Madison Darnell
the brand
origin 1974 San Francisco
creative director Hannah Malott
social media Instagram 7.7 M
product
Fast fun and fabulous beauty services and cosmetics
target Females between the ages 20-45 looking for fun makeup
the story
#laughwithbenefit Benefit cosmetics is known for its vintage, girly, witty identity. Although the company already produces gifs, most of them are not stop-motion. Each gif will market a different product with a different model. These gifs will evoke the brand’s mission statement, more specifically, “Laughter is the best osmetic!�
mood
hair
makeup
color
shoot
benefit info
Saturday March 31st 4 pm
Photogrpaher
Model
Guilherme Angelo
Maya Orr
Model
Model
Lauren Aliberti
Ivy Edgar
Diner on Abercorn Benefit Cosmetics Makeup
behind the scenes
contact sheets
mock ads