Etail West Brochure

JW Marriott

Palm Springs, CA

Feb. 22-25, 2016

Transforming Retail. Together THE EVENT FOR ECOMMERCE & MULTI-CHANNEL INNOVATORS

Lead Sponsor

“

This is a valuable event. The keynotes are thought-provoking, the food delicious and the people I meet at the lunches and networking events are friendly and engaging.

People are here to learn, and we do.

Jonathan Isernhagen, Director of Analytics, Wyndham Hotels Group

Table of Contents Click on each section to get there faster!

10

YOUR SPEAKERS Full Speaker List

04 INSPIRATION. IMAGINATION. INNOVATION. THAT’S ETAIL. Why Attend

05

TRANSFORMING RETAIL.

The Content

11

AGENDA HIGHLIGHTS Pre-ConferenceOnline Media and Search Summit Pre-ConferenceEmail Marketing and CRM Summit Pre-ConferenceUX, Merchandising and Design Summit Pre-Conference Mobile Summit Main Conference Day One Main Conference Day Two Main Conference Day Three

20

06

FULL AGENDA

TOGETHER Why Attend

07

Pre-ConferenceOnline Media and Search Summit Pre-ConferenceEmail Marketing and CRM Summit Pre-ConferenceUX, Merchandising and Design Summit Pre-Conference Mobile Summit Main Conference Day One Main Conference Day Two Main Conference Day Three

27

INSPIRATION. IMAGINATION. INNOVATION. THAT’S ETAIL.

Why Attend

08

YOU’LL FALL IN LOVE WITH PALM SPRINGS The JW Marriott

OUR PARTNERS

Lead Sponsors Full List of Sponsors And Exhibitors Media Partners

31 REGISTRATION

Pricing and Information

09

YOUR KEYNOTES

Leave Inspired

Imagination.

Innovation.

That’s eTail.

eTail is your one-stop shop for all things multi-channel and eCommerce; an event where inspiration meets innovation; socializing meets ROI. You’ll never forget the four days you spend at eTail.

We’re bigger and better – covering every topic related to your job, both strategically and tactically. Experience tons of new sessions, interactive learning, guest speakers and keynotes, all in beautiful Palm Springs.

Don’t forget to register for eTail West 2016 to secure the lowest price, and get ready for another transformational week.

INSPIRATION MEETS INNOVATION Keynote speakers come from the top retailers – companies such as JustFab, HSN, Coach, HP, Scholastic – to name a few. You can attend high impact presentations, debate –themed panel discussions, collaborative working group sessions, retailer-only meet-ups – you’re guaranteed to leave with pages of notes. Bring your team – there’s more sessions and content that ever before.

GUEST SPEAKERS Don’t miss our guest speaker on the morning of February 18th, David R. Bell, Wharton Professor and author of “Location Is (Still) Everything”. Learn about the Surprising Influence of the Real World on How We Search, Shop, and Sell in a Virtual One.

“

The speaker and attendees are professionals who not only understand the immense value of digital retail marketing, but they clearly have insights and are hungry to push the boundaries of their current understandings.

JEric Wu, Sr. Director, Edmunds.com

Transforming Retail Whatever your pain point, we’ve definitely got you covered.

Content covers every area impacting your business – personalization, content marketing, mobile engagement, social marketing, data, omni-channel – check the agenda to see all the eTail has to offer. And you can feel the electricity in the air when you land in Palm Springs – the excitement of meeting new friends, the exhilaration around discovering a new way to boost your bottom line, the joy of a finding the right partner for your business. You will leave Palm Springs literally transformed.

“

This conference is my all time favorite.

This is my first time attending and won’t be my last. This is very organized.

I was able to connect to the right people. Thank you for providing such a valuable event!

Khanh Nguyen, Senior Web Producer at Arbonne International

CASE STUDY REVOLUTIONS

RETAILER –ONLY LIBATIONS & CONVERSATION First, find others that share your budget and resources. Broken up by online revenue size, these sessions are a great way to start the show. Just bring a question (or challenge) and leave with answers with your direct peers. And you’ll do it with a cocktail in hand!

Together

We’re flipping basic presentations on their heads!

You’ll hear from a speaker, then gather in small group discussion to debate solutions to a top eCommerce challenge. Each group will present their findings at the end – you’ll leave with multiple ways to solve the same pain point.

HERE’S HOW WE DO IT AT ETAIL WEST:

THE MOSHPIT OF ECOMMERCE EXPERTS: THE FUTURE OF ECOMMERCE

This is perhaps the most fun- and learning – you may have at the conference. Led by eCommerce masters of industry, you’ll be in an exciting, fast-paced gameshow-like session where the audience (that means YOU) share what is working in eCommerce. A mix of lightning round game show, audience participation and quick witted MCs – you’ll enjoy a rare combination of laughter and learning.

Where else can you network like you can at eTail. Nowhere. There is a new chance to make a valuable business contact, connect one on one with other retailers and catch up with old friends – every single day. Continue the conversations and learning beyond the conference sessions.

RETAILER-ONLY EXHIBIT HALL MEET-UPS In the Exhibit Hall, head to the social lounges. Mix it up with executives who can give you free advice in areas like omni-channel, mobile, testing, conversion optimization and much more. Each host will tackle a different problem area in eCommerce. They’ll happen every hour throughout the day on February 22nd and 23rd.

VOICE YOUR OPINION! INTERACTIVE WORKING GROUPS

A mix of short, high impact presentation and audience-run working groups, you’ll be a main part of the discussion. Break into small working groups, collaborate to hash out answers, and voice your opinion throughout the session.

WOMEN IN RETAIL COCKTAIL HOUR & GROUP DISCUSSION

Together HERE’S HOW WE DO IT AT ETAIL WEST:

Just for the ladies! If you’re a female eCommerce executive, join us on February 24th. You’ll meet other dynamic females attending the conference (both seasoned and new). The cocktail hour will kick off with a group discussion featuring seasoned digital leaders. Cultivate new friendships and focus on your personal development, all in great company.

Networking like no other event.

RETAIL DEBATE SESSIONS Tired of sitting through Q&A sessions, getting no real answers to your questions?

Speakers take sides on your hot button issues in these new, super interactive sessions, and give detailed responses.

BEER AND WINE RETAILERONLY CHATS After a full day of sessions, your brain can get overloaded. Relax with a glass of wine (or a cold beer) during our casual chats at the end of the day. These sessions are great to not only mingle with fellow retailers, but get real solutions you can share with your office.

Just bring a question (or challenge) and leave with answers – guaranteed!

The Fun Stuff eTail brings together industry pioneers for days of idea sharing. You’ll learn, network and grow. And most importantly, you’ll have a lots of fun the whole time! Join in competitions to win cash, vacations, the latest tech gadgets…it’s all at eTail West. Have a taste of California, enjoy a wonderful Beer Garden reception, play games – you couldn’t ask for a better time.

Prizes & Giveaways Everyone loves free, and we love to give it away!

Head into the Exhibit Hall to check out the latest retail technologies, grab a drink, and you can amazing prizes like Google glasses, Apple watches, even an all-expense paid vacation! You’ll have the chance to win something fantastic on every break on February 23rd and 24th

Our Infamous Evening Receptions Every night we’ll have mixologists on tap for our legendary evening receptions. Taste some wine, have great food, perhaps see a break dancing act or two!

We’ll have surprise entertainers so make sure you get there early. These are the perfect moments to get involved in some informal networking, fun and laughter.

The Exhibition Hall Mix it up with other retailers at our Social Lounges, located only in the Exhibit Hall. Enjoy retailer-only meet-ups, video games and much more. We’ll also have specialty cocktails and food... you could probably spend the entire day lounging and networking!

EXHIBIT HALL HOURS Mark these dates and times in your calendar so you don’t miss any of the fun!

Tusday, February 23rd 7:25 AM 10:10 AM 1:55 AM 3:15 PM 4:55 PM 6:25 PM

Hall Opens Refreshment Break Retailer Meet-Ups Refreshment Break Refreshment Break Hall Closes

Wednesday, February 24th 7:40 AM 10:15 AM 1:50 AM 3:15 PM 5:05 PM 5:35 PM

Hall Opens Refreshment Break Retailer Meet-Ups Refreshment Break Refreshment Break Hall Closes

The Technology For retailers, the Exhibit Hall is the one-stop shop for eCommerce and multi-channel technologies that are truly transformative. For solution providers, there’s no better place to showcase your solutions. Establish your presence, build buzz and drive demand.

INTERESTED IN SPONSORING? HAVE A CHAT WITH CHET The attendees are engaged, excited and looking to get a leg up on the competition. The energy in the hall is contagious, the connections real, and the opportunities endless. Looking after the Sponsorship and Exhibition sales for eTail, Chet is here to put together a customized sponsorship package to ensure your product or service reaches the executives you want it to reach. Give Chet a call today: Chet Silverman, Sponsorship Sales Manager Phone: 646-200-7478

SOCIALIZE WHILE YOU TEST ALL THE TECHNOLOGY YOU SOLUTIONS NEED UNDER ONE ROOF With awesome video games, fun competitions, cocktails, refreshments, roundtable discussions - you may want to spend the entire day in the Exhibit Hall (and some do)!

Our Solutions Zone is not about a bunch of executives pushing a random technology, trying to sell you the “hottest thing” – you’ll identify which solution will work for your business. We’ve done the legwork, cultivating the latest and greatest in tech – simply walk into the Exhibit Hall and find your next long-term partner.

#Winning – The eTail Best-InClass Awards Are Back!

Your ecomm programs are running like gang busters. Your results are insane. The only thing missing? The industry doesn’t know about it yet! For the last four years, eTail has been honoring the best of the best, recognizing their extraordinary achievements in eCommerce. Past award winners include Staples, Bookrenter.com, Walmart, Sears, The North Face and many more retailers. eTail West 2016 will shine a bright light on your success during our Best In Class Awards Reception the evening of February 24th.

• We showcase industry visionaires, rockstars - like you!

• Enter in one of these categories: email, mobile, search and social media • Or enter to win our brand new, highly coveted award - Retail Innovator Of The Year • A panel of your peers will select each winner • Winners will be honored at the reception Awesomeness and fame await! More details to come via www.etailwest.com.

The Official eTail App - Stay Connected On The Go

Stay connected before and during the event using the eTail Mobile App. Start socializing and mingling before you get to Boston. Set up meetings, check out speakers, set reminders for must attend sessions... it’s all available on the App.

WE’RE SAVING TREES!

NEVER MISS OUT

HAVE SOME FUN

We’ve gone digital. The entire conference agenda is on the mobile app. You’ll learn about speakers, sponsors, get session information, and find exhibits easily. It’s all right there, at your fingertips.

Set up your profile and you’ll have access to everything the app has to offer. You can schedule meetings, set reminders for sessions, get updates on fun activities, even message other attendees. You’ll never miss out when you’re signed in.

First check out the app timeline.

You can post updates, take selfies, organize your calendar, link to Twitter, and get notifications when you need to. Our app takes the conference experience to the next level.

ESCAPE TO AN OASIS OF LUXURY AT OUR PALM SPRINGS HOTEL

Add You’ll Fall In Love With Palm Springs Welcome to Palm Springs, a place that marries old world Hollywood charm and 80-degree days with beautiful snowcapped mountains in the distance. Whether you extend your trip to explore the lush surroundings, award-winning golf courses, grandiose architecture or outdoor fun, you’re sure to fall in love with this city.

JW Marriott Palm Desert Resort & Spa 74-855 Country Club Drive Palm Desert, CA 92260 (760) 341-2211 From the minute you drive up the palm-lined path leading to JW Marriott, you’ll be glad you’re there! Luxury and relaxation galore await you, including cascading waterfalls and meandering waterways, six restaurants serving everything from fresh sushi to handstretched pizza, two championship golf courses and a full service spa.

We have secured a special rate at the JW Marriott Desert Springs for our attendees.

Once you have booked and paid for your conference registration, you will receive the preferential booking code from our customer service department. If you do not receive the email, please contact us at +1 646 200 7530. Hurry, these rooms sold out

by December last year. Make sure to secure your conference registration and book your room right away!

SUNNY DAYS + SNOW-CAPPED MOUNTAINS + TONS OF Wake up to views of snowcapped mountains, at this coveted destination resort. You’ll forget it’s even winter as you enjoy 80 degree weather in February. Take a dip in one of the many pools if you like (just don’t miss the conference sessions!). Relax amongst friends throughout the venue, with tons of restaurant options and lively bars.

Dave Atchison

Jason Feldman

SVP Marketing Zulily

President Direct to Consumer Hanes Brands

Your Keynotes

Be Inspired – Here’s a Selection of Your 2015 Keynotes

“

Alan Wizemann

Ryan Ross

VP Product Target

SVP Digital Commerce HSN

This conference is my all time favorite. This is my first time attending and won’t be my last. This is very organized. I was able to connect to the right people. Thank you for providing such a valuable event!

Khanh Nguyen, Senior Web Producer at Arbonne International

Mitch Spolan

Kyle Vucko

John Hnanicek

Jennifer DiMotta

EVP Marketing Services Chegg

CEO Indochino

SVP/CIO Charming Charlie

VP eCommerce The Sports Authority

Your Speakers Dan Mecchi Director, Digital Media Under Armour

Dan Mecchi Director, Digital Media Under Armour

Dan Mecchi Director, Digital Media Under Armour

Dan Mecchi Director, Digital Media Under Armour

Dan Mecchi Director, Digital Media Under Armour

Dan Mecchi Director, Digital Media Under Armour

Dan Mecchi Director, Digital Media Under Armour

Dan Mecchi Director, Digital Media Under Armour

Dan Mecchi Director, Digital Media Under Armour

Dan Mecchi Director, Digital Media Under Armour

Dan Mecchi Director, Digital Media Under Armour

Dan Mecchi Director, Digital Media Under Armour

Dan Mecchi Director, Digital Media Under Armour

Dan Mecchi Director, Digital Media Under Armour

Dan Mecchi Director, Digital Media Under Armour

Dan Mecchi Director, Digital Media Under Armour

Dan Mecchi Director, Digital Media Under Armour

Dan Mecchi Director, Digital Media Under Armour

Dan Mecchi Director, Digital Media Under Armour

Dan Mecchi Director, Digital Media Under Armour

Dan Mecchi Director, Digital Media Under Armour

Dan Mecchi Director, Digital Media Under Armour

Dan Mecchi Director, Digital Media Under Armour

Dan Mecchi Director, Digital Media Under Armour

Dan Mecchi Director, Digital Media Under Armour

Dan Mecchi Director, Digital Media Under Armour

Dan Mecchi Director, Digital Media Under Armour

Dan Mecchi Director, Digital Media Under Armour

Dan Mecchi Director, Digital Media Under Armour

Dan Mecchi Director, Digital Media Under Armour

Agenda Highlights:

Pre-Conference Online Media and Search Summit:

Don’t Blow Your Budget On Search.

