Crowdsourcing By ACCOR Caroline Ignazio Macha RaphaĂŤlle
Crowdsourcing • Crowdsourcing is a neologistic compound of "crowd" and "outsourcing" for the act of outsourcing tasks, traditionally performed by an employee or contractor to a large group of people or community (a crowd), through an open call. • For example, the public may be invited to develop a new technology, carry out a design task (also known as community-based design and distributed participatory design), refine or carry out the steps of an algorithm (see human-based computation), or help capture, systematize or analyze large amounts of data (see also citizen science). • The term has become popular with businesses, authors, and journalists as shorthand for the trend of leveraging the mass collaboration enabled by Web 2.0 technologies to achieve business goals. However, both the term and its underlying business models have attracted controversy and criticisms.
Implications • Client/Potential Client becomes the marketer • Personalization of the offer • Have direct reviews on the products – better review control • Better Media Distribution
Implications on Hospitality Industry • A personalized service for our customers: they choose how they want their hotels to be • Marketing & Development savings for the hotel • Positive advertising for the hotel: the client is the boss • (Marriott Model of Hierarchy) • Advantage against competitors • Positive Brand Image • Develop loyal relatioship
Our Application Accor By Me •
« Your Idea Rewards You »
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Clients submit ideas for services/products to develop in our Hotels
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Client is rewarded through special offers & Prizes for developed projects
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Ideas should be spread in 3 categories:
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Benefits for the Hotel:
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Platforms we use for this app:
– Free services/proucts – Not free services/Products – Structural changes
– Less cost in developmment department – Better control on reviews
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Thank You For You Attention
Accor Hotels Mache BELKOVA Raphaëlle BERNARD Caroline BONNEL Ignazio SUTERA