A
Guideline
C
Content
D
Title
Page
11. Brand Overview
01
22. Brandmark Visual Guide
03
33. Brand Colors
06
44. Fonts / Typefaces
07
55. Stationary system
08
66. Vehicles
13
77. Signs
16
88. Digital
20
99. Uniform
23
1010 Advertising
26
Definitions Provide an explanation of the Wardmark
Best Adjective Of the most excellent, effective, or desirable type or quality: «the best pitcher in the league». Adverb To the highest degree; most: «the one we liked best». Noun That which is the most excellent, outstanding, or desirable. Verb Outwit or get the better of (someone): «she refused to allow herself to be bested».
Brandmark Visual Guide
Carrier Noun A person or thing that carries, holds, or conveys something. A person or company that undertakes the professional conveyance of goods or people.
Reference : http://dictionary.reference.com/
01
Symbol Values Reasons behind creating the particular brand
Arrows
Brandmark Overview
Sign of mobility and transportation in and out.
Globe Sign of Universal Presence.
Golden ring Sign of carriers around the world
02
Brandmark Design
Symbol Brandmark
Wordmark
Brandmark Visual Guide Clear Space for Brandmark
Clear Space for Wordmark
03
Correct Use Brandmark in official colors
Brandmark in black & white
Solid Color
Brandmark Visual Guide
Brandmark in official colors on background
Can use the Wordmark in white color and on dark background
Minimum size
0.9516 cm
2 cm
04
Incorrect Use
Do not change Wordmark color with color not used in the brand color
Do not rotate the Brandmark
Brandmark Visual Guide Do not shrink the horizontal sides only
Do not put a key-line around the Wordmark
Do not shrink the vertical sides only
Do not place the Brandmark Identity on image or color have same Brand Colors or Dark Colors
05
CMYK - RGB - Pantone
Brandmark Colors The following values should be used with the following applications: Pantone速 offset printing
C=13 M=83 Y=100 K=3 R=208 G=80 B=39 Pantone + solid coated 167c
C=81 M=58 Y=7 K=1 0 R=65 G=108 B=170 Pantone + solid coated 7683c
CMYK offset & digital printing RGB on screen Pantone速 standards are shown in the current editions of the Pantone Color Publications. The colors shown here are not intended to match the Pantone速 color standards exactly and are an indication only. Pantone is a registered trademark of Pantone速 Inc.
C=0 M=0 Y=0 K=50 R=147 G=149 B=152 Pantone + solid coated cool gray 7c
C=0 M=50 Y=98 K=0 R=246 G=147 B=33 Pantone + solid coated 7564c
06
Fonts / Typefaces
MyriadPro-Bold
MyriadPro-BoldIt
MyriadPro-Regular
MyriadPro-It
Fonts Typefaces
GE Dinar One Medium
07
Letterhead
1 cm
Brandmark size 4.1954 cm X 2 cm
1 cm
Stationary System
٠١ ٤٧٧٤٥٨٥ ﻓﺎﻛﺲ٠١ ٤٧٥٩٩٧٦ ﻫﺎﺗﻒ١١٤٧٥ اﻟﺮﻳﺎض٢١٢٧٣ ب. ص- اﻟﻤﻤﻠﻜﺔ اﻟﻌﺮﺑﻴﺔ اﻟﺴﻌﻮدﻳﺔ PO.BOX 21273 Riyadh 11475 - Kingdom of Saudi Arabia Tel. 01 4759976 Fax. 01 4774585
English font: MyriadPro-Regular size : 10 pt Arabic font: GE Dinar One Medium size : 10.2 pt
A4 08
www.
.com
1.6421 cm
Envelope
1 cm
Stationary System Brandmark size 4.1954 cm X 2 cm
Compliments Slip
1 cm
1.6421 cm
٠١ ٤٧٧٤٥٨٥ ﻓﺎﻛﺲ٠١ ٤٧٥٩٩٧٦ ﻫﺎﺗﻒ١١٤٧٥ اﻟﺮﻳﺎض٢١٢٧٣ ب. ص- اﻟﻤﻤﻠﻜﺔ اﻟﻌﺮﺑﻴﺔ اﻟﺴﻌﻮدﻳﺔ PO.BOX 21273 Riyadh 11475 - Kingdom of Saudi Arabia Tel. 01 4759976 Fax. 01 4774585
www.
