REAL FOOD by Maartje

knowledge 100 ml value 45 ml awareness 70 ml nourishing 15 ml analysis 85 ml objective 100 ml

premiere edition EUR â&#x201A;Ź 10,00 / GBP ÂŁ 8,00 / USD $ 12,00

/statement

REAL FOOD

isn’t something that comes natural to us anymore. While our ancestors, the hunter-gatherers, simply lived off whatever they could find in nature, we are now for the most part depended of the food industry for our food and nutrition. And with all the stuff they’ve been putting in our food, it has become a struggle to live and eat healthy nowadays. But over the last few years, more and more people have become aware of what happened to our food and are slowly shifting our view of food. We can see it as something that’s just a necessity or trend or we can make it our passion and use it wisely as nourishing for our body and mind. We Zoom in from the distance and history to present reality, from inside to outside. Showing the truth about the influence of food on our bodies and behaviour. Let us be the new generation of food and believe that it is up to us to create change and turn the term REAL FOOD into simply FOOD again – as it should be.

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REAL FOOD MAGAZINE

Editors Marissa Schut Maartje de Winter Lisa Reith Real Food (ISSN 3021-2638) considers its sources reliable and verifies as much data as possible. However, reporting inaccuracies can occur, consequently readers using this information do so at their own risk. ÂŠ Real Food all rights reserved. All rights reserved. This magazine or any portion thereof may not be reproduced or used in any manner whatsoever without the express written permission of the publisher except for the use of brief quotations in a magazine review. Printed in the Netherlands Premiere edition First Printing, 2014 ISSN 3021-2638

TA BLE O F CON TENT

ONE MAN’s FOOD ANOTHER MAn’s POISON,

No guts no glory,

DINNER FOR FOUR,

roast of schiedam,

value of food,

O ne m an â&#x20AC;&#x2122; s foo d anot h e r m an â&#x20AC;&#x2122; s p o i s on

/interview

IN THIS WORLD THAT’S SO FULL OF MODIFIED FOOD, FULL OF SUGARS AND OTHER STUFF THAT DOESN’T BELONG, FOOD THERAPIST ASTRID TANIS HELPS PEOPLE WHO HAVE TRIED EVERYTHING AND FINALLY TURN TO NUTRITION IN ORDER TO FEEL BETTER. SHE USES FOOD AS A MEDICINE TO HEAL PEOPLE PHYSICALLY AND MENTALLY FROM THE INSIDE OUT.

Dr. Natasha Campbell-McBride is a medical doctor with two postgraduate degrees: Master of Medical Sciences in Neurology and Master of Medical Sciences in Human Nutrition. She created a diet for her son with autism and found that this disorder - and many others like AD(H)D, dyslexia, depression, dyspraxia and schizophrenia - become a lot less, and in some cases even disappear by changing their diet. She called it the Gut and Psychology Diet (GAPs diet) because it’s based to treat and heal the intestines, which as a result has an effect on what happens in the As soon as she moved out she started eating differently brain. As Hippocrates put it already and ever since she’s been on a continuous search for in the year 500 BC ‘Every disease the diet that suits her. She started with the Specific begins in the gut’. Campbell-McBride Carbonhydrate Diet, a diet eliminating many sugars found this diet to be a great help for and starches in order to heal the gut lining in order many people with all kinds of chronic to heal digestive disorders. Then she tried to eat only diseases and trained Astrid Tanis and raw food for a year, but she lost a lot of weight and many others. eventually it made her sick. Then she found the GAPs diet, a diet focussed on digestive healing that is based Astrid grew up in a family that wasn’t of the Specific Carbonhydrate Diet. This diet seemed necessarily focussed on healthy food. to work very well for her and she went to England Her father worked at a factory that to be taught by Dr. Natasha Campbell-McBride to made sugar processing machines and be an official practitioner of this diet. Ever since she so they would often have sugary treats has been guiding people finding the right diet, for she available (e.g., a chocolate bar that was believes that right nutrition is something very personal. a square meter!). She never felt quite As Dr. Natasha also says, ‘One man’s diet is another right eating the food she was eating, man’s poison’. something was itching under her skin. She describes it as a time in which she was ‘living for her taste buds and not for her health’. the Specific Carbonhydrate Diet. This diet seemed to work very well for her and she went to England to be taught by Dr. Natasha CampbellMcBride to be an official practitioner of this diet. Ever since she has been guiding people finding the right diet, for she believes that right nutrition is something very personal. As Dr. Natasha also says, ‘One man’s diet is another man’s poison’.

