now?

• How has it changed your allocation?

• Are you outsourcing?

• How have your search rankings been affected?

• What role do you think Google is trying to play in the overall shopping experience today?

4.20

Conclusion Of Interactive Roundtables

5.20

Conclusion Of Search & Display Summit/Early Conference Registration

6.15

eTail Official Welcome Reception For All Attendees

Continuation Of Interactive Roundtables

For more information on hosting a roundtable, contact Chet Silverman at 646-200-7478 or email csilverman@wbresearch.com.

For more information on hosting a roundtable, contact Chet

Rahmon Coupe CEO YourAmigo

9.20

10 Ways To Get Ahead Of Your Competition: How CoffeeForLess Approaches Paid Search To Stay Ahead Of The Growing Competition

Silverman at 646-200-7478 or email csilverman@wbresearch.com.

10.55

10.55 Morning Coffee & Refreshments

11.25

Search Best-In-Class Award Presentation

Have you entered your nomination for the Search Best-In-Class Award?

Zach Morrison

This is your chance to nominate either yourself or a retail peer. Winners

Director Of Digital Strategy

will be honored during the Luncheon on February 26th. For full nomina-

Coffeeforless.Com

tion details, visit www.etailwest.com.

12.00

Continuation Of Interactive Roundtables

3.15

Afternoon Coffee & Refreshments

3.45

Panel Discussion: Measuring The Affect Of Google Shopping Changes On Search Budgets And Your Overall Search Business Theresa Rockovich Search Marketing Manager Modcloth

Theresa Rockovich Search Marketing Manager Modcloth

What has happened to your campaigns with all of the Google Shopping changes? How are you adapting to the new landscape?

Retailers want to understand how much the changes may impact budget and management of programs, and our panelists are here to deliver those answers.

This conference is my all time favorite. This is my first time attending and won’t be my last. This is very organized. I was able to connect to the right people. Thank you for providing such a valuable event!

Nguyen, Senior Web Producer at Arbonne International Page 26 of 28 eTail 2015

Pre-Conference Email Optimization Summit:

1.00

Lunch For All Attendees

2.00

Retail Spotlight Session: The Generation Of Efficient Retargeting Programs That Acquire And Retain Customers Rahmon Coupe CEO

You Can Get A Better ROI On Your Email Programs – And Here’s How

YourAmigo

TU E SDAY, F E B . 1 7 , 2 0 1 5

A lot more. Move the needle with CRM. Increase your open rates and deliverability. Create campaigns that actually engross your customers. We’ll only talk email during this day, so you can leave with not only tons of notes, but real tangible ways to solve your challenges. As a bonus we’ll have roundtables designed to answer your questions throughout the day.

7.50

Continental Breakfast & Conference Registration

8.30

Chairperson’s Opening Remarks Rahmon Coupe CEO YourAmigo

8.45

Keynote Panel Discussion: Managing Natural And Paid Search Campaigns In Today’s Rapidly Changing Search Landscape Rahmon Coupe CEO YourAmigo

9.55

Rahmon Coupe

For more information on hosting a roundtable, contact Chet Silverman at 646-200-7478 or email csilverman@wbresearch.com.

CEO YourAmigo

9.20

Come learn 10 paid search techniques CoffeeForLess has taken to ensure their paid search campaigns continued to grow despite a competitive marketplace. This session will give etailers detailed insight into ways they can approach their paid search program from account structure and management tactics to tracking, reporting and optimization to new opportunities. During this presentation, etailers will learn the following strategies CoffeeForLess applied to their paid search program.

Return to the office with dynamic optimization techniques Effectively manage your retargeting campaigns Stay ahead of your PPC competition Technical experts provide FREE consultations in aninteractive environment during our 20-minute roundtable discussions Get up-to-speed on Google’s new initiatives and latest changes

10 Ways To Get Ahead Of Your Competition: How CoffeeForLess Approaches Paid Search To Stay Ahead Of The Growing Competition Zach Morrison Director Of Digital Strategy Coffeeforless.Com

Kick-Off Of Interactive Roundtables

10.55

10.55 Morning Coffee & Refreshments

11.25

Search Best-In-Class Award Presentation

Is retargeting a bit of brilliant marketing? If executed correctly, of course! In this retargeting focused session, Lisa walks through how you can become more granular with your program, drill into customer behavior and obtain feedback to ensure your efforts are received positively, as Zappos is active in the retargeting space. Empower your retargeting efforts after leaving this spotlight session, delivered by the Manager of Display at Zappos.

Display Advertising can perform closer to look like search:drive search-like performance for online display advertising where it is measurable, scalable and powered by user intent Keep the customer first, and happy: monitor and respond to customer sentiment to ensure retargeting efforts are positively influencing the customer.

Highly Personalized Dynamic Creative: unparalleled performance with product recommendations, personalized messaging, and real-time optimization of graphics and textual components

2.15

4.20

Conclusion Of Interactive Roundtables

5.20

Conclusion Of Search & Display Summit/Early Conference Registration

6.15

eTail Official Welcome Reception For All Attendees

Continuation Of Interactive Roundtables

For more information on hosting a roundtable, contact Chet Silverman at 646-200-7478 or email csilverman@wbresearch.com.

3.15

Afternoon Coffee & Refreshments

3.45

Panel Discussion: Measuring The Affect Of Google Shopping Changes On Search Budgets And Your Overall Search Business

Have you entered your nomination for the Search Best-In-Class Award? This is your chance to nominate either yourself or a retail peer. Winners will be honored during the Luncheon on February 26th. For full nomination details, visit www.etailwest.com.

Theresa Rockovich Search Marketing Manager Modcloth

12.00

Theresa Rockovich Search Marketing Manager Modcloth

Continuation Of Interactive Roundtables

Attend this final panel discussion and get your Google Shopping questions answered.

What is the overall affect of the new Google Shopping on your marketing programs?

On the ROI of your programs now that costs will increase?

On the way that you manage your campaigns?

How your business is managed (ad words, comparison shopping engine feeds) now?

Structurally, who are the managers of your campaign now?

What are the new requirements for managers of your campaign now?

How has it changed your allocation?

Are you outsourcing?

How have your search rankings been affected?

What role do you think Google is trying to play in the overall shopping experience today?

What has happened to your campaigns with all of the Google Shopping changes? How are you adapting to the new landscape?

Retailers want to understand how much the changes may impact budget and management of programs, and our panelists are here to deliver those answers.

This conference is my all time favorite. This is my first time attending and won’t be my last. This is very organized. I was able to connect to the right people. Thank you for providing such a valuable event!

Nguyen, Senior Web Producer at Arbonne International Page 27 of 28 eTail 2015

Pr-Conference Summit

1.00

Lunch For All Attendees

2.00

Retail Spotlight Session: The Generation Of Efficient Retargeting Programs That Acquire And Retain Customers

Subheader Goes Here

Rahmon Coupe

TU E SDAY, F E B . 1 7 , 2 0 1 5

CEO YourAmigo

Cover every aspect of Search in an interactive format with your fellow retailers!

With all of the changes happening within the search space, staying on top of your programs is critical to not only driving traffic to your site, but also managing your budget. Why should you register for The Search & Display Summit?

