Final for rsa

RSA: Moving Pictures

Offer & Services Debra Kidd “Building Possible Futures�

Lydia Czolacz

Charlotte Marrion

Emma Jackson

Graphic Designer

Illustrator

Animator

LOGOTYPE BANNER

Chosen Audio DEBRA KIDD “BUILDING POSSIBLE FUTURES�

Debra Kidd is not only an author but a teacher too, she strongly believes that education has become fixated on conformity and compliance at the expense of creativity.

MORE ABOUT KIDD

Kidd is a teacher, doctor, trainer and associates for many companies wanting to aid the education curriculum. She has become a wellknown person in the industry for promoting creativity and improving the educational system by hosting talks, writing articles and books which are then passed on to relevant sources.

OUR SAY

Why we chose Debra Kidd Charlotte: Deborah Kidd is a strong inspiration and I greatly appreciate

I could take in the arts. I believe, strongly, that children should be

what she stands for. She believes in creativity in education and in way

encouraged to follow their dreams and passions, whether this is in the

to which we should be improving the education system. I have always

creative industries, sciences, whatever! It should be a teachers

grown up being creative so it is something I really relate to and would

responsibility to show their students all of the paths that they can

hate to see kids losing out on. This was one of the main reasons we

take, and this was what attracted me to Debra Kidd's talk.

chose this audio along with the fact we found it a lot more fun with so many different ideas we could use throughout the animation.

Lydia: The reason I was drawn to Debra Kidd’s talk was that it is a very current issue and when I was at school I wanted to be a fashion

Emma: I tried to pursue a career in science in school, even though my

designer, the school and my parents supported me and I fully believe

favourite classes and hobbies were all art based. But I was never told

that without any of that I would not be where I am today. It's so

of or encouraged to pursue careers in the arts, so it never really

important to keep a range of subjects in the curriculum and if you

occurred to me to follow my passions. It was only after two years of

take that away you aren't giving children any choice but telling them

studying sciences and social sciences in college that I finally realised

what to do, how are children meant to be individual or express their

it just wasn't what I wanted to do, and so I picked up my pencil again

uniqueness like their taught to in school with a curriculum that won't

and studied Art and Design for another year. Although I don't ever

let them do that?

regret any decisions I made, as it all adds to life experience and my cumulative knowledge, I do believe that my life would have been set on the right path much earlier if I was properly informed on the paths

COMMUNICATION

Analysing our skillets

LYDIA Strengths: I feel like I personally work best using a mixture of both handmade and digital processes. I enjoy working with Adobe Illustrator and Indesign and one of my biggest strengths when using Illustrator is being able to convert any hand drawn image to a vector. I also find layout to be a strong point of mine, I enjoy testing the boundaries of design and also don’t feel scared to try new things.

Weaknesses: I have never done animation or developed an animation before therefore working with programmes like After Effects or Cinema 4D are difficult. I also feel sometimes I put so much effort into development my final pieces aren’t as good as my development, or I am influenced by a completely different idea half way through which effects my finals. I am also the biggest critic of my own work, I am never fully pleased with anything I create because I am constantly looking for areas of improvement. This can sometimes be a good thing but also sometimes is a burden as I spend so much time tweaking and editing stuff to the point where I have lost track of the point of my work.

CHARLOTTE Strengths: Strong use of mixed medium. Like to play around with both handmade and digital media. Strong skills on Photoshop, Illustrator and InDesign with Illustrator being my strongest. As a Graphic Design my style is more set on Illustrating, I like to play around with ink and pencil. I also heavily enjoy Vector illustrations and hope to improve on this.

Strong eye for detail.

Weaknesses: My writing and reading skills aren’t the best meaning I have to take a lot longer then usual to do any activity using these skills. Sometimes try to over perfect too much in draft pieces. I am weak with software such as after effects and hope to build on these with this project. I have never made a moving image or stop motion so this will be a new skill I will be working on. My time planning isn’t the best but with the help of the timetable and teamwork this is a easy obstacle.

