Mademoiselle Desserts and Handmade Cake Company Core Product Brochures 2021 by MademoiselleDesserts

Trends

Reinvented Classics Fusions Nostalgia American Influence

Cheesecakes Tarts, Tortes & Pies

CATEGORY

38% INCREASE

BETWEEN 2018 - 2019 Source: Derived from Consumption Occasions, Lumina Intelligence, FY 2019 vs FY 2018

TOP 2 DRIVERS TARTS - QUALITY PIES - VALUE Source: Lumina Intelligence Bakery & Sandwich Tracker

CONSUMER PROFILE CONSUMERS AGED OVER 35

MALE

45.5% 72.5% FEMALE

55.5%

MARGINALLY MORE

AFFLUENT

VS OTHER CATEGORIES Source: Lumina Intelligence Bakery & Sandwich Tracker

MOST REPRESENTED PROFILES CHOCOLATE APPLE LEMON CHERRY & ALMOND BANOFFE

Top Daypart: Dinner

Tarts & Pies is the most represented category in the vegan subcategory in UK foodservice

Source: Menu Tracker, MD UK 2020

F90010 2

NEW

1 x 14 cut

1 VEGAN CHOCOLATE & RASPBERRY TART Vg A vegan chocolate pastry base topped with raspberries and a vegan ganache, finished with freeze dried raspberries. Pre-cut into 14 portions.

2 VEGAN RASPBERRY ALMOND FRANGIPANE TART Vg Crisp Vegan pastry case layered with raspberry jam, filled with almond frangipane and studded with raspberries. Finished with flaked almonds and a dusting of sweet snow.

3 VEGAN TREACLE TART

Crisp sweet pastry baked with a sticky treacle filling.

F92600

1x14 Cut

NEW

3 F90900

1 x 14 cut

1 LEMON MERINGUE PIE A crisp, pastry case, generously filled with tart lemon filling, all topped with a canopy of bronze baked, piped meringue peaks. Pre-cut into 12 portions.

2 BAKEWELL TART A baked pastry case filled with a layer of sweet raspberry jam and almond frangipane. Traditionally decorated with white fondant icing crisscrossed with chocolate sauce.

3 CUSTARD TART 1

F26541

60060

| |

6 x 12 cut 1 x 12 cut

Crisp sweet pastry filled with a smooth and creamy egg custard finished with a light sprinkling of nutmeg.

4 LEMON TART Crisp sweet pastry filled with a zesty lemon custard with an icing sugar finish.

5 VEGAN LEMON & LIME TART Vg Crisp sweet pastry filled with a smooth lemon & lime set custard.

NEW

F20210

1 x 14

F20200

1 x 14

F90910

1 x 14

079344

1 GLUTEN FREE DEEP DISH Vg GF APPLE CRUMBLE PIE A deep crispy and sweet pastry base filled to the brim with chunky apple filling and topped with a crispy cinnamon crumble.

1 x 14 cut

F23550

1 x 12 cut

2 BANOFFEE PIE

3 RASPBERRY BRÛLÉE TART

A luxury banoffee pie made with a digestive biscuit base, layers of toffee and banana. Topped with a caramel cream and finished off with white & dark chocolate shavings and a drizzle of caramel. Pre-cut into 12 portions.

Dessert fusion at its best. Crisp sweet pastry filled with a fruity jam and broken raspberry pieces layered with baked custard enriched with sherry and topped with a sprinkling of crushed raspberry pieces and a sugar brûlée finish.

3 1553

| 1 x 12 cut 36

F92010

2 x 1 Uncut 3

F92000

1 x 14 cut

F92020

2 x 1 Uncut

1 VEGAN APPLE PIE A Vegan short pastry case filled to the brim with sliced Bramley apples, covered in pastry lid and glazed. Suitable for serving hot or cold. Pre-cut 14.

F26150

2 VEGAN PLATE APPLE PIE Vg

3 VEGAN PLATE CHERRY PIE Vg

A Vegan shallow pastry case filled to the brim with Bramley apple slices, covered in pastry lid and glazed. Suitable for serving hot or cold. Uncut

A Vegan short pastry case filled to the brim with red cherry compote, covered in pastry lid, glazed. Suitable for serving hot or cold. Uncut.

4 DEEP APPLE PIE A sweet short pastry case filled to the brim with sliced Bramley apples, covered in pastry lid, glazed and sprinkled with sugar. Suitable for serving hot or cold. Pre-cut 14.

6 x 14 cut

4 38

SEASONAL CALENDAR Market research indicate that Sweet Bakery consumers are strongly driven into purchase by choice, newness and seasonality. Therefore making sure your range evolves throughout the calendar year to reflect key seasonal flavour markers, ingredients, celebrations and events, and even colours is key to keeping your customers entertained and interested. February

Spring Menu

Progressive return to fruitier flavours, well balanced with sweetness and indulgence Offer becoming more colourful Key Flavour Markers: Sweet, Fruity, Smooth, Delicate

April

January

March

June

May

July

Yellow

G/S COLO UMMER URS

Rose Pink

Need for lightness and refreshing profiles

SPRIN

Rainbow

Dominance of vibrant colours Key Flavour Markers: Fresh, Fruity, Zingy, Sharp, Sour, Sweet

Purple Black

Predominance of fruits

Blue

Summer Refresh

Progressive return to warmer, more comforting flavours Autumn Menu

Offer becoming less colourful

Winter Refresh

Stronger Indulgence Key Flavour Markers: Sweet, warm , spicy

August

VEGANUARY: PLANT-BASED PUSH

October

September

December

November

January Gold Snow White

Need for sophisticated, festive, colourful visuals Nostalgic flavours

Xmas Refresh

CHRI ST COLO MAS URS

Predominance of indulgent flavours

Red

Key flavour markers: warm, spicy, nostalgic, familiar Green Brown Purple

N EW

Cakes 41

Cakes Mademoiselle Desserts features a wide range of industry leading and innovative showstopping cakes. From Classic Best Sellers to Twisted Classics as well as Vegan & Gluten Free alternatives, our cakes are scratch-baked from trusted household recipes to ensure truly delicious products. Unless otherwise stated, each cake is already pre-portioned so you can defrost only as much as you need.

Why?

When?

Who?

WOW Factor

Time For a Treat

Broad Appeal

Indulgence

Celebration

Tradition Lovers

Increasing Dwell time

After Dinner

THE WORLD’S FAVOURITE FLAVOUR! Whether celebrating or commiserating; we eat chocolate when we’re happy, sad or simply deserving of a treat. It’s an incredibly recognised and stable flavour across the world, in fact, the global chocolate market was estimated to be worth $131.7 billion in 2019. (BBC 2020) and recent events have seen its consumption rise by 46% in the UK during lockdown (Kantar, 2020). Chocolate, made from cacao seeds, can be made into liquid or solid form to add flavour/ingredients into all manor of foods and beverages. It is a consistently popular flavour globally, having been originally created (in broth form) by the ancient Maya of Mesoamerica, who first cultivated cacao beans as early as 1750BC.

Chocolate = Comfort In these troubled times, no doubt chocolate has become even more important as people were seeking reinsurance, familiarity and comfort. Chocolate consumption has increased by 46% in the UK during lockdown (Kantar, 2020) Dark chocolate stimulates the production of endorphins, chemicals in the brain that create feelings of pleasure. Dark chocolate also contains serotonin, an antidepressant that can elevate mood.

Provenance & Premiumisation

92%

of dessert consumers are motivated to chose desserts if the chocolate content is described as “good quality”or “Belgian”. The importance of “made with good quality chocolate” as a consumption driver by channel. RESTAURANTS 79% FAST FOOD OUTLETS

68%

CAFE & COFFEE SHOP

65%

PUBS

60%

HOTELS

37%

BARS 37% 43

(Callebaut & CGA 2020)

So how did Chocolate make its way to Europe? During the 16th century a man called Hernán Cortés travelled to South America to establish Spanish colonies, and when he arrived he was greeted with gallons of the spicy drink (Cacao broth). He took some home with him to Spain and it became a hit. Initially, it was often used as a medicine, but its bitter taste led people to try sweetening it. So, some added sugar, vanilla or honey. This made it absolutely delicious, and it soon became very fashionable at the Spanish court. In modern times Europe is now the largest consumer of Chocolate worldwide.

N E W

F13300

1 x 14 cut 2

F13880

4 x 14 cut

1 CHOCOLATE FUDGE CAKE Moist chocolate sponge sandwiched with white chocolate fudge icing and chocolate fudge icing studded with white chocolate chunks. Masked with more chocolate fudge icing, sprinkled with shards of white and milk chocolate and dusted with sugar snow.

2 ALABAMA FUDGE CAKE F13850 F90020

1 x 16 cut

1 x 16 cut 4

A deliciously moist rich chocolate cake filled and covered with chocolate fudge icing before being hand decorated with a spiral swirl design. Simply delicious.

3 CHOCOLATE FUDGE FIXATION A large chocolate fudge cake with 3 layers of moist chocolate cake layered with chocolate fudge and caramel, decorated with chocolate fudge. Pre-cut into 14 portions.

4 VEGAN CHOCOLATE FUDGE CAKE A two-layer vegan chocolate fudge cake filled, and side masked with vegan chocolate fudge; pre-cut into 16 portions.

1 FOUR LAYER CHOCOLATE FUDGE CAKE A stunning striped slice. Rich chocolate sponge layered four high, sandwiched with chocolate and white chocolate fudge icing. Masked in more chocolate fudge icing. Studded all over with chocolate pailletes and sprinkled with dark and white chocolate chips.

2 LUXURY FRUIT CAKE A moist fruit cake brimming with cranberries and Sherry and Brandy soaked sultanas, mixed peel and glacé cherries. Crowned with heaps of glazed nuts, dates, red and yellow glacé cherries.

3 VICTORIA SPONGE CAKE

F18151

1 x 12 cut

A quintessential Victoria sponge cake. Light sponge sandwiching a layer of sweet raspberry jam and vanilla butter cream, dusted on top with sugar.

F15670

1 x 14 cut

F01680

1 x 14 cut

VEGAN CHOCOLATE ORANGE CAKE Vg Three layers of chocolate sponge filled with orange flavoured frosting & masked with chocolate orange flavoured icing. Decorated with cocoa nibs and caramelised orange zest; pre-cut, 14 portions

F90090

1 x 14 cut 46

Delivery & Take Away solution 47

Delivery & Take Away solution The 2020 pandemic accelerated the growth in demand for desserts in takeaway and delivery formats. Our new sealed and packaged sweet bakery solutions come in individual and sharing formats. We offer a range of cheesecakes, cakes and puddings in safely sealed and convenient formats. Ideal for any establishment looking to offer takeaway solutions or expand their delivery menus and get their fair share of a strong habit that’s here to stay.