.com
English font: MyriadPro-Regular size : 10 pt Arabic font: GE Dinar One Medium size : 10.2 pt
2.8291 cm
09
Business Card
Stationary System
Die-Cut explanation
English side of the Business Card
Arabic side of the Business Card
Brandmark size W: 2.6034 cm H: 1.2411 cm 1.4302 cm
1.2212 cm
Mob. +966 0000000000 E-mail: 00000@bestcarrierint.com Tel. 01 4759976 Fax. 01 4774585 PO BOX 21273 Riyadh 11475 Kingdom of Saudi Arabia
9 cm
10
Name
اﻻﺳﻢ
Jop title
اﻟﻤﺴﻤﻰ اﻟﻮﻇﻴﻔﻲ
+٩٦٦ ---------: ﺟﻮال
nn@bestcarrierint.com : ﺑﺮﻳﺪ إﻟﻜﺘﺮوﻧﻰ
٠١٤٧٧٤٥٨٥ ﻓﺎﻛﺲ٠١٤٧٥٩٩٧٦ ﻫﺎﺗﻒ ١١٤٧٥ اﻟﺮﻳﺎض٢١٢٧٣ ب.ص اﻟﻤﻤﻠﻜﺔ اﻟﻌﺮﺑﻴﺔ اﻟﺴﻌﻮدﻳﺔ
5 cm
Folder
30.7976 cm www.
.com
٠١ ٤٧٧٤٥٨٥ ﻓﺎﻛﺲ٠١ ٤٧٥٩٩٧٦ ﻫﺎﺗﻒ١١٤٧٥ اﻟﺮﻳﺎض٢١٢٧٣ ب. ص- اﻟﻤﻤﻠﻜﺔ اﻟﻌﺮﺑﻴﺔ اﻟﺴﻌﻮدﻳﺔ PO.BOX 21273 Riyadh 11475 - Kingdom of Saudi Arabia Tel. 01 4759976 Fax. 01 4774585
23 cm 10 cm
Stationary System
11
CD Label & Cover
Brandmark size: 5 x 2.3835 cm
12 cm
Stationary System
12.5 cm
14 cm
12
Small Size Van
Vehicles
13
Medium Size Van
Vehicles
14
Big Size Van
Vehicles
15
Exterior
Signs
16
Interior Interior Signs BestCarrier signs inside the agents offices
Illuminated Stand
Roll-up or Regular Stand
Signs
17
Brandmark Sign Brandmark - Wall Sign Best Carrier Brandmark signs behind the counter or in the reception
Signs
Brandmark - Wall sign
18
Flags
Signs
19
Apps & Software
1 - Computer and smartphone background as advertising of ID ( bart of uniform ) .
Digital
20
2 - Software and applications for smart phones and computers to serve the agents and clients to make the work easier and more accurat. suggested elements contained in the application : •
Tracking documents
•
Registration of new processes
•
Cancel certain operations
•
Correct mistakes immediately
Web
•
The online services
•
BestCarrier website
Digital
21
Email Signature The Email Signature has been set up to maintain consistency across all BestCarrier email communication.
Dear Name This is pointless text. It is intended to be read but have no meaning. As a simulation of actual copy, using ordinary words with normal letter frequencies, it cannot deceive eye or brain. Pointless settings which use other languages or even gibberish to approximate text have the inherent disadvantage that they distract attention towards themselves. Simultext may provided in any typeface, at whatever size and format required. Paragraphs may be long or short. Texts can be produced to complete any area, as the copy is simply repeated using different starting points.
Digital
Kind regards
Name Surname Title Designation M +966 50 000 0000 PO.BOX 21273 Riyadh 11475 - Kingdom of Saudi Arabia T. 01 4759976 F. 01 4774585
and exempt from disclosure under applicable law. If the reader of this message is not the intended recipient or the employee or agent responsible for delivering this t any dissemination, distribution or copying of this communication is strictly prohibited. If you have received this communication in error, please notify us immediately by reply or by telephone(+966 (2) 000 0000) and immediately delete this message and all its attachments. Furthermore, this message is for information only and is not, and shall not be construed as a directed change, written notice or direction of any kind under the terms of any contract.
Brandmark size : 3 x 6.3201 cm
22
Identity Cards
Uniform
Brandmark size : 3 x 1.4302 cm
photo size : 2.5 x 2.2 cm
23
Workers
Uniform
24
Formal
Uniform
25
Posters / Flyer
Advertising
26
Newspaper
Advertising
27
Headline
Headline
Advertising
on screen
28