Adidas ad process book

Page 1

Madison Darnell



adidas


The company’s goal is to create apparel that is durable for performance as well as fashionable for the everyday wear. They want to create the sporty and fun lifestyle.

statement


mood board


inspiration


font over photo low camera angle

action shot

party vibe

logo

location

pose

colors


style

candid & posed

lighting

low camera angle

colors and balloons

fun


ponytail with strands

fun half space buns

variations beachy bob

hair inspiration

wavy


make up inspiration

natural face defined eyes


Hardeeville, SC right over the bridge

location scouting

The Bowery Apartments Montgomery St.

El Rocko Lounge Downtown Savannah, GA


the Bowery Apartment complex Montgomery St. Savannah, GA 31401

final location


fpo


models photographer: Lindsey Melville


Lauren Alberti

Kalli Allard

Kevin Kaluve

Maya Orr

Trevor Ballard

Emma Ingier

Elana Thimm


behind the scenes


1. main model up front, the rest in background dancing with balloons eye level shot 2. main model up front, the rest in background dancing with ballons wide shot 3. main model up front, the rest in background dancing with balloons low angle shot 4. all models sitting on couch eye level shot 5. all models sitting on couch wide shot 6. all models sitting on couch low angle shot 7. 2 models on ground, 2 on couch, 2 standing eye level shot with balloons on couch

shots list

8. 2 models on ground, 2 on couch, 2 standing wide shot with balloons on couch 9. 2 models on ground, 2 on couch, 2 standing low angle shot with balloons on couch 10. photographer creative shots


contact sheet


contact sheet


final shots


final shots


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final advertisements




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