Why?

When?

Who?

The new normal

Dinner

Dessert Lovers

Driving Growth

Sweet Snacking

Takeaway and Delivery Users

Convenience & Takeaway / Food Shareable formats To Go

Sharing Enthusiasts

TAKEAWAY & DELIVERY:

The new normal TAKEAWAY & DELIVERY DYNAMIC:

HUGE growth due to current market changes.

-£7bn value forecasted in Dec 2020, up 42%

TOP

DRIVERS

behind food deliveries

•Items that travel well •Full menu to choose from

-16% share of the foodservice market in 2020 (vs 9% pre covid)

BARRIERS

to ordering food delivery

NEEDS

•Value for money •Fear Factor (Hygiene)

behind food deliveries •70% Convenience •66% Treat

Source: CGA Insights; Aviko via Toluna Survey 2020

Source: NPD Group 2020

TOP FACTORS NEEDED FOR TAKEAWAY DESSERTS:

Safely sealed & packaged

>80 Here to stay

OF CO NSU MERS

WILL CONTINUE TO USE FOOD DELIVERY AND TAKEAWAY IN THE NEW NORMAL CGA Insights 2020

Convenient

Good portion size

36%

An indulgent treat

Positive ‘restaurant’ experience but at home

Dessert Delivery

Since lock-down

INCREASE

has recorded a 36% increase in dessert sales during the first lockdown

Just Eat

Source: Just Eat 2020

TAKEAWAY & DELIVERY PROFILE MALE

47%

FEMALE

YOUNGER DEMOGRAPHIC

53%

with 60% of consumers aged under 35 (22% being 18-24)

Source: Lumina Intelligence 2020

TAKEAWAY AND DELIVERY CONSUMER DEMOGRAPHIC:

REGIONS DRIVING TAKEAWAY & DELIVERY

37%

NORTH ENGLAND 1ST

63%

C2DE ABC1 Source: Lumina Intelligence 2020

MIDLANDS 3RD

share of delivery in restaurant group sales

LONDON 2ND

>100% increase Source: Lumina Intelligence, Delivery Report 2020

over 2020 Source: CGA Insights 2020

NEW TAKEAWAY AND DELIVERY SOLUTION* The Covid-19 pandemic has had a dramatic impact on the foodservice market, forcing most operators to integrate delivery to their menus in order to meet the boom in consumers’ demand. At Mademoiselle Desserts, we conducted a in-depth market and consumer research to develop a relevant, hassle-free solution that will help our customers adopting a more multichannel approach and getting their fair share of this new consumption habit. *If you’re interested in the below concepts, please get in touch with us to discuss your product and packaging needs.

DELICIOUS DESSERT JARS These delicious dessert jars look incredible and taste even better. Made easy to handle and display, they are perfect for QSR and takeaway. Available in a clear plastic jar, the packaging enhances the visibility of the different ingredients and adds appeal and sophistication to a chilled display. The product is safely sealed with an aluminum effect screw top. Possible Options: Lemon Curd Panna Cotta -Yuzu Lime & Pistachio Crunch - Honeycomb Cheesecake - Cappuccino Crunch White Chocolate & Raspberry Blizzard Choco Orange Pot

WHITE CHOCOLATE RASPBERRY BLIZZARD CAPUCCINO CRUNCH

MOLTEN CIRCULAR CAKE TRAYS

STICKY BUTTERSCOTCH PUDDING CIRCULAR TRAY

Our new circular desserts are the perfect partner to a dinner deal selection in store or a takeaway dessert option. These delicious heatable desserts are ideal for eating at home. These products come in a reheatable circular tray with a flow wrapped pack for protection and freshness. Possible Options: Milk Chocolate Lava Cookie - Toffee Apple Melt Down - Sticky Butterscotch Pudding - Rhubarb & Ginger Crumble - Chocolate Rum Mousse Cake

LAVA COOKIE CIRCULAR TRAY SQUARE DESSERT TRAYS Our new Square Tray Desserts allow for larger portion products. A perfect size for a shared treat/ snack or a meal for one, that can challenge bigger dessert options on the market. Ideal for restaurants looking to expand their services to delivery or established takeaways expanding their menu. These products come in a re-heatable tray with a clear plastic film seal.

CARROT CAKE GOOEY CHOCOLATE CAKE

Possible Options: Gooey Chocolate Cake - Caramel & Pecan Pull-apart - Carrot Cake - Cookie Dough Cheesecake - Choco Chip Bread & Butter Pudding - Biscoff Cheesecake

Mini Beignets & Single Serve Options 53

Mini Beignets & Single Serve Options We know consumers love choice, convenience and indulgence in their sweet treats. Our range of single serve products tick all of these boxes to delight consumers with delicious miniature creations including premium French mini beignets and muffins. Perfect for creating sweet assortments and deals.

Why?

When?

Who?

Permissible Indulgence

Eat-In

Instagramers

Small Touches of luxury

Takeaway & Delivery

Guilt-avoiders

Assortments

Tea/Coffee Time

Consumers willing to try it all

SINGLE SERVE: Small Touches of Luxury, ideal for on

the go consumption and sharing assortments 35%

Motivating Factors when ordering desserts:

48%

Made with Premium Ingredients Made with Seasonal

39% Ingredients 34% 35%

Available in shared-size

It feels excessive or too indulgent

15%

Made with ethically sourced Fair-Trade Ingredients

13%

Barriers to ordering desserts:

Low in Sugar

Poor value for money

19% Sugar content 16% 14% 19%

Calorie content Fat content Price

Callebaut & CGA 2020

WHY CHOOSE SINGLE SERVING:

TOP

reasons for choosing

PERFECT FOR SHARING

sharing formats • PORTION CONTROL

VERSITILE AND SUITABLE FOR FTG

• SOCIAL (FRIENDS, FAMILY ETC) • TRY SEVEREL DESSERTS • SPEND LESS BY SPLITTING COSTS • IT’S MORE FUN

PORTION CONTROL

SNACKING & SUITABLE FOR VARIOUS DAYPARTS Callebaut & CGA 2020

Callebaut & CGA 2020

SHARING ALTERNATIVESTO TO CLASSIC FORMATS TO DRIVE MORE CONVERSATION

34%

OF DINERS 55

AGREE THEY’RE MORE LIKELY TO BUY A DESSERT IF IT’S AVAILABLE IN A SHARED FORMAT. THIS INCREASES TO 44% AMONGST 18-44S Callebaut & CGA 2020

SHARING PLATTER 73%

85%

OF CO NSU MERS

PUBS

RESTAURANTS

Callebaut & CGA 2020

Of consumers who 69% CAFE & CS

would order a sharing platter, 85% visit restaurants, 73% visit pubs, 69% cafes and coffee shops, presenting opportunities to include sharing dessert options on menus in these sectors

WHO WOULDN’T NORMALLY ORDER DESSERT

are more likely to purchase if there is an option to buy a mini dessert served with a hot drink Callebaut & CGA 2020

3 POST COVID 19 FACTORS

RISE IN DELIVERY & TAKEAWAY - FOOD DELIVERY MARKET VALUE HAS GROWN BY 42% SINCE 2019 TO 7.1BN - FREQUENCY HAS RISEN BY 16% -DEMONSTRATED INTEREST IN AFTERNOON TEA AND CREAM TEA DELIVERY

ACCELERATING THE TREND HEALTH CONCERNS

78% OF BRITS FEEL NERVOUS AROUND THEIR HEALTH - CGA - INCREASED SEDENTARINESS & NEED FOR A TREAT

THE LIPSTICK EFFECT - WHEN AN ECONOMY ENTERS TROUBLED WATERS, SMALL TOUCHES OF ‘LUXURY’ (THEREFORE MAKING LUXURY AFFORDABLE) TEND TO PERFORM WELL - SWEET CATEGORIES IN PARTICULAR HAVE PROVEN TO BE IMPACTED BY THIS TREND IN PAST RECESSIONS

BEIGNETS: DELICATE, ORIGINAL FRENCH STYLE DOUGHNUTS In the 1980s, the Heunet couple from Northern France were making home-made beignets to sell locally at markets. These beignets were made following a traditional local recipe featuring quality ingredients such as fresh yeast and butter; then deep fried, filled and coated in sugar but could also be eaten plain.

AA0707

1 x 70 individual

This passion led to the creation of a company, under the Les Délices des 7 Vallées name, which became part of the Mademoiselle Desserts group in 2019 and allows the group to offer this delicious, premium alternative to mainstream doughnuts.

AB07012 57

1 x 70 individual

3 1 APPLE FILLED MINI BEIGNETS Delicious French style doughnuts with a zingy and sweet gooey apple centre, rolled in powdered sugar.

AD0708

1 x 70 individual

2 RED FRUITS FILLED MINI BEIGNETS

3 CHOCOLATE HAZELNUT FILLED MINI BEIGNETS

Soft miniature beignets filled with crushed raspberry, blueberry and blackberry and rolled in powdered sugar.

Delicate miniature beignets with a creamy hazlenut and chocolate centre, rolled in powdered sugar.

WHY MINI BEIGNETS? A different product proposition to mainstream doughnuts; - a lighter feel with enhanced shelf life, no oily aftertaste and no greasy touch - premium ingredients and indulgent fillings - extra soft texture Classic mainstream doughnuts overtrade with women and struggle to attract more affluent consumers, highlighting an opportunity to increase sales via a more permissible and premium product range.

WHERE TO SERVE? QSR, Coffee Shops, Takeaway and Delivery, Accommodation, Restaurants, Retail, C-stores: • A much-loved product category experiencing steady growth but offer few alternatives for sophistication and lighter indulgence. • Developed for convenience, easy serving, take-away, delivery and Food-To-Go. • Perfect for creating assortments and leveraging drink and meal deals opportunities to upsell.

HOW TO SERVE? • Drink/Meal deals • Assortments • An on-the-go sweet treat

1 CLASSIC MINI BEIGNETS The ultimatedoughnut balls. Delicious mini French style doughnuts, generously rolled in powdered sugar. Serve with a dipping sauce for a mext level dessert.

2 DARK CHOCOLATE FILLED MINI BEIGNETS Delicate miniature beignets with a creamy dark chocolate centre, rolled in caster sugar.

