Resume of Olivier Michils

Olivier Michils F&B hospitality strategy consultant, Owner of Kitchen Cabinet

ABOUT ME

CONTACT

In 2007 I started managing my own company: Kitchencabinet, specializing in hospitality strategy consultancy, services & networking. I am continuously investing and travelling, trend watching, attending seminars and congresses, and visiting fairs worldwide to keep track of the latest tendencies.

+32 473 53 99 71 olivier.michils@kitchencabinet.ws www.oliviermichils.com www.kitchencabinet.ws Luikersteenweg 232 bus 11 3500 Hasselt, Belgium

Before I started my own company, I worked at Creneau International as the hospitality trade expert for Anheuser-Busch InBev (ABI). They employed me in 1999 to conceptualize their Belgian Beer Café projects (BBC) and Becks Beerloft projects, starting from scratch all the way up to the franchise rollout, together with Creneau International (fit-out company). Since then I have worked as an independent consultant for many restaurants and hotels worldwide.

PERSONAL INFORMATION Born: April 15, 1975, Hasselt Nationality: Belgian Interests: Culinary discoveries and gastronomy, cooking and organizing events, travelling and dis-

Given my experience, I can be a key person in the innovative, viability and operational approach of your company and I will connect you to my worldwide network.

covering other cultures, visiting cultural events from jazz and opera to exhibitions.

Memberships: Voka Limburg

MY VALUES

LANGUAGES

I am a keen and forward-looking person, a team player who likes working with people who share the same long-term vision and values: being authentic, honest, transparent, humble, inspirational, approachable, consistent, respectful, confident, passionate, entrepreneurial, up-todate. I value a good share of humour, visionary thinking and flexibility.

Dutch: Native language

I anticipate flexible and innovative solutions, and always take new situations, patterns and trends into account. I am highly committed to make you achieve your goals in an innovative way. I deliver creative solutions to respond to the clients’ and guests’ needs.

Upon request or:

French and English: Fluent German: Fluent in speaking

REFERENCES

Visit my LinkedIn Profile 0n Facebook: KitchenCabinet

Networking is one of my strong points, I am connected to lots of valuable people and companies worldwide.

• Olivier Michils • +32 473 53 99 71 • olivier.michils@kitchencabinet.ws • www.kitchencabinet.ws

PROFESSIONAL HIGHLIGHTS: OVERVIEW 2007

1999

1998

1997

– now: Kitchencabinet ltd Hospitality & B2B Strategy Consultancy, Networking & Services – 2007: Creneau International (working mainly for AB Inbev) Coordinator Belgian Beer Café worldwide/On trade franchise manager – 1999: BJB (Germany) International Marketing Service & Communication Specialist – 1998: Faure, Vadon, Forest (France) Production & Management Assistant

PROFESSIONAL HIGHLIGHTS: DETAILED LOOK 1. Kitchencabinet ltd:

Hospitality & B2B Strategy Consultancy, Networking & Services:

AREAS OF EXPERTISE • Franchise concept creation, hospitality rollout and support • B2B strategy consultancy • Hospitality strategy consultancy and services: Food concept innovation and creation, corporate ID, outside-in perspective, concept creation (from redline to hard- & software), support before opening, train your staff to excellence, promotions and PR • Networking: connecting people and setting up partnerships (strategy, marketing, architects, suppliers, recruitment …)

BUSINESS POSITION & ACHIEVEMENTS. SOME OF MY FAVOURITES Café Olivier (group: Debuut) Belgian Beer Café, the Netherlands

Rewarded as the best pub of 2014 in the Netherlands «

The Belgian Beer Cafés in Utrecht and Leiden named the cafés after me, as a thank you for my 7 year commitment, involvement and professionalism.

My role: Project coordination, negotiations, guidance towards the opening (PR, clothing, marketing, table setting, trainings, manuals …) and on-going support.

