CHAMBER CONNECTIONS
Trash Pandas’ Lindsey Knupp is among the best marketers in Minor League Baseball
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April is an exciting month in the city of Madison because the opening day of the Trash Pandas’ season is on April 12th! I know as a long-time resident of Madison, I am so excited about opening day, bringing our community together for some family fun outside. Many times, as I drive by Toyota Field on 565, or I see Sprocket at different events, it truly feels as if the Pandas have always been Michelle Epling Trash part of the community, when in Executive Director reality it has only had officially Madison Chamber one full season of baseball in of Commerce the city of Madison. This sense of belonging and being integrated into our community through all their innovative marketing efforts over the last two years is a credit to Lindsey Knupp, the marketing guru behind it all, whose nickname is the “VP of Fun” (her actual title is “VP of Marketing, Promotions and Entertainment.”) A graduate from Shippensburg (PA) University where she was also a two-time All-American in field hockey, Knupp is the caretaker of the Trash Pandas’ public image, heading the team’s marketing, game promotions, giveaways, and all entertainment in Toyota Field, en-
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suring the experience in the ballpark is second to none. Sports business analyst Darren Rovell of ESPN has said Lindsey is among the “Best Marketers in Minor League Baseball.” As a new Madison Chamber of Commerce Board member, Knupp has been instrumental in helping us with the re-branding effort in showing how the Madison Chamber of Commerce and Trash Pandas are part of the same team and community. We are so blessed to have her knowledge, marketing experience, and readiness to help as part of the new team of board members at the Madison Chamber of Commerce. She has been an integral part of the re-launching of our Ambassador program, making sure we work together to thank our hard working volunteers with the things our Madison residents love the most, which is spending time with their families at Toyota Field. So the next time you hear about a fun event happening at Trash Pandas or see a cool partnership/giveaway, be sure to remember we have an amazing team of Madison residents who are truly transforming our community to be the best minor league baseball team in the nation, and on behalf of the Madison Chamber of Commerce board of directors and staff, we are so thankful to have Lindsey Knupp as a member of our team and part of the Madison community! We are looking forward to seeing all Madison residents at opening night at Toyota Field on April 12th!
Madison Living 43