AC0708

1 x 70 individual AB07014

1 x 70 individual

2 60

1 APPLE & CINNAMON FILLED MINI MUFFINS Miniature muffins filled with sweet apple purée and scattered on top with crumble pieces.

2 CHOCOLATE HAZELNUT FILLED MINI MUFFINS Delicate miniature chocolate muffins with an indulgent chocolate hazelnut filling. Crowned and studded with miniature chocolate chips.

RCC04218

RBB04224

1 x 42 individual

1 x 42 individual 4

RDD04215

1 x 42 individual

RAF04221

1 x 42 individual

MIGNATURE TREATS

3 RED FRUITS FILLED MINI MUFFINS Sweet miniature muffins with a liquid centre of puréed strawberries, blueberries, blackberries and raspberries. Topped with crunchy crumble pieces.

4 SALTED CARAMEL FILLED MINI MUFFINS A fluffy miniature muffin filled with a creamy salted butter caramel filling. Studded on top with crunchy chopped hazelnuts.

V1K0425 2307

1 x 42 individual

| 1x30 Cut

5 CHEESE & CHIVE MINI MUFFINS Irresistibly cheesy miniature savoury muffins baked with emmenthal, mozzarella, goat’s cheese and chives.

6 LITTLE TEA RANGE A selection of mini slices of afternoon tea favourites: crisp pecan pie topped with whole pecans. Lime pie with a flamed meringue top. Chocolate brownie cheesecake, with layers of creamy cheesecake and brownie swirled with rich chocolate sauce.

Puddings & Roulades 63

Puddings & Roulades If you are looking to deliver comfort in the form of indulgent hot, melt in the mouth puddings & roulades, look no further. We have taken classic recipes and made them our own. Our range is the perfect balance of comforting traditional classics you’d enjoy on a Sunday Lunch, innovative creations inspired from other countries as well as twisted British Classics featuring stunning visual and on trend flavour profiles. Last but not least, we’ve also created delicious Vegan and Gluten Free alternatives to delight all consumers alike

Why?

When?

Who?

Broad Appeal

Eat-in

Tradition Lovers

Dessert Lovers

Dinner

Comfort Seekers

Comforting

Sunday Lunch

F48240

| 1 x 12 individual

F48230

1 STICKY TOFFEE PUDDING

A light sponge generously drizzled in a creamy toffee sauce.

2 SYRUP SPONGE PUDDING A light sponge pudding dripping in a syrup sauce

3 CHOCOLATE PUDDING A rich chocolate sponge pudding covered with a creamy chocolate sauce.

F48250

1 x 12 individual

JAFFA ORANGE SPONGE PUDDING A moist golden sponge pudding with a tangy orange sauce centre topped with a rich chocolate sauce

F49510

1 x 12 individual

NEW 66

1555

1 x 12 individual

2 67

077333

1 x 12 individual

079269 F48270

1 SPICED RUM PUDDING

1 x 12 individual

A moist lightly spiced date enriched pudding topped with a rich sticky rum sauce

2 GLUTEN FREE Vg CHOCOLATE FONDANT

A gluten free, melt in the mouth chocolate pudding, with a molten chocolate centre when warmed. Vg 3 GLUTEN FREE STICKY TOFFEE

A fluffy gluten free sponge generously drizzled with a creamy toffee sauce.

4 SPOTTED DICK PUDDING Raisin studded sponge pudding delicately flavoured with mixed spice.

4 68

NEW

1 2

F49500

1 x 12 individual

079276

1 x 12 individual

F48260

| 1 x 12 individual

4 1 LEMON CURD SPONGE PUDDING Moist lemon sponge with a tangy lemon curd centre topped with a zesty lemon sauce.

2 STRAWBERRY JAM SPONGE PUDDING Sweet strawberry jam sauce over a soft sponge.

3 GLUTEN FREE & VEGAN BLACKBERRY & APPLE Vg GF Vg CRUMBLE A chunky blackberry and apple sauce topped with a sweet oaty crumble.

4 GLUTEN FREE TOFFEE Vg GF APPLE CRUMBLE A chunky apple and toffee sauce topped with a sweet oaty crumble.

079283

1 x 12 individual

KEY TREND FOCUS: AMERICAN CUISINE

- BOURBON

- BUTTER

- CINNAMON

- SWEET POTATO

- MARSHMALLOW

- BANANA

- PUMPKIN

- PECANS

- MAPLE

- APPLE

- MACADAMIA

- VANILA

- BLUEBERRY

- CITRUS

- CHOCOLATE

KEY CATEGORIES FOR US INSPIRED NPD:

Glazed

U.S. CUISINE ATRIBUTES

Buttery

Creamy

Unusual

Indulgent

Comfort food

According to the latest research from The Food People (2020), American cuisine is one of the top influencing/trendsetting food cultures in the industry right now. Mostly characterised by strong flavours, innovative fusions, quirky visuals and a strong connection with comfort, nostalgia and childhood memories, the influence of US cuisine has grown significantly across the UK’s market. Many American styled desserts and sweet ranges are highly popular and their key attributes can be seen coming into the newest European innovations. With its indulgent nature, this type of cuisine has found a particularly suited breeding ground in the sweet categories, and with American and British foods sharing many similarities and ingredients, it makes for very easy fusions and opens up bountiful opportunities for exciting new product innovations.

1 CARAMEL & PECAN PULL APART PUDDING Delicate sweet dough balls, layered with a cinnamon sugar paste, rich caramel sauce and toasted pecan pieces. Topped with a sweet caramel mirror glaze.

2 COOKIE EXPLOSION An individual cookie cup filled with toffee sauce, brownie pieces, marshmallows, chocolate coated honeycomb pieces and topped with a chocolate flavoured drizzle.

3 VEGAN SUMMER BERRY PULL APART PUDDING Vg

1523

1445

| |

An innovative monkey bread pudding. Soft and chewy sweet dough balls, layered with a fruity raspberry jam and topped with mixed berries, finished with a glaze.

1 x 12 individual 1 x 18 individual

1541

1 x 12 individual

IT’S ALL ABOUT NOSTALGIA! In the light of the COVID-19 crisis, nostalgia is becoming one of the strongest dessert consumption drivers as consumers are craving memories of simpler happier times through food.

1 CARROT CAKE ROULADE Smooth and creamy white chocolate mousse, rolled with a delicately spiced carrot cake.

2305 73

1 x 16 slices

2 STICKY GINGER CAKE ROULADE Dark and moist ginger sponge layered with rich sticky toffee sauce, rolled with a creamy toffee flavoured mousse.

2306

1 x 16 slices 74

Gateaux 75

Gateaux Whether they’re being served with a hot drink in the afternoon or shared for a celebration, Gateaux are a strong part of the British Sweet Bakery landscape. Our range offers both traditional flavours and more innovative twists, making our Gateaux that extra bit special.

Why?

When?

Who?

Broad Appeal

Afternoon Snack

Tradition Lovers

Retro Nostalgia

Dinner

Comfort Seekers

Comforting

Celebration

1 1 STRAWBERRY GATEAU Two layers of light sponge spread with strawberry filling. Covered in cream and topped with a ring of piped cream rosettes around a pool of strawberry sauce and juicy whole strawberries.

2 COFFEE & MANDARIN GATEAU Two delicate coffee flavoured sponges sandwiched with a mandarin filling. Covered with cream and side decorated with coffee flavoured chips. Topped with piped cream rosettes and filled with a mandarin sauce.

3 ORANGE & LEMON GATEAU Vanilla sponge filled with a layer of orange and lemon sauce. Side coated with cream and white chocolate flavour flakes and decorated on top with whipped dairy cream rosettes around an orange and lemon sauce.

4 BANOFFEE GATEAU A sweet toffee sponge cut into two layers, filled with banana toffee sauce. Surrounded with cream and side coated with digestive biscuit crumb. The top is decorated with a ring of cream rosettes filled with toffee sauce.

F01011 77

6 x 1 uncut

F06221

| 6 x 1 uncut

F02011

6 x 1 uncut

F05011

6 x 1 uncut

3 79

F10051

6 x 14 cut

F03010 F03110

| 6 x 1 uncut | 1 x 16 cut

F00011

6 x 1 uncut

1 THREE LAYER BLACK FOREST GATEAU Three layers of fluffy chocolate sponge sandwiched together with fruity cherry filling and dairy cream, enrobed in more dairy cream, side coated with chocolate vermicelli and finished with dairy cream rosettes topped with glacé cherries circling a pool of chocolate flavour flakes.

2 CHOCOLATE FUDGE GATEAU A moist chocolate sponge sandwiched with creamy chocolate fudge icing. Finished by hand with a luscious chocolate fudge icing spiral.

3 BLACK FOREST GATEAU

F05511

6 x 1 uncut

F04011

6 x 1 uncut

Two layers of fluffy chocolate sponge sandwiched with cherry sauce, covered with cream and topped with a piped crown of cream rosettes with a cherry sauce centre studded with whole cherries. Decorated on all sides with chocolate flavour chips.

4 STICKY TOFFEE GATEAU A delicate toffee sponge sandwiched with toffee sauce. Covered with toffee cream and speculoos biscuit crumb, decorated with toffee cream rosettes, toffee sauce and finished with a sprinkle of chocolate flavour flakes.

5 DOUBLE CHOCOLATE GATEAU Two layers of light chocolate sponge filled with chocolate sauce. Covered with chocolate cream and side coated with chocolate flavour flakes. The top is decorated with a ring of chocolate cream rosettes and a central decoration of chocolate flavour flakes.

ONE LUMP NOT TWO Due to the work we have completed on sugar reduction, by the end of 2019, there was 32 tonnes less sugar entering the food chain. Each dessert created by Mademoiselle Desserts is designed to be a moment of decadent delight and indulgence. However, in line with governmental sugar guidelines and the market trend towards a lower sugar diet, our chefs have been working to reduce the level of sugar in some of our desserts without compromising on the exceptional taste. With this in mind, we have redeveloped our gateaux range with new lower sugar recipes and an improved flavour profile and taste. Please note the new codes when ordering. In addition to lowering the sugar level in some of our products, all our sites are now peanut free. As part of this work, and to ensure even more people can enjoy them, we have removed the peanuts from our gateaux range.

F11051

6 x 14 cut

3 LAYER STRAWBERRY GATEAU HERE Three layers of vanilla sponge sandwiched together with strawberry filling and dairy cream, enrobed in dairy cream, topped with strawberries and a strawberry sauce, side coated with speculoos biscuit crumb and finished with dairy cream rosettes.