‘ I don’ t t r u s t an yt h ing Unile ver ma k e s ’

‘First of all it depends on your body if this diet helps you or not’ says Astrid ‘for some people the food they eat has a different and stronger influence on their body and mind than for others. In general, she believes that we are real omnivores, we should eat everything that nature provides us. Unless something is broken inside the body. If that is the case, a therapeutic diet like GAPs would be suitable. And then still, as long as you don’t touch the real junk foods, I think you should be allowed to sin a bit. Let’s say you should keep to a diet where 80 percent is pure food and 20 percent is a bit more modified food, a bit of sugar. And around Christmas this is 60 to 40 percent of course!’ If Astrid thinks starting the GAPs diet would help someone, she stresses two things: you will for sure improve a lot but there is a chance you won’t be healed completely. It’s a therapeutic diet; it will help you and it is there to support you but won’t necessarily heal you completely. You will have to keep looking and listening to your body to find a complete balance. The second is shifting your eating habits like this requires a hundred percent devotion, because you have to completely adjust your way of living. Generally speaking, you can say that this is more than just a diet. It’s a change of lifestyle, designed to go on a search to what is best for you and your body, a mental and physical balance. Most often people come to her after trying everything else, all doctors, medicine and therapy. They are motivated to grab this last change for what it is. But a lot of people would be willing to do and change anything, but woah now, don’t touch their food! ‘We can’t call ourselves homo sapiens anymore nowadays’ says Astrid ‘we’ve developed to a homo economicus. People only care about the messages of wealth they send to the outer world, what they wear, having a huge house, fancy furniture and a big car in front of the house. It’s where all their expenses go. No one doubts about bringing the car to the garage and paying thousands of euros to get it fixed, but spending a little more on real food, no, that’s out of the question, too expensive! It’s all about the outside at this time and we don’t realize the effect is has on our insides.’ And it requires a revolution to change this way of thinking and living, and according to Astrid this is slowly starting. Yes, the Dutch milk company Campina that has started to invest in real grass-fed cow milk again and there are more and more ecological, biologic and real products available. ‘But still,’ she says, ‘I am still sceptic about it. This whole change is run by the food industry, do you think Albert Heijn started selling almond flour because they think it’s better than normal flour? Of course not, they are after the money. I’ll never trust the food for as long as Unilever makes it, even if it is supposed to be healthy. It’s good this trend is there, but we need more.’ ‘What we need is a change in thinking about ourselves and the way that we live and eat. My grandmother used to say that you couldn’t eat beets or spinach more than once a week because of the high nitric oxide values. And nowadays, we are supporting the concept to eat a lot of these superveggies daily! Preferably in smoothies and juices and what have you. The point is, we don’t know what the foods do to us anymore and it makes that we don’t know what is really good for you.

I bet that a lot of people get sick from eating ‘healthier’

/interview

Monday: Breakfast - lemon juice water, herbal tea, banana/nut/cinnamon pancakes Lunch: zucchini soup from fresh beef broth, coconut flour cardamom muffin Dinner: Chicken fingers, fauxtatoes from cauliflower, green salad DEssert: one almond flour cinnamon roll

Tuesday: Breakfast - lemon juice water, herbal tea, an apple and three soft boiled eggs Lunch: leftover stirrfry with leek, bell pepper and minced lamb meat with grated cheese. Dinner:leftover caulilflower soup with bacon and leftover chickenfingers with mayonnaise Dessert: mashed banana with milk kefir and hazelnuts and raisins

wednestday: Breakfast - lemon juice water,herbal tea, almond butter banana pancakes with flaxseed Lunch: leftover cualilflower soup with bacon Dinner: raosted caulilflower, burgers made out of beef heart, lamb liver and bacon and salad

