Media Information
2019
ABOUT MÆLKERITIDENDE
MĂŚlkeritidende is Denmark's most specialized media platform for milk, dairy and supplier conditions in the dairy industry. We publish the only printed magazine in the industry with dairy news nationally and internationally, corporate portraits, research material and coverage of various industry events. The magazine is published every 14 days in 1,800 editions, but is found in almost all dairy plants in Denmark. This signifies an interface for 8,000 employees in the Danish dairy industry. In addition, the magazine is read in the supplier industry, research institutes and related organizations. Via our website, www.maelkeritidende.dk, we gather news, business portraits, research ads and job listings, which are both reproduced in the magazine and online.
Additionally, the electronic newsletter UPDATE is broadcasted twice a week with news from our website and information to members. UPDATE has almost 2000 readers, approx. half of which opens the newsletter, an unusually high rate for an industry newsletter. The core of our reading group are executives and decision makers in the dairy industry. Therefore, our media are popular ad platforms, both in terms of company portraits, new products and job listings. In addition, you will find us ib social medias like Facebook and LinkedIn to create interest in all our media.
Denmark's only media platform for the dairy industry with web and newsletter
We have milk in our veins 2
OUR READERS The dairies and the dairy industry´s executives and other employees, members of the Danish Dairy Managers Association and ass., Msc of Dairy Science and Technology, staff at universities and other dairy research an educationla institutions, and members of dairy boards, employees of the dairy organizations. In addition, many employees in the dairy suppliers and other food industries also read the magazine.
Leaders at the Scandinavian dairies and their suppliers also subscribe to the magazine. All masterstudents at Dairy Science & Technology and other students with a special interest for the dairy industry at KU Food, as well as dairy students and dairy technology students at KOLD College and the Lillebælt Business Academy, will also receive Mælkeritidende for free.
US BEHIND THE MAGAZINE Publishers: Association of Dairies and Functionaries and Danish Dairy Engineers Association. Mælkeritidende is a membership magazine for these two associations. Editorial team: Msc in Dairy Science & Technology Anne-
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Sofi Christiansen (responsible editor), Lars Winther, editor and journalist, Jette Rohde, sub-editor.Associations of Dairy Managers and specialists and Msc in Dairy Science & Technology.
THE PRINTED MAGAZINE
Mælkeritidende is Denmark's only printed publication specifically aimed at the dairy industry, suppliers and others with an interest in milk and dairy. Normal publication A normal publication typically includes a business portrait that is linked to the purchase of the ad on the front page. Additionally, 2-3 major news stories, which might mention recent or upcoming events, labor relations, study conditions, research, 2-3 pages of short news, possibly a historical article, etc. Furthermore, a fixed supplier overview and calendar. The magazine also contains job listings, reception ads and other smaller classified ads.
Tema: International Food Contest & FoodTech
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Phone +49 (0) 7522 9705-0 Fax +49 (0) 7522 9705-999
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21. september 2018 131. årgang
110 deltage re delegeretmød til Kenya-delega e i FMF tion fik MMS Nordic – s. 3 øjenåbner i Danmark Hovedgaden 25, DK-8641 Sorring – s. 14 +45 7090 9030 info-mmsnordic@mmsx.com
MT forside nr. 20 2018.indd 2
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Mejerifolk uden Mejeriingeniør Grænser – general studerende på turne forsamling med med karrierebussen whisky s. 40 s. 45 Grundfos Biobooster overvåger 19. oktober vandet på 2018 afstand s. 131. årgang 11
22 Saltlagens mikro biologi rummer uopdagede muligheder s. 42
2. november 2018 131. årgang
27/09/2018 14:42:10
Business portraits We offer business portraits in connection with the purchase of the front-page advertisement. We offer assistance from a journalist/photographer if necessary - or we edit presentation and text submitted from you as an article typically with 7-800 words plus images. Business portraits are uploaded to our website and are presented in UPDATE. We also collaborate with Mejeritekniskt Forum (S), Meieriposten (N) and Matotalous (SF) with the possibility of reproducing business portraits in their media for 3,000 kr. plus any potential translation costs.
Dosing Filling Packing
e. Det ofte højt specialisered Mejerierne er i dag der er ende løsninger, kræver kundetilpass i et tæt samspil mellem udviklet og designet kendskab der har et indgående erfarne partnere,
20 Seminar: Steffen L. Jørgensen taler om intelligent data håndtering hos Arla – s. 3
Nye intelligente, it systemer gav øget produktivitet hos Palsgaard A/S – s. 4
Forum for membran teknologi afholdt sit første møde med 38 deltagere – s. 9
5. oktober 2018 131. årgang
Focus publication A focus publication has a narrower subject and is typically linked with the mention of various events and seminars. Page number corresponds to regular release - i.e. 20 or 24 pages. Companies associated with the focus issue can advertise with the same guidelines as the special issues.
Planned focus issues: Job listings Job listings posted in the magazine are also published by electronic advertisement on our website, and the post is mentioned as a news on the website and in UPDATE. Both are popular among our readers, which is proved by a high rate of cliks. Furthermore, the possibility of reproducing digital ads is available with our Nordic partners.