GLUTEN FREE:

King of Free From

Vegetarian

12%

Sugar

13%

10.6% now and 2021 Source: Mintel 2019

HOUSEHOLDS ARE AVOIDING

GLUTEN

WHEAT

CAKES TO GO

2 TRAYBAKES

3 TRAYCAKES

ROUND CAKES

people on Gluten Free TOP 3 things diet are looking for : 3 2 1 A good experience

A safety assurance scheme

Source: Coeliac Society 2019

FREE FROM

Dairy

DRIVERS

Free

Vegan

17%

20%

consumption driver for dessert consumption. source: Callebaut & CGA 2020

7% 22%

Source: Menu Tracker, Mademoiselle Desserts

Clearly labelled Gluten Free options

TOP

Source: Mintel 2019

Categories Driving Gluten-Free Growth 1

22%

GLUTEN FREE IS THE TOP

Forcasted Annual Growth

in Europe between

Free

12%

Low in

15%

Gluten

Other

7% YET 22%

of consumers follow a gluten-free diet, of consumers are more likely to choose a dessert if it is

GLUTEN FREE.

Source: Callebaut & CGA 2020

079313

1x14 Cut

079320

1x16 Cut

GF BROWNIE CHEESECAKE

079290

| 1x14 Cut

079368

GF NEW YORK STYLE VANILLA CHEESECAKE

GF SICILIAN LEMON & MASCARPONE CHEESECAKE

079306

079344

1x14 Cut

GF VANILLA & RASPBERRY SWIRL CHEESECAKE

1x14 Cut

GLUTEN FREE DEEP DISH APPLE CRUMBLE PIE

GF & VEGAN CHOCOLATE, VANILLA & CHERRY CHEESECAKE

077333

1x12 Individual

079276

1x12 Individual

GLUTEN FREE CHOCOLATE FONDANT 079283

1x12 Individual

GLUTEN FREE TOFFEE APPLE CRUMBLE 079269

1x12 Individual

GF & VEGAN BLACKBERRY & APPLE CRUMBLE

GF STICKY TOFFEE PUDDING

VEGAN:

2020

The unstoppable rise

£572M 87%

SALES OF VEGAN PRODUCTS WERE WORTH OVER £572 MILLION IN THE UK IN 2019 Source: Mintel 2019

2020, with over 400,000 people signing

UP (+60%) 600,000 IN GREAT BRITAIN

MOST VEGANUARY PARTICIPANTS IN 2019 WERE FEMALE

VEGAN DEMOGRAPHIC:

60%

of Vegan consumers are aged under

Source: Veganuary 2020

VEGANUARY

campaign hit record high in

Source: Veganuary

CAKES TO GO

TRAYBAKES TARTS-TORTES-PIES

TRAYCAKES

PUDDINGS

CHEESECAKES

ACCORDING TO A VEGAN SOCIETY SURVEY OF 2000 PEOPLE IN 2018

Waterstones had 9,030 book titles with the word

'vegan'

Source: Menu Tracker, MD UK 2020

VEGAN DESSERT SHARE OF MENUS

1% 6% 9% 2017

Vegan

2018

2019

Standard

available for sale

856% (as of December 2019) Increase compared to 944 in August 2018

Source: Menu Tracker, Mademoiselle Desserts 2020

CHAIN RESTAURANTS Source: Derived from Lumina Intelligence 2019

2308

1x16 Cut

VEGAN LEMON & BLUEBERRY CHEESECAKE

VEGAN SPECULOOS CHEESECAKE

2310

1554

VEGAN CHOCOLATE SALTED CARAMELISED BISCUIT CHEESECAKE

1x14 Cut

2344

1x16 Cut

VEGAN SALTED CARAMEL CHEESECAKE

1x14 Cut

F90910

1x14 Cut

GF & VEGAN CHOCOLATE, VANILLA & CHERRY CHEESECAKE

VEGAN LEMON & LIME TART

1x14 Cut F90900

079368

VEGAN TREACLE TART

1x14 Cut

VEGAN CHOCOLATE & HAZELNUT CHEESECAKE

2344

| 1x14 Cut

F92000

VEGAN CHOCOLATE & RASPBERRY TART

1x14 Cut

VEGAN APPLE PIE

F90010

1x14 Cut

F92010

F92020

2x1 Uncut

VEGAN PLATE CHERRY PIE F90020

1x16 Cut

F92600

1x14 Cut

VEGAN RASPBERRY ALMOND FRANGIPANE 079276

1x12 Individual

VEGAN PLATE APPLE PIE F90090

1 x 14 cut

GF & VEGAN BLACKBERRY & APPLE CRUMBLE

VEGAN CHOCOLATE ORANGE CAKE

VEGAN SUMMER BERRY PULL APART PUDDING

VEGAN CHOCOLATE FUDGE CAKE

1541

| 1x12 Individual

Code

Qty Per Box

Gluten Free

Veggie

Ambient or Chilled Display

Frozen Shelf Life

GF New York Style Vanilla Cheesecake

079313

1x14 Cut

yes

2 Days Chilled

12 months

Vanilla Cheesecake

F31000

1x1 Uncut

yes

2 Days Chilled

18 months

Deep and Creamy Cheesecake

F31720

6x12 Cut

yes

2 Days Chilled

18 months

Vegan Chocolate & Hazelnut Cheesecake

2344

1x14 Cut

yes

2 Days Chilled

12 months

F37090

1x16 Cut

yes

2 Days Chilled

12 months

Vegan Salted Caramel Cheesecake

1554

1x14 Cut

yes

2 Days Chilled

12 months

Vegan Speculoos Cheesecake

2308

1x16 Cut

yes

2 Days Chilled

12 months

Vegan Chocolate Salted Caramelised Biscuit Cheesecake

2309

1x14 Cut

yes

2 Days Chilled

12 months

Caramel Ombre Cheesecake

F36010

1x14 Cut

yes

2 Days Chilled

18 months

Red Velvet Cheesecake

F37020

1x16 Cut

yes

2 Days Chilled

12 months

GF Brownie Cheesecake

079320

1x16 Cut

yes

2 Days Chilled

12 months

GF & Vegan Chocolate, Vanilla & Cherry Cheesecake

079368

1x14 Cut

yes

2 Days Chilled

12 months

White Chocolate & Raspberry Cheesecake

F31670

1x12 Cut

yes

2 Days Chilled

12 months

GF Sicilian Lemon & Mascarpone Cheesecake

079290

1x14 Cut

yes

2 Days Chilled

12 months

GF Vanilla & Raspberry Swirl Cheesecake

079306

1x14 Cut

yes

2 Days Chilled

12 months

2343

1x16 Cut

yes

2 Days Chilled

12 months

Sicilian lemon cheesecake

F31030

1x12 Cut

yes

2 Days Chilled

18 months

Vegan Lemon & Blueberry Cheesecake

2310

1x16 Cut

yes

2 Days Chilled

12 months

Blackcurrant Cheesecake -

F31311

6x1 Uncut

yes

2 Days Chilled

18 months

Cherry Cheesecake -

F31321

6x1 Uncut

yes

2 Days Chilled

18 months

Fruits of the Forest Cheesecake -

F31361

6x1 Uncut

yes

2 Days Chilled

18 months

Strawberry Cheesecake -

F31341

6x1 Uncut

yes

2 Days Chilled

18 months

Mandarin Cheesecake -

F31371

6x1 Uncut

yes

2 Days Chilled

18 months

Cookie Dough Cheesecake

F37030

1x12 Cut

yes

2 Days Chilled

12 months

Choc a Moo Cheesecake

Cheesecakes

Display refers to the conditions the product should be stored in after defrosting and for how long.

Frozen Shelf Life from point of packing.