Thursday: Breakfast - lemon juice water, carrot-beetapple-celery juice bowl of selfmade yoghurt with banana, walnut and spices and three soft boiled eggs Lunch: three fried eggs with bacon and tomatoes. slice of carrot cake with nuts Dinner: endives ‘stamppot’ with sausages made with mashed pumpkin and cauliflower, green salad

Friday: Breakfast - lemon juice water, tea, slice of carrot cake, three soft boiled eggs. Lunch: leftover from night before. Dinner: tuna and slami pizza made with cauliflower crust, salad

Saturday: Breakfast: lemon juice water, freshly squeezed orange juice, 3 soft boiled egss, two slices of carrot cake with butter. Lunch: two bell peppers, an apple Dinner: stir fry with minced lamb meat, bell peppers and leek topped with cheese

Sunday Breakfast: banana specylaasspice pancakes with nuts and seeds Lunch:two slices of leftover tuna pizza, three fried eggs Dinner: lamb meatballs with steamed carrots and plums

no g u t s , no g lo r y 10

/editorial /editorial

EATS ANYTHING

64,5 kg 19,3 BMI 90 cm chest 76 cm waist 88 cm hips

GAPS

60,0 kg 21,3 BMI 90 cm chest 71 cm waist 86 cm hips

/editorial

VEGETARIAN

101,0 kg 26,0 BMI 106 cm chest 96 cm waist 104 cm hips

/review

ROAST OF S C HI E D A M Coffee is arguably the most important discovery in the history of human kind. It is the second largest traded commodity in the world and the second most popular drink; water being number one. Green coffee beans are living organisms and when roasted, the fresh food dies and loses its vitality and nutrients within a week.

You could be barbarian and roast in a skillet or you can buy a fancy professional roaster. And that is exactly what Michael of Schiedam’s Gebrand has done. He might just be one of the newly established secrets of Schiedam. His favorite ways to brew a perfect cup of coffee? Dutch-style iced coffee or in a syphon. These types of brewing create the finest way of keeping all the flavours of the bean together. One coffee bean contains over 800 flavours, where wine only contains 400. These techniques don’t force the water through the coffee, like ordinary, more common techniques. This type of brewing is called ‘slow coffee’. After a tasting his two different types of beans, I recognised the differences in taste of a slow coffee, which is much softer than that of an espresso, even though it is the same bean. But what makes this difference? Mainly the flavour and aromatics, but the body of the coffee as well. This depends on the type of bean, the way it was roasted and what kind of brewing technique is used. Let’s take a closer look at the two types of coffee beans Michael uses at Schiedam’s Gebrand.

Coffee, the finest organic suspension ever devised

One cup of grounded dry coffee 800 flavours 100% REAL FOOD NUTRIENTS kcal 0 protein 0,1 carbs 0 sugar 0 fat 0 fiber 0 VITAMINES vitamine B3 terpeen MINERALS caffeine iron zinc copper potassium magnesium manganese potassium sodium calcium

40 mg 0,3 mg 0,015 mg 0,015 mg 26% 12% 10% 117 mg 1,5 mg 6 mg

ETHIOPIA SIDAMO Comes from Ethiopia from the region Sidamo. this bean is a part the Arabica family. It is a smaller type of bean. Farmers in this region grow many different heirloom varietal of native Arabica coffee beans, which also grow wild on the hillsides of Sidamo. The unwashed bean corps are harvest from October to March. The washed bean corps are harvest from the end of July till December.Enjoy the taste of this well-balanced sweet wild citrus aromatics, floral tones and pleasing maple syrup-like body.

COLOMBIA HUILA SUPREMON

/review

Comes from Columbia originates from the Huila province. It grows in the peak of the Nevado del Huila volcano. This bean is a part of the Arabica family and belongs to the suprimo kind. The Supremo beans are a screen size of 17 and 18. This is the largest type of bean you can find.The Crops are harvested from April to June and from October to December washed and unwashed. Enjoy the taste of a round-balanced, light acidity bean with notes of generous buttery chocolate.