• Return to the office with dynamic optimization techniques • Effectively manage your retargeting campaigns • Stay ahead of your PPC competition • Technical experts provide FREE consultations in aninteractive environment during our 20-minute roundtable discussions • Get up-to-speed on Google’s new initiatives and latest changes

7.50

Continental Breakfast & Conference Registration

8.30

Chairperson’s Opening Remarks Rahmon Coupe CEO YourAmigo

8.45

Keynote Panel Discussion: Managing Natural And Paid Search Campaigns In Today’s Rapidly Changing Search Landscape Rahmon Coupe CEO YourAmigo

Come learn 10 paid search techniques CoffeeForLess has taken to ensure their paid search campaigns continued to grow despite a competitive marketplace. This session will give etailers detailed insight into ways they can approach their paid search program from account structure and management tactics to tracking, reporting and optimization to new opportunities. During this presentation, etailers will learn the following strategies CoffeeForLess applied to their paid search program.

• Return to the office with dynamic optimization techniques • Effectively manage your retargeting campaigns • Stay ahead of your PPC competition • Technical experts provide FREE consultations in aninteractive environment during our 20-minute roundtable discussions • Get up-to-speed on Google’s new initiatives and latest changes

9.55

Kick-Off Of Interactive Roundtables

For more information on hosting a roundtable, contact Chet

Rahmon Coupe CEO YourAmigo

9.20

10 Ways To Get Ahead Of Your Competition: How CoffeeForLess Approaches Paid Search To Stay Ahead Of The Growing Competition Zach Morrison Director Of Digital Strategy Coffeeforless.Com

Silverman at 646-200-7478 or email csilverman@wbresearch.com.

10.55

10.55 Morning Coffee & Refreshments

11.25

Search Best-In-Class Award Presentation

Have you entered your nomination for the Search Best-In-Class Award? This is your chance to nominate either yourself or a retail peer. Winners will be honored during the Luncheon on February 26th. For full nomination details, visit www.etailwest.com.

12.00

Continuation Of Interactive Roundtables

Is retargeting a bit of brilliant marketing? If executed correctly, of course! In this retargeting focused session, Lisa walks through how you can become more granular with your program, drill into customer behavior and obtain feedback to ensure your efforts are received positively, as Zappos is active in the retargeting space. Empower your retargeting efforts after leaving this spotlight session, delivered by the Manager of Display at Zappos.

• Display Advertising can perform closer to look like search:drive search-like performance for online display advertising where it is measurable, scalable and powered by user intent • Keep the customer first, and happy: monitor and respond to customer sentiment to ensure retargeting efforts are positively influencing the customer.

• Highly Personalized Dynamic Creative: unparalleled performance with product recommendations, personalized messaging, and real-time optimization of graphics and textual components

2.15

Attend this final panel discussion and get your Google Shopping questions answered.

• What is the overall affect of the new Google Shopping on your marketing programs?

• On the ROI of your programs now that costs will increase?

• On the way that you manage your campaigns?

• How your business is managed (ad words, comparison • shopping engine feeds) now?

• Structurally, who are the managers of your campaign now?

• What are the new requirements for managers of your • campaign now?

• How has it changed your allocation?

• Are you outsourcing?

• How have your search rankings been affected?

• What role do you think Google is trying to play in the overall shopping experience today?

4.20

Conclusion Of Interactive Roundtables

5.20

Conclusion Of Search & Display Summit/Early Conference Registration

6.15

eTail Official Welcome Reception For All Attendees

Continuation Of Interactive Roundtables

For more information on hosting a roundtable, contact Chet Silverman at 646-200-7478 or email csilverman@wbresearch.com.

3.15

Afternoon Coffee & Refreshments

3.45

Panel Discussion: Measuring The Affect Of Google Shopping Changes On Search Budgets And Your Overall Search Business Theresa Rockovich Search Marketing Manager Modcloth

Theresa Rockovich Search Marketing Manager Modcloth

What has happened to your campaigns with all of the Google Shopping changes? How are you adapting to the new landscape?

Retailers want to understand how much the changes may impact budget and management of programs, and our panelists are here to deliver those answers.

This conference is my all time favorite. This is my first time attending and won’t be my last. This is very organized. I was able to connect to the right people. Thank you for providing such a valuable event!

Nguyen, Senior Web Producer at Arbonne International Page 28 of 28 eTail 2015

9.45

Day 1: Main Conference

Theresa Rockovich Search Marketing Manager Modcloth

Subheader Goes Here TU E SDAY, F E B RUARY 2 6 T H

Theresa Rockovich Search Marketing Manager Modcloth

Attend Retailer- Only Networking Attend informal round table discussions with retailer peers, with a topic “host“ to help get the conversation started!

BRAND NEW

F E B RUA RY 2 6 T H S CH ED U L E O F M EET U P SESSI O NS

Topic 1: Ratings/Reviews/Recommendations

10:20 -

Topic 2: International/Globalization

12:00 - 1:00

Topic 1: Online Video

Topic 2: Tablets

2:30 - 3:30

Topic 1: Smartphones & Mobile Partners

Topic 2: Facebook Integration

7.10 7.45 7.50

Keynote Panel Discussion: Managing Natural And Paid Search Campaigns In Today’s Rapidly Changing Search Landscape 10 Ways To Get Ahead Of Your Competition: How CoffeeForLess Approaches Paid Search To Stay Ahead Of The Growing Competition 10 Ways To Get Ahead Of Your Competition: How CoffeeForLess Approaches Paid Search To Stay Ahead Of The Growing Competition Zach Morrison Director Of Digital Strategy

Is retargeting a bit of brilliant marketing? If executed correctly, of course! In this retargeting focused session, Lisa walks through how you can become more granular with your program, drill into customer behavior and obtain feedback to ensure your efforts are received positively, as Zappos is active in the retargeting space. Empower your retargeting efforts after leaving this spotlight session, delivered by the Manager of Display at Zappos.

Display Advertising can perform closer to look like search:drive search-like performance for online display advertising where it is Keep the customer first, and happy: monitor and respond to customer sentiment to ensure retargeting efforts are positively Highly Personalized Dynamic Creative: unparalleled performance with product recommendations, personalized messaging,

Coffeeforless.Com

8.05

Kick-Off Of Interactive Roundtables Rahmon Coupe CEO YourAmigo

Keynote Head of E-Commerce Panel Discussion: Identifying Opportunities And Channels To Scale Your Business For Growth In Today’s Retail Market

Theresa Rockovich Search Marketing Manager Modcloth Retailers that will achieve growth in today’s market are focusing on brand-building, defining optimal customer experiences and competitive intelligence gathering. In this keynote session, executives from retail and travel discuss the means to drive profitability in every area of their business. Scale and grow your business effectively as our panelists present guidelines around staffing challenges, scaling issues, channel conflict (and synchronization) and much, much more.

Recognizing different types of scaling issues considering your company size Capitalizing on new channels to grow your business Dedicating staff for different direct revenue channels opportunities Creating an infrastructure to support new growth channels

ceive a “future forward” view of retail and the digital media landscape What key trends or patterns are you seeing in online retail?

Business Models: what has changed in the past year? What types of companies are surviving (thriving, growing), while others fail? Why? What lessons can well-established companies take from the success and failure of smaller, niche e-commerce/e-tailers?