EMMA Strengths: I have strong knowledge of multiple mediums, including sculptural and drawn. I am confident in using both traditional and digital illustration methods, with my strongest being pencil and Photoshop. Although I am an animation student, I prefer illustration and sculptural processes, although I have plenty of knowledge of most animation methods, including hand drawn, stop motion and 2D. I enjoy designing narratives and story elements, creating characters and worlds from scratch. I have great organisation, reading and writing skills.

Weaknesses: I have very little knowledge of Illustrator or InDesign, and I’m definitely not great with layout, although I’m working hard to improve in it. I have a tendency to jump straight into a project with one idea and begin working on it immediately, instead of exploring as many possibilities and avenues as I can. This often means that when I am required to do preliminary research and exploration to fulfil my work requirements, I find a new and better idea to pursue and have to begin my project again with a much closer deadline. I’m also a perfectionist with my work, which can be a good thing, but often results in me spending too much time on development work and ideas, but I’m also hoping to work on this during the RSA project.

COMMUNICATION

shared pages

FACEBOOK PAGE

In order to keep in contact with each other away from University to hours

Using Facebook we set up a

we realised it was necessary to

group that would allow us to

create a sharing folder and also use

post privately to one and other

social media to connect and still

concerning the brief.

share ideas. This played a big role as we are all from different places which means we can’t always see each other.

DROPBOX

Dropbox was a life saver for transferring images and uploading files so we could all access them easily.

known camp aigns. Th is sli de looks at th e first called “ Th is Girl Can� develop ed b y Sport England launch ed 12th J anuary 2015.

This campaign looked at inspiring women of any shape or size to become active and to not fear judgement. The campaign uses hard-hitting lines to change attitudes and perceptions within stereotype. The Youtube channel gained 37 million views, 540,000 women and girls have joined the social media community and has been talked about in more than 110 countries.

We chose this campaign as it is strongly influential and successful.

http://www.thisgirlcan.co.uk/

INSPIRE. ENCOURAGE. INSPIRE.

7

Our existi ng research b ased on two well-

“ Get Creative� campai gn launched b y the BBC in February 2015.

The final campaign we looked at aimed to celebrate art, culture, creativity and to help inspire others to become involved. This is a pivotal campaign in highlighting the culture and creativity we have across the UK. We feel this is a direction we would like to take this brief and apply this to the educational system.

http://www.bbc.co.uk/arts/ sections/get-creative

culture. creativity. invent.

8 8

The last campai gn we looked at was th e

key research

DEPENDENCE/INDEPENDENCE/INTERDEPENDENCE These stages of life are key to not only child development but also helps us to decide what audience to target. The idea is, at the dependent stage we are all conformists who depend on someone else and have little responsibility. Independence is when a person becomes balanced between working with their own initiative and utilising others to achieve.

Interdependence is a collaborator, someone who is

CHILD DEVELOPMENT

comfortable with not only themselves but works well with others and aims for acceptance.

We thought it would be crucial to look at child development, especially since the audio clip we have chosen talks about imagineers within the educational system. Child development focuses around emotional,

CREATIVITY IN EDUCATION

psychological and biological changes that occur

At the moment current affairs on education are

from birth. This is what makes you become who you

drastic. The Government’s aim is to reduce hours in

are and what you believe. This has a lot of

the curriculum dedicated to artistic subjects. They

correlation between environmental and social

want lessons to be purely aimed on preparing

relationships, ranging from home life, to friends, to

children for the future in a set way that restricts

political structures and especially to education.

use of imagination. We all feel this is a strong

This is a value we put forward for our animation.

ideology we would like to include in our animation as we have all come from creative backgrounds.

UNDERSTANDING OBJECTIVES

Social benefits WHAT WILL THIS ANIMATION INSPIRE PEOPLE TO DO? ESPECIALLY EDUCATION SYSTEM – WHO? POLICY MAKERS? GOVERNMENT?

WHAT ARE YOU TRYING TO CONVINCE THIS AUDIENCE TO DO?

We want the audience to learn and take something from this animation, whether its parent,teachers or children. Teachers should take and reconsider how they are teaching and inspiring children making sure they are always given positives on what they

The animation will encourage and inspire people to view education

hope to become and how to achieve it. Our main aim is to

differently , it will give them a totally different mind set to

convince the education system that creative subjects are very

creativeness in education and to hopefully how teachers will teach

important and need to be looked at more with a lot of it being lost

and inspire kids of the future and the next generation. Education

to the subjects which are seen as more important then art.

needs reforming and to start bringing back the creativity children

Teachers need to influence and shape the next generation so that

are losing out on. Children’s futures really need to be thought

they can dream and believe in themselves. No matter what the

about and encouraged so that they believe that they can be

child’s background or where they came from they all need to have

successful if they try hard and believe enough, no matter what job

the same encouragement and possibilites. Children need more

they desire. We want to create and encourage the imagineers of

experiences at an early age so that they can imagine and fully

the next generation. The animation should be aimed not just at

understand what they want for the future. We also want to

teachers but mainly at the higher up who make the education

increase accessibility to the RSA and to people who don’t know

system what it is, they are the only ones who can make changes to

about it making them interested in finding out what the RSA are

the system and change how the next generation learns.

about and what they do.

UNDERSTANDING OBJECTIVES

judging criteria

1

5

“Reveal, illuminate and increase accessibility to

NECESSITIES

the RSA. We need to make the video make people wonder what RSA is and some how

1. Social and environmental benefit 25%

make them interested to search it?

2. Execution – 15% Create a big idea which makes people question along with bringing in new audiences.

2

4

3. Research – 15% 4. Design Thinking – 20% 5. Magic – 25%

Mental Espresso. Awaken peoples curiosity and creativity.

Interpret the audio content throughout the animation in an innovative way.

Idea and concept is valued over the final outcome and technical skill. Make the idea great”

3

Our Ideologies

Inspire creativity within teachers across all subjects.

Aspire children to dream.

Reforming educational perspectives.

Audience Primary Audience Our primary audience is the educational system. Their unmet need is being able to express within their chosen field. Our aim is to offer reassurance to teachers they are still fulfilling requirements of basic subjects but are able to still enable imagination.

Secondary Audience Our secondary audience is the RSA themselves, they focus on designing for a social change, something we are trying to do through this animation.

Tertiary Audience Our tertiary audience is children and parents, we hope this video could become part of teaching training or even the curriculum. this could be used to assure teachers that the educational system is doing its job to inspire.

UNDERSTANDING OBJECTIVES

First idea

Offer & Services

IDEA IN FIRST SESSION

After listening to the audio we had the first idea of attempting to create an animation using children’s drawings. We wanted to make these drawings come to life in the animation a create a nice flow and relationship between them.

The only was with this idea is it seemed to have a lot more negatives than positives. It meant we would need permission to be able to go into a school and speak to children and then we would also have to take into account ethics and make sure we would not be using any information regarding the children. We decided to not use this idea in the end because of the complications. Right is a letter we prepared if we were to continue with this idea.

AEST HETIC I NSPI RATION

M OO DBOA RD

DE VELOPME NT

DEVELOPMENT

Island Ideas Each person in our team went and designed an element with the brief of creating an island that contains symbolism from each subject taught in school. We then met and discussed elements we liked from each island to combine them into one final image.

This image would be the base for our animation.

TA KI N G IDE AS

T EX TU RE S

T EX TU RE S ON VE CT O RS

DEVELOPMENT

Story Board This is our storyboard for our animatic, each stage depicts a change in motion within the animation. The idea is that at the beginning ties with the speech about cutting images out of her mum’s magazines. we then move on to the idea of this fantasy island which we created to represent the different subjects in the educational system.

Animatic This is the animatic developed from the storyboard and shows how the audio is going to go alongside the image shown. this is a very simple animatic and we are aware there are long pauses, this will be changed throughout the development of the animatic. This means we won’t have a “set� ending and leaves room for improvement if necessary.

CHI LD I NSPI RATION

T EA CHER I NSPI RATION

DE VELOPME NT

CHA RA CTE RS

SO CIA L ME DIA

Final/Hero Image