Product Name

Blackcurrant Ombre Cheesecake

Vegan

yes

Vegan

Veggie

Ambient or Chilled Display

Frozen Shelf Life

1x14 Cut

yes

2 Days Chilled

18 months

F92600

1x14 Cut

yes

2 Days Chilled

18 months

60060

1 x 12 cut

yes

2 Days Chilled

18 months

1553

1x12 Cut

yes

2 Days Chilled

12 months

Lemon Tart

F20210

1 x 14

yes

3 Days Chilled

12 Months

Vegan Lemon & Lime Tart

F90910

1 x 14

yes

3 Days Chilled

12 Months

Vegan Treacle Tart

F90900

1 x 14

yes

3 Days Chilled

12 Months

Custard Tart

F20200

1 x 14

yes

3 Days Chilled

12 Months

Lemon Meringue Pie

F26541

6x12 Cut

yes

2 Days Chilled

12 months

GF Deep Dish Apple Crumble Pie

079344

1x14 Cut

yes

2 Days Chilled

12 months

Deep Apple Pie

F26150

6x14 Cut

yes

2 Days Ambient

24 months

Banoffee Pie

F23550

1x12 Cut

yes

1 Day Chilled

18 Months

Vegan Apple Pie

F92000

1x14 Cut

yes

2 Days Chilled

18 Months

Vegan Plate Apple Pie

F92010

2x1 Uncut

yes

2 Days Chilled

18 Months

Vegan Plate Cherry Pie

F92020

2x1 Uncut

yes

2 Days Chilled

18 Months

Vegan Chocolate Fudge Cake

F90020

1x16 Cut

yes

2 Days Chilled

18 Months

Chocolate Fudge Fixation

F13880

4x14 Cut

yes

2 Days Chilled

18 Months

Alabama Fudge Cake Cut

F13850

1x16 Cut

yes

2 Days Chilled

18 Months

Alabama Fudge Cake Uncut

F13860

1x1 Uncut

yes

2 Days Chilled

18 Months

Chocolate Fudge Cake

F13300

1x14 Cut

yes

2 Days Chilled

18 Months

Four Layer Chocolate Fudge Cake

F18151

1x12 Cut

yes

2 Days Chilled

18 Months

Vegan Chocolate Orange Cake

F90090

1x14 Cut

yes

2 days ambient

18 Months

Luxury Fruit Cake

F15670

1x14 Cut

yes

2 Days Chilled

12 Monhts

Victoria Sponge Cake

F01680

1x14 Cut

yes

4 Days Chilled / 2 Days Ambient

18 Months

Product Name

Code

Qty Per Box

Vegan Chocolate & Raspberry Tart

F90010

Vegan Raspberry Almond Frangipane Tart Bakewell Tart

Cakes

Tarts & Pies

Raspberry Brulee Tart

Gluten Free

yes

GOT A QUESTION? GET IN TOUCH: PHONE : 01823 257922

E-MAIL : ENQUIRIES@MDESSERTS.COM 92

Product Name

Code

Qty Per Box

Gluten Free

Vegan

Veggie

Ambient or Chilled Display

Frozen Shelf Life

Delivery & Take Away Solutions

White Chocolate Raspberry Blizzard Lemon Curd Panna Cotta Honeycomb Cheesecake

Gooey Chocolate Cake Carrot Cake Pecan Pull Apart Lava Cookie Circular Tray

Chocolate Hazelnut Filled Mini Beignets

AB07012

1x70 Individual

yes

3 Days Ambient

18 Months

Apple Filled Mini Beignets

AC0708

1x70 Individual

yes

3 Days Ambient

18 Months

Red Fruits Filled Mini Beignets

AD0708

1x70 Individual

yes

3 Days Ambient

18 Months

Chocolate Filled Mini Beignets

AB07014

1x70 Individual

yes

3 Days Ambient

18 Months

Classic Mini Beignets

AA0707

1x70 Individual

yes

3 Days Ambient

18 Months

Chocolate Hazelnut Filled Mini Muffins

RBB04224

1x42 Individual

yes

5 Days Ambient

18 Months

Red Fruits Filled Mini Muffins

RDD04215

1x42 Individual

yes

2 Days Ambient

18 Months

Apple & Cinnamon Filled Mini Muffins

RCC04218

1x42 Individual

yes

2 Days Ambient

18 Months

Salted Caramel Filled Mini Muffins

RAF04221

1x42 Individual

yes

5 Days Ambient

18 Months

Cheese & Chive Mini Muffins

V1K0425

1x42 Individual

yes

2 Days Ambient

18 Months

2307

1x30 Cut

yes

Chilled

12 Months

Little tea range

If you’re interested in these concepts, please get in touch with us to discuss your product and packaging needs.

Chocolate Orange Pot

Sticky Butterscotch Pudding Circular Tray

Mini Beignets & Single Serve options

Display refers to the conditions the product should be stored in after defrosting and for how long.

Frozen Shelf Life from point of packing.

Capuccino Crunch

Veggie

Ambient or Chilled Display

Frozen Shelf Life

1x12 Individual

yes

Heat from frozen

18 Months

F48250

1x12 Individual

yes

Heat from frozen

18 Months

Syrup Sponge Pudding

F48230

1x12 Individual

yes

Heat from frozen

18 Months

GF Sticky Toffee Pudding

079269

1x12 Individual

yes

Heat from frozen

12 Months

1555

1x12 Individual

yes

Heat from frozen

12 Months

Jaffa Orange Sponge Pudding

F49510

1x12 Individual

yes

Heat from frozen

12 Months

Spotted Dick Pudding

F48270

1x12 Individual

yes

Heat from frozen

18 Months

Strawberry Jam Sponge Pudding

F48260

1x12 Individual

yes

Heat from frozen

18 Months

Lemon Curd Sponge Pudding

F49500

1x12 Individual

yes

Heat from frozen

12 months

GF & Vegan Blackberry & Apple Crumble

079276

1x12 Individual

yes

Heat from frozen

12 Months

GF Toffee Apple Crumble

079283

1x12 Individual

yes

Heat from frozen

12 Months

GF Chocolate Fondant

077333

1x12 Individual

yes

Heat from frozen

12 Months

Caramel & Pecan Pull Apart Pudding

1523

1x12 Individual

yes

Heat from frozen

12 Months

Cookie Explosion

1445

1x12 Individual

Heat from frozen

12 Months

Vegan Summer Berry Pull Apart Pudding

1541

1x12 Individual

yes

Heat from frozen

12 Months

Carrot Cake Roulade

2305

1x16 Slices

yes

2 Days Chilled

12 Months

Sticky Ginger Cake Roulade

2306

1x16 Slices

yes

2 Days Chilled

12 Months

Chocolate Fudge Gateau Uncut

F03010

6x1 Uncut

yes

2 Days Chilled

24 Months

Double Chocolate Gateau

F04011

6x1 Uncut

yes

1 Day Chilled

18 Months

Sticky Toffee Gateau

F05511

6x1 Uncut

yes

1 Day Chilled

18 months

Three Layer Black Forest

F10051

6x14 Cut

yes

1 Day Chilled

18 Months

Black Forest Gateau

F00011

6x1 Uncut

yes

1 Day Chilled

24 Months

Banoffee Gateau

F05011

6x1 Uncut

yes

1 Day Chilled

24 Months

Coffee & Mandarin Gateau

F02011

6x1 Uncut

yes

1 Day Chilled

18 Months

Strawberry Gateau

F01011

6x1 Uncut

yes

1 Day Chilled

24 Months

Three Layer Strawberry Gateau

F11051

6x14 Cut

yes

1 Day Chilled

24 months

Orange & Lemon Gateau

F06221

6x1 Uncut

yes

1 Day Chilled

24 Months

Product Name

Code

Qty Per Box

Sticky Toffee Pudding

F48240

Chocolate Pudding

Gateaux

Puddings & Roulades

Spiced Rum Pudding

Gluten Free

Vegan

yes

Hello!

Get in touch www.handmadecake.co.uk hello@handmadecake.co.uk 01628 779057 2

4 6 20 24 40 46 50 56 58 62 64 3

Traybakes Delicious

Made By

Hand

Traybakes are the most consumed type of Sweet Bakery items on the UK Out Of Home Market (Derived from Consumption Occasions Lumina Intelligence). The category has broad appeal and is famous for its classic treat aspect, but also its convenient format, making it a very versatile option that can be sold across different channels and dayparts alike.

At the Handmade Cake Company, Traybakes are what we do best! From our flagship, award-winning Caramel Shortcake to our incredibly gooey Gluten Free Brownie, we have built our reputation on best in class, handmade traybakes.

With market and consumer insights at the forefront of our NPD process, we’re also making sure our range features more than the classic traybakes your customers would expect. In line with current trends, we’ve recently developed products inspired by the nostalgia and American cuisine trends, as well as the healthier eating movement with an ever growing number of gluten free and vegan options that do not compromise on quality and taste. New this year are a range of delicious Traycakes, a format we’ve seen growing on the market recently and featuring most loved, on trend flavour profiles. 6

Best Selling Caramel Shortcakes Our Caramel Shortcake remains one of our best-selling lines. It’s a true classic and we think ours is the best out there, and many of our customers agree. How do we make it taste so good? Every day, we make our caramel from scratch following a traditional recipe with no steps removed. We spread the Belgian chocolate on top the same way we always have, with the back of a spoon. It’s this kind of dedication to detail that ensures every slice is a true delight to look at, hold and of course, eat.

Caramel Shortcake Our signature caramel sandwiched between a shortcake base and a rich Belgian milk chocolate, creates this twice awardwinning, best selling traybake. 071157 / 12 Triangles 8

Tiramisu Slice A sticky coffee flavour caramel sandwiched between a cocoa shortcake base and cocoa-dusted creamy white chocolate. 076374 / 12 Triangles

Gluten Free Caramel Shortcake A gluten-free version of our bestseller! Our own caramel sandwiched between a gluten-free shortcake base and rich Belgian milk chocolate. 075513 / 15 Squares

White Chocolate Caramel Shortcake

Classic Butter Shortbread

Our signature caramel and shortcake base, but this time topped with a smooth and creamy white chocolate.

A classic all butter shortbread made to a traditional recipe and sprinkled with caster sugar.

073274 / 12 Triangles

070181 / 12 Rectangles 9

Indulgent Brownies Vegan Sour Cherry Brownie A rich vegan cherry flavour chocolate brownie with dried sour cherries. Jewelled on top with freeze-dried cherry pieces and striped with a dark chocolate drizzle. 079184 / 15 Squares

tmas Brownie is r h C ck a H Cake

late Brownie co o h C ic ss la Give our C stive twist: a delicious Fe ing Ganache 1) Top with Egg es ried Cramberri D h it w e t a or 2) Dec and Icing Sugar freshky grated 3) Finish with orange zest

Classic Chocolate Brownie An all-butter fudge brownie made with a lot of chocolate! Full-on taste but not bitter. 074363 / 12 Triangles 10

Gluten Free & Vegan Praline Chocolate Brownie A truly indulgent vegan and gluten-free praline flavour chocolate brownie sprinkled with crunchy hazelnuts. We purchase a volume of cocoa from Rainforest Alliance Certified TM farms equivalent to the volume used in this product to help protect the environment and ensure sustainable livelihoods for coca farmers and their families. For more, see: www.ra.org/mb. 078361 / 15 Squares

Gluten Free Chocolate Brownie Our best-selling gluten-free traybake as well as a Great Taste Award winner! An all-butter recipe with 26% dark chocolate. Excellent cold or served warm as a dessert. 075520 / 15 Squares

Boston Brownie A moist chocolate fudge brownie topped with loads of dark chocolate chips. 070273 / 12 Triangles 11

e h t , s e k a b y a r t y t a O k! c a n s g n i n r o m t c e f r e p 51% 43%

The morning daypart is the number 1 moment for healthy snacking: - almost 1 in 2 snacks consumed being “healthy” this time of the day

% of breakfast servings chosen for health benefit s:

32%

31% 27%

- fibre intake is on an upward trend, driven by consumers seeking functional benefits in food (+9.5% in the UK in 2020 The Grocer via Kantar)

Dry pulses & cereal

Nuts

Dried Fruits

Olives

Yoghurts

Source: The Grocer via Kantar

Granola Slice Raisins, dried apricots, pumpkin and sunflower seeds, fused together with oodles of golden syrup to make this buttery oat slice. 072802 / 12 Rectangles 12

2020

26%

Honey

Gluten Free Flapjack A rustic gluten free flapjack made with rolled and jumbo oats and plenty of golden syrup. 078354 / 15 Squares

Gluten Free & Vegan Maple & Pecan Flapjack A rustic gluten-free maple flavour flapjack made with rolled and jumbo oats, crunchy pecans and plenty of golden syrup. 079078 / 15 Squares

Caramel Heaven A flapjack base covered with our “signature” caramel, topped with a generous helping of cranberries, dark chocolate chunks, sunflower and pumpkin seeds. 073373 / 12 Rectangles

Gorgeous Tiffins Mint Tiffin Crunchy digestive biscuits smothered in a peppermint flavoured chocolate mixture, topped with a creamy mint white chocolate ganache and finished with swirls of dark chocolate 079702 / 15 Squares

Amaretti & Pistachio Tiffin Crushed digestive and amaretti biscuits, apricots and hazlnut, bound together in a rich almond flavour chocolate fudge mixture. Topped with cranberries and pistachios 077951 / 12 Triangles

White Chocolate & Cranberry Tiffin Crushed digestive biscuits, walnuts, glacé cherries and cranberries fused together in a white chocolate fudge mixture and topped with white chocolate and more cranberries.