What are the best ways to partner with start-ups? What’s the best way to leverage the niche expertise they bring to the table?

How do you “sell” partnerships internally if you’re part of a large organization?

11.30

Join your fellow retailers in the Solution Zone during the break for your chance to win fantastic prizes! Prices will only be offered in the Solution Zone.

Track A

Customer Experience & Engagement

12.20

Continental Breakfast & Conference Registration

12.25

Kickoff Session! The Disney Digital Journey Rahmon Coupe CEO

10.20

Keynote Executive Presentation Rahmon Coupe CEO YourAmigo

YourAmigo Elissa leads the digital strategy at Disney Stores. In this kick-off session, she will walk through the digital journey at Disney Store over the last year, including updates to the digital customer experience, and a discussion around how the organization is fully embracing the “omni-channel” mindset.

Rahmon Coupe CEO YourAmigo

12.25

Kick-Off Of Interactive Roundtables

CEO

CEO

Rahmon Coupe

The True Experience Of One – Harnessing The Power Of Omnichannel Personalization Rahmon Coupe

Rahmon Coupe

YourAmigo

YourAmigo

8.40

Networking And Pre-Lunch Break Inside The Solution Zone

Hear an informative and insightful presentation from Certona in this session.

CEO Rahmon Coupe CEO YourAmigo

YourAmigo Our popular VC-only panel returns to eTail for a second year. Hear from technology and internet sector investors as they address the larger macroeconomic trends impacting the industry. Topics span future trends and emerging business models to partnering opportunities. Re

1.35

CON C URR EN T NET WO R K I NG SESSION S!

Workshop And Private Lunch This Invitation-Only, high-level networking opportunity is a Retailer-Only activity. If you are interested in attending, and are a quali

Page 29 of 28 eTail 2015

Workshop And Private Lunch

4.20

This Invitation-Only, high-level networking opportunity is a RetailerOnly activity. If you are interested in attending, and are a qualified retailer, email Lori Hawthorne at lori.hawthorne@wbresearch.com.

Jared Blank Vice President, E-Commerce Tommy Hilfiger

Lunch And Networking For All Attendees/Best- In-Class Award Ceremony

Ryan Gibson Vice President Marketing Rimm-Kaufman Group

Attend the eTail Best-In-Class Awards Ceremony during lunch on February 26th. Join your peers for the official award presentation for winners of eTail Best-In-Class awards, for retail leaders in innovation in email, search, mobile and social media categories.

2.35

Scott Savitz Founder/Managing Partner Data Point Capital

Scott Savitz Founder/Managing Partner Data Point Capital • Integrating the voice of the customer throughout your shopping experience ensures that you are exceeding customer’s expectations, identifying their preferences and putting feedback into action. Our diverse group of panelists, from fashion to consumer electronics to automotive to promotions, speak to their efforts to action customer feedback and carry the voice of the customer throughout their programs.

• What tools are you using to understand the voice of yourcustomer?

• How have these tools assisted with improvements to yourshopping experience?

• How can social media programs assist in determining thecustomer voice?

• How do you reply to customer feedback? Are you using social channels, customer service responses, etc.?

3.10

Executive Presentation

EdgeCast Executive And Retail Client Hear an informative and insightful presentation from Edgecast in this session.

3.25

James Slavet Partner Greylock Partners

Panel Discussion: Refocusing To Find The Voice Of The Customer To Generate Optimal Shopping Experiences In All Sales Channels Scott Savitz Founder/Managing Partner Data Point Capital

Afternoon Refreshment Break & Networking Inside The Solution Zone

Join your fellow retailers in the Solution Zone. Visit the Cyber Cafes, and view the Live Streaming Twitter feed!

Panel Discussion: Reviewing And Developing Customer Engagement Strategies That Truly Resonate And Increase Loyalty

“When a customer knocks on your door, they expect the red carpet rolled out for them!” If consumers don’t receive the experience that they want, they will leave and never come back. How you engage with t hem is critical, and they are becoming very sophisticated in terms of their expectations when interacting with a retail brand. For example, 80% of the $118M revenues of www.GreenMountaincoffee.com come from a subscription coffee-delivery service called Café Express Savings Club. They have 240K members and are obsessive about trying to keep them happy and maintain their loyalty.

Understand methods to determine loyalty drivers and long-term engagement strategies to increase customer lifetime value with our digital and brand experts from CPG, hotel, cosmetics and the apparel industry.How do you define and determine loyalty?

• How do you think you currently engage with your customer?

• How are you gathering engagement feedback?

• What are you doing to obtain this information about your customer?

4.55

Closing Retail Session: Engraining Innovation Throughout Your Organization (No Matter Your Size) Chris Amenechi VP Merchandising United Airlines

Many organizations have faced becoming stuck in a “retail rut”. At Accessory Geeks, they are focused on staying on the cusp of innovation, by removing barriers such as company size, age, the ability to scale and remain flexible. Innovation gives retailers a competitive edge, as long as the process remains concentrated and tied to deliverables. Karen talks through the innovation strategy at Accessory Geeks to inspire your organization.

• Developing new and fresh ideas, features, functionality andshopping opportunities for your customer base • Generating new methods for serving your customers andnew ways to acquire customers

5.30

CON C UR R EN T N ETWORKIN G SESSION S!

Invitation-Only eTail Club Members Cocktail Reception Hosted By: The eTail Advisory Board and Retail Speaker Faculty Members Retailer Networking Workshops: An Exclusive Networking Opportunity Only Available at eTail 2013!

These workshops serve as an opportunity to come together with your retail peers in an intimate environment, to promote problemsolving and networking. Spaces are limited for each workshop!

6.30

The eTail “Cocktail” Event & Official Reception: Featuring Famous Cocktails And Concoctions: Mix, Mingle And Sip At The eTail!

This Invitation-Only, high-level networking opportunity is a Retailer-Only activity. If you are interested in attending, and are a qualified retailer, email Lori Hawthorne at lori.hawthorne@wbreWorkshop And Private Lunch This Invitation-Only, high-level networking opportunity is a RetailerOnly activity. If you are interested in attending, and are a qualified retailer, email Lori Hawthorne at lori.hawthorne@wbresearch.com.

Lunch And Networking For All Attendees/Best- In-Class Award Ceremony Attend the eTail Best-In-Class Awards Ceremony during lunch on February 26th. Join your peers for the official award presentation for winners of eTail Best-In-Class awards, for retail leaders in innovation in email, search, mobile and social media categories.

2.35

Track B

Leveraging Multiple Channels/ The Omni-Channel ExperienceChannels/ The Omni-Channel Experience

Panel Discussion: Refocusing To Find The Voice Of The Customer To Generate Optimal Shopping Experiences In All Sales Channels Scott Savitz Founder/Managing Partner Data Point Capital

12.20

Continental Breakfast & Conference Registration

12.25

Kickoff Session! The Disney Digital Journey

Scott Savitz Founder/Managing Partner Data Point Capital

Theresa Rockovich Search Marketing Manager Modcloth

Scott Savitz Founder/Managing Partner Data Point Capital

Elissa leads the digital strategy at Disney Stores. In this kick-off session, she will walk through the digital journey at Disney Store over the last year, including updates to the digital customer experience, and a discussion around how the organization is fully embracing the “omni-channel” mindset.

