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“Summer is exciting for the ontrade, as the warmer weather is a great reason to visit the pub and enjoy a pint. Prepare for the increased footfall by setting up extra seating and outdoor bars in your
“I’m optimistic. Data is showing that as people’s disposable income drops, they prioritise visits to the ontrade. Customers still want a treat so make sure they can trade-up on your wine list. Offering spritz style, wine-based cocktails can be a way to boost wine sales too”