RSA: Moving Pictures
Offer & Services Debra Kidd “Building Possible Futures�
Lydia Czolacz
Charlotte Marrion
Emma Jackson
Graphic Designer
Illustrator
Animator
LOGOTYPE BANNER
Chosen Audio DEBRA KIDD “BUILDING POSSIBLE FUTURES�
Debra Kidd is not only an author but a teacher too, she strongly believes that education has become fixated on conformity and compliance at the expense of creativity.
MORE ABOUT KIDD
Kidd is a teacher, doctor, trainer and associates for many companies wanting to aid the education curriculum. She has become a wellknown person in the industry for promoting creativity and improving the educational system by hosting talks, writing articles and books which are then passed on to relevant sources.
OUR SAY
Why we chose Debra Kidd Charlotte: Deborah Kidd is a strong inspiration and I greatly appreciate
I could take in the arts. I believe, strongly, that children should be
what she stands for. She believes in creativity in education and in way
encouraged to follow their dreams and passions, whether this is in the
to which we should be improving the education system. I have always
creative industries, sciences, whatever! It should be a teachers
grown up being creative so it is something I really relate to and would
responsibility to show their students all of the paths that they can
hate to see kids losing out on. This was one of the main reasons we
take, and this was what attracted me to Debra Kidd's talk.
chose this audio along with the fact we found it a lot more fun with so many different ideas we could use throughout the animation.
Lydia: The reason I was drawn to Debra Kidd’s talk was that it is a very current issue and when I was at school I wanted to be a fashion
Emma: I tried to pursue a career in science in school, even though my
designer, the school and my parents supported me and I fully believe
favourite classes and hobbies were all art based. But I was never told
that without any of that I would not be where I am today. It's so
of or encouraged to pursue careers in the arts, so it never really
important to keep a range of subjects in the curriculum and if you
occurred to me to follow my passions. It was only after two years of
take that away you aren't giving children any choice but telling them
studying sciences and social sciences in college that I finally realised
what to do, how are children meant to be individual or express their
it just wasn't what I wanted to do, and so I picked up my pencil again
uniqueness like their taught to in school with a curriculum that won't
and studied Art and Design for another year. Although I don't ever
let them do that?
regret any decisions I made, as it all adds to life experience and my cumulative knowledge, I do believe that my life would have been set on the right path much earlier if I was properly informed on the paths
COMMUNICATION
Analysing our skillets
LYDIA Strengths: I feel like I personally work best using a mixture of both handmade and digital processes. I enjoy working with Adobe Illustrator and Indesign and one of my biggest strengths when using Illustrator is being able to convert any hand drawn image to a vector. I also find layout to be a strong point of mine, I enjoy testing the boundaries of design and also don’t feel scared to try new things. Weaknesses: I have never done animation or developed an animation before therefore working with programmes like After Effects or Cinema 4D are difficult. I also feel sometimes I put so much effort into development my final pieces aren’t as good as my development, or I am influenced by a completely different idea half way through which effects my finals. I am also the biggest critic of my own work, I am never fully pleased with anything I create because I am constantly looking for areas of improvement. This can sometimes be a good thing but also sometimes is a burden as I spend so much time tweaking and editing stuff to the point where I have lost track of the point of my work.
CHARLOTTE Strengths: Strong use of mixed medium. Like to play around with both handmade and digital media. Strong skills on Photoshop, Illustrator and InDesign with Illustrator being my strongest. As a Graphic Design my style is more set on Illustrating, I like to play around with ink and pencil. I also heavily enjoy Vector illustrations and hope to improve on this. Strong eye for detail. Weaknesses: My writing and reading skills aren’t the best meaning I have to take a lot longer then usual to do any activity using these skills. Sometimes try to over perfect too much in draft pieces. I am weak with software such as after effects and hope to build on these with this project. I have never made a moving image or stop motion so this will be a new skill I will be working on. My time planning isn’t the best but with the help of the timetable and teamwork this is a easy obstacle.
EMMA Strengths: I have strong knowledge of multiple mediums, including sculptural and drawn. I am confident in using both traditional and digital illustration methods, with my strongest being pencil and Photoshop. Although I am an animation student, I prefer illustration and sculptural processes, although I have plenty of knowledge of most animation methods, including hand drawn, stop motion and 2D. I enjoy designing narratives and story elements, creating characters and worlds from scratch. I have great organisation, reading and writing skills. Weaknesses: I have very little knowledge of Illustrator or InDesign, and I’m definitely not great with layout, although I’m working hard to improve in it. I have a tendency to jump straight into a project with one idea and begin working on it immediately, instead of exploring as many possibilities and avenues as I can. This often means that when I am required to do preliminary research and exploration to fulfil my work requirements, I find a new and better idea to pursue and have to begin my project again with a much closer deadline. I’m also a perfectionist with my work, which can be a good thing, but often results in me spending too much time on development work and ideas, but I’m also hoping to work on this during the RSA project.
COMMUNICATION
shared pages
FACEBOOK PAGE
In order to keep in contact with each other away from University to hours
Using Facebook we set up a
we realised it was necessary to
group that would allow us to
create a sharing folder and also use
post privately to one and other
social media to connect and still
concerning the brief.
share ideas. This played a big role as we are all from different places which means we can’t always see each other.
DROPBOX
Dropbox was a life saver for transferring images and uploading files so we could all access them easily.
known camp aigns. Th is sli de looks at th e first called “ Th is Girl Can� develop ed b y Sport England launch ed 12th J anuary 2015.
This campaign looked at inspiring women of any shape or size to become active and to not fear judgement. The campaign uses hard-hitting lines to change attitudes and perceptions within stereotype. The Youtube channel gained 37 million views, 540,000 women and girls have joined the social media community and has been talked about in more than 110 countries. We chose this campaign as it is strongly influential and successful.
http://www.thisgirlcan.co.uk/
INSPIRE. ENCOURAGE. INSPIRE.
7
Our existi ng research b ased on two well-
“ Get Creative� campai gn launched b y the BBC in February 2015.
The final campaign we looked at aimed to celebrate art, culture, creativity and to help inspire others to become involved. This is a pivotal campaign in highlighting the culture and creativity we have across the UK. We feel this is a direction we would like to take this brief and apply this to the educational system.
http://www.bbc.co.uk/arts/ sections/get-creative
culture. creativity. invent.
8 8
The last campai gn we looked at was th e
key research
DEPENDENCE/INDEPENDENCE/INTERDEPENDENCE These stages of life are key to not only child development but also helps us to decide what audience to target. The idea is, at the dependent stage we are all conformists who depend on someone else and have little responsibility. Independence is when a person becomes balanced between working with their own initiative and utilising others to achieve. Interdependence is a collaborator, someone who is
CHILD DEVELOPMENT
comfortable with not only themselves but works well with others and aims for acceptance.
We thought it would be crucial to look at child development, especially since the audio clip we have chosen talks about imagineers within the educational system. Child development focuses around emotional,
CREATIVITY IN EDUCATION
psychological and biological changes that occur
At the moment current affairs on education are
from birth. This is what makes you become who you
drastic. The Government’s aim is to reduce hours in
are and what you believe. This has a lot of
the curriculum dedicated to artistic subjects. They
correlation between environmental and social
want lessons to be purely aimed on preparing
relationships, ranging from home life, to friends, to
children for the future in a set way that restricts
political structures and especially to education.
use of imagination. We all feel this is a strong
This is a value we put forward for our animation.
ideology we would like to include in our animation as we have all come from creative backgrounds.
UNDERSTANDING OBJECTIVES
Social benefits WHAT WILL THIS ANIMATION INSPIRE PEOPLE TO DO? ESPECIALLY EDUCATION SYSTEM – WHO? POLICY MAKERS? GOVERNMENT?
WHAT ARE YOU TRYING TO CONVINCE THIS AUDIENCE TO DO?
