10 THINGS YOU SHOULD KNOW ABOUT
T RADE M ARKS
1. WHAT IS A TRADE MARK? A trade mark is a badge of origin, which distinguishes a trader and his or her products from those of other traders. It can be a word, logo, shape, numerals, signature, and even sounds and smells, or a combination of these. Registering a trade mark grants the owner exclusive rights within a particular industry.
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2. WHAT DOES A TRADE MARK DO FOR YOUR BUSINESS? Successful businesses have a strong brand identity and a trade mark is a valuable business asset. It can, for instance, be included on a company’s balance sheet. In many cases where one business sells to another they are buying the brand and its reputation. 3. DOES COMPANIES HOUSE REGISTRATION COUNT? No. Registering your business name at Companies House does not provide trade mark protection. Similarly, registering a domain name does not provide any trade mark protection. 4. WHY IS IT IMPORTANT TO HAVE A TRADE MARK? A registered trade mark protects your business and livelihood. If you don’t secure your trade
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hen trading in a competitive market alongside many other businesses, what often makes your business stand out is your brand. It’s a valuable business asset and therefore worthy of legal protection to prevent other businesses from getting too close, or to avoid rebranding when you encounter a business with the same name. Oliver Tidman, founder of business law firm Tidman Legal, explains the importance of trade marks to start-ups and small businesses.