DI N N E R FOR F O UR

bowl of brinta with soymilk and custard sugar // 2 cups of coffee with cane sugarcubes // white sandwich roll with cheese and apple syrup / eierkoek with butter and custard sugar / glass of soymilk // two handfuls of chocolate covered raisins // banana // fries-spiced fries with mayonaisse / white sandwich roll with kroket and mustard // cup of tea / cookie / handful of liquorice

/editorial

bowl of quark with red fruit cruesli and blueberries // cup of coffee with milk / slice of gingerbread with butter // some grapes // white sandwich roll with butter and cheese / white sandwich roll with ham / cup of yoghurt drink // cup of tea / two handfuls of chocolate covered raisins // glass of lemonade / banana // salted fries with mayonaisse / white sandwich roll with kroket and mustard // cup of tea / cookie

cup of green tea / 1/2 grapefruit / bowl of oatmeal with blueberries, pomegranate seeds & walnuts // cup of green tea / 2 mini rice cakes / handful of grapes // 3 kamut cakes with homemade peanut butter, banana & cinnamon / cup of coconut milk // cup of green tea / homemade granola bar // grilled sweet potato fried with pods & 1/2 yellow bell pepper / glass of water // cup of green tea / 2 handfuls of trail mix // 5x 0,5 litre bottle of water

bowl of frosted flakes cereal and soymilk // cup of coffee with 2 cane sugarcubes / slice of gingerbread with butter // smarties / 2 napoleons // slice of whole wheat bread with peanut butter / slice of whole wheat bread with butter and mixed chocolate sprinkles / glass of ice tea // evergreen biscuits / glass of ice tea // fries-spiced fries with mayonaisse / frikandel / glass of chocolate milk // smarties / 2 napoleons // glass of icea tea / cookie // apple

FATHER, 51

21 items 164 ingredients

7.8 average per item

DAUGHTER, 22 items 15 ingredients 47 average per item 3.1

NUTRIENTS kcal protein carbs sugar fat fiber

2078 57,4 240,6 56,2 80,9 43,1

125% 104,6% 62,4% 115,6% 180%

0,16 mg 0,78 mg 0,44 mg 1,62 mg 140 ug 1,06 ug 12,4 mg

VITAMINES A B1 B2 B6 B11 B12 C

1,05 mg 2,2 mg 0,52 mg 1,68 mg 257 ug 0,86 ug 266 mg

157% 32,5% 84% 14,3% 300%

2609 mg 473,9 mg 17,6 mg 257,9 mg

MINERALS potassium calcium iron magnesium

3609 mg 103% 919,7 mg 19,5 mg 648 mg

91,9% 130% 185%

MOTHER, 49

SON, 19

115,4% 137,2% 153% 98,6% 105%

2794 64,6 411,7 184,7 93,7 25,2

- 55,7% 27,5% 81% - 17,7% 16%

74,5% 47,4% 117,3% 73,7%

23 items 188 ingredients

8.2 average per item

NUTRIENTS 2234 kcal 182,5% 83,94 protein 125% 288,3 carbs 158,8% 142,9 sugar 125,6% 87,9 fat 75% 17,95 fiber

items 21 ingredients 213 average per item 10.1 NUTRIENTS kcal protein carbs sugar fat fiber

2086 41,2 274,9 123,7 83,5 19,3

73,6% 91,6% 103% 87,9% 80,4%

- 52,8% 55,6% 78% - 20% 26,4%

0,21 mg 0,74 mg 0,89 mg 1,56 mg 85 ug 1,2 ug 19,8 mg

VITAMINES A B1 B2 B6 B11 B12 C

VITAMINES A mg B1 mg B2 mg B6 mg B11 ug B12 ug C mg

0,82 mg 0,5 mg 0,57 mg 1,78 mg 41 ug 0,63 ug 17,3 mg

35,7% 35,6% 89% 10,5% 23%

65,6% 55,4% 30,7% 53,3%

2295 mg 554 mg 4,6 mg 186,7 mg

MINERALS potassium calcium iron magnesium

1595 mg 45% 321,7 mg 10 mg 125,4 mg

32,2% 66,7% 35,8%

/editorial

REAL FOOD VS. PROCESSED FOOD FATHER 19% real food 81% processed food DAUGHTER 93,3% real food 6,7% processed food MOTHER 17,4% real food 82,6% processed food SON 14,3% real food 85,7% processed food

FATHER

DAUGHTER

mOTHER

SON

CARBS: NATURAL SUGAR vs. ADDED SUGAR FATHER 44,9% sugars 16% natural 84% added DAUGHTER 23,4% sugars 100% natural 0% added MOTHER 49,6% sugars 50,3% natural 49,7% added SON 45% sugars 14,8% natural 85,2% added

FATHER

mOTHER

DAUGHTER

SON 25

Good food is eating less. Know what you’re body needs. Being able to include your environment. Know your products. Love what you eat, enjoy cooking. Eating healthy is more rewarding. Being curious helps you to find better food. DarE to takE the effort/ time. Knowing the right place. Food is planning. Eating ‘’healthy’’ is being pushed to consumer too much. Food costs to much time. Good food is expensive. Eating is an inconvenient primal behaviour. Healthy foods are guided by governmental laws. Candy is more tasty than an apple. Healthy food recipes are to difficult to make. I find more products healthy than a ‘ ecological’’ person. Food is guilt. Food is difficult. I just want to enjoy anything. Fast food is cheaper Good food is eating less. Know what you’re body needs. Being able to include your environment. Know your products. Love what you eat, enjoy cooking. Eating healthy is more rewarding. Being curious helps you to find better food. DarE to takE the effort/ time. Knowing the right place. Food is planning. Eating ‘’healthy’’ is being pushed to consumer too much. Food costs to much time. Good food is expensive. Eating is an inconvenient primal behaviour. Healthy foods are guided by governmental laws. Candy is more tasty than an apple. Healthy food recipes are to difficult to make. tasty than an apple. Healthy food recipes are to difficult to make. I find more products healthy than a ‘‘biological’’ person. Food is guilt. Food is difficult. I just want to enjoy anything. Fast food is cheaper Good food is eating less. Know what you’re body needs. Being able to include your environment. Know your products. Love what you eat, enjoy cooking. Eating healthy is more rewarding. Being curious helps you to find better food. DarE to takE the effort/ time. Knowing the right place. Food is planning. Eating ‘’healthy’’ is being pushed to consumer

Good food is eating less. Know what you’re body needs. Being able to include your environment. Know your products. Love what you eat, enjoy cooking. Eating healthy is more rewarding. Being curious helps you to find better food. DarE to takE the effort/ time. Knowing the right place. Food is planning. Eating ‘’healthy’’ is being pushed to consumer too much. Food costs to much time. Good food is expensive. Eating is an inconvenient primal behaviour. Healthy foods are guided by governmental laws. Candy is more tasty than an apple. Healthy food recipes are to difficult to make. I find more products healthy than a ‘ ecological’’ person. Food is guilt. Food is difficult. I just want to enjoy anything. Fast food is cheaper Good food is eating less. Know what you’re body needs. Being able to include your environment. Know your products. Love what you eat, enjoy cooking. Eating healthy is more rewarding. Being curious helps you to find better food. DarE to takE the effort/ time. Knowing the right place. Food is planning. Eating ‘’healthy’’ is being pushed to consumer too much. Food costs to much time. Good food is expensive. Eating is an inconvenient primal behaviour. Healthy foods are guided by governmental laws. Candy is more tasty than an apple. Healthy food recipes are to difficult to make. tasty than an apple. Healthy food recipes are to difficult to make. I find more products healthy than a ‘ biological’’ person. Food is guilt. Food is difficult. I just want to enjoy anything. Fast food is cheaper Good food is eating less. Know what you’re body needs. Being able to include your environment. Know your products. Love what you eat, enjoy cooking. Eating healthy is more rewarding. Being curious helps you to find better food. DarE to takE the effort/ time. Knowing the right place. Food is planning. Eating ‘’healthy’’ is being pushed to consumer