M ONDAY, FEBRUARY 22, 2016 We’ll talk SEO, SEM, display, programmatic. And mostly about how not to blow through your online media and search budget. You’ll network in our roundtable format day, hosted by subject matter experts. Hear a mix of case studies and panels that get into the nitty gritty of search and display.

Scaling SEO Initiatives Through Sustainable Strategies

Scaling SEO Initiatives Through Sustainable Strategies

Nicholas Gadacz,

Bobby Lyons

Director SEM, Walmart Labs

Director Online Marketing, SEO

Walmart.com

Walgreens

Interactive Workshop: Making Your Site Lean And Ready To Fight Using Google Webmaster Tools Matt Storms SEO, SEM Organic Growth Hacker

A recognized industry thought leader and SEO expert, Bobby leads the global SEO efforts

A recognized industry thought leader and SEO expert, Bobby leads the global SEO efforts

A recognized industry thought leader and SEO expert, Bobby leads the global SEO efforts

for Walgreens. When performing SEO in a large organization such as Walgreens, it’s easy to

for Walgreens. When performing SEO in a large organization such as Walgreens, it’s easy to

for Walgreens. When performing SEO in a large organization such as Walgreens, it’s easy to

negate your own efforts by changing web templates that affect unknown display pages or

negate your own efforts by changing web templates that affect unknown display pages or

negate your own efforts by changing web templates that affect unknown display pages or

accidentally block search engines from crawling and indexing your priority pages. Properly

accidentally block search engines from crawling and indexing your priority pages. Properly

accidentally block search engines from crawling and indexing your priority pages. Properly

executing online marketing strategies is the most challenging part of an in-house SEO role,

executing online marketing strategies is the most challenging part of an in-house SEO role,

executing online marketing strategies is the most challenging part of an in-house SEO role,

in which Bobby is tasked with overseeing analysis, strategy and execution of global organic

in which Bobby is tasked with overseeing analysis, strategy and execution of global organic

in which Bobby is tasked with overseeing analysis, strategy and execution of global organic

revenue growth. He will provide tips about how to maximize your return with minimal

revenue growth. He will provide tips about how to maximize your return with minimal

revenue growth. He will provide tips about how to maximize your return with minimal

effort:

effort:

effort:

• Easily identify areas of opportunity to scale your SEO efforts

• Easily identify areas of opportunity to scale your SEO efforts

• Easily identify areas of opportunity to scale your SEO efforts

• Drive results by building an internal team of SEO champions

• Drive results by building an internal team of SEO champions

• Drive results by building an internal team of SEO champions

Agenda Highlights:

Pre-Conference Email Marketing & CRM Summit: You Can Get More Out Of Your Email Programs.

M ONDAY, FEBRUARY 22, 2016 We’ll talk SEO, SEM, display, programmatic. And mostly about how not to blow through your online media and search budget. You’ll network in our roundtable format day, hosted by subject matter experts. Hear a mix of case studies and panels that get into the nitty gritty of search and display.

Scaling SEO Initiatives Through Sustainable Strategies

Scaling SEO Initiatives Through Sustainable Strategies

Nicholas Gadacz,

Bobby Lyons

Director SEM, Walmart Labs

Director Online Marketing, SEO

Walmart.com

Walgreens

Interactive Workshop: Making Your Site Lean And Ready To Fight Using Google Webmaster Tools Matt Storms SEO, SEM Organic Growth Hacker

A recognized industry thought leader and SEO expert, Bobby leads the global SEO efforts

A recognized industry thought leader and SEO expert, Bobby leads the global SEO efforts

A recognized industry thought leader and SEO expert, Bobby leads the global SEO efforts

for Walgreens. When performing SEO in a large organization such as Walgreens, it’s easy to

for Walgreens. When performing SEO in a large organization such as Walgreens, it’s easy to

for Walgreens. When performing SEO in a large organization such as Walgreens, it’s easy to

negate your own efforts by changing web templates that affect unknown display pages or

negate your own efforts by changing web templates that affect unknown display pages or

negate your own efforts by changing web templates that affect unknown display pages or

accidentally block search engines from crawling and indexing your priority pages. Properly

accidentally block search engines from crawling and indexing your priority pages. Properly

accidentally block search engines from crawling and indexing your priority pages. Properly

executing online marketing strategies is the most challenging part of an in-house SEO role,

executing online marketing strategies is the most challenging part of an in-house SEO role,

executing online marketing strategies is the most challenging part of an in-house SEO role,

in which Bobby is tasked with overseeing analysis, strategy and execution of global organic

in which Bobby is tasked with overseeing analysis, strategy and execution of global organic

in which Bobby is tasked with overseeing analysis, strategy and execution of global organic

revenue growth. He will provide tips about how to maximize your return with minimal

revenue growth. He will provide tips about how to maximize your return with minimal

revenue growth. He will provide tips about how to maximize your return with minimal

effort:

effort:

effort:

• Easily identify areas of opportunity to scale your SEO efforts

• Easily identify areas of opportunity to scale your SEO efforts

• Easily identify areas of opportunity to scale your SEO efforts

• Drive results by building an internal team of SEO champions

• Drive results by building an internal team of SEO champions

• Drive results by building an internal team of SEO champions

Agenda Highlights:

Pre-Conference Summit: UX, Merchandising & Design Summit You Can Get More Out Of Your Email Programs.

M ONDAY, FEBRUARY 22, 2016 We’ll talk SEO, SEM, display, programmatic. And mostly about how not to blow through your online media and search budget. You’ll network in our roundtable format day, hosted by subject matter experts. Hear a mix of case studies and panels that get into the nitty gritty of search and display.

Scaling SEO Initiatives Through Sustainable Strategies

Scaling SEO Initiatives Through Sustainable Strategies

Nicholas Gadacz,

Bobby Lyons

Director SEM, Walmart Labs

Director Online Marketing, SEO

Walmart.com

Walgreens

Interactive Workshop: Making Your Site Lean And Ready To Fight Using Google Webmaster Tools Matt Storms SEO, SEM Organic Growth Hacker

A recognized industry thought leader and SEO expert, Bobby leads the global SEO efforts

A recognized industry thought leader and SEO expert, Bobby leads the global SEO efforts

A recognized industry thought leader and SEO expert, Bobby leads the global SEO efforts

for Walgreens. When performing SEO in a large organization such as Walgreens, it’s easy to

for Walgreens. When performing SEO in a large organization such as Walgreens, it’s easy to

for Walgreens. When performing SEO in a large organization such as Walgreens, it’s easy to

negate your own efforts by changing web templates that affect unknown display pages or

negate your own efforts by changing web templates that affect unknown display pages or

negate your own efforts by changing web templates that affect unknown display pages or

accidentally block search engines from crawling and indexing your priority pages. Properly

accidentally block search engines from crawling and indexing your priority pages. Properly

accidentally block search engines from crawling and indexing your priority pages. Properly

executing online marketing strategies is the most challenging part of an in-house SEO role,

executing online marketing strategies is the most challenging part of an in-house SEO role,

executing online marketing strategies is the most challenging part of an in-house SEO role,

in which Bobby is tasked with overseeing analysis, strategy and execution of global organic

in which Bobby is tasked with overseeing analysis, strategy and execution of global organic

in which Bobby is tasked with overseeing analysis, strategy and execution of global organic

revenue growth. He will provide tips about how to maximize your return with minimal

revenue growth. He will provide tips about how to maximize your return with minimal

revenue growth. He will provide tips about how to maximize your return with minimal

effort:

effort:

effort:

• Easily identify areas of opportunity to scale your SEO efforts

• Easily identify areas of opportunity to scale your SEO efforts

• Easily identify areas of opportunity to scale your SEO efforts

• Drive results by building an internal team of SEO champions

• Drive results by building an internal team of SEO champions

• Drive results by building an internal team of SEO champions

Agenda Highlights:

Pre-Conference Mobile Summit: You Can Get More Out Of Your Email Programs.

M ONDAY, FEBRUARY 22, 2016 We’ll talk SEO, SEM, display, programmatic. And mostly about how not to blow through your online media and search budget. You’ll network in our roundtable format day, hosted by subject matter experts. Hear a mix of case studies and panels that get into the nitty gritty of search and display.

Scaling SEO Initiatives Through Sustainable Strategies

Scaling SEO Initiatives Through Sustainable Strategies

Nicholas Gadacz,

Bobby Lyons

Director SEM, Walmart Labs

Director Online Marketing, SEO

Walmart.com

Walgreens

Interactive Workshop: Making Your Site Lean And Ready To Fight Using Google Webmaster Tools Matt Storms SEO, SEM Organic Growth Hacker

A recognized industry thought leader and SEO expert, Bobby leads the global SEO efforts

A recognized industry thought leader and SEO expert, Bobby leads the global SEO efforts

A recognized industry thought leader and SEO expert, Bobby leads the global SEO efforts

for Walgreens. When performing SEO in a large organization such as Walgreens, it’s easy to

for Walgreens. When performing SEO in a large organization such as Walgreens, it’s easy to

for Walgreens. When performing SEO in a large organization such as Walgreens, it’s easy to

negate your own efforts by changing web templates that affect unknown display pages or

negate your own efforts by changing web templates that affect unknown display pages or

negate your own efforts by changing web templates that affect unknown display pages or

accidentally block search engines from crawling and indexing your priority pages. Properly

accidentally block search engines from crawling and indexing your priority pages. Properly

accidentally block search engines from crawling and indexing your priority pages. Properly

executing online marketing strategies is the most challenging part of an in-house SEO role,

executing online marketing strategies is the most challenging part of an in-house SEO role,

executing online marketing strategies is the most challenging part of an in-house SEO role,

in which Bobby is tasked with overseeing analysis, strategy and execution of global organic

in which Bobby is tasked with overseeing analysis, strategy and execution of global organic

in which Bobby is tasked with overseeing analysis, strategy and execution of global organic

revenue growth. He will provide tips about how to maximize your return with minimal

revenue growth. He will provide tips about how to maximize your return with minimal

revenue growth. He will provide tips about how to maximize your return with minimal

effort:

effort:

effort:

• Easily identify areas of opportunity to scale your SEO efforts

• Easily identify areas of opportunity to scale your SEO efforts

• Easily identify areas of opportunity to scale your SEO efforts

• Drive results by building an internal team of SEO champions

• Drive results by building an internal team of SEO champions

• Drive results by building an internal team of SEO champions

Agenda Highlights:

Main Conference Day One:

Grow Your Business - The Nuts And Bolts Of Online And Multi-Channel Retail M ONDAY, FEBRUARY 23, 2016 We’ll talk SEO, SEM, display, programmatic. And mostly about how not to blow through your online media and search budget. You’ll network in our roundtable format day, hosted by subject matter experts. Hear a mix of case studies and panels that get into the nitty gritty of search and display.

Scaling SEO Initiatives Through Sustainable Strategies

Scaling SEO Initiatives Through Sustainable Strategies

Nicholas Gadacz,

Bobby Lyons

Director SEM, Walmart Labs

Director Online Marketing, SEO

Walmart.com

Walgreens

Interactive Workshop: Making Your Site Lean And Ready To Fight Using Google Webmaster Tools Matt Storms SEO, SEM Organic Growth Hacker

A recognized industry thought leader and SEO expert, Bobby leads the global SEO efforts

A recognized industry thought leader and SEO expert, Bobby leads the global SEO efforts

A recognized industry thought leader and SEO expert, Bobby leads the global SEO efforts

for Walgreens. When performing SEO in a large organization such as Walgreens, it’s easy to

for Walgreens. When performing SEO in a large organization such as Walgreens, it’s easy to

for Walgreens. When performing SEO in a large organization such as Walgreens, it’s easy to

negate your own efforts by changing web templates that affect unknown display pages or

negate your own efforts by changing web templates that affect unknown display pages or

negate your own efforts by changing web templates that affect unknown display pages or

accidentally block search engines from crawling and indexing your priority pages. Properly

accidentally block search engines from crawling and indexing your priority pages. Properly

accidentally block search engines from crawling and indexing your priority pages. Properly

executing online marketing strategies is the most challenging part of an in-house SEO role,

executing online marketing strategies is the most challenging part of an in-house SEO role,

executing online marketing strategies is the most challenging part of an in-house SEO role,

in which Bobby is tasked with overseeing analysis, strategy and execution of global organic

in which Bobby is tasked with overseeing analysis, strategy and execution of global organic

in which Bobby is tasked with overseeing analysis, strategy and execution of global organic

revenue growth. He will provide tips about how to maximize your return with minimal

revenue growth. He will provide tips about how to maximize your return with minimal

revenue growth. He will provide tips about how to maximize your return with minimal

effort:

effort:

effort:

• Easily identify areas of opportunity to scale your SEO efforts

• Easily identify areas of opportunity to scale your SEO efforts

• Easily identify areas of opportunity to scale your SEO efforts

• Drive results by building an internal team of SEO champions

• Drive results by building an internal team of SEO champions

• Drive results by building an internal team of SEO champions

Agenda Highlights:

Main Conference Day Two:

Grow Your Business - The Nuts And Bolts Of Online And Multi-Channel Retail M ONDAY, FEBRUARY 24, 2016 We’ll talk SEO, SEM, display, programmatic. And mostly about how not to blow through your online media and search budget. You’ll network in our roundtable format day, hosted by subject matter experts. Hear a mix of case studies and panels that get into the nitty gritty of search and display.