Rocky Road Digestive biscuits, mini marshmallows and raisins bound together in a rich chocolate fudge mixture and dusted with icing sugar.

072420 / 12 Triangles

072833 / 12 Rectangles

Honeycomb Tiffin Crushed digestive biscuits, toffee pieces and honeycomb, bound together in a milk chocolate toffee fudge mixture, topped with milk chocolate and sprinkled with more honeycomb and toffee pieces. 074509 / 12 Triangles 15

1 16

Deliciously Nutty Slices 1 Maple & Pecan Slice Crushed biscuits, rolled oats and pecan nuts wrapped in a maple flavour syrup, melted caramel and mallow, covered in dark chocolate. 070099 / 12 Triangles

2 Chocolate Fruit & Nut Slice Crushed digestive biscuits, sultanas, walnuts and glacées cherries bound together in a chocolate fudge mixture, topped with dark chocolate and finished with a feathered milk chocolate drizzle.

070037 / 12 Triangles

3 Salted Caramel & Nut Slice A shortcake base, topped with our sticky caramel, with roasted hazelnuts and pecan nuts, and a little smoked Cornish sea salt. Finished with a milk chocolate drizzle.

074875 / 12 Triangles

4 Gluten Free Pecan & Walnut Slice A crunchy gluten-free shortcake base with gooey treacle caramel topping, embedded with chopped walnuts and pecan halves. 076329 / 15 Squares

5 Cinnamon Swirl All butter vanilla and cinnamon sponges, swirled together with sultanas, topped with crunchy sugar pieces and drizzled with fondant icing. 075896 / 12 Rectangles 17

Fruity Slices Vegan Apricot, Orange & Almond Slice A shortcake base, layered with apricot jam filling and topped with flaked apricots and oats.

077975 / 15 Squares

Raspberry & Coconut Slice A buttery shortcake base spread with lashings of raspberry jam, and topped with a thick layer of toasted coconut. 070167 / 12 Triangles

Apple Shortcake A Bramley apple filling, sandwiched between two layers of moist butter shortcake, sprinkled with plenty of demerara sugar. 070174 / 12 Triangles

Black Cherry & Almond Slice Our buttery shortcake layered with crushed black cherries, topped with an almond sponge and generously finished with flaked almonds. 071386 / 12 Triangles

Gluten Free& Vegan Blackcurrant Crumble Slice A vegan, gluten-free slice sandwiching a sticky blackcurrant jam between a shortcake base and crunchy oat crumble. 077517 / 15 Squares

Gluten Free Lemon Drizzle Slice A gluten-free lemon sponge with nibbed sugar, drizzled with lemon syrup and decorated with lemon icing. 076381 / 15 Squares

Lemon Drizzle Slice An all butter sponge with lemon oil and lemon curd, infused with a lemon syrup and finished with crunchy nibbed sugar and a drizzled lemon icing. 070259 / 12 Rectangles 19

Traycakes Traycakes are on the rise. They’re easy to portion and often travel better than slices of round cake which makes them perfectly suited to the growing convenience sector. Grab and Go has never been more important and busy travellers are beginning to demand the same quality and innovation as in other food sectors. Traycakes like our Gluten Free Capuccino Traycake are ideal for this opportunity convenient, indulgent ans premium while delivering the same experience as a traditional slice of cake.

Why Traycakes?

•Enhanced conv enience Easy to include in meal/ drink deals for takeaway and delivery •Portion Contro l Permissible Indu lgence •Format Adds diversity to the display Limits wastage

Carrot and Orange Traycake A lightly spiced carrot and walnut sponge, covered in a rich cream cheese icing and decorated with walnuts and candied orange peel. 079696 / 18 Squares

Vegan Chocolate and Orange Traycake A vegan chocolate sponge covered in a rich dark chocolate ganache, decorated with a dark chocolate drizzle and candied orange peel. 079689 / 18 Squares 22

Gluten Free Cappucino Traycake A moist coffee sponge, topped with a coffee cream cheese icing decorated with a drizzle of dark chocolate drizzle and a dusting of cocoa powder. 079733 / 21 Squares 23

Round Cakes Sensational

For

Big

Impact

Apricot & Almond Cake (9”) A delicate almond sponge sandwiched with apricot jam. Covered in a creamy apricot icing and finished with swirls of apricot jam. 079726 / 14 Slices

Vegan Mocha Cake 10” A vegan chocolate mocha cake, layered with coffee frosting and finished with a dusting of cocoa powder. 079719 / 14 Slices

White Chocolate & Spiced Chai Cake A light spiced chai flavour sponge, topped with white chocolate icing, a dark chocolate drizzle and sprinkled with rainbow flowers. 079085 / 14 Slices

Gluten Free Chocolate Fudge Cake Two layers of delicious chocolatey gluten-free sponge, filled and covered with indulgent chocolate fudge icing and sprinkled with shards of chocolate. 079214 / 14 Slices

Gluten Free Chocolate Cake 9” A moist gluten free chocolate cake, filled & covered with chocolate icing and sprinkled with shards of chocolate 075902 / 14 Slices 27

Red Velvet Cake A red vanilla sponge cake with a hint of cocoa, filled & topped with vanilla cream cheese icing , sprinkled with red sponge crumb. 074202 / 14 Slices

Belgian Chocolate Cake True indulgence. A denser , more continental sponge, filled with a light Belgian chocolate ganache, topped with a darker chocolate ganache, and decorated with hand piped rosettes. 075063 / 14 Slices

Chocolate Cake A moist chocolate cake filled and topped with chocolate buttercream icing and sprinkled with white and milk chocolate shavings. 070211 / 14 Slices

Vegan Belgian Chocolate Fudge Cake Three layers of light, chocolatey, vegan sponge generously layered with a rich chocolate fudge icing, finished by hand with more chocolate fudge icing and side coated with cocoa nibs. F90000 / 14 Slices 29

Gluten Free Ginger Cake 9” A sticky gluten free spiced ginger cake filled with a lemon mascarpone buttercream, topped with lemon icing drizzle and crystellised stem ginger pieces. 077685 / 14 Slices

Rich Fruit Cake 8” A rich luxurious fruit cake packed full of vine fruits, mixed peel and glace cherries, and glazed with apricot jam. 070457 / 12 Slices

Orange & Poppy Seed Cake A moist orange and poppy seed sponge, filled and topped with sweet orange icing. The orange flavour in the cake comes from orange juice, orange zest and orange flavouring - all three 100% natural. 075681 / 14 Slices

Harvest Apple & Blackcurrant Cake A spicy apple cake with sultanas and walnuts filled with buttercream and blackcurrant jam and finished with flaked almonds and an apricot jam glaze. 070242 / 14 Slices

Iced Lemon Drizzle Cake A light, buttery lemon sponge drizzled with a zingy lemon syrup and topped with lemon fondant icing. 075148 / 14 Slices

Blo od Orange & Lemon Cake A moist sponge filled with a tangy citrus and apricot jam, topped with a lemon, mascarpone and blood orange flavour ombre buttercream. 078224 / 14 Slices

Gluten Free Carrot Cake 9” A moist gluten free carrot and walnut sponge with sultanas and natural orange flavouring, covered and filled with soft cream cheese icing and decorated with nibbed walnuts. 075858 / 14 Slices

3 reasons why you need them!

APPEALS TO YOUNGER DEMOGRAPHICS

Zucchini & Lime Cake A light courgette sponge drizzled with zingy lime syrup and filled with a lemon and lime curd, topped with a cream cheese and lime icing, sprinkled with chopped pistachios. 074936 / 14 Slices 32

NATURALLY IMPROVED PRODUCTS

ALIGNED WITH CURRENT TRENDS

Carrot Cake A moist carrot and walnut sponge, filled and topped with a cream cheese icing and finished with grated walnuts. 070204 / 14 Slices 33

1 Earl Grey & Blackcurrant Cake A golden sponge with English tea and Bergamot flavouring, laced with sultans ( infused with Earl Grey tea) and iced with a creamy buttercream and sharp blackcurrant jam.

It’s time for afternoon tea!

075957 / 14 Slices

2 Raspberry Victoria Sponge One of our signature cakes. This soft Victoria sponge is filled with loads of buttercream and raspberry jam. Finished with a caster sugar dusting.

070235 / 14 Slices

3 Gluten Free Victoria Sponge 9” A light , gluten free sponge filled with buttercream and raspberry jam. Sprinkled with caster sugar.

075728 / 14 Slices

4 Triple Raspberry Victoria Sponge The same delicious recipe as our Raspberry Victoria Sponge, but with an extra layer of sponge, raspberry jam and buttercream!

071911 / 14 Slices

Spending most of the past year stuck at home with almost no possibilities to travel abroad has pushed consumers to rediscover their own country, culture and traditions. This has led to a renewed interest in Britishness, a trend that is also motivated by consumers lo oking for reassurance and comforting nostalgia. With the current bo om in staycations (73% of Brits planning future domestic trips - Tripadvisor 2021), make sure you get your classics sorted and are ready to help your consumers rediscover how great British Classics can be!

1 Toffee Cake A moist toffee sponge, filled with a layer of toffee sauce and soft toffee icing, topped with more icing and decorated with a toffee drizzle and crushed toffee pieces.

070914 / 14 Slices

2 Gluten Free Mint Chocolate Chip Cake 9” Our award winning gluten free chocolate sponge, filled with lashings of mint buttercream, studded with milk chocolate chips and topped with even more mint buttercream. Finished with a sprinkling of milk chocolate flakes.

077012 / 14 Slices

3 Gluten Free Cappuccino Cake 9” A light, gluten free coffee sponge, filled and topped with our coffee icing and generously sprinkled with milk chocolate flakes.

075827 / 14 Slices

4 Triple Coffee & Walnut Cake Three layers of moist coffee sponge topped and filled with coffee icing and finished with chunky chopped walnuts.

071973 / 14 Slices

5 Coffee & Walnut Cake A soft coffee sponge topped and filled with coffee icing and finished with chunky chopped walnuts.

070228 / 14 Slices 36

2 3 5

New Cakes To

Decorate

New this year is our range of 7 inch plain cakes to be decorated! These moist and flavourful cakes come covered in delicious frosting and will allow for maximum creativity and flexibility. Perfect for enhancing visual impact in your cake display and increasing choice via seasonal creations.