12.25

The True Experience Of One – Harnessing The Power Of Omnichannel Personalization Scott Savitz Founder/Managing Partner Data Point Capital

Hear an informative and insightful presentation from Certona in this session.

1.35

CON C UR R EN T N ETWORKIN G SESSION S!

Workshop And Private Lunch

Integrating the voice of the customer throughout your shopping experience ensures that you are exceeding customer’s expectations, identifying their preferences and putting feedback into action. Our diverse group of panelists, from fashion to consumer electronics to automotive to promotions, speak to their efforts to action customer feedback and carry the voice of the customer throughout their programs.

• What tools are you using to understand the voice of yourcustomer?

• How have these tools assisted with improvements to yourshopping experience?

• How can social media programs assist in determining thecustomer voice?

• How do you reply to customer feedback? Are you using social channels, customer service responses, etc.?

3.10

Executive Presentation

EdgeCast Executive And Retail Client Hear an informative and insightful presentation from Edgecast in this session.

Page 30 of 28 eTail 2015

9.45

Day 2: Main Conference

Keynote Head of E-Commerce Panel Discussion: Identifying Opportunities And Channels To Scale Your Business For Growth In Today’s Retail Market Jared Blank Vice President, E-Commerce Tommy Hilfiger

Subheader Goes Here WE DNE SDAY, AU G U S T 1 2 , 2 0 1 5 2 0 1 5

Ryan Gibson Vice President Marketing Rimm-Kaufman Group

Attend Retailer- Only Networking Attend informal round table discussions with retailer peers, with a topic “host“ to help get the conversation started!

BRAND NEW

F E B RUA RY 2 7 T H S CH ED U L E O F M EET UP SESSI O NS

Topic 1: Ratings/Reviews/Recommendations

10:20 -

Topic 2: International/Globalization

12:00 - 1:00

Topic 1: Online Video

Topic 2: Tablets

2:30 - 3:30

Topic 1: Smartphones & Mobile Partners

Topic 2: Facebook Integration

7.10

Keynote Panel Discussion: Managing Natural And Paid Search Campaigns In Today’s Rapidly Changing Search Landscape

7.45

10 Ways To Get Ahead Of Your Competition: How CoffeeForLess Approaches Paid Search To Stay Ahead Of The Growing Competition

7.50

10 Ways To Get Ahead Of Your Competition: How CoffeeForLess Approaches Paid Search To Stay Ahead Of The Growing Competition Zach Morrison Director Of Digital Strategy Coffeeforless.Com

8.05

Kick-Off Of Interactive Roundtables Theresa Rockovich Search Marketing Manager Modcloth

Is retargeting a bit of brilliant marketing? If executed correctly, of course! In this retargeting focused session, Lisa walks through how you can become more granular with your program, drill into customer behavior and obtain feedback to ensure your efforts are received positively, as Zappos is active in the retargeting space. Empower your retargeting efforts after leaving this spotlight session, delivered by the Manager of Display at Zappos.

• Display Advertising can perform closer to look like search:drive search-like performance for online display advertising where it is • Keep the customer first, and happy: monitor and respond to customer sentiment to ensure retargeting efforts are positively • Highly Personalized Dynamic Creative: unparalleled performance with product recommendations, personalized messaging,

8.40

Kick-Off Of Interactive Roundtables

Theresa Rockovich Search Marketing Manager Modcloth

James Slavet Partner Greylock Partners Retailers that will achieve growth in today’s market are focusing on brand-building, defining optimal customer experiences and competitive intelligence gathering. In this keynote session, executives from retail and travel discuss the means to drive profitability in every area of their business. Scale and grow your business effectively as our panelists present guidelines around staffing challenges, scaling issues, channel conflict (and synchronization) and much, much more.

• Recognizing different types of scaling issues considering your company size • Capitalizing on new channels to grow your business • Dedicating staff for different direct revenue channels opportunities • Creating an infrastructure to support new growth channels

10.20

Keynote Executive Presentation Jared Blank Vice President, E-Commerce Tommy Hilfiger

Ryan Gibson Vice President Marketing Rimm-Kaufman Group

ceive a “future forward” view of retail and the digital media landscape • What key trends or patterns are you seeing in online retail?

• Business Models: what has changed in the past year? What types of companies are surviving (thriving, growing), while others fail? Why? • What lessons can well-established companies take from the success and failure of smaller, niche e-commerce/e-tailers?

• What are the best ways to partner with start-ups? What’s the best way to leverage the niche expertise they bring to the table?

• How do you “sell” partnerships internally if you’re part of a

11.30

Join your fellow retailers in the Solution Zone during the break for your chance to win fantastic prizes! Prices will only be offered in the Solution Zone.

Track A 12.20

Continental Breakfast & Conference Registration

12.25

Kickoff Session! The Disney Digital Journey Theresa Rockovich Search Marketing Manager Modcloth

Elissa leads the digital strategy at Disney Stores. In this kick-off session, she will walk through the digital journey at Disney Store over the last year, including updates to the digital customer experience, and a discussion around how the organization is fully embracing the “omni-channel” mindset.

12.25

Our popular VC-only panel returns to eTail for a second year. Hear from technology and internet sector investors as they address the larger macroeconomic trends impacting the industry. Topics span future trends and emerging business models to partnering opportunities. Re

The True Experience Of One – Harnessing The Power Of Omnichannel Personalization Scott Savitz Founder/Managing Partner Data Point Capital

James Slavet Partner Greylock Partners Theresa Rockovich Search Marketing Manager Modcloth

Networking And Pre-Lunch Break Inside The Solution Zone

Hear an informative and insightful presentation from Certona in this session.

1.35

CON C URRE N T NE TWO RK I G

Workshop And Private Lunch This Invitation-Only, high-level networking opportunity is a Retailer-Only activity. If you are interested in attending, and are a quali

Page 31 of 28 eTail 2015

Workshop And Private Lunch

4.20

This Invitation-Only, high-level networking opportunity is a RetailerOnly activity. If you are interested in attending, and are a qualified retailer, email Lori Hawthorne at lori.hawthorne@wbresearch.com.

Jared Blank Vice President, E-Commerce Tommy Hilfiger

Lunch And Networking For All Attendees/Best- In-Class Award Ceremony

Ryan Gibson Vice President Marketing Rimm-Kaufman Group

Attend the eTail Best-In-Class Awards Ceremony during lunch on February 26th. Join your peers for the official award presentation for winners of eTail Best-In-Class awards, for retail leaders in innovation in email, search, mobile and social media categories.

2.35

Ryan Gibson Vice President Marketing Rimm-Kaufman Group

James Slavet Partner Greylock Partners Integrating the voice of the customer throughout your shopping experience ensures that you are exceeding customer’s expectations, identifying their preferences and putting feedback into action. Our diverse group of panelists, from fashion to consumer electronics to automotive to promotions, speak to their efforts to action customer feedback and carry the voice of the customer throughout their programs.

• What tools are you using to understand the voice of yourcustomer?

• How have these tools assisted with improvements to yourshopping experience?

• How can social media programs assist in determining thecustomer voice?

• How do you reply to customer feedback? Are you using social channels, customer service responses, etc.?

3.10

Executive Presentation

EdgeCast Executive And Retail Client Hear an informative and insightful presentation from Edgecast in this session.

3.25

James Slavet Partner Greylock Partners

Panel Discussion: Refocusing To Find The Voice Of The Customer To Generate Optimal Shopping Experiences In All Sales Channels Jared Blank Vice President, E-Commerce Tommy Hilfiger

Afternoon Refreshment Break & Networking Inside The Solution Zone

Join your fellow retailers in the Solution Zone. Visit the Cyber Cafes, and view the Live Streaming Twitter feed!

Panel Discussion: Reviewing And Developing Customer Engagement Strategies That Truly Resonate And Increase Loyalty

“When a customer knocks on your door, they expect the red carpet rolled out for them!” If consumers don’t receive the experience that they want, they will leave and never come back. How you engage with t hem is critical, and they are becoming very sophisticated in terms of their expectations when interacting with a retail brand. For example, 80% of the $118M revenues of www.GreenMountaincoffee.com come from a subscription coffee-delivery service called Café Express Savings Club. They have 240K members and are obsessive about trying to keep them happy and maintain their loyalty.

Understand methods to determine loyalty drivers and long-term engagement strategies to increase customer lifetime value with our digital and brand experts from CPG, hotel, cosmetics and the apparel industry.How do you define and determine loyalty?

• How do you think you currently engage with your customer?

• How are you gathering engagement feedback?

• What are you doing to obtain this information about your customer?

4.55

Closing Retail Session: Engraining Innovation Throughout Your Organization (No Matter Your Size) Chris Amenechi VP Merchandising United Airlines

Many organizations have faced becoming stuck in a “retail rut”. At Accessory Geeks, they are focused on staying on the cusp of innovation, by removing barriers such as company size, age, the ability to scale and remain flexible. Innovation gives retailers a competitive edge, as long as the process remains concentrated and tied to deliverables. Karen talks through the innovation strategy at Accessory Geeks to inspire your organization.

• Developing new and fresh ideas, features, functionality andshopping opportunities for your customer base • Generating new methods for serving your customers andnew ways to acquire customers

5.30

CON C UR R EN T N ETWORKIN G SESSION S!

Invitation-Only eTail Club Members Cocktail Reception Hosted By: The eTail Advisory Board and Retail Speaker Faculty Members Retailer Networking Workshops: An Exclusive Networking Opportunity Only Available at eTail 2013!

These workshops serve as an opportunity to come together with your retail peers in an intimate environment, to promote problemsolving and networking. Spaces are limited for each workshop!

6.30

The eTail “Cocktail” Event & Official Reception: Featuring Famous Cocktails And Concoctions: Mix, Mingle And Sip At The eTail!

This Invitation-Only, high-level networking opportunity is a Retailer-Only activity. If you are interested in attending, and are a qualified retailer, email Lori Hawthorne at lori.hawthorne@wbreWorkshop And Private Lunch This Invitation-Only, high-level networking opportunity is a RetailerOnly activity. If you are interested in attending, and are a qualified retailer, email Lori Hawthorne at lori.hawthorne@wbresearch.com.

Lunch And Networking For All Attendees/Best- In-Class Award Ceremony Attend the eTail Best-In-Class Awards Ceremony during lunch on February 26th. Join your peers for the official award presentation for winners of eTail Best-In-Class awards, for retail leaders in innovation in email, search, mobile and social media categories.

2.35

Track B

Leveraging Multiple Channels/ The Omni-Channel ExperienceChannels/ The Omni-Channel Experience

12.20 12.25

Jared Blank Vice President, E-Commerce Tommy Hilfiger

Continental Breakfast & Conference Registration

Ryan Gibson Vice President Marketing Rimm-Kaufman Group

Kickoff Session! The Disney Digital Journey Theresa Rockovich Search Marketing Manager Modcloth

Elissa leads the digital strategy at Disney Stores. In this kick-off session, she will walk through the digital journey at Disney Store over the last year, including updates to the digital customer experience, and a discussion around how the organization is fully embracing the “omni-channel” mindset.

12.25

The True Experience Of One – Harnessing The Power Of Omnichannel Personalization Scott Savitz Founder/Managing Partner Data Point Capital

Hear an informative and insightful presentation from Certona in this session.

1.35

CON C UR R EN T N ETWORKIN G SESSION S!

Workshop And Private Lunch

Panel Discussion: Refocusing To Find The Voice Of The Customer To Generate Optimal Shopping Experiences In All Sales Channels

James Slavet Partner Greylock Partners Integrating the voice of the customer throughout your shopping experience ensures that you are exceeding customer’s expectations, identifying their preferences and putting feedback into action. Our diverse group of panelists, from fashion to consumer electronics to automotive to promotions, speak to their efforts to action customer feedback and carry the voice of the customer throughout their programs.

• What tools are you using to understand the voice of yourcustomer?

• How have these tools assisted with improvements to yourshopping experience?

• How can social media programs assist in determining thecustomer voice?

• How do you reply to customer feedback? Are you using social channels, customer service responses, etc.?

3.10

Executive Presentation

EdgeCast Executive And Retail Client Hear an informative and insightful presentation from Edgecast in this session.

Page 32 of 28 eTail 2015

9.45

Post-Conference Mobile Summit:

Jared Blank Vice President, E-Commerce Tommy Hilfiger

Subheader Goes Here

Ryan Gibson Vice President Marketing Rimm-Kaufman Group

THU RSDAY, AU G U S T 1 3 , 2 0 1 5

Attend Retailer- Only Networking Attend informal round table discussions with retailer peers, with a topic “host“ to help get the conversation started!

BRAND NEW

F E B RUA RY 2 7 T H S CH ED U L E O F M EET UP SESSI O NS

Topic 1: Ratings/Reviews/Recommendations

10:20 -

Topic 2: International/Globalization

12:00 - 1:00

Topic 1: Online Video

Topic 2: Tablets

2:30 - 3:30

Topic 1: Smartphones & Mobile Partners

Topic 2: Facebook Integration

7.10

Keynote Panel Discussion: Managing Natural And Paid Search Campaigns In Today’s Rapidly Changing Search Landscape

7.45

10 Ways To Get Ahead Of Your Competition: How CoffeeForLess Approaches Paid Search To Stay Ahead Of The Growing Competition

7.50

10 Ways To Get Ahead Of Your Competition: How CoffeeForLess Approaches Paid Search To Stay Ahead Of The Growing Competition Zach Morrison Director Of Digital Strategy

Is retargeting a bit of brilliant marketing? If executed correctly, of course! In this retargeting focused session, Lisa walks through how you can become more granular with your program, drill into customer behavior and obtain feedback to ensure your efforts are received positively, as Zappos is active in the retargeting space. Empower your retargeting efforts after leaving this spotlight session, delivered by the Manager of Display at Zappos.