Scaling SEO Initiatives Through Sustainable Strategies

Scaling SEO Initiatives Through Sustainable Strategies

Nicholas Gadacz,

Bobby Lyons

Director SEM, Walmart Labs

Director Online Marketing, SEO

Walmart.com

Walgreens

Interactive Workshop: Making Your Site Lean And Ready To Fight Using Google Webmaster Tools Matt Storms SEO, SEM Organic Growth Hacker

A recognized industry thought leader and SEO expert, Bobby leads the global SEO efforts

A recognized industry thought leader and SEO expert, Bobby leads the global SEO efforts

A recognized industry thought leader and SEO expert, Bobby leads the global SEO efforts

for Walgreens. When performing SEO in a large organization such as Walgreens, it’s easy to

for Walgreens. When performing SEO in a large organization such as Walgreens, it’s easy to

for Walgreens. When performing SEO in a large organization such as Walgreens, it’s easy to

negate your own efforts by changing web templates that affect unknown display pages or

negate your own efforts by changing web templates that affect unknown display pages or

negate your own efforts by changing web templates that affect unknown display pages or

accidentally block search engines from crawling and indexing your priority pages. Properly

accidentally block search engines from crawling and indexing your priority pages. Properly

accidentally block search engines from crawling and indexing your priority pages. Properly

executing online marketing strategies is the most challenging part of an in-house SEO role,

executing online marketing strategies is the most challenging part of an in-house SEO role,

executing online marketing strategies is the most challenging part of an in-house SEO role,

in which Bobby is tasked with overseeing analysis, strategy and execution of global organic

in which Bobby is tasked with overseeing analysis, strategy and execution of global organic

in which Bobby is tasked with overseeing analysis, strategy and execution of global organic

revenue growth. He will provide tips about how to maximize your return with minimal

revenue growth. He will provide tips about how to maximize your return with minimal

revenue growth. He will provide tips about how to maximize your return with minimal

effort:

effort:

effort:

• Easily identify areas of opportunity to scale your SEO efforts

• Easily identify areas of opportunity to scale your SEO efforts

• Easily identify areas of opportunity to scale your SEO efforts

• Drive results by building an internal team of SEO champions

• Drive results by building an internal team of SEO champions

• Drive results by building an internal team of SEO champions

Agenda Highlights:

Main Conference Day Three:

Grow Your Business - The Nuts And Bolts Of Online And Multi-Channel Retail M ONDAY, FEBRUARY 24, 2016 We’ll talk SEO, SEM, display, programmatic. And mostly about how not to blow through your online media and search budget. You’ll network in our roundtable format day, hosted by subject matter experts. Hear a mix of case studies and panels that get into the nitty gritty of search and display.

Scaling SEO Initiatives Through Sustainable Strategies

Scaling SEO Initiatives Through Sustainable Strategies

Nicholas Gadacz,

Bobby Lyons

Director SEM, Walmart Labs

Director Online Marketing, SEO

Walmart.com

Walgreens

Interactive Workshop: Making Your Site Lean And Ready To Fight Using Google Webmaster Tools Matt Storms SEO, SEM Organic Growth Hacker

A recognized industry thought leader and SEO expert, Bobby leads the global SEO efforts

A recognized industry thought leader and SEO expert, Bobby leads the global SEO efforts

A recognized industry thought leader and SEO expert, Bobby leads the global SEO efforts

for Walgreens. When performing SEO in a large organization such as Walgreens, it’s easy to

for Walgreens. When performing SEO in a large organization such as Walgreens, it’s easy to

for Walgreens. When performing SEO in a large organization such as Walgreens, it’s easy to

negate your own efforts by changing web templates that affect unknown display pages or

negate your own efforts by changing web templates that affect unknown display pages or

negate your own efforts by changing web templates that affect unknown display pages or

accidentally block search engines from crawling and indexing your priority pages. Properly

accidentally block search engines from crawling and indexing your priority pages. Properly

accidentally block search engines from crawling and indexing your priority pages. Properly

executing online marketing strategies is the most challenging part of an in-house SEO role,

executing online marketing strategies is the most challenging part of an in-house SEO role,

executing online marketing strategies is the most challenging part of an in-house SEO role,

in which Bobby is tasked with overseeing analysis, strategy and execution of global organic

in which Bobby is tasked with overseeing analysis, strategy and execution of global organic

in which Bobby is tasked with overseeing analysis, strategy and execution of global organic

revenue growth. He will provide tips about how to maximize your return with minimal

revenue growth. He will provide tips about how to maximize your return with minimal

revenue growth. He will provide tips about how to maximize your return with minimal

effort:

effort:

effort:

• Easily identify areas of opportunity to scale your SEO efforts

• Easily identify areas of opportunity to scale your SEO efforts

• Easily identify areas of opportunity to scale your SEO efforts

• Drive results by building an internal team of SEO champions

• Drive results by building an internal team of SEO champions

• Drive results by building an internal team of SEO champions

Pre-Conference Online Media and Search Summit:

1.00

Lunch For All Attendees

2.00

Retail Spotlight Session: The Generation Of

Attend this final panel discussion and get your Google Shopping questions answered.

Efficient Retargeting Programs That Acquire And Retain Customers Rahmon Coupe CEO YourAmigo

Is retargeting a bit of brilliant marketing? If executed correctly, of

Don’t Blow Your Budget On Search.

course! In this retargeting focused session, Lisa walks through how

M O NDAY, FE BRUARY 22 , 2 0 1 6

er behavior and obtain feedback to ensure your efforts are received

you can become more granular with your program, drill into custompositively, as Zappos is active in the retargeting space. Empower your retargeting efforts after leaving this spotlight session, delivered by the Manager of Display at Zappos.

• Display Advertising can perform closer to look like search:drive

• What is the overall affect of the new Google Shopping on your marketing programs?

• On the ROI of your programs now that costs will increase?

• On the way that you manage your campaigns?

• How your business is managed (ad words, comparison • shopping engine feeds) now?

• Structurally, who are the managers of your campaign now?

• What are the new requirements for managers of your • campaign now?

• How has it changed your allocation?

• Are you outsourcing?

• How have your search rankings been affected?

• What role do you think Google is trying to play in the overall shopping experience today?

4.20

Conclusion Of Interactive Roundtables

5.20

Conclusion Of Search & Display

6.15

eTail Official Welcome Reception For All Attendees

search-like performance for online display advertising where it is We’ll talk SEO, SEM and also how to “now blow” your budget on search. You’ll network too – we’ll have roundtables with subject experts throughout the day, and a mix of case studies and panels that get into the nitty gritty of search. Bring your challenges and you’ll get answers right away.

7.50 8.30

Continental Breakfast & Conference

Come learn 10 paid search techniques CoffeeForLess has taken to

Registration

ensure their paid search campaigns continued to grow despite a

Chairperson’s Opening Remarks

CEO YourAmigo

competitive marketplace. This session will give etailers detailed insight into ways they can approach their paid search program from account structure and management tactics to tracking, reporting and optimization to new opportunities. During this presentation, etailers will learn the following strategies CoffeeForLess applied to their paid search program.

• Return to the office with dynamic optimization techniques

Keynote Panel Discussion: Managing Natural And Paid Search Campaigns In Today’s Rapidly Changing

• Effectively manage your retargeting campaigns • Stay ahead of your PPC competition

Search Landscape

• Technical experts provide FREE consultations in aninteractive

Rahmon Coupe

• Get up-to-speed on Google’s new initiatives and latest changes

environment during our 20-minute roundtable discussions

CEO

• Highly Personalized Dynamic Creative: unparalleled performance with product recommendations, personalized messaging, and real-time optimization of graphics and textual components

2.15

Continuation Of Interactive Roundtables

For more information on hosting a roundtable, contact Chet Silverman at 646-200-7478 or email csilverman@wbresearch. com.

3.15

Afternoon Coffee & Refreshments

3.45

Panel Discussion: Measuring The Affect Of Google Shopping Changes On Search Budgets And Your Overall Search Business

9.55

Rahmon Coupe

For more information on hosting a roundtable, contact Chet

Search Marketing Manager

CEO

Silverman at 646-200-7478 or email csilverman@wbresearch.com.

Modcloth

10.55

10.55 Morning Coffee & Refreshments

Theresa Rockovich

11.25

Search Best-In-Class Award Presentation

10 Ways To Get Ahead Of Your Competition: How CoffeeForLess Approaches Paid Search To Stay Ahead Of The Growing Competition

Kick-Off Of Interactive Roundtables Theresa Rockovich

Have you entered your nomination for the Search Best-In-Class

Zach Morrison

Award? This is your chance to nominate either yourself or a retail peer.

Director Of Digital Strategy

Winners will be honored during the Luncheon on February 26th. For

Coffeeforless.Com

full nomination details, visit www.etailwest.com.

12.00

Continuation Of Interactive Roundtables

Summit/Early Conference Registration

customer sentiment to ensure retargeting efforts are positively

YourAmigo

YourAmigo

9.20

• Keep the customer first, and happy: monitor and respond to influencing the customer.

Rahmon Coupe

8.45

measurable, scalable and powered by user intent

Search Marketing Manager Modcloth What has happened to your campaigns with all of the Google Shopping changes? How are you adapting to the new landscape?

Retailers want to understand how much the changes may impact budget and management of programs, and our panelists are here to deliver those answers.

This conference is my all time favorite. This is my first time attending and won’t be my last. This is very organized. I was able to connect to the right people. Thank you for providing such a valuable event!

Nguyen, Senior Web Producer at Arbonne International

Pre-Conference Email Marketing & CRM Summit:

1.00

Lunch For All Attendees

2.00

Retail Spotlight Session: The Generation Of

Attend this final panel discussion and get your Google Shopping questions answered.

Efficient Retargeting Programs That Acquire And Retain Customers Rahmon Coupe CEO YourAmigo

Is retargeting a bit of brilliant marketing? If executed correctly, of

You Can Get More Out Of Your Email Programs.

course! In this retargeting focused session, Lisa walks through how

M O NDAY, FE BRUARY 22 , 2 0 1 6

er behavior and obtain feedback to ensure your efforts are received

you can become more granular with your program, drill into custompositively, as Zappos is active in the retargeting space. Empower your retargeting efforts after leaving this spotlight session, delivered by the Manager of Display at Zappos.

• Display Advertising can perform closer to look like search:drive

• What is the overall affect of the new Google Shopping on your marketing programs?

• On the ROI of your programs now that costs will increase?

• On the way that you manage your campaigns?

• How your business is managed (ad words, comparison • shopping engine feeds) now?

• Structurally, who are the managers of your campaign now?

• What are the new requirements for managers of your • campaign now?

• How has it changed your allocation?

• Are you outsourcing?

• How have your search rankings been affected?

• What role do you think Google is trying to play in the overall shopping experience today?

4.20

Conclusion Of Interactive Roundtables

5.20

Conclusion Of Search & Display

6.15

eTail Official Welcome Reception For All Attendees

search-like performance for online display advertising where it is We’ll talk SEO, SEM and also how to “now blow” your budget on search. You’ll network too – we’ll have roundtables with subject experts throughout the day, and a mix of case studies and panels that get into the nitty gritty of search. Bring your challenges and you’ll get answers right away.

7.50 8.30

Continental Breakfast & Conference

Come learn 10 paid search techniques CoffeeForLess has taken to

Registration

ensure their paid search campaigns continued to grow despite a

Chairperson’s Opening Remarks

CEO YourAmigo

competitive marketplace. This session will give etailers detailed insight into ways they can approach their paid search program from account structure and management tactics to tracking, reporting and optimization to new opportunities. During this presentation, etailers will learn the following strategies CoffeeForLess applied to their paid search program.

• Return to the office with dynamic optimization techniques

Keynote Panel Discussion: Managing Natural And Paid Search Campaigns In Today’s Rapidly Changing

• Effectively manage your retargeting campaigns • Stay ahead of your PPC competition

Search Landscape

• Technical experts provide FREE consultations in aninteractive

Rahmon Coupe

• Get up-to-speed on Google’s new initiatives and latest changes

environment during our 20-minute roundtable discussions

CEO

• Highly Personalized Dynamic Creative: unparalleled performance with product recommendations, personalized messaging, and real-time optimization of graphics and textual components

2.15

Continuation Of Interactive Roundtables

For more information on hosting a roundtable, contact Chet Silverman at 646-200-7478 or email csilverman@wbresearch. com.

3.15

Afternoon Coffee & Refreshments

3.45

Panel Discussion: Measuring The Affect Of Google Shopping Changes On Search Budgets And Your Overall Search Business

9.55

Rahmon Coupe

For more information on hosting a roundtable, contact Chet

Search Marketing Manager

CEO

Silverman at 646-200-7478 or email csilverman@wbresearch.com.

Modcloth

10.55

10.55 Morning Coffee & Refreshments

Theresa Rockovich

11.25

Search Best-In-Class Award Presentation

10 Ways To Get Ahead Of Your Competition: How CoffeeForLess Approaches Paid Search To Stay Ahead Of The Growing Competition

Kick-Off Of Interactive Roundtables Theresa Rockovich

Have you entered your nomination for the Search Best-In-Class

Zach Morrison

Award? This is your chance to nominate either yourself or a retail peer.

Director Of Digital Strategy

Winners will be honored during the Luncheon on February 26th. For

Coffeeforless.Com

full nomination details, visit www.etailwest.com.

12.00

Continuation Of Interactive Roundtables

Summit/Early Conference Registration

customer sentiment to ensure retargeting efforts are positively

YourAmigo

YourAmigo

9.20

• Keep the customer first, and happy: monitor and respond to influencing the customer.

Rahmon Coupe

8.45

measurable, scalable and powered by user intent

Search Marketing Manager Modcloth What has happened to your campaigns with all of the Google Shopping changes? How are you adapting to the new landscape?

Retailers want to understand how much the changes may impact budget and management of programs, and our panelists are here to deliver those answers.

This conference is my all time favorite. This is my first time attending and won’t be my last. This is very organized. I was able to connect to the right people. Thank you for providing such a valuable event!

Nguyen, Senior Web Producer at Arbonne International

Pre-Conference Summit: UX, Merchandising & Design Summit:

1.00

Lunch For All Attendees

2.00

Retail Spotlight Session: The Generation Of

Attend this final panel discussion and get your Google Shopping questions answered.

Efficient Retargeting Programs That Acquire And Retain Customers Rahmon Coupe CEO YourAmigo

Is retargeting a bit of brilliant marketing? If executed correctly, of

Don’t Blow Your Budget On Search.

course! In this retargeting focused session, Lisa walks through how

M O NDAY, FE BRUARY 22 , 2 0 1 6

er behavior and obtain feedback to ensure your efforts are received

you can become more granular with your program, drill into custompositively, as Zappos is active in the retargeting space. Empower your retargeting efforts after leaving this spotlight session, delivered by the Manager of Display at Zappos.

• Display Advertising can perform closer to look like search:drive

• What is the overall affect of the new Google Shopping on your marketing programs?

• On the ROI of your programs now that costs will increase?

• On the way that you manage your campaigns?

• How your business is managed (ad words, comparison • shopping engine feeds) now?

• Structurally, who are the managers of your campaign now?

• What are the new requirements for managers of your • campaign now?

• How has it changed your allocation?

• Are you outsourcing?

• How have your search rankings been affected?

• What role do you think Google is trying to play in the overall shopping experience today?

4.20

Conclusion Of Interactive Roundtables

5.20

Conclusion Of Search & Display

6.15

eTail Official Welcome Reception For All Attendees

search-like performance for online display advertising where it is We’ll talk SEO, SEM and also how to “now blow” your budget on search. You’ll network too – we’ll have roundtables with subject experts throughout the day, and a mix of case studies and panels that get into the nitty gritty of search. Bring your challenges and you’ll get answers right away.