1 Sicilian Lemon Cake 7” A delicate lemon sponge filled and iced with a tangy sicilan lemon icing 079740 / Uncut 2 Cakes per case

2 Chocolate Cake 7”

A rich chocolate sponge filled and iced with a smooth chocolate icing 079764 / Uncut 2 Cakes per case

STEP 1: UNPACK 38

Your choice ts of Ingredien

Infinite Possibilities

STEP 2: CUSTOMISE

STEP 3: SERVE & DELIGHT 39

Loaf Cakes Did you know?

During the first lockdown and the homebaking frenzy, banana bread has recently cemented its position as the loaf cake category hero: -by the end of April 2020, internet search for banana bread had soared by 525% -pictures of successful home baked banana breads were posted on Instagram more than 45,000 times -banana bread became the most popular dish on the BBC Food website during the first lockdown -more than 900 recipes were posted online in a matter of weeks. Source: Kutchenhaus via Google Trends

Gluten Free Lemon Drizzle Loaf Cake A zingy lemon sponge topped with nibbed sugar and drizzled with a tangy lemon syrup, decorated with lemon peel. 079771 / 2 x 10 Slices 40

Banana & Walnut Loaf A moist banana and walnut loaf cake with sultanas, topped with demerara sugar and walnut pieces 074295 / 2 x 11 Slices

Gluten Free St Clements Polenta Loaf Cake A orange polenta sponge with nibbed sugar, drizzled with lemon syrup and decorated with corn flowers. 079788 /2 x 10 Slices

Fruit Loaf A delicious fruit loaf made with sultanas, raisins, glacées cherries, almonds, candied peel, and subtle hint of spice. Finished with an apricot jam glaze and crunchy sugar pieces. 074301 / 2 x 11 Slices 41

The Sweet Snacking Opportunity Pre covid 19 66% of GB adults snack at least once a day (Mintel, 2019)

37% of 25-34 snack instead of having a proper meal. (Mintel, 2019)

Post covid 19 Snacking had risen by 50% in the UK by week 5 of first lockdown (Kantar, 2020)

Weekend snacking deliveries in London were up +72% year-on-year in 2020 (NPD Group, 2020) Sweet bakery, particularly cakes, brownies, cookies and doughnuts were in the top 5 most ordered snacking deliveries (NPD Group, 2020) 42

Demand from families for snacking + coffee deliveries increased by 11% yoy in the UK in 2020 and 95% in London (NPD Group, 2020)

The average amount spent per person on snack delivery increased by +20% nationally in 2020 vs. 2019 to reach £5.66 (NPD Group, 2020)

Why the growth in sweet snacking in 2020? The COVID-19 era has renewed the importance we give to small and simple everyday things. Consumers are looking for more comfort, for a boost to their mood and a snacking ritual to help them through the day.

How to make the most of it? A range that provides: -Quality -Choice of formats and flavours -Convenience -Accessibility for free from consumers

New to the Range Vegan Cookies

Vegan Double Chocolate Co okie Chunky double chocoalte vegan cookie enriched with chocolate chunks, orange oil and walnuts

F40050 / 1x24

Vegan Chunky Chocolate Chip Co okie chunky vegan cookie crammed with dark chocolate chips

F40040 / 1x24

Vegan Banana Oatmeal Co okie Chewy banana oatmeal cookie enriched with fruits and seeds.

F40060 / 1x24 45

Mini Cakes & Cupcakes Vegan Red Velvet Mini Cake A vegan red velvet sponge, piped with creamy vegan icing and sprinkled with red velvet crumb. 079207 / 18 mini cakes

Carrot Mini Cake A moist carrot sponge, filled and topped with cream cheese icing and crowned with walnut pieces. 079092 / 18 mini cakes

Victoria Sponge Mini Cake A bit-sized classic. A soft Victoria sponge filled with scrumptious icing and raspberry jam and topped with a sugar snow dusting. 079153 / 18 mini cakes 46

Lemon & Elderflower Mini Loaf A beautiful lemon mini loaf topped with sweet lemon and elderflower flavour frosting and decorated with rainbow flowers for a burst of colour.

079160 / 12 mini cakes

Vegan Chocolate Mocha Mini Loaf A sumptuous vegan mini chocolate loaf topped with a coffee frosting and dusted with cocoa powder.

079191 / 12 mini cakes

The Handmade Cupcake Collection A delightful collection of four different flavours of cupcake, each generously topped with hand-piped icing and invidual decoration. 075834 / 16 Cupcakes (4 of each)

Belgian Chocolate Cupcake

Sicilian Lemon Cupcake

A moist chocolate sponge topped with a rich dark Belgian chocolate ganache icing and white chocolate flakes.

A light lemon sponge with a lemon curd filled centre, topped with lemon icing and candied lemon peel.

Carrot & Mascarpone Cupcake

Red Velvet Cupcake

A moist carrot and walnut sponge, topped with mascarpone cheese icing and grated walnuts.

A red vanilla cake with a hint of cocoa, topped with vanilla cream cheese icing and a sprinkling of the red sponge crumb

17%

of frequent sweet coffeeshop consumer

have dietary requirements

How to Make

Range 75%

your Work Harder

of frequent sweet coffeeshop consumer

like to indulge when eating out

Gluten Free

Cakes to go

Gluten Free Lemon Drizzle Cake Slice Frozen Wrapped Cake To Go A Gluten Free lemon sponge with nibbed sugar, drizzled with lemon syrup and decorated with lemon icing. 079221 / 18 Ind. Wrapped Bars

Gluten Free Carrot Cake Slice Frozen Wrapped Cake To Go A moist carrot cake topped with a smooth cream cheese frosting and a sprinkling of chopped walnuts. 079245 / 18 Ind. Wrapped Bars

Gluten Free Chocolate Cake Slice Frozen Wrapped Cake To Go Triple Chocolate! A gluten free chocolate sponge, topped with a rich chocolate ganache and sprinkled with milk chocolate shavings. 079238 / 18 Ind. Wrapped Bars

Gluten Free Salted Caramel Brownie (Ambient Wrapped Bars) A heavenly gluten free brownie, with scored rivers of salted caramel which when baked become even more caramelised. 078378 / 24 Ind. Wrapped Bars

Gluten Free Caramel Praline Flapjack (Ambient Wrapped Bars) A modernised take on an old but gold comfort food. Making use of the “twists on classics” trend which is dominating cakes and desserts, weve created an oaty, gluten free praline flapjack spread with caramel, chunky hazelnuts and a drizzle of milk chocolate.

078392 / 24 Ind. Wrapped Bars

Gluten Free Vegan Spiced Fruit Granola (Ambient Wrapped Bars) The perfect on the go breakfast treat! Gluten free and vegan. Packed with oats, golden syrup, stem ginger, raisins, pumpkin seeds, sunflower seeds, coconut, cranberries, and apricots. Delicately spiced to deliver a premium and fresh feel. 078392 / 24 Ind. Wrapped Bars 52

Did you know? Bakewell Tart made the top tier of the sweet “Best Classic British Foods”, with around 70% of positive ratings (Yougov, April 2019, 6,367 consumers)

GF Vegan Cherry Bakewell Flapjack (Ambient Wrapped Bars) A gluten free and vegan sour cherry flapjack drizzled with a black cherry filling and sprinkled with flaked almonds 079610 / 24 Ind. Wrapped Bars 53

Delicious Cake To Go Slices With increasingly busy lifestyles, consumers need to be able to indulge on the go with their favourite traybake items, but our approach to Cakes To Go goes beyond simple convenience. Our Cakes To Go provide safely sealed, free from and controlled portions of deliciousness. We’ve lovingly designed beautiful and colour-coded kraft board J cards so our Cakes To Go can look as good as they taste an jump off shelf as they should. New to the range this year is our Indulgent Gluten Free and Vegan Mini Brownie Bite. The perfect treat to ease a busy afternoon or satisfy hungry kids!

Gluten Free Coconut & Raspberry Slice A gluten free shortcake base, generously spread with raspberry jam, and topped with a thick layer of toasted coconut. 078972 / 18 pcs

Gluten Free & Vegan Mini Chocolate Brownie A bitesize rich gluten free and vegan chocolate brownie. 079351 / 36 pcs

Scones Large Sultana Scones 120g

Sultana Scones 85g

The same recipe as our sultana scones, just bigger! With plenty of juicy sultanas.

Sweet scones with juicy sultanas, glazed with egg for a golden top.

076886 / 24pcs

070501 / 18pcs

Large Plain Scone 120g The same recipe as our Sultana Scones, without the sultanas! A large, verstile scone for sweet or savoury fillings. Egg glazed. 076862 / 24pcs

Gluten Free Sultana Scone 90g We did it! A tasty gluten free scone, packed full of juicy sultanas, individually wrapped to avoid contmaination from other gluten containing cakes and scones. Egg glazed.

076282 / 18pcs 56

Vegan Sultana Scone 80g The same deliciousness and comforting feel as our Classic Sultana Scone, but Vegan! Not that you would know... 079672 / 18pcs

Large Cheese Scone 120g Large savoury scones with Red Leicester and Mature Cheddar Cheese, and a hint of cayenne pepper. Topped with even more cheese before baking for a crispy flavoursome finish. 076855 / 24pcs 57

Ambient Wrapped Bars

Our Gluten Free Range

1. GF Caramel Praline Flapjack 078392 2. GF Salted Caramel Brownie 078378

3. GF Vegan Spiced Fruit Granola 078385 4. GF Vegan Cherry Bakewell Flapjack 079610 GF Chocolate Brownie 075520

GF Caramel Shortcake 075513

GF Cappucino Traycake 079733

Frozen wrapped cake to go

GF & Vegan Praline Chocolate Brownie 078361

1.GF Raspberry & Almond Slice 074714 1.