We want the audience to learn and take something from this animation, whether its parent,teachers or children. Teachers should take and reconsider how they are teaching and inspiring children making sure they are always given positives on what they
The animation will encourage and inspire people to view education
hope to become and how to achieve it. Our main aim is to
differently , it will give them a totally different mind set to
convince the education system that creative subjects are very
creativeness in education and to hopefully how teachers will teach
important and need to be looked at more with a lot of it being lost
and inspire kids of the future and the next generation. Education
to the subjects which are seen as more important then art.
needs reforming and to start bringing back the creativity children
Teachers need to influence and shape the next generation so that
are losing out on. Children’s futures really need to be thought
they can dream and believe in themselves. No matter what the
about and encouraged so that they believe that they can be
child’s background or where they came from they all need to have
successful if they try hard and believe enough, no matter what job
the same encouragement and possibilites. Children need more
they desire. We want to create and encourage the imagineers of
experiences at an early age so that they can imagine and fully
the next generation. The animation should be aimed not just at
understand what they want for the future. We also want to
teachers but mainly at the higher up who make the education
increase accessibility to the RSA and to people who don’t know
system what it is, they are the only ones who can make changes to
about it making them interested in finding out what the RSA are
the system and change how the next generation learns.
about and what they do.
UNDERSTANDING OBJECTIVES
judging criteria
1
5
“Reveal, illuminate and increase accessibility to
NECESSITIES
the RSA. We need to make the video make people wonder what RSA is and some how
1. Social and environmental benefit 25%
make them interested to search it?
2. Execution – 15% Create a big idea which makes people question along with bringing in new audiences.
2
4
3. Research – 15% 4. Design Thinking – 20% 5. Magic – 25%
Mental Espresso. Awaken peoples curiosity and creativity. Interpret the audio content throughout the animation in an innovative way. Idea and concept is valued over the final outcome and technical skill. Make the idea great”
3
Our Ideologies
Inspire creativity within teachers across all subjects.
Aspire children to dream.
Reforming educational perspectives.
Audience Primary Audience Our primary audience is the educational system. Their unmet need is being able to express within their chosen field. Our aim is to offer reassurance to teachers they are still fulfilling requirements of basic subjects but are able to still enable imagination.
Secondary Audience Our secondary audience is the RSA themselves, they focus on designing for a social change, something we are trying to do through this animation.
Tertiary Audience Our tertiary audience is children and parents, we hope this video could become part of teaching training or even the curriculum. this could be used to assure teachers that the educational system is doing its job to inspire.
UNDERSTANDING OBJECTIVES
First idea
Offer & Services
IDEA IN FIRST SESSION
After listening to the audio we had the first idea of attempting to create an animation using children’s drawings. We wanted to make these drawings come to life in the animation a create a nice flow and relationship between them. The only was with this idea is it seemed to have a lot more negatives than positives. It meant we would need permission to be able to go into a school and speak to children and then we would also have to take into account ethics and make sure we would not be using any information regarding the children. We decided to not use this idea in the end because of the complications. Right is a letter we prepared if we were to continue with this idea.
AEST HETIC I NSPI RATION
M OO DBOA RD
DE VELOPME NT
DEVELOPMENT
Island Ideas Each person in our team went and designed an element with the brief of creating an island that contains symbolism from each subject taught in school. We then met and discussed elements we liked from each island to combine them into one final image. This image would be the base for our animation.
TA KI N G IDE AS
T EX TU RE S
T EX TU RE S ON VE CT O RS
DEVELOPMENT
Story Board This is our storyboard for our animatic, each stage depicts a change in motion within the animation. The idea is that at the beginning ties with the speech about cutting images out of her mum’s magazines. we then move on to the idea of this fantasy island which we created to represent the different subjects in the educational system.
Animatic This is the animatic developed from the storyboard and shows how the audio is going to go alongside the image shown. this is a very simple animatic and we are aware there are long pauses, this will be changed throughout the development of the animatic. This means we won’t have a “set� ending and leaves room for improvement if necessary.
CHI LD I NSPI RATION
T EA CHER I NSPI RATION
DE VELOPME NT
CHA RA CTE RS
SO CIA L ME DIA
Final/Hero Image