7.50 8.30

Continental Breakfast & Conference

Come learn 10 paid search techniques CoffeeForLess has taken to

Registration

ensure their paid search campaigns continued to grow despite a

Chairperson’s Opening Remarks

CEO YourAmigo

competitive marketplace. This session will give etailers detailed insight into ways they can approach their paid search program from account structure and management tactics to tracking, reporting and optimization to new opportunities. During this presentation, etailers will learn the following strategies CoffeeForLess applied to their paid search program.

• Return to the office with dynamic optimization techniques

Keynote Panel Discussion: Managing Natural And Paid Search Campaigns In Today’s Rapidly Changing

• Effectively manage your retargeting campaigns • Stay ahead of your PPC competition

Search Landscape

• Technical experts provide FREE consultations in aninteractive

Rahmon Coupe

• Get up-to-speed on Google’s new initiatives and latest changes

environment during our 20-minute roundtable discussions

CEO

• Highly Personalized Dynamic Creative: unparalleled performance with product recommendations, personalized messaging, and real-time optimization of graphics and textual components

2.15

Continuation Of Interactive Roundtables

For more information on hosting a roundtable, contact Chet Silverman at 646-200-7478 or email csilverman@wbresearch. com.

3.15

Afternoon Coffee & Refreshments

3.45

Panel Discussion: Measuring The Affect Of Google Shopping Changes On Search Budgets And Your Overall Search Business

9.55

Rahmon Coupe

For more information on hosting a roundtable, contact Chet

Search Marketing Manager

CEO

Silverman at 646-200-7478 or email csilverman@wbresearch.com.

Modcloth

10.55

10.55 Morning Coffee & Refreshments

Theresa Rockovich

11.25

Search Best-In-Class Award Presentation

10 Ways To Get Ahead Of Your Competition: How CoffeeForLess Approaches Paid Search To Stay Ahead Of The Growing Competition

Kick-Off Of Interactive Roundtables Theresa Rockovich

Have you entered your nomination for the Search Best-In-Class

Zach Morrison

Award? This is your chance to nominate either yourself or a retail peer.

Director Of Digital Strategy

Winners will be honored during the Luncheon on February 26th. For

Coffeeforless.Com

full nomination details, visit www.etailwest.com.

12.00

Continuation Of Interactive Roundtables

Summit/Early Conference Registration

customer sentiment to ensure retargeting efforts are positively

YourAmigo

YourAmigo

9.20

• Keep the customer first, and happy: monitor and respond to influencing the customer.

Rahmon Coupe

8.45

measurable, scalable and powered by user intent

Search Marketing Manager Modcloth What has happened to your campaigns with all of the Google Shopping changes? How are you adapting to the new landscape?

Retailers want to understand how much the changes may impact budget and management of programs, and our panelists are here to deliver those answers.

This conference is my all time favorite. This is my first time attending and won’t be my last. This is very organized. I was able to connect to the right people. Thank you for providing such a valuable event!

Nguyen, Senior Web Producer at Arbonne International

Pre-Conference Mobile Summit:

1.00

Lunch For All Attendees

2.00

Retail Spotlight Session: The Generation Of

questions answered.

Efficient Retargeting Programs That Acquire And Retain Customers Rahmon Coupe CEO YourAmigo

M O NDAY, FE BRUARY 22 , 2 0 1 6

Attend this final panel discussion and get your Google Shopping

Is retargeting a bit of brilliant marketing? If executed correctly, of course! In this retargeting focused session, Lisa walks through how you can become more granular with your program, drill into customer behavior and obtain feedback to ensure your efforts are received positively, as Zappos is active in the retargeting space. Empower your retargeting efforts after leaving this spotlight session, delivered by the Manager of Display at Zappos.

• Display Advertising can perform closer to look like search:drive

• What is the overall affect of the new Google Shopping on your marketing programs?

• On the ROI of your programs now that costs will increase?

• On the way that you manage your campaigns?

• How your business is managed (ad words, comparison • shopping engine feeds) now?

• Structurally, who are the managers of your campaign now?

• What are the new requirements for managers of your • campaign now?

• How has it changed your allocation?

• Are you outsourcing?

• How have your search rankings been affected?

• What role do you think Google is trying to play in the overall shopping experience today?

4.20

Conclusion Of Interactive Roundtables

5.20

Conclusion Of Search & Display

6.15

eTail Official Welcome Reception For All Attendees

search-like performance for online display advertising where it is We’ll talk SEO, SEM and also how to “now blow” your budget on search. You’ll network too – we’ll have roundtables with subject experts throughout the day, and a mix of case studies and panels that get into the nitty gritty of search. Bring your challenges and you’ll get answers right away.

7.50 8.30

Continental Breakfast & Conference

Come learn 10 paid search techniques CoffeeForLess has taken to

Registration

ensure their paid search campaigns continued to grow despite a

Chairperson’s Opening Remarks

CEO YourAmigo

competitive marketplace. This session will give etailers detailed insight into ways they can approach their paid search program from account structure and management tactics to tracking, reporting and optimization to new opportunities. During this presentation, etailers will learn the following strategies CoffeeForLess applied to their paid search program.

• Return to the office with dynamic optimization techniques

Keynote Panel Discussion: Managing Natural And Paid Search Campaigns In Today’s Rapidly Changing

• Effectively manage your retargeting campaigns • Stay ahead of your PPC competition

Search Landscape

• Technical experts provide FREE consultations in aninteractive

Rahmon Coupe

• Get up-to-speed on Google’s new initiatives and latest changes

environment during our 20-minute roundtable discussions

CEO

• Highly Personalized Dynamic Creative: unparalleled performance with product recommendations, personalized messaging, and real-time optimization of graphics and textual components

2.15

Continuation Of Interactive Roundtables

For more information on hosting a roundtable, contact Chet Silverman at 646-200-7478 or email csilverman@wbresearch. com.

3.15

Afternoon Coffee & Refreshments

3.45

Panel Discussion: Measuring The Affect Of Google Shopping Changes On Search Budgets And Your Overall Search Business

9.55

Rahmon Coupe

For more information on hosting a roundtable, contact Chet

Search Marketing Manager

CEO

Silverman at 646-200-7478 or email csilverman@wbresearch.com.

Modcloth

10.55

10.55 Morning Coffee & Refreshments

Theresa Rockovich

11.25

Search Best-In-Class Award Presentation

10 Ways To Get Ahead Of Your Competition: How CoffeeForLess Approaches Paid Search To Stay Ahead Of The Growing Competition

Kick-Off Of Interactive Roundtables Theresa Rockovich

Have you entered your nomination for the Search Best-In-Class

Zach Morrison

Award? This is your chance to nominate either yourself or a retail peer.

Director Of Digital Strategy

Winners will be honored during the Luncheon on February 26th. For

Coffeeforless.Com

full nomination details, visit www.etailwest.com.

12.00

Continuation Of Interactive Roundtables

Summit/Early Conference Registration

customer sentiment to ensure retargeting efforts are positively

YourAmigo

YourAmigo

9.20

• Keep the customer first, and happy: monitor and respond to influencing the customer.

Rahmon Coupe

8.45

measurable, scalable and powered by user intent

Search Marketing Manager Modcloth What has happened to your campaigns with all of the Google Shopping changes? How are you adapting to the new landscape?

Retailers want to understand how much the changes may impact budget and management of programs, and our panelists are here to deliver those answers.

This conference is my all time favorite. This is my first time attending and won’t be my last. This is very organized. I was able to connect to the right people. Thank you for providing such a valuable event!

Nguyen, Senior Web Producer at Arbonne International

Main Conference Day One:

Grow Your Business - The Nuts And Bolts Of Online And Multi-Channel Retail MO NDAY, FE BRUARY 22 , 2 0 1 6

1.00

Lunch For All Attendees

2.00

Retail Spotlight Session: The Generation Of

marketing programs?

Efficient Retargeting Programs That Acquire And

• On the ROI of your programs now that costs will increase?

Retain Customers

• On the way that you manage your campaigns?

Rahmon Coupe

• How your business is managed (ad words, comparison

CEO

• shopping engine feeds) now?

YourAmigo

• Structurally, who are the managers of your campaign now?

Attend this final panel discussion and get your Google Shopping questions answered.

• What is the overall affect of the new Google Shopping on your

• What are the new requirements for managers of your Is retargeting a bit of brilliant marketing? If executed correctly,

• campaign now?

of course! In this retargeting focused session, Lisa walks through

• How has it changed your allocation?

how you can become more granular with your program, drill into

• Are you outsourcing?

customer behavior and obtain feedback to ensure your efforts are

• How have your search rankings been affected?

received positively, as Zappos is active in the retargeting space.

• What role do you think Google is trying to play in the overall

Empower your retargeting efforts after leaving this spotlight session,

shopping experience today?

delivered by the Manager of Display at Zappos.

• Display Advertising can perform closer to look like search:drive search-like performance for online display advertising where it is measurable, scalable and powered by user intent We’ll talk SEO, SEM and also how to “now blow” your budget on search. You’ll network too – we’ll have roundtables with subject experts throughout the day, and a mix of case studies and panels that get into the nitty gritty of search. Bring your challenges and you’ll get answers right away.

7.50 8.30

Continental Breakfast & Conference

Come learn 10 paid search techniques CoffeeForLess has taken to

Registration

ensure their paid search campaigns continued to grow despite a

Chairperson’s Opening Remarks

CEO YourAmigo

competitive marketplace. This session will give etailers detailed insight into ways they can approach their paid search program from account structure and management tactics to tracking, reporting and optimization to new opportunities. During this presentation, etailers will learn the following strategies CoffeeForLess applied to their paid search program.

• Return to the office with dynamic optimization techniques

Keynote Panel Discussion: Managing Natural And Paid Search Campaigns In Today’s Rapidly Changing Search Landscape Rahmon Coupe CEO YourAmigo Rahmon Coupe CEO

9.20

customer sentiment to ensure retargeting efforts are positively

• Effectively manage your retargeting campaigns • Stay ahead of your PPC competition • Technical experts provide FREE consultations in aninteractive environment during our 20-minute roundtable discussions • Get up-to-speed on Google’s new initiatives and latest changes

9.55

Kick-Off Of Interactive Roundtables

performance with product recommendations, personalized

Continental Breakfast & Conference

12.25

Kickoff Session! The Disney Digital Journey

messaging, and real-time optimization of graphics and textual

2.15

Registration

Rahmon Coupe

components

CEO YourAmigo

Continuation Of Interactive Roundtables

For more information on hosting a roundtable, contact Chet Silverman at 646-200-7478 or email csilverman@wbresearch. com.

Elissa leads the digital strategy at Disney Stores. In this kick-off session, she will walk through the digital journey at Disney Store over the last year, including updates to the digital customer experience, and a discussion around how the organization is fully embracing the “omni-

3.15

Afternoon Coffee & Refreshments

channel” mindset.

3.45

Panel Discussion: Measuring The Affect Of

12.25

Google Shopping Changes On Search Budgets And Your Overall Search Business

The True Experience Of One – Harnessing The Power Of Omnichannel Personalization Rahmon Coupe CEO

For more information on hosting a roundtable, contact Chet

Search Marketing Manager

Silverman at 646-200-7478 or email csilverman@wbresearch.com.

Modcloth

YourAmigo Hear an informative and insightful presentation from Certona in this session.

YourAmigo

10.55

10 Ways To Get Ahead Of Your Competition: How

11.25

Search Best-In-Class Award Presentation

Ahead Of The Growing Competition

12.20

Theresa Rockovich

10.55 Morning Coffee & Refreshments

CoffeeForLess Approaches Paid Search To Stay

Customer Experience & Engagement

influencing the customer.

• Highly Personalized Dynamic Creative: unparalleled

Rahmon Coupe

8.45

• Keep the customer first, and happy: monitor and respond to

Track A

Have you entered your nomination for the Search Best-In-Class Award? This is your chance to nominate either yourself or a retail peer.

Zach Morrison

Winners will be honored during the Luncheon on February 26th. For

Director Of Digital Strategy

full nomination details, visit www.etailwest.com.

Coffeeforless.Com

12.00

Continuation Of Interactive Roundtables

Theresa Rockovich Search Marketing Manager Modcloth

1.35

CONCURRENT NETWORKI NG SESSIONS!

Workshop And Private Lunch What has happened to your campaigns with all of the Google

This Invitation-Only, high-level networking opportunity is a

Shopping changes? How are you adapting to the new landscape?

Retailer-Only activity. If you are interested in attending, and are a quali

Retailers want to understand how much the changes may impact budget and management of programs, and our panelists are here to deliver those answers.

Workshop And Private Lunch

4.20

This Invitation-Only, high-level networking opportunity is a RetailerOnly activity. If you are interested in attending, and are a qualified retailer, email Lori Hawthorne at lori.hawthorne@wbresearch.com.

Panel Discussion: Reviewing And Developing Customer Engagement Strategies That Truly

Invitation-Only eTail Club Members Cocktail Reception

Jared Blank

Hosted By: The eTail Advisory Board and Retail Speaker Faculty

Tommy Hilfiger

Attend the eTail Best-In-Class Awards Ceremony during lunch on February 26th. Join your peers for the official award presentation for winners of eTail Best-In-Class awards, for retail leaders in

Ryan Gibson

Opportunity Only Available at eTail 2013!

Vice President Marketing

These workshops serve as an opportunity to come together with

Rimm-Kaufman Group

your retail peers in an intimate environment, to promote

innovation in email, search, mobile and social media categories.

James Slavet Partner

Panel Discussion: Refocusing To Find The Voice

Greylock Partners

Of The Customer To Generate Optimal Shopping Experiences In All Sales Channels Scott Savitz Founder/Managing Partner

Scott Savitz

Founder/Managing Partner Data Point Capital • Integrating the voice of the customer throughout your shopping

Attend the eTail Best-In-Class Awards Ceremony during lunch on

6.30

February 26th. Join your peers for the official award presentation

Reception: Featuring Famous Cocktails And

for winners of eTail Best-In-Class awards, for retail leaders in

Concoctions: Mix, Mingle And Sip At The eTail!

innovation in email, search, mobile and social media categories.

sophisticated in terms of their expectations when interacting with GreenMountaincoffee.com come from a subscription coffeedelivery service called Café Express Savings Club. They have 240K members and are obsessive about trying to keep them happy and

2.35

Track B

lifetime value with our digital and brand experts from CPG, hotel,

12.20

Scott Savitz

Continental Breakfast & Conference

12.25

Theresa Rockovich

determine loyalty?

