Why aim for the superhost status?

So, now you know what you need to do to become an Airbnb Superhost, but WHY should you strive to fulfill all the criteria outlined above?

This might be a good time to point out that prospective guests, scrolling through Airbnb for their next getaway, can filter their searches for Superhosts.

The Superhost badge shows them that you are the best of the best in hospitality.

According to AirDNA, a provider of data and analytics for the short term rental industry, Airbnb Superhosts earn 60% more revenue per available day. They also experience an 81% higher occupancy rate as well as a 5% improvement in traffic on their listing.

Janice Kitto, owner of Daisy Park Shepherds Huts, said: “It’s one more thing that makes people more likely to book you.

“It gives them a bit more confidence when they can see you’re a Superhost, because they know you can be trusted.”

SOURCES & HELPFUL LINKS: news.airbnb.com/about-us airbnb.co.uk/host/homes airbnb.co.uk/help/article/828/about-superhosts airbnb.co.uk/help/article/829/how-to-become-a-superhost airbnb.co.uk/help/article/1320/extenuating-circumstances-policy airdna.co/blog/airbnb_superhost_status

Top Tips from Janice Kitto

1. Strive to reply to all enquiries within 24 hours

2. First impressions matter for good reviews (e.g. clean, tidy, easy check-in etc.)

3. Provide a welcome pack for your guests (e.g. Bottle of prosecco, chocolates, local information, etc.)

4. Greet your guests in person and welcome them to your property. Try to avoid remote check ins if you can.

5. Once you gain your Superhost badge, share it on all of your social media accounts

URLs daisyparkhuts.co.uk

SOCIAL MEDIA

Insta: @daisyparkhuts

FB: Daisy Park Huts

Requirements

To gain your status as a Superhost, you must be a primary Host with an account ‘in good standing’ who has met the criteria set out by Airbnb. The criteria set out below is what you will be judged on. You must fulfill all of these requirements to become a Superhost.

Completed at least 10 stays or 100 nights across 3 reservations

• This is one of the reasons Janice Kitto from Daisy Park Shepherds Huts could not qualify as a Superhost in July, straight after opening in June.

• She said: “We had to wait until the October assessment period so that we could get the correct number of nights or number of completed stays to qualify.”

Maintain a 4.8 overall rating

• Janice said: “You need an average of 4.8 stars for your overall feedback, which is based on the reviews left by people who have stayed with you over the last year."

• Airbnb states this is based on the date the guest left a review, not the date they checked out.

Maintained a 90% response rate of higher

• “Your response rate is calculated on how quickly you respond to enquiries from potential guests and things like that,” explained Janice, “and I think it’s got to be within 24 hours. The quicker the better.”

Maintained a 1% cancellation or lower

• This means no more than 1 cancellation per 100 reservations.

• Janice said: “As an Airbnb Host, I must not cancel someone's holiday from my end more than once for every 100 stays.”

• However, Airbnb is lenient with this requirement. For the Hosts who fall under their Extenuating Circumstances Policy, so make sure to check the policy if you are struggling to fulfill this section of the superhost criteria