• Display Advertising can perform closer to look like search:drive search-like performance for online display advertising where it is • Keep the customer first, and happy: monitor and respond to customer sentiment to ensure retargeting efforts are positively • Highly Personalized Dynamic Creative: unparalleled performance with product recommendations, personalized messaging,

Coffeeforless.Com

8.05

Kick-Off Of Interactive Roundtables Theresa Rockovich Search Marketing Manager Modcloth

Keynote Head of E-Commerce Panel Discussion: Identifying Opportunities And Channels To Scale Your Business For Growth In Today’s Retail Market

8.40

Kick-Off Of Interactive Roundtables

Theresa Rockovich Search Marketing Manager Modcloth

James Slavet Partner Greylock Partners Retailers that will achieve growth in today’s market are focusing on brand-building, defining optimal customer experiences and competitive intelligence gathering. In this keynote session, executives from retail and travel discuss the means to drive profitability in every area of their business. Scale and grow your business effectively as our panelists present guidelines around staffing challenges, scaling issues, channel conflict (and synchronization) and much, much more.

• Recognizing different types of scaling issues considering your company size • Capitalizing on new channels to grow your business • Dedicating staff for different direct revenue channels opportunities • Creating an infrastructure to support new growth channels

10.20

Keynote Executive Presentation Jared Blank Vice President, E-Commerce Tommy Hilfiger

Ryan Gibson Vice President Marketing Rimm-Kaufman Group

ceive a “future forward” view of retail and the digital media landscape • What key trends or patterns are you seeing in online retail?

• Business Models: what has changed in the past year? What types of companies are surviving (thriving, growing), while others fail? Why? • What lessons can well-established companies take from the success and failure of smaller, niche e-commerce/e-tailers?

• What are the best ways to partner with start-ups? What’s the best way to leverage the niche expertise they bring to the table?

• How do you “sell” partnerships internally if you’re part of a

11.30

Join your fellow retailers in the Solution Zone during the break for your chance to win fantastic prizes! Prices will only be offered in the Solution Zone.

Track A 12.20

Continental Breakfast & Conference Registration

12.25

Kickoff Session! The Disney Digital Journey Theresa Rockovich Search Marketing Manager Modcloth

Elissa leads the digital strategy at Disney Stores. In this kick-off session, she will walk through the digital journey at Disney Store over the last year, including updates to the digital customer experience, and a discussion around how the organization is fully embracing the “omni-channel” mindset.

12.25

Our popular VC-only panel returns to eTail for a second year. Hear from technology and internet sector investors as they address the larger macroeconomic trends impacting the industry. Topics span future trends and emerging business models to partnering opportunities. Re

The True Experience Of One – Harnessing The Power Of Omnichannel Personalization Scott Savitz Founder/Managing Partner Data Point Capital

James Slavet Partner Greylock Partners Theresa Rockovich Search Marketing Manager Modcloth

Networking And Pre-Lunch Break Inside The Solution Zone

Hear an informative and insightful presentation from Certona in this session.

1.35

CON C URRE N T NE TWO RK I G

Workshop And Private Lunch This Invitation-Only, high-level networking opportunity is a Retailer-Only activity. If you are interested in attending, and are a quali

Page 33 of 28 eTail 2015

Workshop And Private Lunch

4.20

This Invitation-Only, high-level networking opportunity is a RetailerOnly activity. If you are interested in attending, and are a qualified retailer, email Lori Hawthorne at lori.hawthorne@wbresearch.com.

Jared Blank Vice President, E-Commerce Tommy Hilfiger

Lunch And Networking For All Attendees/Best- In-Class Award Ceremony

Ryan Gibson Vice President Marketing Rimm-Kaufman Group

Attend the eTail Best-In-Class Awards Ceremony during lunch on February 26th. Join your peers for the official award presentation for winners of eTail Best-In-Class awards, for retail leaders in innovation in email, search, mobile and social media categories.

2.35

Ryan Gibson Vice President Marketing Rimm-Kaufman Group

James Slavet Partner Greylock Partners Integrating the voice of the customer throughout your shopping experience ensures that you are exceeding customer’s expectations, identifying their preferences and putting feedback into action. Our diverse group of panelists, from fashion to consumer electronics to automotive to promotions, speak to their efforts to action customer feedback and carry the voice of the customer throughout their programs.

• What tools are you using to understand the voice of yourcustomer?

• How have these tools assisted with improvements to yourshopping experience?

• How can social media programs assist in determining thecustomer voice?

• How do you reply to customer feedback? Are you using social channels, customer service responses, etc.?

3.10

Executive Presentation

EdgeCast Executive And Retail Client Hear an informative and insightful presentation from Edgecast in this session.

3.25

James Slavet Partner Greylock Partners

Panel Discussion: Refocusing To Find The Voice Of The Customer To Generate Optimal Shopping Experiences In All Sales Channels Jared Blank Vice President, E-Commerce Tommy Hilfiger

Afternoon Refreshment Break & Networking Inside The Solution Zone

Join your fellow retailers in the Solution Zone. Visit the Cyber Cafes, and view the Live Streaming Twitter feed!

Panel Discussion: Reviewing And Developing Customer Engagement Strategies That Truly Resonate And Increase Loyalty

“When a customer knocks on your door, they expect the red carpet rolled out for them!” If consumers don’t receive the experience that they want, they will leave and never come back. How you engage with t hem is critical, and they are becoming very sophisticated in terms of their expectations when interacting with a retail brand. For example, 80% of the $118M revenues of www.GreenMountaincoffee.com come from a subscription coffee-delivery service called Café Express Savings Club. They have 240K members and are obsessive about trying to keep them happy and maintain their loyalty.

Understand methods to determine loyalty drivers and long-term engagement strategies to increase customer lifetime value with our digital and brand experts from CPG, hotel, cosmetics and the apparel industry.How do you define and determine loyalty?

• How do you think you currently engage with your customer?

• How are you gathering engagement feedback?

• What are you doing to obtain this information about your customer?

4.55

Closing Retail Session: Engraining Innovation Throughout Your Organization (No Matter Your Size) Chris Amenechi VP Merchandising United Airlines

Many organizations have faced becoming stuck in a “retail rut”. At Accessory Geeks, they are focused on staying on the cusp of innovation, by removing barriers such as company size, age, the ability to scale and remain flexible. Innovation gives retailers a competitive edge, as long as the process remains concentrated and tied to deliverables. Karen talks through the innovation strategy at Accessory Geeks to inspire your organization.

• Developing new and fresh ideas, features, functionality andshopping opportunities for your customer base • Generating new methods for serving your customers andnew ways to acquire customers

5.30

CON C UR R EN T N ETWORKIN G SESSION S!

Invitation-Only eTail Club Members Cocktail Reception Hosted By: The eTail Advisory Board and Retail Speaker Faculty Members Retailer Networking Workshops: An Exclusive Networking Opportunity Only Available at eTail 2013!

These workshops serve as an opportunity to come together with your retail peers in an intimate environment, to promote problemsolving and networking. Spaces are limited for each workshop!

6.30

The eTail “Cocktail” Event & Official Reception: Featuring Famous Cocktails And Concoctions: Mix, Mingle And Sip At The eTail!

This Invitation-Only, high-level networking opportunity is a Retailer-Only activity. If you are interested in attending, and are a qualified retailer, email Lori Hawthorne at lori.hawthorne@wbreWorkshop And Private Lunch This Invitation-Only, high-level networking opportunity is a RetailerOnly activity. If you are interested in attending, and are a qualified retailer, email Lori Hawthorne at lori.hawthorne@wbresearch.com.