Search Marketing Manager

• What are you doing to obtain this information about your

Elissa leads the digital strategy at Disney Stores. In this kick-off

automotive to promotions, speak to their efforts to action customer

customer?

session, she will walk through the digital journey at Disney Store over

4.55

Throughout Your Organization (No Matter Your Size)

• How have these tools assisted with improvements to

Chris Amenechi

yourshopping experience?

VP Merchandising

• How can social media programs assist in determining thecustomer

United Airlines

• How do you reply to customer feedback? Are you using social

Many organizations have faced becoming stuck in a “retail rut”.

channels, customer service responses, etc.?

At Accessory Geeks, they are focused on staying on the cusp of innovation, by removing barriers such as company size, age, the

EdgeCast Executive And Retail Client Hear an informative and insightful presentation from Edgecast in this session.

3.25

ability to scale and remain flexible. Innovation gives retailers a competitive edge, as long as the process remains concentrated and tied to deliverables. Karen talks through the innovation strategy at Accessory Geeks to inspire your organization.

• Developing new and fresh ideas, features, functionality

Afternoon Refreshment Break & Networking

andshopping opportunities for your customer base

Inside The Solution Zone

• Generating new methods for serving your customers andnew

Join your fellow retailers in the Solution Zone. Visit the Cyber Cafes, and view the Live Streaming Twitter feed!

ways to acquire customers

Scott Savitz Founder/Managing Partner Data Point Capital

Modcloth

the last year, including updates to the digital customer experience, and a discussion around how the organization is fully embracing the “omni-channel” mindset.

12.25

The True Experience Of One – Harnessing The Power Of Omnichannel Personalization Scott Savitz

voice?

Executive Presentation

Data Point Capital

Kickoff Session! The Disney Digital Journey

diverse group of panelists, from fashion to consumer electronics to

3.10

Founder/Managing Partner

Registration

cosmetics and the apparel industry.How do you define and

Closing Retail Session: Engraining Innovation

Of The Customer To Generate Optimal Shopping Experiences In All Sales Channels

maintain their loyalty. Understand methods to determine loyalty drivers and long-term engagement strategies to increase customer

Panel Discussion: Refocusing To Find The Voice

Leveraging Multiple Channels/ The Omni-Channel ExperienceChannels/ The Omni-Channel Experience

• How are you gathering engagement feedback?

yourcustomer?

retailer, email Lori Hawthorne at lori.hawthorne@wbresearch.com.

The eTail “Cocktail” Event & Official

identifying their preferences and putting feedback into action. Our

• What tools are you using to understand the voice of

Only activity. If you are interested in attending, and are a qualified

Ceremony

• How do you think you currently engage with your customer?

programs.

This Invitation-Only, high-level networking opportunity is a Retailer-

workshop!

experience ensures that you are exceeding customer’s expectations,

feedback and carry the voice of the customer throughout their

com.

Lunch And Networking For All Attendees/Best- In-Class Award

experience that they want, they will leave and never come back.

a retail brand. For example, 80% of the $118M revenues of www.

Scott Savitz

qualified retailer, email Lori Hawthorne at lori.hawthorne@wbresearch.

carpet rolled out for them!” If consumers don’t receive the How you engage with t hem is critical, and they are becoming very

Data Point Capital

Retailer-Only activity. If you are interested in attending, and are a

problemsolving and networking. Spaces are limited for each

“When a customer knocks on your door, they expect the red

Data Point Capital

Founder/Managing Partner

This Invitation-Only, high-level networking opportunity is a

Workshop And Private Lunch

Members Retailer Networking Workshops: An Exclusive Networking

Ceremony

2.35

CONCURRENT NETWORKING SESSIONS!

Resonate And Increase Loyalty Vice President, E-Commerce

Lunch And Networking For All Attendees/Best- In-Class Award

5.30

Founder/Managing Partner Data Point Capital

Scott Savitz Founder/Managing Partner Data Point Capital Integrating the voice of the customer throughout your shopping experience ensures that you are exceeding customer’s expectations, identifying their preferences and putting feedback into action. Our diverse group of panelists, from fashion to consumer electronics to automotive to promotions, speak to their efforts to action customer feedback and carry the voice of the customer throughout their programs.

• What tools are you using to understand the voice of yourcustomer?

• How have these tools assisted with improvements to yourshopping

Hear an informative and insightful presentation from Certona in

experience?

this session.

• How can social media programs assist in determining thecustomer voice?

1.35

CONCURRENT NETWORKING SESSIONS!

Workshop And Private Lunch

• How do you reply to customer feedback? Are you using social channels, customer service responses, etc.?

3.10

Executive Presentation

EdgeCast Executive And Retail Client Hear an informative and insightful presentation from Edgecast in this session.

Workshop And Private Lunch

4.20

This Invitation-Only, high-level networking opportunity is a RetailerOnly activity. If you are interested in attending, and are a qualified retailer, email Lori Hawthorne at lori.hawthorne@wbresearch.com.

Panel Discussion: Reviewing And Developing Customer Engagement Strategies That Truly

Invitation-Only eTail Club Members Cocktail Reception

Jared Blank

Hosted By: The eTail Advisory Board and Retail Speaker Faculty

Tommy Hilfiger

Attend the eTail Best-In-Class Awards Ceremony during lunch on February 26th. Join your peers for the official award presentation for winners of eTail Best-In-Class awards, for retail leaders in

Founder/Managing Partner Data Point Capital Scott Savitz Founder/Managing Partner Data Point Capital • Integrating the voice of the customer throughout your shopping experience ensures that you are exceeding customer’s expectations, identifying their preferences and putting feedback into action. Our diverse group of panelists, from fashion to consumer electronics to automotive to promotions, speak to their efforts to action customer feedback and carry the voice of the customer throughout their programs.

your retail peers in an intimate environment, to promote

Lunch And Networking For All Attendees/Best- In-Class Award

problemsolving and networking. Spaces are limited for each

Ceremony

workshop!

6.30

“When a customer knocks on your door, they expect the red

How you engage with t hem is critical, and they are becoming very sophisticated in terms of their expectations when interacting with a retail brand. For example, 80% of the $118M revenues of www.

GreenMountaincoffee.com come from a subscription coffee-delivery service called Café Express Savings Club. They have 240K members and are obsessive about trying to keep them happy and maintain

The eTail “Cocktail” Event & Official Reception: Featuring Famous Cocktails And Concoctions: Mix, Mingle And Sip At The eTail!

long-term engagement strategies to increase customer lifetime value with our digital and brand experts from CPG, hotel, cosmetics and

12.20

Continental Breakfast & Conference

12.25

Kickoff Session! The Disney Digital Journey

Of The Customer To Generate Optimal Shopping

Scott Savitz Founder/Managing Partner Data Point Capital Scott Savitz Founder/Managing Partner Data Point Capital

Theresa Rockovich Search Marketing Manager Modcloth

Scott Savitz Founder/Managing Partner

• What are you doing to obtain this information about your

Data Point Capital

Elissa leads the digital strategy at Disney Stores. In this kick-off

customer?

Panel Discussion: Refocusing To Find The Voice Experiences In All Sales Channels

Registration

• How are you gathering engagement feedback?

session, she will walk through the digital journey at Disney Store over

4.55

Closing Retail Session: Engraining Innovation

the last year, including updates to the digital customer experience,

Throughout Your Organization (No Matter Your

and a discussion around how the organization is fully embracing the

Size)

“omni-channel” mindset.

• How have these tools assisted with improvements to

United Airlines

12.25

yourshopping experience?

The True Experience Of One – Harnessing The Power Of Omnichannel Personalization

Track E

Leveraging Multiple Channels/ The Omni-Channel ExperienceChannels/ The Omni-Channel Experience

12.20

Continental Breakfast & Conference

12.25

Kickoff Session! The Disney Digital Journey

Registration

Scott Savitz

• How can social media programs assist in determining thecustomer

Many organizations have faced becoming stuck in a “retail rut”.

Founder/Managing Partner

voice?

At Accessory Geeks, they are focused on staying on the cusp of

Data Point Capital

• How do you reply to customer feedback? Are you using social

innovation, by removing barriers such as company size, age, the

channels, customer service responses, etc.?

ability to scale and remain flexible. Innovation gives retailers a

Hear an informative and insightful presentation from Certona in

competitive edge, as long as the process remains concentrated and

this session.

EdgeCast Executive And Retail Client Hear an informative and

• Developing new and fresh ideas, features, functionality

insightful presentation from Edgecast in this session.

andshopping opportunities for your customer base • Generating new methods for serving your customers andnew ways to acquire customers

1.35

Theresa Rockovich Search Marketing Manager Modcloth

tied to deliverables. Karen talks through the innovation strategy at Accessory Geeks to inspire your organization.

Inside The Solution Zone

innovation in email, search, mobile and social media categories.

Leveraging Multiple Channels/ The Omni-Channel ExperienceChannels/ The Omni-Channel Experience

• How do you think you currently engage with your customer?

VP Merchandising

Afternoon Refreshment Break & Networking

for winners of eTail Best-In-Class awards, for retail leaders in

2.35

Track D

the apparel industry.How do you define and determine loyalty?

yourcustomer?

3.25

February 26th. Join your peers for the official award presentation

their loyalty. Understand methods to determine loyalty drivers and

Chris Amenechi

3.10

retailer, email Lori Hawthorne at lori.hawthorne@wbresearch.com.

Attend the eTail Best-In-Class Awards Ceremony during lunch on

experience that they want, they will leave and never come back.

• What tools are you using to understand the voice of

Executive Presentation

Only activity. If you are interested in attending, and are a qualified

Rimm-Kaufman Group

carpet rolled out for them!” If consumers don’t receive the

Scott Savitz

This Invitation-Only, high-level networking opportunity is a Retailer-

These workshops serve as an opportunity to come together with

Greylock Partners

Data Point Capital

com.

Vice President Marketing

Partner

Founder/Managing Partner

qualified retailer, email Lori Hawthorne at lori.hawthorne@wbresearch.

Opportunity Only Available at eTail 2013!

James Slavet

Scott Savitz

Retailer-Only activity. If you are interested in attending, and are a

Ryan Gibson

innovation in email, search, mobile and social media categories.

Track C

This Invitation-Only, high-level networking opportunity is a

Workshop And Private Lunch

Members Retailer Networking Workshops: An Exclusive Networking

Ceremony

Leveraging Multiple Channels/ The Omni-Channel Experience Channels/ The Omni-Channel Experience

CONCURRENT NETWORKING SESSIONS!

Resonate And Increase Loyalty Vice President, E-Commerce

Lunch And Networking For All Attendees/Best- In-Class Award

5.30

CONCURRENT NETWORKING SESSIONS!

Workshop And Private Lunch

Main Conference Day Two:

1.00

Lunch For All Attendees

2.00

Retail Spotlight Session: The Generation Of

marketing programs?

Efficient Retargeting Programs That Acquire And

• On the ROI of your programs now that costs will increase?

Retain Customers

• On the way that you manage your campaigns?

Rahmon Coupe

• How your business is managed (ad words, comparison

CEO

• shopping engine feeds) now?

YourAmigo

• Structurally, who are the managers of your campaign now?

Attend this final panel discussion and get your Google Shopping questions answered.

• What is the overall affect of the new Google Shopping on your

• What are the new requirements for managers of your

TUESDAY, FE BRUARY 23 , 2 0 1 6

Is retargeting a bit of brilliant marketing? If executed correctly,

• campaign now?

of course! In this retargeting focused session, Lisa walks through

• How has it changed your allocation?

how you can become more granular with your program, drill into

• Are you outsourcing?

customer behavior and obtain feedback to ensure your efforts are

• How have your search rankings been affected?

received positively, as Zappos is active in the retargeting space.

• What role do you think Google is trying to play in the overall

Empower your retargeting efforts after leaving this spotlight session,

shopping experience today?

delivered by the Manager of Display at Zappos.

• Display Advertising can perform closer to look like search:drive search-like performance for online display advertising where it is measurable, scalable and powered by user intent We’ll talk SEO, SEM and also how to “now blow” your budget on search. You’ll network too – we’ll have roundtables with subject experts throughout the day, and a mix of case studies and panels that get into the nitty gritty of search. Bring your challenges and you’ll get answers right away.

7.50 8.30

Continental Breakfast & Conference

Come learn 10 paid search techniques CoffeeForLess has taken to

Registration

ensure their paid search campaigns continued to grow despite a

Chairperson’s Opening Remarks

CEO YourAmigo

competitive marketplace. This session will give etailers detailed insight into ways they can approach their paid search program from account structure and management tactics to tracking, reporting and optimization to new opportunities. During this presentation, etailers will learn the following strategies CoffeeForLess applied to their paid search program.

• Return to the office with dynamic optimization techniques

Keynote Panel Discussion: Managing Natural And Paid Search Campaigns In Today’s Rapidly Changing Search Landscape Rahmon Coupe CEO YourAmigo Rahmon Coupe CEO

9.20

customer sentiment to ensure retargeting efforts are positively

• Effectively manage your retargeting campaigns • Stay ahead of your PPC competition • Technical experts provide FREE consultations in aninteractive environment during our 20-minute roundtable discussions • Get up-to-speed on Google’s new initiatives and latest changes

9.55

Kick-Off Of Interactive Roundtables

performance with product recommendations, personalized

Continental Breakfast & Conference

12.25

Kickoff Session! The Disney Digital Journey

messaging, and real-time optimization of graphics and textual

2.15

Registration

Rahmon Coupe

components

CEO YourAmigo

Continuation Of Interactive Roundtables

For more information on hosting a roundtable, contact Chet Silverman at 646-200-7478 or email csilverman@wbresearch. com.

Elissa leads the digital strategy at Disney Stores. In this kick-off session, she will walk through the digital journey at Disney Store over the last year, including updates to the digital customer experience, and a discussion around how the organization is fully embracing the “omni-

3.15

Afternoon Coffee & Refreshments

channel” mindset.

3.45

Panel Discussion: Measuring The Affect Of

12.25

Google Shopping Changes On Search Budgets And Your Overall Search Business

The True Experience Of One – Harnessing The Power Of Omnichannel Personalization Rahmon Coupe CEO

For more information on hosting a roundtable, contact Chet

Search Marketing Manager

Silverman at 646-200-7478 or email csilverman@wbresearch.com.

Modcloth

YourAmigo Hear an informative and insightful presentation from Certona in this session.

YourAmigo

10.55

10 Ways To Get Ahead Of Your Competition: How

11.25

Search Best-In-Class Award Presentation

Ahead Of The Growing Competition

12.20

Theresa Rockovich

10.55 Morning Coffee & Refreshments

CoffeeForLess Approaches Paid Search To Stay

Customer Experience & Engagement

influencing the customer.

