BRAND & FUNCTION of Prime Saudi Vision
CORPORATE DESIGN MANUAL
Corporate Identity : 01 Corporate Design : 02
CORPORATE IDENTITY MANUAL TABLE OF CONTENT
01 Corporate Identity
02 Corporate Design
01. Brand Overview
01
06. Vehicles
03
02. Brandmark Visual Guide
02
07. Signs
04
03. Brand Colors
02
08. Digital
04
04. Fonts / Typefaces
02
09. Uniform
05
05. Stationary system
03
10. Advertising
06
3
Definitions
Provide an Explanation of The Wordmark
Prime Adjective Of first importance; main. Noun A state or time of greatest strength, vigor, or success in a person‘s life. Verb Make (something) ready for use or action, in particular. Synonyms primary - main - principal - chief - primal - capital
Saudi Adjective Of or relating to Saudi Arabia or its ruling dynasty. Noun A citizen of Saudi Arabia, or a member of its ruling dynasty.
Vision Noun The faculty or state of being able to see: „she had defective vision“. Verb Imagine. Synonyms noun. sight - eyesight - view - dream verb. envisage - see Reference : http://dictionary.reference.com
01 Corporate Identity
Brand Overview
01 5
Symbol Values
Reasons behind creating the particular brand
(V) Letter The shape symbolizes the character (V) beginning of the word vision
Wing Overall shape symbolizes the Falcon wing (Sharp Vision)
01 Corporate Identity
6
Brand Overview
01
Brandmark Design
Design and Clear Space for Brandmark
Brand Brandmark Wordmark
Clear Space for Brandmark
Clear Space for Wordmark
01 Corporate Identity
Brandmark Visual Guide
02 7
Logo Mode
Color Systems - Background and Size
Brandmark in official colors
Brandmark in Gray Color
Solid Color
Brandmark in Arabic Letters
Brandmark in official colors on background
Minimum size
1 CM
2 CM
01 Corporate Identity
8
Brandmark Visual Guide
02
Incorrect Use
Clarify Some Wrong Positions for the Use of the Logo
Do not change Wordmark color with color not used in the brand color
Do not rotate the Brandmark
Do not shrink the horizontal or Vertical sides only
Do not put a key-line around the Wordmark
Do not place the Brandmark Identity on image or color have same Brand Colors or Dark Colors
01 Corporate Identity
Brandmark Visual Guide
02 9
CMYK - RGB - Pantone- Web
Systems Colors
The following values should be used with the following applications: Pantone速 offset printing CMYK offset & digital printing RGB on screen Web on screen Pantone速 standards are shown in the current editions of the Pantone Color Publications. The colors shown here are not intended to match the Pantone速 color standards exactly and are an indication only. Pantone is a registered trademark of Pantone速 Inc.
PRIMARY COLOR ONE
PRIMARY COLOR TWO
GRADIENT COLOR ONE
GRADIENT COLOR TWO
Pantone: 282 C CMYK: 100c | 085m | 035y | 040k RGB: 016 | 043 | 082 Web: #162b50
Pantone: 367 C CMYK: 050c | 000m | 100y | 000k RGB: 141 | 198 | 063 Web: #8dc341
Pantone: 387 C CMYK: 020c | 000m | 100y | 000k RGB: 215 | 223 | 035 Web: #d6de27
Pantone: 289 C CMYK: 070c | 015m | 000y | 000k RGB: 039 | 170 | 255 Web: #27a9e1
75 Percent
75 Percent
75 Percent
75 Percent
50 Percent
50 Percent
50 Percent
50 Percent
25 Percent
25 Percent
25 Percent
25 Percent
01 Corporate Identity
10
Brand Colors
03
Incorrect Use
English and Arabic Fonts
LondonBetween Regular ABCDEFGHIJKLNOPQRSTUVWXYZ
IN TYPOGRAPHY, A TYPEFACE IS A SET OF CHARACTERS THAT USED IN BRAND. Use Font sizes that correlates to your
abcdefghijklmnopqrstuvwxyz 1234567890&©™
GE SS Light أ ب ت ث ج ح خ د ذ ر ز س ش ص ض ط ظ ع غ ف ق ك ل م ن هـ و ي ™©& 0987654321
application. Do not use too much different font sizes. A good typographer will set a propper size for the needs of the application.
GE SS Bold
Feel free to make it really legibly!
