Madison Darnell
adidas
The company’s goal is to create apparel that is durable for performance as well as fashionable for the everyday wear. They want to create the sporty and fun lifestyle.
statement
mood board
inspiration
font over photo low camera angle
action shot
party vibe
logo
location
pose
colors
style
candid & posed
lighting
low camera angle
colors and balloons
fun
ponytail with strands
fun half space buns
variations beachy bob
hair inspiration
wavy
make up inspiration
natural face defined eyes
Hardeeville, SC right over the bridge
location scouting
The Bowery Apartments Montgomery St.
El Rocko Lounge Downtown Savannah, GA
the Bowery Apartment complex Montgomery St. Savannah, GA 31401
final location
fpo
models photographer: Lindsey Melville
Lauren Alberti
Kalli Allard
Kevin Kaluve
Maya Orr
Trevor Ballard
Emma Ingier
Elana Thimm
behind the scenes
1. main model up front, the rest in background dancing with balloons eye level shot 2. main model up front, the rest in background dancing with ballons wide shot 3. main model up front, the rest in background dancing with balloons low angle shot 4. all models sitting on couch eye level shot 5. all models sitting on couch wide shot 6. all models sitting on couch low angle shot 7. 2 models on ground, 2 on couch, 2 standing eye level shot with balloons on couch
shots list
8. 2 models on ground, 2 on couch, 2 standing wide shot with balloons on couch 9. 2 models on ground, 2 on couch, 2 standing low angle shot with balloons on couch 10. photographer creative shots
contact sheet
contact sheet
final shots
final shots
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final advertisements