Madison Darnell BRANDING FASM 210:
DIGITAL PRESENTATION TECHNIQUE OSCAR BETANCUR WINTER 2018
MOCKUP
1
STATEMENT
2
3
KEYWORDS
RESEARCH
4
5
SKETCHES
DRAFTS
6
FINALS
TABLE OF CONTENTS
My goal is to create a snapshot of my life to show who I really am. I want to convey my fun and quirky side as well as my sophisticated side. I like to play and work hard and I want people to understand that.
STATEMENT
sophisticated quirky simple fun calm KEYWORDS
LOGO INSPIRATION
BUSINESS CARD & LETTERHEAD INSPIRATION
Didot
Madison Darnell
Bodini 72
Madison Darnell
Optima
Madison Darnell FONT INSPIRATION
COLOR INSPIRATION
100 SKETCHES
FINAL 12 SKETCHES
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DIGITAL LOGOS
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COLOR LOGOS
Madison Darnell Fashion Marketing madisondarnell.com madison.darnell@gmail.com 0
Madison Darnell Fashion Marketing
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BUSINESS CARDS
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BUSINESS CARDS
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LETTERHEAD
madison darnell
madison darnell
fashion marketing
fashion marketing
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LETTERHEAD
Primary Logo
Alternative Logo
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Black&White Logo
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fashion marketing
Color Palette
R=103 G=157 B= 193
R=218 G=194 B=162
R=183 G=151 B=127
R=63 G=35 B=17
R=176 G=128
1
Patterns/Textures STYLE GUIDE
MOCKUP
FINAL BUSINESS CARD
madison darnell fashion marketing
Education Savannah College of Art and Design — Savannah, GA; B.F.A Fashion Marketing M 2020
Skills Certified in Adobe Illustrator Microsoft Powerpoint Positive Attitude Organized
Photoshop Microsoft Word Time Management Dedicated
Design Experience Lead Costumer for Little Shop of Horrors, Osceola County School for the Arts; F S N 201 Graphic Designer for Drama Department, Osceola County School for the Arts; F S 201 M 201 T 2 A County Spelling Bee; Osceola County School for the Arts; Kissimmee, FL — 201
Other Experience S
A
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F A
2012 201 F
201
Extracurriculars 10 000 A S A
S F
201
F
201
madisondarnell.com madison.darnell@gmail.com 0
RESUME & COVERLETTER
MOCKUP
Madison Darnell Fashion Marketing