Go with the flow 2023 - The Year Ahead

CREDIT: bnbfact.com

BNB FACTS ANALYZED 270K US LISTINGS SOURCED BETWEEN DECEMBER 2022 AND MARCH 2023. DATA WAS SOURCED FROM INSIDE AIRBNB, AN ACTIVIST PROJECT WITH THE OBJECTIVE TO PROVIDE DATA THAT QUANTIFIES THE IMPACT OF SHORT-TERM RENTALS ON HOUSING AND RESIDENTIAL COMMUNITIES. THE FOLLOWING GRAPH SHOWS THE PROPORTION OF LISTINGS THAT OFFERED A STREAMING SERVICE AS AN AMENITY.

Can Airbnb hosts increase their price by including a streaming service

A previous analysis demonstrated price is primarily determined by the number of rooms, the overall quality, and location of a listing. For many amenities, including them will not allow a host to charge more for their listing and this is true for streaming services. Hosts will not be able to charge more for their listing by including a streaming service.

Will including a streaming services increase occupancy on Airbnb

Adding a streaming service is unlikely to make a difference to the occupancy rate directly. Guests are not making decisions on which Airbnb to choose based on whether a streaming service is included. Factors such as price and location are far more important to guests when choosing an Airbnb.

Key Takeaways

11.3% offer a streaming service. Of those, 69% offer more than one

Netflix is the most popular streaming service offered in Airbnb

Roku is the best streaming device as it allows guests to log-in using their own credentials.

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