The Hotel Brussels (group: Pandox) Fashion Hotel, Belgium Winner of several international prices « My role: Transformation from Hilton towards a uniquely branded hotel, reorganization of the temporary F&B concept, advice on new concept strategy for breakfast, M&E concept, rooms, fitness, Panorama Lounge. In a later stage: strategy support and assistance towards the restaurant/bar & tea concept of Pierre Balthazar (negotiation materials, partnerships, manuals, setup …)

• Olivier Michils • +32 473 53 99 71 • olivier.michils@kitchencabinet.ws • www.kitchencabinet.ws

Hotel BLOOM! (group: Pandox) Contemporary Art Hotel, Belgium Winner of several international prices « My role: Transformation from Royal Crowne Hotel towards Hotel BLOOM!, reorganization of the F&B concept and consultancy for a new breakfast and M&E concept, rooms, food concept for the opening, reorganization of the kitchen, food training and coaching in the field, A-Z consultancy and training for a new restaurant (Smoods, www.smoods.net), organization of event ‘Dare to Explore’, integration of Grab & Go shop ‘The Foodmaker’, reorganization of M&E product Dare to Explore (www. dare-to-explore.com) Radisson SAS Bremen/Dortmund (group: Pandox), Germany My role: Outside-in perspective and strategic advice hotel, guidance, strategy new concept M&E and restaurant, breakfast and routing, coaching, writing of manuals, marketing and PR, integration Grab & Go.

OTHER RESTAURANTS & HOTELS Belgium: Chateau la tournette, Beukenhof, Viage, Holiday Inn Brussels Airport, Crowne Plaza (Brussels and Antwerp) Czech Republic: Potrefena Husá chain The Netherlands: De Poortwachter Latvia: Bon Vivant Lithuania: St Michel, Belgai, Ogmios hotels Ukraine: Belle Vue, Cosmopolite, Partisan hotel, interior projects for private houses, Beck’s Beer Loft, Ustanka, …

Canada: Hyatt Regency Montreal Germany: Holiday Inn Lubeck, Hotel Berlin Berlin US: Restaurant New York HOSPITALITY, CATERING & FOOD INDUSTRY Benelux: member of the jury at BBI, Friesland Foods, Aramark, Autoglass clinic, Van Reusel, Group Van eijck Networking and events: cooking lessons and team building (eg. AB Inbev Innovations), midsummer hospitality summit, event pool organization, openings of several hotels and restaurants …

2. AB Inbev – Creneau International:

Coordinator Belgian Beer Café worldwide/On trade franchise manager

AB Inbev: biggest brewery in the world Creneau International: trendsetting fit-out company FOR CRENEAU INTERNATIONAL • Concept developments, consulting and rollouts: Cho Gao, Quick …

• Olivier Michils • +32 473 53 99 71 • olivier.michils@kitchencabinet.ws • www.kitchencabinet.ws

FOR AB INBEV / CRENEAU INTERNATIONAL • Belgian Beer Café (80 worldwide)/Becks Beerloft (www.belgianbeercafe.com) • Concept development rollout, consultancy, strategy, training, auditing and coordination between AB Inbev, Creneau and clients worldwide, partnerships, A-Z follow-up (from location screening to training, events, table setting, menu engineering, marketing, PR … ) • Setting up architectural charts, operational and F&B manuals • Beer and food concept

3. BJB (Germany)

International Marketing Service & Communication Specialist

BJB, Germany: worldwide leading multinational company of light components, domestic appliances and AWS (www.bjb.com).

• • • •

Organization and preparation of international fairs Responsible and active participation for German fairs Market research Coordination corporate ID and communication tools

4. Faure, Vadon, Forest (France) Production & Management Assistant

Faure, Vadon, Forest, France: Publicity agency part of Euro RSCG/Havas • • • • • •

Responsible for the follow-up of direct marketing operations Midas France Assistance to publicity projects Midas Belgium and France Coordinator for publicity translations Execution of commercial and functional audits France and Belgium Organization of Midas Franchise summits Concurrence and Market analysis for budgets Champion and Domino’s pizza.

EDUCATIONAL AND ON-GOING DEVELOPMENT ON-GOING:

GRADUATE

I’m frequently attending fairs and summits worldwide Tea sommelier: I recently finished a 6 day course at the School of Tea in Sri Lanka

Communication Management (option: business management) (Lessius Ham, Mechelen) Latin-Modern Languages (St.- Jozefscollege, Hasselt) Latin-Greek (Montfortcollege, Rotselaar)

• Olivier Michils • +32 473 53 99 71 • olivier.michils@kitchencabinet.ws • www.kitchencabinet.ws