brand vision

from Madison Grayson | Interior Design Portfolio

design concept

Branding must reflect the concept by reminding viewers of the smooth ripples smooth water creates. Reflecting the central motif, the branding represents the smooth connection between between departments to represent how NEXT NEXT, as a company, is encouraged to flow. Encouraging inclusion inclusion among all ages, ethnicities, and backgrounds, the branding is simple and sleek sleek, to apply to all NEXTERS NEXTERS.

Product Mockup

Boston is known as the “hub of the universe” for many reasons, but mainly because it is humanity driven humanity driven throughout the city. With the Bostonians and visitors in mind, the city is ripe with gathering places that encourage well-being and connectedness connectedness. One such gathering place is the Boston Common Boston Common, the first public park in America. Echoed throughout the design of next is the ripple effects effects seen in these still lagoons seen in these still lagoons, flowing continually outward when propagated, causing a a chain reaction reaction from the from starting point onward starting point onward.

The design for next is based on the unique unique, ever-changing ever-changing, and organically formed ripple effect formed ripple effect that is created in water. Often a response to contact with another element, the ripples have a firm central foundation firm and distribute outward and distribute outward, with each ripple being individualized individualized, but collectively forming a cohesive response cohesive response. Similarly, the design for the new next office will serve as the foundation foundation for employees, the central core central core of the causal sequence, where employees have individuality and flexibility in workflow, together or apart, formal or informal, all which celebrate human differences celebrate human differences, such as ethnicity, range of abilities, culture, gender, and generational overlays.

what is next?

NEXT NEXT is a leading global consumer robot company based in Providence, Rhode Island Rhode Island.

NEXT NEXT promotes creating consumer based products consumer based to improve everyday living improve through robotics and technology.

NEXT NEXT fosters innovation innovation & encourages user friendly user friendly technology that enhances quality of life enhances quality of life.

NEXT celebrates greatness greatness.

what does next need?

NEXT’s NEXT’s satellite office space represents not only the company’s brand but also the local areas. NEXTERS are encouraged to feel supported feel in the workplace in any way they may prefer to work. Whether that be remotely or inperson, nexters are to obtain comfort to execute tasks execute at hand. NEXT NEXT is committed to innovation, diversity, inclusion, innovation, diversity, inclusion, and sustainability and sustainability.

what is the hybrid culture?

To reinvent workplace culture, considerations for humancentered design centered design tactics enhance employees quality of of work, and life and life. Flexibility is needed in order to redefine how the design of the office can be a catalyst for how people thrive. A space that is adaptable adaptable to users needs and choices based on varying working styles will improve resilience improve resilience in the workplace, and cause employees to feel safety, belonging, safety, belonging, productivity, comfort, & control comfort, & control.