See dates for the 23 publications on the back
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No. 1: Inline analysis in the dairy industry No. 2: Dairy Day (-note – no seminar) No. 6: Dairy research day: Stronger together No. 11: Fermentation and fermented dairy products No.22: Dairy & Suppliers Day – Growing the pie No. 23: MIA – Dairy Working Environment Conference No. 24: Milk Matrix 2 – technologies and opportunities
SPECIAL ISSUES 2019 Mælkeritidende publishes 3 major special issues, typically containing a special section for advertisers. Companies can present themselves with a textual editorial, which may also include cases, new products or the like. We are able to provide journalist assistance. Similarly, there are regular advertisements and a combination of the two concepts. No. 12 Nordic special issue: Nordic dairy specialties - national state of the art and technical developments in productions.
Danish Dairy & Food Industry (DDFI): Boost the dairy industry by new technologies and methods
Denmark, Sweden, Norway, Finland and Iceland have both common similarities and differences when it comes to dairies and dairy products. Mælkeritidende looks at the products, the story behind them and the current consumption. Furthermore, we provide a brief status report on the technological developments in the last 50 years from artisanal production to modern mass production. A number of leading suppliers of equipment and ingredients will contribute to the special issue with mention of their contribution to the listed products.
On the eve of a new decade, DDFI focuses on the most distinctive advances in modern dairy production. The industry is characterized by fierce competition and it is therefore crucial to optimize in all contexts, both inKeterms of equipment, ep your brand strong raw materials and auxiliaries. Among Keep it great ! the most significant trends are: • digitalization – big data – smart dairy factory Consume driven Innovationr• membrane filtration - more valu– local and global able substances and the optimization of processes • new cultures/fermentation • efficient cleaning/CIP Danish Dairy & Foo d Industry • water conservation 27 • powder technology including optimization of whey powder and recombination
Note - English language. Published to 2,500 dairy employees distributed across the 5 Nordic countries. Publication: June 13th. Deadline ads and posts: May 13th.
No. 19 International Food Contest and hi, October 3rd to 5th
Your customers love the quality of your products. They also approve the list of ingredients that they read on the label. So if you choose to further they will greatly appreciate extend shelf life, it if you do so by natural means. Keep your customer s happy and your brand strong with FreshQ® bioprotective solutions.
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The Dairy industry's flagship and inspirational source, the International Food Contest (IFC), will have an early collaboration with hi Technology and Industry Expo in 2019, which are Scandinavia's leaders in automation, tools, innovation, energy, subcontractors and logistics. Most of the material is in Danish. Publication: September 20th. Deadline ads and posts: August 19th.
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A large number of companies contribute to this development, and in DDFI they have the opportunity to draw attention to the latest achievements. Note - English language and published in 130 countries with approximately 8,000 editions Publication: March 14th. Deadline ads and posts: February 4th
ADVERTISING PRICES – THE PRINTED MAGAZINE Normal publications: Front page: Width 158 mm x Height 114 mm: 14,900 DKK Back page: Width 125 mm x Height 270 mm (+ 5 mm Addition to cropping): 12,700 DKK 1/1 page: Width 185 mm x Height 270 mm (+ 5 mm Addition to cropping): 15,700 DKK 1/2 page: Width 158 mm x Height 114 mm: 9,900 DKK 1/3 page: Width 158 mm x height 74 mm: 5,900 DKK 1/4 page: Width 158 mm x height 55 mm: 4,900 DKK
Special publications (special and focus issues) 1/1 page - full-page ad: 15,700 DKK Post: 1/2 page ad + 1 1/2 text (e.g. press release or similar - about 700 words): 11,400 DKK 1/1 page - 1/2 page ad + 1/2 page with text (e.g. press release or similar - about 250 words): 9,900 DKK 1/2 page ad without text: 5,900 DKK 1/2 page text/news (about 250 words): 4.900 ,KK 1/4 page ad without additional text: 3,900 DKK
Job listings, reception and classified ads: 1 column 76 mm wide per. mm: 48,50 DKK 2 column 158 mm wide per. mm: 76,50 DKK We collaborate with the Mejeritekniskt Forum (S), Meieriposten (N) and Matotalous (SF) with the opportunity to advertise job listings on their websites and newsletters. Price per country: 1,500 DKK
Supplier Listing: 23 indentations under the relevant heading. Price for one year: 8,900 DKK All prices quoted are excl. VAT.
Example of announcement in special or focus issues with 1/1 page - divided between 1/2 page ad and 1/2 page text: Price 9,900 DKK
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NR. 22 MÆLKERITIDENDE 2018
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Mælkeritidende – we cherish the dairy culture
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DIGITAL MEDIA
Welcome to our new website and banner ads
UPDATE - electronic newsletter twice a week
On our website, we collect news, business portraits, research ads and job listings, also reproduced in the magazine. The site offerseveral banner ads, where advertisers can maintain online presence and visibility. The website is visited by 200 readers a day and the number is expected to double in 2019.