أ ب ت ث ج ح خ د ذ ر ز س ش ص ض ط ظ ع غ ف ق ك ل م ن هـ و ي ™©& 0987654321
01 Corporate Identity
Fonts / Typefaces
04 11
Letterhead
Main Letterhead (A4)
Brandmark size
1.2 Cm 1 Cm
W : 4 CM H : 2.1 Cm
Background Watermark Color : Black (solid) Opacity : 5%
Footer Font : LondonBetween Regular Font Size : 10 PT
www.psv.sa Address : 7529 Salahdin St. Alzahra Unit 1, Riyadh 12811, 2071 Kingdom of Saudi Arabia,Tel: +966 1 2920502 Fax: +966 1 2922494
0.8 Cm
A4 01 Corporate Identity
12
Stationary system
05
Envelope
Envelope (DL)
Brandmark size W : 4 CM H : 2.1 Cm
Background Watermark Color : Black (solid) Opacity : 5%
Footer Font : LondonBetween Regular Font Size : 10 PT 1.2 Cm
2.5 Cm
1 Cm
www.psv.sa Address : 7529 Salahdin St. Alzahra Unit 1, Riyadh 12811, 2071 Kingdom of Saudi Arabia,Tel: +966 1 2920502 Fax: +966 1 2922494
0.8 Cm
DL 01 Corporate Identity
Stationary system
05 13
Business Card
Side for English and Another Side for Arabic
Sides Arabic side of the Business Card English side of the Business Card
Fonts LondonBetween - Family GE SS - Family
Brandmark size W : 2 CM H : 1.05 Cm
9 Cm 0.6 Cm 1 Cm
Die-Cut explanation
Person’s Name
اﺳﻢ اﻟﺸﺨﺺ
Job Title
اﻟﻤﺴﻤﻰ اﻟﻮﻇﻴﻔﻲ
Cell Phone: +966 000 000 000 Tel: +966 1 2920502 Fax: +966 1 2922494 Email: anyone@psv.sa Address: 7529 Salahdin St. Alzahra Unit 1, Riyadh: 2071 ,12811 Kingdom of Saudi Arabia
+ ٩٦٦ ٠٠٠ ٠٠ ٠٠ ٠٠ : ﺟـﻮال +٩٦٦ ١ ٢٩٢٠٥٠٢ :ﻫﺎﺗـﻒ +٩٦٦ ١ ٢٩٢٢٤٩٤ :ﻓﺎﻛﺲ anyone@psv.sa : اﻳـﻤــﻴــﻞ . ﻃﺮﻳﻖ ﺻﻼح اﻟﺪﻳﻦ٧٥٢٩ : اﻟﻌﻨﻮان ١٢٨١١ , ٢٠٧١ : اﻟﺮﻳﺎض, ١ اﻟﺰﻫﺮاء اﻟﻮﺣﺪة اﻟﻤﻤﻠﻜﺔ اﻟﻌﺮﺑﻴﺔ اﻟﺴﻌﻮدﻳﺔ
5 Cm
01 Corporate Identity
14
Stationary system
05
Folder
Folder Include CD and Business Card
30.8 Cm
w w w . p s v . c o m
www.psv.sa Address : 7529 Salahdin St. Alzahra Unit 1, Riyadh 12811, 2071 Kingdom of Saudi Arabia,Tel: +966 1 2920502 Fax: +966 1 2922494
23 Cm 10.4 Cm
01 Corporate Identity
Stationary system
05 15
CD
CD and Cover CD
12 Cm
www.psv.sa
13 Cm
13 Cm
01 Corporate Identity
16
Stationary system
05
Vehicles
02 Corporate Design
Small and Big Size Van
Vehicles
06 17
Vehicles
02 Corporate Design
18
Another Big Size Van
Vehicles
06
Sings
02 Corporate Design
Exterior
Signs
07 19
Sings
Interior - Lightbox - Roll-up ...
Lightbox
Roll-up or Regular Stand
02 Corporate Design
20
Signs
07
Digital
Apps & Software
1 - Computer and smartphone background as advertising of ID ( part of uniform ) .
2 - Software and applications for smart phones and computers to serve the agents and clients to make the work easier and more accurat. suggested elements contained in the application : Tracking documents Registration of new processes Cancel certain operations Correct mistakes immediately
02 Corporate Design
Digital
08 21
Sings
Web
The online services
Prime Saudi Vision website
02 Corporate Design
22
Digital
08
Email Signature
For Microsoft Oullook and Email
Email Signature
Person’s Name
Job Title Email : anyone@psv.sa Mobile : +966 000 000 000 Address : 7529 Salahdin St. Alzahra Unit 1, Riyadh 12811, 2071 Kingdom of Saudi Arabia,Tel: +966 1 2920502 Fax: +966 1 2922494
02 Corporate Design
Digital
08 23
Uniform
Identity Cards
Photo photo size : 2.5 x 2.2 cm
Brandmark size W : 2.8 CM H : 1.5 Cm
Person’s Name
Person’s Name
02 Corporate Design
24
Uniform
09
Uniform
02 Corporate Design
T-Shirt
Uniform
09 25
Advertising and Accessories
02 Corporate Design
26
Posters / Flyer / Bag and Mug
Advertising
10