• Highly Personalized Dynamic Creative: unparalleled

Rahmon Coupe

8.45

• Keep the customer first, and happy: monitor and respond to

Track A

Have you entered your nomination for the Search Best-In-Class Award? This is your chance to nominate either yourself or a retail peer.

Zach Morrison

Winners will be honored during the Luncheon on February 26th. For

Director Of Digital Strategy

full nomination details, visit www.etailwest.com.

Coffeeforless.Com

12.00

Continuation Of Interactive Roundtables

Theresa Rockovich Search Marketing Manager Modcloth

1.35

CONCURRENT NETWORKI NG SESSIONS!

Workshop And Private Lunch What has happened to your campaigns with all of the Google

This Invitation-Only, high-level networking opportunity is a

Shopping changes? How are you adapting to the new landscape?

Retailer-Only activity. If you are interested in attending, and are a quali

Retailers want to understand how much the changes may impact budget and management of programs, and our panelists are here to deliver those answers.

Workshop And Private Lunch

4.20

This Invitation-Only, high-level networking opportunity is a RetailerOnly activity. If you are interested in attending, and are a qualified retailer, email Lori Hawthorne at lori.hawthorne@wbresearch.com.

Panel Discussion: Reviewing And Developing Customer Engagement Strategies That Truly

Invitation-Only eTail Club Members Cocktail Reception

Jared Blank

Hosted By: The eTail Advisory Board and Retail Speaker Faculty

Tommy Hilfiger

Attend the eTail Best-In-Class Awards Ceremony during lunch on February 26th. Join your peers for the official award presentation for winners of eTail Best-In-Class awards, for retail leaders in

Ryan Gibson

Opportunity Only Available at eTail 2013!

Vice President Marketing

These workshops serve as an opportunity to come together with

Rimm-Kaufman Group

your retail peers in an intimate environment, to promote

innovation in email, search, mobile and social media categories.

James Slavet Partner

Panel Discussion: Refocusing To Find The Voice

Greylock Partners

Of The Customer To Generate Optimal Shopping Experiences In All Sales Channels Scott Savitz Founder/Managing Partner

Scott Savitz

Founder/Managing Partner Data Point Capital • Integrating the voice of the customer throughout your shopping

Attend the eTail Best-In-Class Awards Ceremony during lunch on

6.30

February 26th. Join your peers for the official award presentation

Reception: Featuring Famous Cocktails And

for winners of eTail Best-In-Class awards, for retail leaders in

Concoctions: Mix, Mingle And Sip At The eTail!

innovation in email, search, mobile and social media categories.

sophisticated in terms of their expectations when interacting with GreenMountaincoffee.com come from a subscription coffeedelivery service called Café Express Savings Club. They have 240K members and are obsessive about trying to keep them happy and

2.35

Track B

lifetime value with our digital and brand experts from CPG, hotel,

12.20

Scott Savitz

Continental Breakfast & Conference

12.25

Theresa Rockovich

determine loyalty?

Search Marketing Manager

• What are you doing to obtain this information about your

Elissa leads the digital strategy at Disney Stores. In this kick-off

automotive to promotions, speak to their efforts to action customer

customer?

session, she will walk through the digital journey at Disney Store over

4.55

Throughout Your Organization (No Matter Your Size)

• How have these tools assisted with improvements to

Chris Amenechi

yourshopping experience?

VP Merchandising

• How can social media programs assist in determining thecustomer

United Airlines

• How do you reply to customer feedback? Are you using social

Many organizations have faced becoming stuck in a “retail rut”.

channels, customer service responses, etc.?

At Accessory Geeks, they are focused on staying on the cusp of innovation, by removing barriers such as company size, age, the

EdgeCast Executive And Retail Client Hear an informative and insightful presentation from Edgecast in this session.

3.25

ability to scale and remain flexible. Innovation gives retailers a competitive edge, as long as the process remains concentrated and tied to deliverables. Karen talks through the innovation strategy at Accessory Geeks to inspire your organization.

• Developing new and fresh ideas, features, functionality

Afternoon Refreshment Break & Networking

andshopping opportunities for your customer base

Inside The Solution Zone

• Generating new methods for serving your customers andnew

Join your fellow retailers in the Solution Zone. Visit the Cyber Cafes, and view the Live Streaming Twitter feed!

ways to acquire customers

Scott Savitz Founder/Managing Partner Data Point Capital

Modcloth

the last year, including updates to the digital customer experience, and a discussion around how the organization is fully embracing the “omni-channel” mindset.

12.25

The True Experience Of One – Harnessing The Power Of Omnichannel Personalization Scott Savitz

voice?

Executive Presentation

Data Point Capital

Kickoff Session! The Disney Digital Journey

diverse group of panelists, from fashion to consumer electronics to

3.10

Founder/Managing Partner

Registration

cosmetics and the apparel industry.How do you define and

Closing Retail Session: Engraining Innovation

Of The Customer To Generate Optimal Shopping Experiences In All Sales Channels

maintain their loyalty. Understand methods to determine loyalty drivers and long-term engagement strategies to increase customer

Panel Discussion: Refocusing To Find The Voice

Leveraging Multiple Channels/ The Omni-Channel ExperienceChannels/ The Omni-Channel Experience

• How are you gathering engagement feedback?

yourcustomer?

retailer, email Lori Hawthorne at lori.hawthorne@wbresearch.com.

The eTail “Cocktail” Event & Official

identifying their preferences and putting feedback into action. Our

• What tools are you using to understand the voice of

Only activity. If you are interested in attending, and are a qualified

Ceremony

• How do you think you currently engage with your customer?

programs.

This Invitation-Only, high-level networking opportunity is a Retailer-

workshop!

experience ensures that you are exceeding customer’s expectations,

feedback and carry the voice of the customer throughout their

com.

Lunch And Networking For All Attendees/Best- In-Class Award

experience that they want, they will leave and never come back.

a retail brand. For example, 80% of the $118M revenues of www.

Scott Savitz

qualified retailer, email Lori Hawthorne at lori.hawthorne@wbresearch.

carpet rolled out for them!” If consumers don’t receive the How you engage with t hem is critical, and they are becoming very

Data Point Capital

Retailer-Only activity. If you are interested in attending, and are a

problemsolving and networking. Spaces are limited for each

“When a customer knocks on your door, they expect the red

Data Point Capital

Founder/Managing Partner

This Invitation-Only, high-level networking opportunity is a

Workshop And Private Lunch

Members Retailer Networking Workshops: An Exclusive Networking

Ceremony

2.35

CONCURRENT NETWORKING SESSIONS!

Resonate And Increase Loyalty Vice President, E-Commerce

Lunch And Networking For All Attendees/Best- In-Class Award

5.30

Founder/Managing Partner Data Point Capital

Scott Savitz Founder/Managing Partner Data Point Capital Integrating the voice of the customer throughout your shopping experience ensures that you are exceeding customer’s expectations, identifying their preferences and putting feedback into action. Our diverse group of panelists, from fashion to consumer electronics to automotive to promotions, speak to their efforts to action customer feedback and carry the voice of the customer throughout their programs.

• What tools are you using to understand the voice of yourcustomer?

• How have these tools assisted with improvements to yourshopping

Hear an informative and insightful presentation from Certona in

experience?

this session.

• How can social media programs assist in determining thecustomer voice?

1.35

CONCURRENT NETWORKING SESSIONS!

Workshop And Private Lunch

• How do you reply to customer feedback? Are you using social channels, customer service responses, etc.?

3.10

Executive Presentation

EdgeCast Executive And Retail Client Hear an informative and insightful presentation from Edgecast in this session.

Workshop And Private Lunch

4.20

This Invitation-Only, high-level networking opportunity is a RetailerOnly activity. If you are interested in attending, and are a qualified retailer, email Lori Hawthorne at lori.hawthorne@wbresearch.com.

Panel Discussion: Reviewing And Developing Customer Engagement Strategies That Truly

Invitation-Only eTail Club Members Cocktail Reception

Jared Blank

Hosted By: The eTail Advisory Board and Retail Speaker Faculty

Tommy Hilfiger

Attend the eTail Best-In-Class Awards Ceremony during lunch on February 26th. Join your peers for the official award presentation for winners of eTail Best-In-Class awards, for retail leaders in

Founder/Managing Partner Data Point Capital Scott Savitz Founder/Managing Partner Data Point Capital • Integrating the voice of the customer throughout your shopping experience ensures that you are exceeding customer’s expectations, identifying their preferences and putting feedback into action. Our diverse group of panelists, from fashion to consumer electronics to automotive to promotions, speak to their efforts to action customer feedback and carry the voice of the customer throughout their programs.

your retail peers in an intimate environment, to promote

Lunch And Networking For All Attendees/Best- In-Class Award

problemsolving and networking. Spaces are limited for each

Ceremony

workshop!

6.30

“When a customer knocks on your door, they expect the red

How you engage with t hem is critical, and they are becoming very sophisticated in terms of their expectations when interacting with a retail brand. For example, 80% of the $118M revenues of www.

GreenMountaincoffee.com come from a subscription coffee-delivery service called Café Express Savings Club. They have 240K members and are obsessive about trying to keep them happy and maintain

The eTail “Cocktail” Event & Official Reception: Featuring Famous Cocktails And Concoctions: Mix, Mingle And Sip At The eTail!

long-term engagement strategies to increase customer lifetime value with our digital and brand experts from CPG, hotel, cosmetics and

12.20

Continental Breakfast & Conference

12.25

Kickoff Session! The Disney Digital Journey

Of The Customer To Generate Optimal Shopping

Scott Savitz Founder/Managing Partner Data Point Capital Scott Savitz Founder/Managing Partner Data Point Capital

Theresa Rockovich Search Marketing Manager Modcloth

Scott Savitz Founder/Managing Partner

• What are you doing to obtain this information about your

Data Point Capital

Elissa leads the digital strategy at Disney Stores. In this kick-off

customer?

Panel Discussion: Refocusing To Find The Voice Experiences In All Sales Channels

Registration

• How are you gathering engagement feedback?

session, she will walk through the digital journey at Disney Store over

4.55

Closing Retail Session: Engraining Innovation

the last year, including updates to the digital customer experience,

Throughout Your Organization (No Matter Your

and a discussion around how the organization is fully embracing the

Size)

“omni-channel” mindset.

• How have these tools assisted with improvements to

United Airlines

12.25

yourshopping experience?

The True Experience Of One – Harnessing The Power Of Omnichannel Personalization

Track E

Leveraging Multiple Channels/ The Omni-Channel ExperienceChannels/ The Omni-Channel Experience

12.20

Continental Breakfast & Conference

12.25

Kickoff Session! The Disney Digital Journey

Registration

Scott Savitz

• How can social media programs assist in determining thecustomer

Many organizations have faced becoming stuck in a “retail rut”.

Founder/Managing Partner

voice?

At Accessory Geeks, they are focused on staying on the cusp of

Data Point Capital

• How do you reply to customer feedback? Are you using social

innovation, by removing barriers such as company size, age, the

channels, customer service responses, etc.?

ability to scale and remain flexible. Innovation gives retailers a

Hear an informative and insightful presentation from Certona in

competitive edge, as long as the process remains concentrated and

this session.

EdgeCast Executive And Retail Client Hear an informative and

• Developing new and fresh ideas, features, functionality

insightful presentation from Edgecast in this session.

andshopping opportunities for your customer base • Generating new methods for serving your customers andnew ways to acquire customers

1.35

Theresa Rockovich Search Marketing Manager Modcloth

tied to deliverables. Karen talks through the innovation strategy at Accessory Geeks to inspire your organization.

Inside The Solution Zone

innovation in email, search, mobile and social media categories.

Leveraging Multiple Channels/ The Omni-Channel ExperienceChannels/ The Omni-Channel Experience

• How do you think you currently engage with your customer?

VP Merchandising

Afternoon Refreshment Break & Networking

for winners of eTail Best-In-Class awards, for retail leaders in

2.35

Track D

the apparel industry.How do you define and determine loyalty?

yourcustomer?

3.25

February 26th. Join your peers for the official award presentation

their loyalty. Understand methods to determine loyalty drivers and

Chris Amenechi

3.10

retailer, email Lori Hawthorne at lori.hawthorne@wbresearch.com.

Attend the eTail Best-In-Class Awards Ceremony during lunch on

experience that they want, they will leave and never come back.

• What tools are you using to understand the voice of

Executive Presentation

Only activity. If you are interested in attending, and are a qualified

Rimm-Kaufman Group

carpet rolled out for them!” If consumers don’t receive the

Scott Savitz

This Invitation-Only, high-level networking opportunity is a Retailer-

These workshops serve as an opportunity to come together with

Greylock Partners

Data Point Capital

com.

Vice President Marketing

Partner

Founder/Managing Partner

qualified retailer, email Lori Hawthorne at lori.hawthorne@wbresearch.

Opportunity Only Available at eTail 2013!

James Slavet

Scott Savitz

Retailer-Only activity. If you are interested in attending, and are a

Ryan Gibson

innovation in email, search, mobile and social media categories.

Track C

This Invitation-Only, high-level networking opportunity is a

Workshop And Private Lunch

Members Retailer Networking Workshops: An Exclusive Networking

Ceremony

Leveraging Multiple Channels/ The Omni-Channel Experience Channels/ The Omni-Channel Experience

CONCURRENT NETWORKING SESSIONS!

Resonate And Increase Loyalty Vice President, E-Commerce

Lunch And Networking For All Attendees/Best- In-Class Award

5.30

CONCURRENT NETWORKING SESSIONS!

Workshop And Private Lunch

Main Conference Day Three:

1.00

Lunch For All Attendees

2.00

Retail Spotlight Session: The Generation Of

marketing programs?

Efficient Retargeting Programs That Acquire And

• On the ROI of your programs now that costs will increase?

Retain Customers

• On the way that you manage your campaigns?

Rahmon Coupe

• How your business is managed (ad words, comparison

CEO

• shopping engine feeds) now?

YourAmigo

• Structurally, who are the managers of your campaign now?

Attend this final panel discussion and get your Google Shopping questions answered.

• What is the overall affect of the new Google Shopping on your

• What are the new requirements for managers of your

W EDNESDAY, FE BRUARY 2 4 , 2 0 1 6

Is retargeting a bit of brilliant marketing? If executed correctly,

• campaign now?

of course! In this retargeting focused session, Lisa walks through

• How has it changed your allocation?

how you can become more granular with your program, drill into

• Are you outsourcing?

customer behavior and obtain feedback to ensure your efforts are

• How have your search rankings been affected?

received positively, as Zappos is active in the retargeting space.

• What role do you think Google is trying to play in the overall

Empower your retargeting efforts after leaving this spotlight session,

shopping experience today?

delivered by the Manager of Display at Zappos.