Lunch And Networking For All Attendees/Best- In-Class Award Ceremony Attend the eTail Best-In-Class Awards Ceremony during lunch on February 26th. Join your peers for the official award presentation for winners of eTail Best-In-Class awards, for retail leaders in innovation in email, search, mobile and social media categories.

2.35

Track B

Leveraging Multiple Channels/ The Omni-Channel ExperienceChannels/ The Omni-Channel Experience

12.20 12.25

Jared Blank Vice President, E-Commerce Tommy Hilfiger

Continental Breakfast & Conference Registration

Ryan Gibson Vice President Marketing Rimm-Kaufman Group

Kickoff Session! The Disney Digital Journey Theresa Rockovich Search Marketing Manager Modcloth

Elissa leads the digital strategy at Disney Stores. In this kick-off session, she will walk through the digital journey at Disney Store over the last year, including updates to the digital customer experience, and a discussion around how the organization is fully embracing the “omni-channel” mindset.

12.25

The True Experience Of One – Harnessing The Power Of Omnichannel Personalization Scott Savitz Founder/Managing Partner Data Point Capital

Hear an informative and insightful presentation from Certona in this session.

1.35

CON C UR R EN T N ETWORKIN G SESSION S!

Workshop And Private Lunch

Panel Discussion: Refocusing To Find The Voice Of The Customer To Generate Optimal Shopping Experiences In All Sales Channels

James Slavet Partner Greylock Partners Integrating the voice of the customer throughout your shopping experience ensures that you are exceeding customer’s expectations, identifying their preferences and putting feedback into action. Our diverse group of panelists, from fashion to consumer electronics to automotive to promotions, speak to their efforts to action customer feedback and carry the voice of the customer throughout their programs.

• What tools are you using to understand the voice of yourcustomer?

• How have these tools assisted with improvements to yourshopping experience?

• How can social media programs assist in determining thecustomer voice?

• How do you reply to customer feedback? Are you using social channels, customer service responses, etc.?

3.10

Executive Presentation

EdgeCast Executive And Retail Client Hear an informative and insightful presentation from Edgecast in this session.

Page 34 of 28 eTail 2015

Registration Information Call 1-800-482-6012 e-mail: etail@wbresearch.com Register Online www.etailwest.com FULL PRIC E

VI P PACKAG E FO R R E TAI L E R S O N LY !

N ON -R ETAILERS

4 Day Conference - February 25 - 28 : Select one of the following 4 Options

4 Day Conference - February 25 - 28 : Select 1 of the following 2 options

The Search & Display Summit, Email Optimization Summit (Feb. 25) Email Optimization, Personalization & Segmentation Summit (Feb. 25) Web Design, Usability & On-Site Experience Summit (Feb. 25) Tablet & Mobile Optimization Summit (Feb. 25)

Web Design, Usability & On-Site Experience Summit (February 25) Tablet & Mobile Optimization Summit (February 25) Main Conference Day One Main Conference Day Two Main Conference Day Three Access to the full attendee list with names and phone numbers Access To eTail Club Members Cocktail Reception – Feb. 26th Gain pre-registration in your hotel room

Main Conference Day One Main Conference Day Two Main Conference Day Three ADDITIONAL BENEFITS: Access to the full attendee list with names and phone numbers Access To eTail Club Members Cocktail Reception – Feb. 26th Gain pre-registration in your hotel room

$4, 000

Main Conference Day One Main Conference Day Two Main Conference Day Three

4 Day Conference - February 25 - 28 : Select one of the following 4 Options The Search & Display Summit, Email Optimization Summit (Feb. 25) Email Optimization, Personalization & Segmentation Summit (Feb. 25) Web Design, Usability & On-Site Experience Summit (Feb. 25) Tablet & Mobile Optimization Summit (Feb. 25) Main Conference Day One Main Conference Day Two Main Conference Day Three 4 Day Conference - February 25 - 28 : Select one of the following 4 Options Main Conference Day One Main Conference Day Two Main Conference Day Three

$4, 000

SPEC IA L G ROU P D I S CO U N T S FO R R ETA I L ER S! Receive Up To $630 Off Your Package Of Choice! – Bring Your Team!

Your choices include The Search & Display Summit, Email Optimization, Personalization & Segmentation Summit, Web Design/Usability/On-Site Experience Summit or The Tablet & Mobile Optimization Summits Groups of 3

25% off the full Retailer Price (Save up to $1000 each)

Groups of 4+

30% off the full Retailer Price (Save up to $1200 each)

$4, 000

3 Day Main Conference (Feb. 26 - 28) consists of:

FULL PRIC E

VI P PACKAG E FO R R E TAI L E R S O N LY !

F U LL P R I CE

*A qualified retailer is not: Any service provider to business to consumer organizations - Including software vendors, internet developers, technology vendors, solution providers, third party logistics providers, consultants or companies with primary revenues resulting from commissions, subscriptions and/or advertising. Worldwide Business Research reserves the right to enforce the rate for non-retailers. *Fee includes continental breakfast, lunch, cocktail receptions and conference documentation. Please note that Connecticut residents must add 6% sales tax to their registration fee.

Please Note: • The Search & Display Summit (Feb. 25) and the Email Optimization & Segmentation Summit (Feb 25) are for retailers only.

• All discounts are taken off the full conference price. No two discounts or offers can be combined.

• Payment is due in full at the time of registration. Your registration will not be confirmed until payment is received and may be subject to cancellation.

• Teams must be from the same company to receive the savings.

• To secure space for your team, contact Bill Penney at 1-866-691-7771 or email bpenney@wbresearch.com.

• You can find the cancellation policy at www.etailwest.com.

About Our Sponsors MAIN P ROG RA M MI CRO SE SSIO N SP ON SOR S BloomReach BloomReach, the world’s first Big Data Marketing Application for search, maximizes revenues by making relevant products and services easier to find, capturing new users, and creating better experiences. BloomReach’s signature technology, the Web Relevance Engine, interprets content on over a billion web pages daily and dynamically adapts websites to capture existing demand and enhance consumer happiness leading to an average increase of 94% in natural non- branded traffic. BloomReach’s portfolio of 80+ customers span the retail, travel, education, financial, and listings industries and include companies like: Neiman Marcus, Guess, Yahoo!, BlueFly, Orbitz, Drugstore.com, and BloomReach BloomReach, the world’s first Big Data Marketing Application for search, maximizes revenues by making relevant products and services easier to find, capturing new users, and creating better experiences. BloomReach’s signature technology, the Web Relevance Engine, interprets content on over a billion web pages daily and dynamically adapts websites to capture existing demand and enhance consumer happiness leading to an average increase of 94% in natural non- branded traffic. BloomReach’s portfolio of 80+ customers span the retail, travel, education, financial, and listings industries and include companies like: Neiman Marcus, Guess, Yahoo!, BlueFly, Orbitz, Drugstore.com, and EdgeCast Delivering any data, anywhere, anytime, EdgeCast is the world’s fastest and most reliable content delivery network.

An accelerated site means more traffic, more revenue, and improved brand equity.