We publish the electronic newsletter UPDATE respectively Tuesday and Friday, with news from our website. UPDATE has nearly 2,000 readers. Statistics show that half click further along - which we pride ourselves on. In addition we are active on social medias like Facebook and LinkedIn.
Top banner/Box banner The website contains two types of advertisements, respectively top banners and box banners. Advertiser are garantied at minimum traffic along with other advertisers in the carousel. Top banners are shown at the top of the front page along with other advertizers and a carousel ensures the agreed number of views. Box banners are the square ads further down the page, which are both found on the front and on the different subpages. Top banner ad on webpage - price 2,500 DKK for 1,200 views
Box ad in UPDATE - price for two publications 1,000 DKK 
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Mælkeritidende - we meet the industry at eye level
BANNER ADS - HOMEPAGE Front page top banner (minimum 1200 views) Front page box banner (minimum 1200 views) Subpage (minimum 1200 views)
UPDATE – NEWSLETTER Top banner two publications Box banner two publications
STR. (PX)
PRICE (DKK)
1120x250 370x400 370x400
2,500 1,500 1,000
STR. (PX)
PRICE DKK
1120x250 370x400
2,000 1,000
All prices quoted are excl. VAT.
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CAMPAIGN PRICE - EXAMPLE Magazine: Front page with business portrait 14,900 DKK Full page ad in special issue 15,700 DKK Total: 30,600 DKK Digitally: Four top banners on the website for 2,500 DKK =
10,000 DKK Five box ads in UPDATE for 1,000 DKK = Total 15,000 kr. Total ad package
45,600 DKK
The advertiser thus receives VIP status, 15 pct. discount and access to upload their own press releases at www.maelkeritidende.dk.
MĂŚlkeritidende - the clear choice when you want to communicate with the dairy industry 10
MORE ADS - BIGGER DISCOUNT
In MĂŚlkeritidende we give quantity discounts in relation to the total purchase. We operate with 3 customer groups: Basic, VIP and VIP +, related to the ad extent. This is proportional to ads in our printed magazine, in our digital media, which includes both the web and newsletter Update - or a combination of print and online/digital.
ADS IN PRINTED MEDIA Total advertisement for
In addition to increasing discount rates according to the extent of ads, VIP +, and to a certain extent VIP customers, have access to upload their press releases on our website. This, for example, means significantly higher SEO value when users Google companies.
BASIC,
VIP,
VIP+
0-25,000 DKK
25-50,000 DKK
> 50,000 DKK
0
5
10
Discount rate in pct
Advertisements include all types in respectively, MĂŚlkeritidende and DDFI, including supplier overview. Discounts are given when the total purchase exceeds DKK 25,000 per year.
Ads on online/digital media Total advertisement for
BASIC,
VIP,
VIP+
10-15,000 DKK
15-25,000 DKK
> 25,000 DKK
5
10
20
Discount rate in pct. Other advertiser advantages
Access to upload their press releases
Includes respectively, top banner ads and box ads on both the website and in UPDATE.
Ads both in printed and digital media Total advertisement for
BASIC,
VIP,
VIP+
10-40,000 DKK
40-75,000 DKK
> 75,000 DKK
Printed ads
0-25,000 DKK
25-50,000 DKK
> 50,000 DKK
Online
10-15,000 DKK
15-25,000 DKK
> 25,000 DKK
10
15
20
Composed of, for example:
Discount rate in pct. Other advertiser advantages
Access to upload Access to upload their press releases their press releases
Advertisers that combine print and digital media get bigger discounts on the entire ad package.
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No.
Published
Deadline
Special
1
January 11th
January 3rd
Focus
2
January 25th
January 16th
Focus
3
February 8th
Jaunary 30th
4
February 22nd
February 13th
5
March 8th
February 27th
DDFI
March 14th
February 4th*
DDFI Special
6
March 22nd
March 13th
Focus
7
April 5th
March 27th
8
April 19th
April 10th
9
May 3rd
April 24th
10
May 17th
May 8th
11
May 31st
May 22nd
Focus
12
June 14th
May 13th*
Nordic Special
13/14
June 28th
June 19th
15/16
August 9th
July 31st
17
August 23rd
August 14th
18
September 6th
August 28th
19
September 20th
August 19th*
20
October 4th
September 25th
21
October 18th
October 9th
22
November 1st
October 23rd
Focus
23
November 15th
November 6th
Focus
24
November 29th
November 20th
Focus
25/26
December 13th
December 4th
IFC Special
* The accelerated deadlines due to holidays or publishing of special issues.
Mælkeritidende • Munkehatten 28 • DK-5220 Odense SØ Tlf.: +45 66 12 40 25 info@maelkeritidende.dk • www.maelkeritidende.dk Editors Lars Winther tel: +45 2128 5906. Email: lw@maelkeritidende.dk Editorial secretary Jette Rohde tel: +45 5124 2476. Email: dmf@maelkeritidende.dk