Good food is eating less. Know what you’re body needs. Being able to include your environment. Know your products. Love what you eat, enjoy cooking. Eating healthy is more rewarding. Being curious helps you to find better food. DarE to takE the effort/ time. Knowing the right place. Food is planning. Eating ‘’healthy’’ is being pushed to consumer too much. Food costs to much time. Good food is expensive. Eating is an inconvenient primal behaviour. Healthy foods are guided by governmental laws. Candy is more tasty than an apple. Healthy food recipes are to difficult to make. I find more products healthy than a ‘‘ecological’’ person. Food is guilt. Food is difficult. I just want to enjoy anything. Fast food is cheaper Good food is eating less. Know what you’re body needs. Being able to include your environment. Know your products. Love what you eat, enjoy cooking. Eating healthy is more rewarding. Being curious helps you to find better food. DarE to takE the effort/ time. Knowing the right place. Food is planning. Eating ‘’healthy’’ is being pushed to consumer too much. Food costs to much time. Good food is expensive. Eating is an inconvenient primal behaviour. Healthy foods are guided by governmental laws. Candy is more tasty than an apple. Healthy food recipes are to difficult to make. tasty than an apple. Healthy food recipes are to difficult to make. I find more products healthy than a ‘‘biological’’ person. Food is guilt. Food is difficult. I just want to enjoy anything. Fast food is cheaper Good food is eating less. Know what you’re body needs. Being able to include your environment. Know your products. Love what you eat, enjoy cooking. Eating healthy is more rewarding. Being curious helps you to find better food. DarE to takE the effort/ time. Knowing the right place. Food is planning. Eating ‘’healthy’’ is being pushed to consumer

Good food is eating less. Know what you’re body needs. Being able to include your environment. Know your products. Love what you eat, enjoy cooking. Eating healthy is more rewarding. Being curious helps you to find better food. DarE to takE the effort/ time. Knowing the right place. Food is planning. Eating ‘’healthy’’ is being pushed to consumer too much. Food costs to much time. Good food is expensive. Eating is an inconvenient primal behaviour. Healthy foods are guided by governmental laws. Candy is more tasty than an apple. Healthy food recipes are to difficult to make. I find more products healthy than a ‘‘ecological’’ person. Food is guilt. Food is difficult. I just want to enjoy anything. Fast food is cheaper Good food is eating less. Know what you’re body needs. Being able to include your environment. Know your products. Love what you eat, enjoy cooking. Eating healthy is more rewarding. Being curious helps you to find better food. DarE to takE the effort/ time. Knowing the right place. Food is planning. Eating ‘’healthy’’ is being pushed to consumer too much. Food costs to much time. Good food is expensive. Eating is an inconvenient primal behaviour. Healthy foods are guided by governmental laws. Candy is more tasty than an apple. Healthy food recipes are to difficult to make. tasty than an apple. Healthy food recipes are to difficult to make. I find more products healthy than a ‘‘biological’’ person. Food is guilt. Food is difficult. I just want to enjoy anything. Fast food is cheaper Good food is eating less. Know what you’re body needs. Being able to include your environment. Know your products. Love what you eat, enjoy cooking. Eating healthy is more rewarding. Being curious helps you to find better food. DarE to takE the effort/ time. Knowing the right place. Food is planning. Eating ‘’healthy’’ is being pushed to consumer.

/Research

THE VALUE OF FOOD IN OUR MODERN SOCIETY PUZZLE OF DIVERSE CULTURES OUR IDEA OF FOOD HAS GROWN TO ITS DIVERSITY. IT HAS BECOME MORE THAN A PRIORITY, IT BECAME AN ITEM OF DISPOSAL. THE COSTS OF FOOD, THE WAY HOW WE GET TO OUR FOOD, THE WAY WE COOK, EVERY LIFESTYLE HAS GOTTEN ITS OWN DIET ADJUSTED TO THE AMOUNT OF MONEY YOU CAN SPEND AND HOW AWARE WE ARE ABOUT OUR ENVIRONMENT.

