I LOVE THE EXCESS IN BEAUTY

Subject: “I Love excess in Beauty” Duration: 1 or 2 months Expositive location: Moscow- Milan – Padua - Rome

Premessa Introduction " I Love Excess in Beauty" is a collective photography exhibition that bring together the creative performance of the most glamorous and famous photographers in the international arena.

The trendiest Fashion/Costume/Culture magazines and fashion Brandy have used these great photographers and their works to convey and communicate a strong unique message of Beauty and Sensuality.

Created and promoted exclusively by Ministero della Bellezza, this event represent a unique exhibition in the world of art, culture and fascination. " I Love Excess in Beauty" will start from the city of Moscow and will travel around the world, with the aim of conquering with his beauty and sensuality all form of arts.

Via Altinate, 114 – 35123 Padova Cod. Fiscale 92155120287 info@ministerodellabellezza.com

The show set up description The exhibition will be a great international event, consisted in 130 large format in colours of the famous photographers The setting up of the show curate by the Beauty Ministry Association will evoke the taste of aesthetics charming or simply the taste of the real Beauty or even more the taste of seduction of the Beauty is the “Womans”.

The exhibition is technically articulated in phases: 1) 2) 3) 4) 5) 6) 7) 8)

Ideation, general coordination and realization of this kind of event including the management of all the relationships with partners.

Viewing and choosing the photos Printing out the photos and setting them in frames Expositive Rights Transporting the work from the origin place to the place of expositive Insurance for the transportation and the expositive period duration.

Putting on and off the exhibition Art video made for the exhibition in subject.

Additional headings in correlation with keys in hand project Ideation and realization of n.1000 posters printed in five colours Ideation and realization of n.1000 manifests printed in five colours Ideation and realization of n.3000 invitations with their envelopes and captions exhibit.

Ideation and realization of n.6000 cards and bookmarks Ideation and realization of n.4 show’s banner panel Ideation and realization of n.3000 folders for the press.

Ideation and realization of n.3000 copies of a 64 pages glossy catalogue of gr.200+inverkote plastic-coated cover of gr.300+shiny silked screen U.V closed photo cm.16,5x29 bounded refe thread brochures with captions referring to the commissioners.

Realization of n.2 Totem in stand up style with painted iron base and waterproof p.v.c Inauguration evening

Via Altinate, 114 – 35123 Padova Cod. Fiscale 92155120287 info@ministerodellabellezza.com

Communication Plan Communication, promotion and advertisement Absolutely strategic is to be considered an adjusted communication activity to put the emphasis on the global image of the initiative and to its promoters in a national and international level. The preferred objective will be to give the right resonance to the whole initiative and its promoter on media.

The communication project and the press office activity that will be prearranged are going to be proposed as functional for a continued and widespread event promotion.

Press office An activity developed from the office to hoc that takes care of the start up and the relation with media that they actually need to find and plan in collaboration with referred partners and guidelines of communication to guarantee the best event diffusion.

Promotional material Once the graphic design is studied, the charged art director will realize the executives of all materials and with a particular care of the coordinated event image.

So there will be realized and produced the following promotional methods: -Volume/ exhibition catalogue Colophon volume and exhibition Invitations Envelopes Paper Press folders Pliable/ posters Complimentary coupon Manifests of different formats Cards and bookmarks of different formats Advertisement A valued communication may be quantifiable in a precise way, specially the classic advertising aspects. At the end will be chosen the media that will assure the right resonance to the initiative in a national and international level.

So Also: Ideation of the site on exhibition “I Love the Excess in Beauty�

Ideation of public pages on network the Facebook and Netlog and constant communication on Twitter

Via Altinate, 114 – 35123 Padova Cod. Fiscale 92155120287 info@ministerodellabellezza.com