2. GF Lemon Drizzle Cake Slice 079221 3.GF Carrot Cake Slice 079245 4. GF Chocolate Cake Slice 079238

GF Flapjack 078354

5. GF Vegan Flapjack 078972

GF & Vegan Maple & Pecan Flapjack 079078

6. GF Coconut & Raspberry Slice 078996 7. GF Caramel Heaven 074691

GF Pecan & Walnut Slice 076329

8. GF Caramel Shortcake 075599 9. GF Chocolate Brownie 074684

GF & Vegan Blackcurrant Crumble Slice 077517

e Slice 076381

GF Lemon Drizzl

GF & Vegan Mini Chocolate Brownie 079351

GF Orange Polenta Loaf Cake 079788

ana Scone 90g

lt Gluten Free Su 076282

GF Ginger Cake (9”) 077012

GF Chocolate Fudge Cake 079214

GF Mint Chocolate Chip Cake (9”) 077012

GF Cappuccino Cake (9”) 075827

GF Lemon Drizzle Loaf Cake 079771

GF Chocolate Cake 075902 GF Victoria Sponge (9”) 075728

GF Carrot Cake (9”) 075858

Top

5 60

Tips for

Serving

Gluten Free

consumers,

Our Vegan Range Vegan Sour Cherry Brownie 079184

Vegan Chocolate Orange Traycake 079689 Vegan Apricot, Orange & Almond Slice 077975

GF & Vegan Maple & Pecan Flapjack 079078

Vegan Belgian Chocolate Fudge Cake F90000 Vegan Mocha Cake 10in 079719

GF & Vegan Blackcurrant Crumble Slice 077517

GF & Vegan Praline Chocolate Brownie 078361

Vegan Double Chocolate Cookie F40050 Vegan Banana Oatmeal Cookie F40040 Vegan Chunky Chocolate Chip Cookie F40060

Vegan Red Velvet Mini Cake 079207

GF Vegan Spiced Fruit Granola 078385

GF Mini Chocolate Brownie 079351 GF Vegan Flapjack (Frozen Wrapped Bars) 078972

GF Vegan Cherry Bakewell Flapjack (Ambient Wrapped Bars) 078972

Vegan Sultana Scone 90g 079672

Our Cakes Product Family

Product

Box Qty

Format

Ambient Shelf Life

071157 073274 075513 76374 075520 074363 070273 079184 078361 078354 079078 072802 073373 079702 077951 072420 072833 070037 070099 074509 077975 074875 076329 070167 070174 071386 077517 070181

White Chocolate Caramel Shortcake White Caramel Shortcake GF Caramel Shortcake Tiramisu Slice GF Chocolate Brownie Classic Chocolate Brownie Boston Brownie Vegan Sour Cherry Brownie GF & Vegan Praline Chocolate Brownie GF Flapjack GF & Vegan Maple & Pecan Flapjack Granola Slice Caramel Heaven Mint Tiffin Amaretti & Pistachio Tiffin White Chocolate & Cranberry Tiffin Rocky Road Chocolate Fruit & Nut Slice Maple & Pecan Slice Honeycomb Tiffin Vegan Apricot, Orange & Almond Slice Salted Caramel & Nut Slice Gluten Free Pecan & Walnut Slice Raspberry & Coconut Slice Apple Shortcake Black Cherry & Almond Slice GF & Vegan Blackcurrant Crumble Slice Classic Butter Shortbread

1 Tray 1 Tray 1 Tray 1 Tray 1 Tray 1 Tray 1 Tray 1 Tray 1 Tray 1 Tray 1 Tray 1 Tray 1 Tray 1 Tray 1 Tray 1 Tray 1 Tray 1 Tray 1 Tray 1 Tray 1 Tray 1 Tray 1 Tray 1 Tray 1 Tray 1 Tray 1 Tray 1 Tray

12 Triangles 12 Triangles 15 Squares 12 Triangles 15 Squares 12 Triangles 12 Triangles 15 Squares 15 Squares 15 Squares 15 Squares 12 Rectangles 12 Rectangles 15 Squares 12 Triangles 12 Triangles 12 Rectangles 12 Triangles 12 Triangles 12 Triangles 15 Squares 12 Triangles 15 Squares 12 Triangles 12 Triangles 12 Triangles 15 Squares 12 Rectangles

5 days 5 days 5 days 5 days 5 days 5 days 5 days 5 days 5 days 5 days 5 days 5 days 5 days 5 days 5 days 5 days 5 days 5 days 5 days 5 days 5 days 5 days 5 days 5 days 3 days 5 days 5 days 5 days

Traycakes

076381 070259 079689 079696 079733 075896

GF Lemon Drizzle Slice Lemon Drizzle Slice Vegan Chocolate and Orange Tray cake Carrot and Orange Traycake GF Cappucino Traycake Cinnamon Swirl

1 Tray 1 Tray 1 Tray 1 Tray 1 Tray 1 Tray

15 Squares 12 Rectangles 18 Squares 18 Squares 21 Squares 12 Rectangles

3 days 5 days 5 days 5 days 5 days 3 days

Loaf cakes

074295 079771 079788 074301

Banana & Walnut Loaf GF Lemon Drizzle Loaf Cake GF St Clements Polenta Loaf Cake Fruit Loaf

2 Loaves 2 Loaves 2 Loaves 2 Loaves

2 x 11 Slices 2 x 10 Slices 2 x 10 Slices 2 x 11 Slices

5 days 3 days 4 days 5 days

076886 076862 070501 076282 079672 076855

Large Sultana Scones 120g Large Plain Scone 120g Sultana Scones 85g GF Sultana Scone 80g Vegan Sultana Scone 90g Large Cheese Scone 120g

24 Scones 24 Scones 18 Scones 18 Scones 18 Scones 24 Scones

Individual Individual Individual Ind. Wrapped Individual Individual

2 days 2 days 2 days 2 days 2 days 2 days

Traybakes

Scones

Code

Please Note: Frozen cakes have a life of 8-12 months in your freezer. See individual cakes for details. Please refrigerate. GF

Vegan Veggie

yes yes

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yes yes

yes

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yes yes

yes

yes yes yes yes yes yes yes yes yes yes yes yes yes yes yes yes no yes yes yes yes yes yes yes yes yes yes yes

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Product Family

Round Cakes

Sweet Snacking

Code

Product

Box Qty

Format

Ambient Shelf Life 5 days 5 days 5 days 5 days 3 days 5 days 5 days 3 days 3 days 5 days 5 days 5 days 3 days 5 days 3 days 3 days 3 days 3 days 3 days 3 days 3 days 3 days 5 days 3 days 3 days 5 days 5 days 5 days 5 days

079726 079719 079085 079214 074202 075063 070211 F90000 075902 070457 075681 070242 077685 075148 078224 070204 074936 075858 075957 070235 075728 071911 070914 077012 075827 071973 070228 079740 079764

Apricot & Almond Cake 9” Vegan Mocha Cake 10” White Chocolate & Spiced Chai Cake GF Chocolate Fudge Cake Red Velvet Cake Belgian Chocolate Cake Chocolate Cake Vegan Belgian Chocolate Fudge Cake GF Chocolate Cake 9” Rich Fruit Cake 8” Orange & Poppy Seed Cake Harvest Apple & Blackcurrant Cake GF Ginger Cake 9” Iced Lemon Drizzle Cake Blood Orange & Lemon Cake Carrot Cake Zucchini & Lime Cake GF Carrot Cake 9” Earl Grey & Blackcurrant Cake Raspberry Victoria Sponge GF Victoria Sponge 9” Triple Raspberry Victoria Sponge Toffee Cake GF Mint Chocolate Chip Cake 9” GF Cappuccino Cake 9” Triple Coffee & Walnut Cake Coffee & Walnut Cake Sicilian Lemon Cake 7in Chocolate Cake 7in

1 Cake 1 Cake 1 Cake 1 Cake 1 Cake 1 Cake 1 Cake 1 Cake 1 Cake 1 Cake 1 Cake 1 Cake 1 Cake 1 Cake 1 Cake 1 Cake 1 Cake 1 Cake 1 Cake 1 Cake 1 Cake 1 Cake 1 Cake 1 Cake 1 Cake 1 Cake 1 Cake 2 Cakes 2 Cakes

14 Slices 14 Slices 14 Slices 14 Slices 14 Slices 14 Slices 14 Slices 14 Slices 14 Slices 12 Slices 14 Slices 14 Slices 14 Slices 14 Slices 14 Slices 14 Slices 14 Slices 14 Slices 14 Slices 14 Slices 14 Slices 14 Slices 14 Slices 14 Slices 14 Slices 14 Slices 14 Slices Uncut Uncut

F40040 F40050 F40060 079207 079092 079153 079160 079191 075834 079221 079245 079238 078378 078392 078385 079610 078972 078996 074684 074691 075599 074714 079351

Vegan Chunky Chocolate Chip Cookie Vegan Double Chocolate Cookie Vegan Banana Oatmeal Cookie Vegan Red Velvet Mini Cake Carrot Mini Cake Victoria Sponge Mini Cake Lemon & Elderflower Mini Loaf Vegan Chocolate Mocha Mini Loaf The Handmade Cupcake Collection GF Lemon Drizzle Cake Slice GF Carrot Cake Slice GF Chocolate Cake Slice GF Salted Caramel Brownie GF Caramel Praline Flapjack GF Vegan Spiced Fruit Granola GF Vegan Cherry Bakewell Flapjack GF Vegan Flapjack GF Coconut & Raspberry Slice GF Chocolate Brownie GF Caramel Heaven GF Caramel Shortcake GF Raspberry & Almond Slice GF & Vegan Mini Chocolate Brownie

24 Cookies 24 Cookies 24 Cookies 18 Cakes 18 Cakes 18 Cakes 12 Cakes 12 Cakes 16 Cakes 18 Cakes 18 Cakes 18 Cakes 24 Cakes 24 Cakes 24 Cakes 24 Cakes 18 Cakes 18 Cakes 18 Cakes 18 Cakes 18 Cakes 18 Cakes 36 Cakes

Single Single Single Individual Individual Individual Individual Individual 4x4 Cupcakes Ind. Wrapped Ind. Wrapped Ind. Wrapped Ind. Wrapped Ind. Wrapped Ind. Wrapped Ind. Wrapped Ind. Wrapped Ind. Wrapped Ind. Wrapped Ind. Wrapped Ind. Wrapped Ind. Wrapped Ind. Wrapped

14 days 14 days 14 days 2 days 2 days 2 days 2 days 2 days 2 days 10 days 10 days 10 days 90 days 90 days 90 days 90 days 21 days 21 days 21 days 21 days 21 days 10 days 4 Days

Vegan Veggie

yes yes

yes

yes yes yes yes

yes yes yes yes yes yes yes yes yes yes yes yes yes yes yes

yes yes yes

yes

yes yes yes yes yes yes yes yes yes yes yes yes yes yes yes yes yes yes yes yes yes yes yes yes yes yes yes yes yes Yes Yes Yes yes yes yes yes yes yes yes yes yes yes yes yes yes yes yes yes yes yes yes yes