After the second war, Europe decided to ban hunger from it’s grounds. The union developed a system in which we could produce big amounts of cheap food. Just think about it, food isn’t that expensive in Holland. It became a problem. We’ve gotten used to the large volumes of cheap industrial modified food on which farmers barely earn their costs. Our minds changed and food became a money based product. We want to spend money on popular brands but to pay 20 cents more on a biological apple instead of an industrial one is a taboo. Cheap food has given Europe prosperity. The way we banned hunger now shows it’s downside: It has created unfair competition on the food market and the consumer is the only one who can fight this. 10 to 15 minutes is the time duration for People often say that healthier food is more preparing an average warm meal. 30 minutes is the average time duration for expensive and that such costs strongly limit cooking a warm meal contains three to four better diet habits. Good food doesn’t need different elements. to be expensive. A healthier diet costs, per 15 minutes is the average time duration for person, on an average 1,50 Euros more a day, cooking a warm meal contains two different which totals around 550 Euros a year and that elements. is an amount most people think they can’t 10 minutes to prepare a ‘’fast food’’ meal. miss. An other study shows examples of price 8 minutes to order a ‘’fast food’’ meal and 15 differences between fast food and healthy minutes until it’s delivered. 1,5 hours is the average time duration for food where the price differences are minimal grocery shopping for the week and that most of the time you can get more 20 minutes is the average time duration for food when you choose to buy and make it shopping for the day. yourself than to get fast food.

‘Food doesn’t have a value anymore, but a price’

When the nutrients label was placed on the front of a product:

By knowing where your food comes from, you can choose for more local products of which it is easier to trace how they where produced. And by reading the ingredients of a product we may know what they contain. Recently, the difference between placing the label containing nutrient values has been compared, in which placing the label on the front of the product informed the consumer more, than the traditional placement on the side or back of the product. Furthermore single people (not in a relationship) eat more unhealthy than people who live together. This is mostly because of the fact that single people are not able to cope with the responsibility and time management of preparing a meal alone. Whereas people in a relationship are able to divide the work load of preparing a meal.

58% of the Dutch population finds that they eat healthy. 48% finds that others are eating unhealthy. 67% finds that Dutch people do not create enough time to spend on their food. 21% finds healthy food too expensive. 48% finds that because of limited attention to good food they tend to eat more unhealthy. 68% of the people think that they eat the Reference Daily Intake (RDI) of fruits and vegetables. 21% in reality complies to the nutrition standard. 52% of the Dutch adolescents say that stress is the cause of their unhealthy food choices. 15% of the Dutch population gets food stress at the end of their day because they need to make supper.

People who eat less healthy tend to spend as less time as possible on their food. These people put more effort in being social and their work than on their nutritions. They are active in several sports/ hobbies but not for more than 3 days a week. And spent more time inside. You can find these people in every layer of the society. They tent to have more health issues, especially because they aren’t well educated about food. As a result, these people are more stressed and sometimes are afraid of making a dinner. People who eat more healthy spend more money on their food than on other belongings. These people mostly live in less materialized homes. They tend to exercise more and are more cultural/community active. Most of these people come from the middle and the upper middle class. People who eat healthy know more about food and their environment. They live longer and seem to have less problems with their skin and digestive systems. People who eat more healthy spend more time outside and with their families/friends and are less stressed. The emotional value humankind used to have with food has plummeted. Food has become a price tag based on strange governmental laws, price wars, stress and above all low education about food. How would we deal with food if we knew more, spent more and took more time to think about it? We would at least eat less, eat better and become more creative with the foods we eat.

70% of 203 people viewed at least one component of the average Nutrition Facts label. 35% of 203 people viewed each of ﬁve label components (servings, calories, total fat, saturated fat and trans fat) on the average label. When the nutrients label was placed on an other side, as shown in real-life: 26% of 203 people say they read the nutrients enlisted on a product in the grocery store 37% actually look at least one component of the nutrients a product contains.