On the EdgeCast network, every online asset- web sites, apps, dynamic or static content - is just

milliseconds away from almost every user in the world. More than 4,000 customers including Burberry, Jet Blue, and Ideeli.com depend on EdgeCast’s speed and acceleration for their daily business needs. With more than 20 rock-solid points of presence around the world, EdgeCast consistently Hybris hybris helps businesses on every continent sell more goods, services and digital content through every touchpoint, channel and device. hybris delivers “OmniCommerceTM”: state-of-the-artmaster data management and unified commerce processes that give a business a single view of its customers, products and orders, and its customers a single view of the business. hybris’ omni- channel software is built on a single platform, based on open standards, that is agile to support limitless innovation, efficient to drive the best TCO, andscalable and extensible to be the last commerce platform companies will ever need. Both principal industry analyst firms rank hybris as a “leader” and list its commerce platform among the top two or three in the market.

The same software is available on-premise, EdgeCast Delivering any data, anywhere, anytime, EdgeCast is the world’s fastest and most reliable content delivery network. An accelerated site means more traffic, more revenue, and improved brand equity. On the EdgeCast network, every online asset- web sites, apps, dynamic or static content - is just milliseconds away from almost every user in the world. More than 4,000 customers including Burberry, Jet Blue, and Ideeli.com depend on EdgeCast’s speed and acceleration for their daily business needs. With more than 20 rock-solid points of presence around the world, EdgeCast consistently ranks among the top-performing CDNs in the industry. and enhance consumer happiness leading to an average increase of 94% in natural non- branded traffic. BloomReach’s portfolio of 80+ customers span the retail, travel, education, financial, and listings industries and include companies like: Neiman Marcus, Guess, Yahoo!, BlueFly, Orbitz, Drugstore. com, and Williams-Sonoma.

About Our Media Partners BloomReach is headquartered in Mountain View, CA and is backed by investment firms Bain Capital Ventures, NEA, and Lightspeed Ventures. Learn more: SEA RCH & D I SPL AY SUMMIT SPO NSO R S DataPop DataPop’s mission is to make marketers lives easier and give them the technology they need to build ads that people love to click on. The DataPop Creative Science Platform uses complex natural language text generation systems that extract a consumer’s underlying intent and matches it to optimized offers drawn from our clients’ websites, product feeds, and promotional schedules. DataPop clients, on average, Kenshoo Kenshoo is a digital marketing software company that engineers technology solutions for search marketing, social media and online advertising. Brands, agencies and marketing providers use Kenshoo Enterprise, Kenshoo Local and Kenshoo Social to direct more than $25 billion in annual client sales revenue. The Kenshoo Universal Platform delivers automation, intelligence, integration and scale to make better marketing investments. Kenshoo powers 4 of the top 5 U.S. Kenshoo Kenshoo is a digital marketing software company that engineers technology solutions for search marketing, social media and online advertising. Brands, agencies and marketing providers use Kenshoo Enterprise, Kenshoo Local and Kenshoo Social to direct more than $25 billion in annual client sales revenue. The Kenshoo Universal Platform delivers automation, intelligence, integration and scale to make better marketing investments. Kenshoo powers 4 of the top 5 U.S. travel websites, 6 of the top 10 global hotel groups, 7 of the top 10 retailers, 7 of the top 10 telecoms, 9 of the top 10 ad agency

CMSWire.com a web magazine published

by Simpler Media Group, Inc, covers digital Customer Experience Management, Web Content Management, Enterprise 2.0 and Enterprise Information Management. CMSWire has drawn together an audience of mature practitioners, tech savvy marketers, consultants, vendors and analysts with a focus on digital marketing, collaboration and information management practices, including web exeM+C is a website and e-newsletters (All About eMail, eM+C Weekly) dedicated to e-marketing and commerce. We offer extensive coverage of every facet of e-marketing and commerce, including search engine marketing and optimization; database marketing and analytics; e-mail, video, viral marketing; social networking; behavioral targeting; and Web analytics and optimization, among a host of other strategies. We also produce virtual trade shows, webinars and whitepapers. The main goal of eM+C is to provide actionable, strategic information for SO&Agent is the merchant acquiring industry’s premier publication, combining timely news and articles on ways to boost revenue with insightful and relevant analysis of long-term trends shaping the industry. ISO&Agent magazine and ISO&Agent Weekly reaches over 12,400 subscribers in the ISO market.

Look no further than the leading industry publication to showcase your products and services to these influential professionals.

SO&Agent is the merchant acquiring industry’s premier publication, combining timely news and articles on ways to boost revenue with insightful and relevant analysis of long-term trends shaping the industry. ISO&Agent magazine and ISO&Agent Weekly reaches over 12,400 subscribers in the ISO market.

Look no further than the leading industry publication to showcase your products and services to these influential professionals.

No other industry publication comes close to the breadth, depth and quality of our Retail Online Integration Is theonly industry magazine that provides practical information and ideas catalogers, retailers, online marketers and brand merchants can use to do their jobs more profitably. It provides readers with solid how-to information, case studies and advice from leading experts on catalog creative, e- commerce, fulfillment, merchandising, database marketing, lists and media, and customer relationRetail TouchPoints is an online publishing network for retail executives, with content focused on optimizing the customer experience across all channels. Tapping into the power of the Web 2 .0 environment, the Retail TouchPoints network offers a weekly e-newsletter with category-specific trend pieces, turnkey retail case studies, innovative solution spotlights and benchmark research. Join our Retail TouchPoints LinkedIn Group and Mad Mobile Mad Mobile builds and powers mobile commerce sites for the best brands and retailers in the world including Office Depot, Major League Baseball, Lenovo, Sport Chalet, TJ Maxx, Café Press, Sleep Number, Total Wine, Books-A- Million, Claire’s, Bealls and Tuesday Morning. Combining deep technology, development, and design expertise, we transform and optimize web content to create rich mobile and tablet RetailWirE is the retail industry’s premier online discussion forum. RetailWire goes beyond conventional headline news reporting.

Each business morning, RetailWire editors pick news topics worthy of commentary by its “BrainTrust” panel of industry experts,

suppliers and service organizations.category-specific trend pieces, turnkey retail case studies, innovative solution spotlights and benchmark research. Join our Retail TouchPoints LinkedIn Group and Follow us on Twitter: @RtouchPoints. Sign up to receive Kenshoo Kenshoo is a digital marketing software company that engineers technology solutions for search marketing, social media and online advertising. Brands, agencies and marketing providers use Kenshoo Enterprise, Kenshoo Local and Kenshoo Social to direct more than $25 billion in annual client sales revenue. The Kenshoo Universal Platform delivers auto- mation, intelligence, integration and scale to make better marketing investments. Kenshoo powers 4 Forrester global research and advisory firm, Forrester serves professionals in 17 key roles across three distinct client segments. Our clients face progressively complex business and technology decisions every day. To help them understand, strategize, and act upon opportunities brought by change, Forrester provides proprietary research, consumer and business data, custom consulting, events and online communities, and peer-to-peer executive programs. We guide leaders in IT, Mobile Commerce Daily Mobile Marketer is the most read publication on mobile marketing, media and commerce. Their content is focused on how marketers use the mobile channel for branding, customer acquisition and customer retention. Their target audience is advertisers, agencies, mobile service providers, publishers and wireless carriers. Sign up for the daily newsletters www.mobilemarketer. com and www.mobilecommercedaily.com

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