• Display Advertising can perform closer to look like search:drive search-like performance for online display advertising where it is measurable, scalable and powered by user intent We’ll talk SEO, SEM and also how to “now blow” your budget on search. You’ll network too – we’ll have roundtables with subject experts throughout the day, and a mix of case studies and panels that get into the nitty gritty of search. Bring your challenges and you’ll get answers right away.

7.50 8.30

Continental Breakfast & Conference

Come learn 10 paid search techniques CoffeeForLess has taken to

Registration

ensure their paid search campaigns continued to grow despite a

Chairperson’s Opening Remarks

CEO YourAmigo

competitive marketplace. This session will give etailers detailed insight into ways they can approach their paid search program from account structure and management tactics to tracking, reporting and optimization to new opportunities. During this presentation, etailers will learn the following strategies CoffeeForLess applied to their paid search program.

• Return to the office with dynamic optimization techniques

Keynote Panel Discussion: Managing Natural And Paid Search Campaigns In Today’s Rapidly Changing Search Landscape Rahmon Coupe CEO YourAmigo Rahmon Coupe CEO

9.20

customer sentiment to ensure retargeting efforts are positively

• Effectively manage your retargeting campaigns • Stay ahead of your PPC competition • Technical experts provide FREE consultations in aninteractive environment during our 20-minute roundtable discussions • Get up-to-speed on Google’s new initiatives and latest changes

9.55

Kick-Off Of Interactive Roundtables

performance with product recommendations, personalized

Continental Breakfast & Conference

12.25

Kickoff Session! The Disney Digital Journey

messaging, and real-time optimization of graphics and textual

2.15

Registration

Rahmon Coupe

components

CEO YourAmigo

Continuation Of Interactive Roundtables

For more information on hosting a roundtable, contact Chet Silverman at 646-200-7478 or email csilverman@wbresearch. com.

Elissa leads the digital strategy at Disney Stores. In this kick-off session, she will walk through the digital journey at Disney Store over the last year, including updates to the digital customer experience, and a discussion around how the organization is fully embracing the “omni-

3.15

Afternoon Coffee & Refreshments

channel” mindset.

3.45

Panel Discussion: Measuring The Affect Of

12.25

Google Shopping Changes On Search Budgets And Your Overall Search Business

The True Experience Of One – Harnessing The Power Of Omnichannel Personalization Rahmon Coupe CEO

For more information on hosting a roundtable, contact Chet

Search Marketing Manager

Silverman at 646-200-7478 or email csilverman@wbresearch.com.

Modcloth

YourAmigo Hear an informative and insightful presentation from Certona in this session.

YourAmigo

10.55

10 Ways To Get Ahead Of Your Competition: How

11.25

Search Best-In-Class Award Presentation

Ahead Of The Growing Competition

12.20

Theresa Rockovich

10.55 Morning Coffee & Refreshments

CoffeeForLess Approaches Paid Search To Stay

Customer Experience & Engagement

influencing the customer.

• Highly Personalized Dynamic Creative: unparalleled

Rahmon Coupe

8.45

• Keep the customer first, and happy: monitor and respond to

Track A

Have you entered your nomination for the Search Best-In-Class Award? This is your chance to nominate either yourself or a retail peer.

Zach Morrison

Winners will be honored during the Luncheon on February 26th. For

Director Of Digital Strategy

full nomination details, visit www.etailwest.com.

Coffeeforless.Com

12.00

Continuation Of Interactive Roundtables

Theresa Rockovich Search Marketing Manager Modcloth

1.35

CONCURRENT NETWORKI NG SESSIONS!

Workshop And Private Lunch What has happened to your campaigns with all of the Google

This Invitation-Only, high-level networking opportunity is a

Shopping changes? How are you adapting to the new landscape?

Retailer-Only activity. If you are interested in attending, and are a quali

Retailers want to understand how much the changes may impact budget and management of programs, and our panelists are here to deliver those answers.

Workshop And Private Lunch

4.20

This Invitation-Only, high-level networking opportunity is a RetailerOnly activity. If you are interested in attending, and are a qualified retailer, email Lori Hawthorne at lori.hawthorne@wbresearch.com.

Panel Discussion: Reviewing And Developing Customer Engagement Strategies That Truly

Invitation-Only eTail Club Members Cocktail Reception

Jared Blank

Hosted By: The eTail Advisory Board and Retail Speaker Faculty

Tommy Hilfiger

Attend the eTail Best-In-Class Awards Ceremony during lunch on February 26th. Join your peers for the official award presentation for winners of eTail Best-In-Class awards, for retail leaders in

Ryan Gibson

Opportunity Only Available at eTail 2013!

Vice President Marketing

These workshops serve as an opportunity to come together with

Rimm-Kaufman Group

your retail peers in an intimate environment, to promote

innovation in email, search, mobile and social media categories.

James Slavet Partner

Panel Discussion: Refocusing To Find The Voice

Greylock Partners

Of The Customer To Generate Optimal Shopping Experiences In All Sales Channels Scott Savitz Founder/Managing Partner

Scott Savitz

Founder/Managing Partner Data Point Capital • Integrating the voice of the customer throughout your shopping

Attend the eTail Best-In-Class Awards Ceremony during lunch on

6.30

February 26th. Join your peers for the official award presentation

Reception: Featuring Famous Cocktails And

for winners of eTail Best-In-Class awards, for retail leaders in

Concoctions: Mix, Mingle And Sip At The eTail!

innovation in email, search, mobile and social media categories.

sophisticated in terms of their expectations when interacting with GreenMountaincoffee.com come from a subscription coffeedelivery service called Café Express Savings Club. They have 240K members and are obsessive about trying to keep them happy and

2.35

Track B

lifetime value with our digital and brand experts from CPG, hotel,

12.20

Scott Savitz

Continental Breakfast & Conference

12.25

Theresa Rockovich

determine loyalty?

Search Marketing Manager

• What are you doing to obtain this information about your

Elissa leads the digital strategy at Disney Stores. In this kick-off

automotive to promotions, speak to their efforts to action customer

customer?

session, she will walk through the digital journey at Disney Store over

4.55

Throughout Your Organization (No Matter Your Size)

• How have these tools assisted with improvements to

Chris Amenechi

yourshopping experience?

VP Merchandising

• How can social media programs assist in determining thecustomer

United Airlines

• How do you reply to customer feedback? Are you using social

Many organizations have faced becoming stuck in a “retail rut”.

channels, customer service responses, etc.?

At Accessory Geeks, they are focused on staying on the cusp of innovation, by removing barriers such as company size, age, the

EdgeCast Executive And Retail Client Hear an informative and insightful presentation from Edgecast in this session.

3.25

ability to scale and remain flexible. Innovation gives retailers a competitive edge, as long as the process remains concentrated and tied to deliverables. Karen talks through the innovation strategy at Accessory Geeks to inspire your organization.

• Developing new and fresh ideas, features, functionality

Afternoon Refreshment Break & Networking

andshopping opportunities for your customer base

Inside The Solution Zone

• Generating new methods for serving your customers andnew

Join your fellow retailers in the Solution Zone. Visit the Cyber Cafes, and view the Live Streaming Twitter feed!

ways to acquire customers

Scott Savitz Founder/Managing Partner Data Point Capital

Modcloth

the last year, including updates to the digital customer experience, and a discussion around how the organization is fully embracing the “omni-channel” mindset.

12.25

The True Experience Of One – Harnessing The Power Of Omnichannel Personalization Scott Savitz

voice?

Executive Presentation

Data Point Capital

Kickoff Session! The Disney Digital Journey

diverse group of panelists, from fashion to consumer electronics to

3.10

Founder/Managing Partner

Registration

cosmetics and the apparel industry.How do you define and

Closing Retail Session: Engraining Innovation

Of The Customer To Generate Optimal Shopping Experiences In All Sales Channels

maintain their loyalty. Understand methods to determine loyalty drivers and long-term engagement strategies to increase customer

Panel Discussion: Refocusing To Find The Voice

Leveraging Multiple Channels/ The Omni-Channel ExperienceChannels/ The Omni-Channel Experience

• How are you gathering engagement feedback?

yourcustomer?

retailer, email Lori Hawthorne at lori.hawthorne@wbresearch.com.

The eTail “Cocktail” Event & Official

identifying their preferences and putting feedback into action. Our

• What tools are you using to understand the voice of

Only activity. If you are interested in attending, and are a qualified

Ceremony

• How do you think you currently engage with your customer?

programs.

This Invitation-Only, high-level networking opportunity is a Retailer-

workshop!

experience ensures that you are exceeding customer’s expectations,

feedback and carry the voice of the customer throughout their

com.

Lunch And Networking For All Attendees/Best- In-Class Award

experience that they want, they will leave and never come back.

a retail brand. For example, 80% of the $118M revenues of www.

Scott Savitz

qualified retailer, email Lori Hawthorne at lori.hawthorne@wbresearch.

carpet rolled out for them!” If consumers don’t receive the How you engage with t hem is critical, and they are becoming very

Data Point Capital

Retailer-Only activity. If you are interested in attending, and are a

problemsolving and networking. Spaces are limited for each

“When a customer knocks on your door, they expect the red

Data Point Capital

Founder/Managing Partner

This Invitation-Only, high-level networking opportunity is a

Workshop And Private Lunch

Members Retailer Networking Workshops: An Exclusive Networking

Ceremony

2.35

CONCURRENT NETWORKING SESSIONS!

Resonate And Increase Loyalty Vice President, E-Commerce

Lunch And Networking For All Attendees/Best- In-Class Award

5.30

Founder/Managing Partner Data Point Capital

Scott Savitz Founder/Managing Partner Data Point Capital Integrating the voice of the customer throughout your shopping experience ensures that you are exceeding customer’s expectations, identifying their preferences and putting feedback into action. Our diverse group of panelists, from fashion to consumer electronics to automotive to promotions, speak to their efforts to action customer feedback and carry the voice of the customer throughout their programs.

• What tools are you using to understand the voice of yourcustomer?

• How have these tools assisted with improvements to yourshopping

Hear an informative and insightful presentation from Certona in

experience?

this session.

• How can social media programs assist in determining thecustomer voice?

1.35

CONCURRENT NETWORKING SESSIONS!

Workshop And Private Lunch

• How do you reply to customer feedback? Are you using social channels, customer service responses, etc.?

3.10

Executive Presentation

EdgeCast Executive And Retail Client Hear an informative and insightful presentation from Edgecast in this session.

Workshop And Private Lunch

4.20

This Invitation-Only, high-level networking opportunity is a RetailerOnly activity. If you are interested in attending, and are a qualified retailer, email Lori Hawthorne at lori.hawthorne@wbresearch.com.

Panel Discussion: Reviewing And Developing Customer Engagement Strategies That Truly

Invitation-Only eTail Club Members Cocktail Reception

Jared Blank

Hosted By: The eTail Advisory Board and Retail Speaker Faculty

Tommy Hilfiger

Attend the eTail Best-In-Class Awards Ceremony during lunch on February 26th. Join your peers for the official award presentation for winners of eTail Best-In-Class awards, for retail leaders in

Founder/Managing Partner Data Point Capital Scott Savitz Founder/Managing Partner Data Point Capital • Integrating the voice of the customer throughout your shopping experience ensures that you are exceeding customer’s expectations, identifying their preferences and putting feedback into action. Our diverse group of panelists, from fashion to consumer electronics to automotive to promotions, speak to their efforts to action customer feedback and carry the voice of the customer throughout their programs.

your retail peers in an intimate environment, to promote

Lunch And Networking For All Attendees/Best- In-Class Award

problemsolving and networking. Spaces are limited for each

Ceremony

workshop!

6.30

“When a customer knocks on your door, they expect the red

How you engage with t hem is critical, and they are becoming very sophisticated in terms of their expectations when interacting with a retail brand. For example, 80% of the $118M revenues of www.

GreenMountaincoffee.com come from a subscription coffee-delivery service called Café Express Savings Club. They have 240K members and are obsessive about trying to keep them happy and maintain

The eTail “Cocktail” Event & Official Reception: Featuring Famous Cocktails And Concoctions: Mix, Mingle And Sip At The eTail!

long-term engagement strategies to increase customer lifetime value with our digital and brand experts from CPG, hotel, cosmetics and

12.20

Continental Breakfast & Conference

12.25

Kickoff Session! The Disney Digital Journey

Of The Customer To Generate Optimal Shopping

Scott Savitz Founder/Managing Partner Data Point Capital Scott Savitz Founder/Managing Partner Data Point Capital

Theresa Rockovich Search Marketing Manager Modcloth

Scott Savitz Founder/Managing Partner

• What are you doing to obtain this information about your

Data Point Capital

Elissa leads the digital strategy at Disney Stores. In this kick-off

customer?

Panel Discussion: Refocusing To Find The Voice Experiences In All Sales Channels

Registration

• How are you gathering engagement feedback?

session, she will walk through the digital journey at Disney Store over

4.55

Closing Retail Session: Engraining Innovation

the last year, including updates to the digital customer experience,

Throughout Your Organization (No Matter Your

and a discussion around how the organization is fully embracing the

Size)

“omni-channel” mindset.

• How have these tools assisted with improvements to

United Airlines

12.25

yourshopping experience?

The True Experience Of One – Harnessing The Power Of Omnichannel Personalization

Track E

Leveraging Multiple Channels/ The Omni-Channel ExperienceChannels/ The Omni-Channel Experience

12.20

Continental Breakfast & Conference

12.25

Kickoff Session! The Disney Digital Journey

Registration

Scott Savitz

• How can social media programs assist in determining thecustomer

Many organizations have faced becoming stuck in a “retail rut”.

Founder/Managing Partner

voice?

At Accessory Geeks, they are focused on staying on the cusp of

Data Point Capital

• How do you reply to customer feedback? Are you using social

innovation, by removing barriers such as company size, age, the

channels, customer service responses, etc.?

ability to scale and remain flexible. Innovation gives retailers a

Hear an informative and insightful presentation from Certona in

competitive edge, as long as the process remains concentrated and

this session.

EdgeCast Executive And Retail Client Hear an informative and

• Developing new and fresh ideas, features, functionality

insightful presentation from Edgecast in this session.

andshopping opportunities for your customer base • Generating new methods for serving your customers andnew ways to acquire customers

1.35

Theresa Rockovich Search Marketing Manager Modcloth

tied to deliverables. Karen talks through the innovation strategy at Accessory Geeks to inspire your organization.

Inside The Solution Zone

innovation in email, search, mobile and social media categories.

Leveraging Multiple Channels/ The Omni-Channel ExperienceChannels/ The Omni-Channel Experience

• How do you think you currently engage with your customer?

