Obsession process book

obsession

LXFM504-Visual Communication for Luxury Marketing Professor: Oscar Betancur Fan Feng Wei Liu YuxianWang Ziheng Chen

STATEMENT of PURPOSE A young lady was walking to a pool party with the newest limited edition Louis Vuitton bag, while she was noticing everyone around her were full of jealousy in their eyes. After she got drunk, she accidently fell into the pool. However, the time she woke up, she found herself in a different world, a wild space without anybody. Suddenly, she became so nervous and ran with her bag in a panic. Is it just the girl’s illusion? Is the girl traveling to her parallel universal? Or someone in the party played bad tricks on her?

Research & Inspiration

Brand Research

Inception 2010

The Great Gatsby 2013

The Revenant 2015

Leonardo DiCaprio

C ONCE PT

C ONCE PT

KEYS WORDS Suspense Sexy Fear Carnival

PROJECT ROLES

Director..............................Iago Souza Art Director..............................Fan Feng Wei Liu Yuxian Wang Ziheng Chen Assistant Director..............................Kit McDonald Fashion Producer..............................Fan Feng Wei Liu Yuxian Wang Ziheng Chen Story..................................Fan Feng Wei Liu Yuxian Wang Ziheng Chen Fashion Stylist...................................Yuxian Wang Lay out....................................Fan Feng Ziheng Chen Post-production.................................Wei Liu Fashion Photographer.........................Bohan Yang DJ Morales Daniel Gold DP, Steadicam Operator,Gaffer.........................Shenkang Duan

PROCESS BOOK

MAKE UP & HAIRSTYLE

COLLOCATION

PHOTO DIRECTION

LOCATION

Skidaway Island State Park

Legends at Chatham Parkway

BOOK DRAFT

The team

Ziheng Chen

Yuxian Wang

Fan Feng

Wei Liu

The models Isabella Prado

Xinyue li

Darrin Williams

Phillip Koch

Maya Ash Williams

Mike King

Hannah Korn

Richal Reddy

Mohmmed Alsobaihi

The models

Yulin Jiang

Elise Lowery

Tobi Ajibuye

Scene 1: 1. Track from feet to head (from her back) - end in MS/MCU. She is wearing a backless dress.

Waiter approaches with tray of champagne glasses (enter screen left). She picks one up, flirty, walks off (screen right). Waiter watches her leave, drawn to her. 1015s.

2. Girl walks forward from camera, takes bag from shoulder and holds it next to her - pull focus.

Two girls, drinking champagne and chatting in background. When she approaches, they look jealous of her and her bag. She walks off. 10-15s.

3. WS: whole party - pan. People are dancing, talking, drinking champagne. Pan reveals a black guy lounging on a chaise longue with two sexy girls on either side.

He is wearing a gold chain/sunglasses/smoking cigar. 5-8s.

4. CU of bag - Girl is walking with her bag. 2s.

5. Black guy’s reaction as girl walks from right to left. He sends the sexy girls away and takes his sunglasses off to look at her. 5s.

6. Girl gets to a standing table and puts her bag down, drinks her champagne. 10s.

7. CU of bag - VFX - POV girl is feeling drugged/drunk. 3s.

8. Girl, drunk, spins around, moves towards pool. Back to the pool and arms outstretched, she falls into pool on purpose. Slow motion/speed ramp? 10-15s.

9. CU - girl’s face as she’s about to fall. Closes eyes, smiles. (Fake the falling action so she doesn’t go into the water.) Slow motion. 3s.

10. GoPro: Girl dancing underwater. 10-15s.

11. She comes up out of the water - just the head. 3s.

Scene 2: 1. Match cut: girl comes up, wet, to MS in the field. Looks around anxiously. 5s.

2. Extreme WS: park/field/trees and girl. 3s.

3. CU of bag on ground. She grabs the bag and takes it away. 3s.

4. 4-5 shots of her running. CU of bag; CU of face; different angles/ positions/shot sizes. 2-3s. each.

Scene 3: 1. ECU: eyes open. 3s.

2. WS: whole party, everyone is lying down, asleep, drunk. Girl sits up and looks around, sees her bag on the table, stands up. 8s.

3. Bag on table - focus on bag. Girls walks to bag, takes the bag, walks away. Logo. 10-15s.

THE END

PRE PRODUCTION

PARTY

B-ROLLS

underwater

B-ROLLS

forest

B-ROLLS

BEHIND THE SCENES

Thank you Fear doesn't shut you down, it wakes you up