/RESEARCH

buying healtyh fresh produce in season - and on a budget Extra-nutritious - eat these often Dirty - try to buy organic as often as possible Clean - no need to eat organic when on a budget Winter: acorn squash Belgian Endive Brussels sprouts buttercup squash butternut squash cauliflower collard greens Kale Sweet potatoes Clementines dates grapefruit kiwis oranges passion fruit pears pineapples pomegranate tangerines Year round: beet greens bell peppers bok choy broccoli cabbage carrots celery celery root leek lettuce mushrooms onions parsnips shallots turnips apples avocados bananas dried fruits lemons papayas Spring: arugola artichokes aspargus belgian endive broccoli butter lettuce cauliflower chives collard greens fennel green beans mustard greens

pea pods radicchio red leaf lettuce rhubarb snow peas spinach spring greens sugar snap peas watercress apricots grapefruit honeydew limes mango oranges pineapples strawberries Summer: arugola Beets broccoli butter lettuce cucumbers eggplant endive green beans hot peppers okra radishes red leaf lettuce snow peas sugar snap peas summer squash swiss chard tomatoes zucchini apricots black currants blackberries blueberries boysenberries cantaloupe cherries elderberries figs grapes honeydew melons limes nectarines passion fruit peaches pears pineapples plums raspberries strawberries watermelon fall: acorn squash arugula belgian endive broccoli brusses sprouts butter lettuce buttercup squash butternut squash cauliflower endive hot peppers

jerusalem artichoke kale kohlrabi pumpkin radicchio sweet patatoes swiss chard winter squash cape gooseberries cranberries grapes huckleberries passion fruit pears pomegranate buying healtyh fresh produce in season - and on a budget Extra-nutritious - eat these often Dirty - try to buy organic as often as possible Clean - no need to eat organic when on a budget Winter: acorn squash Belgian Endive Brussels sprouts buttercup squash butternut squash cauliflower collard greens Kale Sweet potatoes Clementines dates grapefruit kiwis oranges passion fruit pears pineapples pomegranate tangerines Year round: beet greens bell peppers bok choy broccoli cabbage carrots celery celery root leek lettuce mushrooms onions parsnips shallots turnips apples

avocados bananas dried fruits lemons papayas Spring: arugola artichokes aspargus belgian endive broccoli butter lettuce cauliflower chives collard greens fennel green beans mustard greens pea pods radicchio red leaf lettuce rhubarb snow peas spinach spring greens sugar snap peas watercress apricots grapefruit honeydew limes mango oranges pineapples strawberries Summer: arugola Beets broccoli butter lettuce cucumbers eggplant endive green beans hot peppers okra radishes red leaf lettuce snow peas sugar snap peas summer squash swiss chard tomatoes zucchini apricots black currants blackberries blueberries boysenberries cantaloupe cherries elderberries figs grapes honeydew melons limes nectarines passion fruit peaches pears pineapples

plums raspberries strawberries watermelon fall: acorn squash arugula belgian endive broccoli brusses sprouts butter lettuce buttercup squash butternut squash cauliflower endive hot peppers jerusalem artichoke kale kohlrabi pumpkin radicchio sweet patatoes swiss chard winter squash cape gooseberries cranberries grapes huckleberries passion fruit pears pomegranate buying healtyh fresh produce in season - and on a budget Extra-nutritious - eat these often Dirty - try to buy organic as often as possible Clean - no need to eat organic when on a budget Winter: acorn squash Belgian Endive Brussels sprouts buttercup squash butternut squash cauliflower collard greens Kale Sweet potatoes Clementines dates grapefruit kiwis oranges passion fruit pearspineapples pomegranate tangerines

Year round: beet greens bell peppers bok choy broccoli cabbage carrots celery celery root leek lettuce mushrooms onions parsnips shallots turnips apples avocados bananas dried fruits lemons papayas Spring: arugola artichokes aspargus belgian endive broccoli butter lettuce cauliflower chives collard greens fennel green beans mustard greens pea pods radicchio red leaf lettuce rhubarb snow peas spinach spring greens sugar snap peas watercress apricots grapefruit honeydew limes mango oranges pineapples strawberries Summer: arugola Beets broccoli butter lettuce cucumbers eggplant endive green beans hot peppers okra radishes red leaf lettuce snow peas sugar snap peas summer squash swiss chard tomatoes zucchini

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