VP Merchandising

Afternoon Refreshment Break & Networking

for winners of eTail Best-In-Class awards, for retail leaders in

2.35

Track D

the apparel industry.How do you define and determine loyalty?

yourcustomer?

3.25

February 26th. Join your peers for the official award presentation

their loyalty. Understand methods to determine loyalty drivers and

Chris Amenechi

3.10

retailer, email Lori Hawthorne at lori.hawthorne@wbresearch.com.

Attend the eTail Best-In-Class Awards Ceremony during lunch on

experience that they want, they will leave and never come back.

• What tools are you using to understand the voice of

Executive Presentation

Only activity. If you are interested in attending, and are a qualified

Rimm-Kaufman Group

carpet rolled out for them!” If consumers don’t receive the

Scott Savitz

This Invitation-Only, high-level networking opportunity is a Retailer-

These workshops serve as an opportunity to come together with

Greylock Partners

Data Point Capital

com.

Vice President Marketing

Partner

Founder/Managing Partner

qualified retailer, email Lori Hawthorne at lori.hawthorne@wbresearch.

Opportunity Only Available at eTail 2013!

James Slavet

Scott Savitz

Retailer-Only activity. If you are interested in attending, and are a

Ryan Gibson

innovation in email, search, mobile and social media categories.

Track C

This Invitation-Only, high-level networking opportunity is a

Workshop And Private Lunch

Members Retailer Networking Workshops: An Exclusive Networking

Ceremony

Leveraging Multiple Channels/ The Omni-Channel Experience Channels/ The Omni-Channel Experience

CONCURRENT NETWORKING SESSIONS!

Resonate And Increase Loyalty Vice President, E-Commerce

Lunch And Networking For All Attendees/Best- In-Class Award

5.30

CONCURRENT NETWORKING SESSIONS!

Workshop And Private Lunch

VIP PAC KAGE FOR RETAILERS ONLY !

FULL PRI CE

4 Day Conference - February 25 - 28 : Select one of the following 4 Options

Registration Information

The Search & Display Summit, Email Optimization Summit (Feb. 25) Email Optimization, Personalization & Segmentation Summit (Feb. 25) Web Design, Usability & On-Site Experience Summit (Feb. 25) Tablet & Mobile Optimization Summit (Feb. 25) $4, 000

Main Conference Day One Main Conference Day Two Main Conference Day Three 4 Day Conference - February 25 - 28 : Select one of the following 4 Options Main Conference Day One Main Conference Day Two Main Conference Day Three

Call 1-800-482-6012 e-mail: etail@wbresearch.com Register Online www.etailwest.com

SPECIAL GROUP DISCOUNT S FOR RE TAILE RS! Receive Up To $630 Off Your Package Of Choice! – Bring Your Team!

Your choices include The Search & Display Summit, Email Optimization, Personalization & Segmentation Summit, Web Design/Usability/On-Site Experience Summit or The Tablet & Mobile Optimization Summits Groups of 3

25% off the full Retailer Price (Save up to $1000 each)

Groups of 4+

30% off the full Retailer Price (Save up to $1200 each)

*A qualified retailer is not: Any service provider to business to consumer organizations - Including software vendors, internet developers, technology vendors, solution providers, third party logistics providers, consultants or companies with primary revenues resulting from commissions, subscriptions and/or advertising. Worldwide Business Research reserves the right to enforce the rate for non-retailers. *Fee includes continental breakfast, lunch, cocktail receptions and conference documentation. Please note that Connecticut residents must add 6% sales tax to their registration fee.

NON-RETAILERS 4 Day Conference - February 25 - 28 : Select 1 of the following 2 options

V I P PAC KAGE FOR RETA ILERS ONLY!

FULL PRICE

$4, 000

3 Day Main Conference (Feb. 26 - 28) consists of:

4 Day Conference - February 25 - 28 : Select one of the following 4 Options

Main Conference Day One Main Conference Day Two Main Conference Day Three

The Search & Display Summit, Email Optimization Summit (Feb. 25) Email Optimization, Personalization & Segmentation Summit (Feb. 25) Web Design, Usability & On-Site Experience Summit (Feb. 25) Tablet & Mobile Optimization Summit (Feb. 25) Main Conference Day One Main Conference Day Two Main Conference Day Three ADDITIONAL BENEFITS: Access to the full attendee list with names and phone numbers Access To eTail Club Members Cocktail Reception – Feb. 26th Gain pre-registration in your hotel room

Web Design, Usability & On-Site Experience Summit (February 25) Tablet & Mobile Optimization Summit (February 25) Main Conference Day One Main Conference Day Two Main Conference Day Three Access to the full attendee list with names and phone numbers Access To eTail Club Members Cocktail Reception – Feb. 26th Gain pre-registration in your hotel room

$4, 000

Please Note: • The Search & Display Summit (Feb. 25) and the Email Optimization & Segmentation Summit (Feb 25) are for retailers only.

• All discounts are taken off the full conference price. No two discounts or offers can be combined.

• Payment is due in full at the time of registration. Your registration will not be confirmed until payment is received and may be subject to cancellation.

• Teams must be from the same company to receive the savings.

• To secure space for your team, contact Bill Penney at 1-866-691-7771 or email bpenney@wbresearch.com.

• You can find the cancellation policy at www.etailwest.com.

About Our Sponsors BloomReach BloomReach, the world’s first Big Data Marketing Application for search, maximizes revenues by making relevant products and services easier to find, capturing new users, and creating better experiences.

BloomReach’s signature technology, the Web Relevance Engine, interprets content on over a billion web pages daily and dynamically adapts websites to capture existing demand and enhance financial, and listings industries and include companies like: Neiman Marcus, Guess, Williams-Sonoma. BloomReach is headquartered in Mountain View, CA and is backed by investment firms Bain Capital Ventures, NEA, and Lightspeed Ventures.

Learn more: www.bloomreach.com.

EdgeCast Delivering any data, anywhere, anytime, EdgeCast is the world’s fastest and most reliable content delivery network. An accelerated site means more traffic, more revenue, and improved brand equity. On the EdgeCast network, every online asset- web sites, apps, dynamic or static content - is just BloomReach BloomReach, the world’s first Big Data Marketing Application for search, maximizes revenues by making relevant products and services easier to find, capturing new users, and creating better experiences. BloomReach’s signature technology, the Web Relevance Engine, interprets content on over a billion web pages daily and dynamically adapts websites to capture existing demand and enhance financial, and listings industries and include companies like: Neiman Marcus, Guess, Williams-Sonoma. BloomReach is headquartered in Mountain View, CA and is backed by investment firms Bain Capital Ventures, NEA, and Lightspeed Ventures. and equity. On the Learn more: www.bloomreach. com.

Hybris hybris helps businesses on every continent sell more goods, services and digital content through every touchpoint, channel and device. hybris delivers “OmniCommerceTM”: state-of-the-artmaster data management and unified commerce processes that give a business a single view of its customers, products and orders, and its customers a single view of the business. hybris’ omni- channel software is built on a single platform, based on open standards, that is agile to support limitless innovation, efficient to drive the best TCO, andscalable The same software is available on-premise, on-demand and managed hosted, givingmerchants of all sizes maximum flexibility. hybris is the future of commerceTM.tently ranks among the topperforming CDNs in the industry.

EdgeCast Delivering any data, anywhere, anytime, EdgeCast is the world’s fastest and most reliable content delivery network. An accelerated site means more traffic, more revenue, and improved brand equity. On the EdgeCast network, every online asset- web sites, apps, dynamic or static content - is just milliseconds away from almost every user in the world. More than 4,000 customers including Burberry, Jet Blue, and Ideeli.com depend on EdgeCast’s speed and acceleration for their daily business needs. With more than 20 rock-solid points of presence around the world, EdgeCast consistently ranks among the top-performing CDNs in the industry.and enhance consumer happiness leading to an average increase of 94% in natural non- branded traffic.

BloomReach’s portfolio of 80+ customers span the retail, travel, education, financial, and listings industries and include companies like: Neiman Marcus, Guess, Yahoo!, BlueFly, Orbitz, Drugstore.com, and Williams-Sonoma.

BloomReach is headquartered in Mountain View, CA and is backed by investment firms Ventures. Learn more: www.bloomreach.com.

SEARCH & DISPLAY SUMMIT SPO NSO R S DataPop DataPop’s mission is to make marketers lives easier and give them the technology they need to build ads that people love to click on. The DataPop Creative Science Platform uses complex natural language text generation systems that extract a consumer’s underlying intent and matches it websites, product feeds, and promotional schedules.

DataPop clients, on average, have seen sales increases of 40% while also experiencing CPA declines of 15%.

Kenshoo Kenshoo is a digital marketing software company that engineers technology solutions for search marketing, social media and online advertising. Brands, agencies and marketing providers use Kenshoo Enterprise, Kenrevenue. The Kenshoo Universal Platform delivers automation, intelligence, integration ments. Kenshoo powers 4 of the top 5 U.S. travel websites, 6 of the top 10 global hotel groups, 7 of the top 10 retailers, 7 of the top 10 telecoms, 9 of the top 10 ad agency Kenshoo Kenshoo is a digital marketing software company that engineers technology solutions for search marketing, social media and online advertising. Brands, agencies and marketing providers use Kenshoo Enterprise, Kenshoo Local and Kenshoo Social to direct more than $25 billion in annual client sales revenue.

The Kenshoo Universal Platform delivers automation, intelligence, integration and scale to make better marketing investments.

Kenshoo powers 4 of the top 5 U.S. travel websites, 6 of the top 10 global hotel groups, 7 of the top 10 retailers, 7 of the top 10 telecoms, 9 of the top 10 ad agency solutions for search marketing, social media and online advertising. Brands, agencies and marketing providers use Kenshoo Enterprise, Kenshoo Local and Kenshoo Social to direct more than $25 billion in annual client sales revenue.

The Kenshoo Universal Platform delivers automation, intelligence, integration and scale to make better marketing investments.

Kenshoo the 10 ad agency

About Our Media Partners BloomReach BloomReach, the world’s first Big Data Marketing Application for search, maximizes revenues by making relevant products and services easier to find, capturing new users, and creating better experiences.

BloomReach’s signature technology, the Web Relevance Engine, interprets content on over a billion web pages daily and dynamically adapts websites to capture existing demand and enhance financial, and listings industries and include companies like: Neiman Marcus, Guess, Williams-Sonoma. BloomReach is headquartered in Mountain View, CA and is backed by investment firms Bain Capital Ventures, NEA, and Lightspeed Ventures.

Learn more: www.bloomreach.com.

EdgeCast Delivering any data, anywhere, anytime, EdgeCast is the world’s fastest and most reliable content delivery network. An accelerated site means more traffic, more revenue, and improved brand equity. On the EdgeCast network, every online asset- web sites, apps, dynamic or static content - is just BloomReach BloomReach, the world’s first Big Data Marketing Application for search, maximizes revenues by making relevant products and services easier to find, capturing new users, and creating better experiences. BloomReach’s signature technology, the Web Relevance Engine, interprets content on over a billion web pages daily and dynamically adapts websites to capture existing demand and enhance financial, and listings industries and include companies like: Neiman Marcus, Guess, Williams-Sonoma. BloomReach is headquartered in Mountain View, CA and is backed by investment firms Bain Capital Ventures, NEA, and Lightspeed Ventures. and equity. On the Learn more: www.bloomreach. com.

Hybris hybris helps businesses on every continent sell more goods, services and digital content through every touchpoint, channel and device. hybris delivers “OmniCommerceTM”: state-of-the-artmaster data management and unified commerce processes that give a business a single view of its customers, products and orders, and its customers a single view of the business. hybris’ omni- channel software is built on a single platform, based on open standards, that is agile to support limitless innovation, efficient to drive the best TCO, andscalable The same software is available on-premise, on-demand and managed hosted, givingmerchants of all sizes maximum flexibility. hybris is the future of commerceTM.tently ranks among the topperforming CDNs in the industry.

EdgeCast Delivering any data, anywhere, anytime, EdgeCast is the world’s fastest and most reliable content delivery network. An accelerated site means more traffic, more revenue, and improved brand equity. On the EdgeCast network, every online asset- web sites, apps, dynamic or static content - is just milliseconds away from almost every user in the world. More than 4,000 customers including Burberry, Jet Blue, and Ideeli.com depend on EdgeCast’s speed and acceleration for their daily business needs. With more than 20 rock-solid points of presence around the world, EdgeCast consistently ranks among the top-performing CDNs in the industry.and enhance consumer happiness leading to an average increase of 94% in natural non- branded traffic.

BloomReach’s portfolio of 80+ customers span the retail, travel, education, financial, and listings industries and include companies like: Neiman Marcus, Guess, Yahoo!, BlueFly, Orbitz, Drugstore.com, and Williams-Sonoma.

BloomReach is headquartered in Mountain View, CA and is backed by investment firms Ventures. Learn more: www.bloomreach.com.

SE ARCH & DISP LAY SUMMIT SPONSORS DataPop DataPop’s mission is to make marketers lives easier and give them the technology they need to build ads that people love to click on. The DataPop Creative Science Platform uses complex natural language text generation systems that extract a consumer’s underlying intent and matches it websites, product feeds, and promotional schedules.

DataPop clients, on average, have seen sales increases of 40% while also experiencing CPA declines of 15%.

Kenshoo Kenshoo is a digital marketing software company that engineers technology solutions for search marketing, social media and online advertising. Brands, agencies and marketing providers use Kenshoo Enterprise, Kenrevenue. The Kenshoo Universal Platform delivers automation, intelligence, integration ments. Kenshoo powers 4 of the top 5 U.S. travel websites, 6 of the top 10 global hotel groups, 7 of the top 10 retailers, 7 of the top 10 telecoms, 9 of the top 10 ad agency Kenshoo Kenshoo is a digital marketing software company that engineers technology solutions for search marketing, social media and online advertising. Brands, agencies and marketing providers use Kenshoo Enterprise, Kenshoo Local and Kenshoo Social to direct more than $25 billion in annual client sales revenue.

The Kenshoo Universal Platform delivers automation, intelligence, integration and scale to make better marketing investments.

Kenshoo powers 4 of the top 5 U.S. travel websites, 6 of the top 10 global hotel groups, 7 of the top 10 retailers, 7 of the top 10 telecoms, 9 of the top 10 ad agency solutions for search marketing, social media and online advertising. Brands, agencies and marketing providers use Kenshoo Enterprise, Kenshoo Local and Kenshoo Social to direct more than $25 billion in annual client sales revenue.

The Kenshoo Universal Platform delivers automation, intelligence, integration and scale to make better marketing investments.

Kenshoo the 10 ad agency

www.eTailWest.com customerServce@eTailWest.com +646 200 7462