2 minute read

REPUTATION

Is there anything more valuable?

What guides you in choosing a particular product? Why do you look for specific brands you know, instead of any bread, yoghurt or water, when you do your daily shopping? What makes you willing to pay more for ‘your’ product than for similar, competitive ones? The answer to all these questions, and at the same time the main factor that determines your choice, is reputation.

Have you ever wondered what makes you trust a product? At MAEM, we have long asked ourselves this key question and focused on hearing from customers that our brand is trustworthy in their eyes. Trust is, above all, the feeling of security that the product you use meets your expectations and the awareness that it will not let you down.

In the technical industry, confidence in products is crucial. Customers entrust us with machines whose condition directly affects the safety and reliability of ships. It is clear that the quality of consumables directly translates into their correct and sufficiently long service life, so there is no question of building trust when the supplier's policy is to save on quality. Suppliers who agree on quality compromises will never be able to build a long-term relationship with the customer and who, on the pretext of illusory savings, will be exposed to additional work due to unnatural wear and tear of parts or will bear the cost of repairing failures caused by the poor quality of the parts used. That is why, in our daily work we warn our customers against supplying ‘some’ parts and using MAEM products at the same time.

What makes us talk about trust in the context of MAEM? - Above all, customers who, thanks to our approach, have become loyal recipients of the brand. We treat cooperation with them as a reward for the effort and huge investments that make us fully transparent and we do not have to be ashamed of anything or hide.

Our recipe for success? We can betray it because it is not possible to achieve it for small manufacturies or manufacturers who have their production departments located locally and have limited control over them.

Quality means, above all, committed and experienced people. Once you have them, you must provide them with state-of-the-art machines, access to technology and a modern workplace. There is no quality, and therefore no confidence, without continuous research and testing at every stage of production.

Trust cannot simply be bought, although its price can also be expressed in specific amounts. The cost of trust, expressed in cash, is tens of millions of euros invested in the quality. The result of the investment is pride when you can invite your partners to the factory and you do not have to hide anything from them.

We take this opportunity to once again invite you to visit our factory. Are other suppliers so open? Isn't that how you build your reputation?

This article is from: