Hotel Branding and Public Space Design

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MADISON GEORGE | SETH HUXEL | MAEVE MCCARTHY | JOCELYN WILLIAMS

BRAND APEX OF THE AUTOGRAPH COLLECTION UNPRETENTIOUS EXCLUSIVITY REDEFINING CINCINNATI LUXURY TOP OF THE LINE AMENITIES BESPOKE SERVICE

The Park Hotel is aiming to be the number one luxury hotel in the Cincinnati area. The hotel occupies two converted buildings in Cincinnati’s historic Lytle Park. The Park draws inspiration from the history of its site -- Lytle Park -for it’s design. The Park Hotel aims to embrace the history of it’s building and it’s site. The design juxtaposes past materials and geometries with more modern forms, textures, art and light.

The interior of The Park uses natural materials on a grand scale. This boutique hotel uses modern forms in luxurious materials. The somewhat monochromatic scheme draws attention to the interesting textures used throughout th space. Subtle use of symmetry and geometric rhythm in the space makes it feel like a modern reinterpretation of a more traditional Cincinnati design. At the Park Hotel, all guests are made to feel like royalty by being treated with platinum service.

THE PARK HOTEL GUEST The Park Hotel guest falls under a few different categories. Cincinnati isn’t necessarily a vacation town, so the Park’s main clientele would be a man or woman traveling for business. Ideal guests could also be wealthy professionals visiting family in Cincinnati or people in town for a sporting event. A guest at The Park has high levels of expectations for service in a hotel. They are looking for something high class that still maintains a certain level of modesty and comfort.

THE PARK HOTEL MEMBER The Park Hotel Member is a Cincinnati local that wants to take advantage of the amenities at The Park on a regular basis. This includes access to the spa and fitness center, invitations to exclusive member events and access to the members section of the Park Restaurant. A member of the Park may be a local business person looking to impress a client over drinks or a group of friends that want to get their nails done after brunch on Saturday.

THE CINCINNATI LOCALS The Park Hotel is open for Cincinnati locals can visit and enjoy some of the amenity spaces. This includes the Park Bar and the Park Restaurant both located on the first floor. The Park is a place where millenials in Cincinnati can go for a memorable night out on a special occasion or a family could gather for dinner and desert.

TRIBE

MOOD + INSPIRATION

KEY PLAN

PRODUCED BY AN AUTODESK EDUCATIONAL PRODUCT

LOBBY 1296 sq ft 1355 sq ft PRODUCED BY AN AUTODESK EDUCATIONAL PRODUCT

ELEVATOR 1400 sq ft

LOUNGE 1160 sq ft

SPA*

ELEVATOR

ELEVATOR

5760 sq ft

ELEVATOR

LIGHTWELL SUPPORT N

* SPA IS AT THE ROOF LEVEL

PRODUCED BY AN AUTODESK EDUCATIONAL PRODUCT

PRODUCED BY AN AUTODESK EDUCATIONAL PRODUCT

BAR

GROUND FLOOR PLAN

GROUND FLOOR RCP

ROOF PLAN

ROOF RCP

ENTRY SECTION

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BAR RESTAURANT

HOTEL

LOBBY PORT COCHERE

HOTEL STAFF OFFICE

MAIN ENTRANCE

LOUNGE RECEPTION

ELEVATOR CORRIDOR

EXPRESS ELEVATOR TO ROOF

LOUNGE RESTAURANT

LOUNGE

LIGHTWELL

BAR

BANQUETTE

BAR RESTAURANT CORRIDOR TO RESTAURANT

BAR SECTION

SPA SAUNA

HOT TUB

WAITING ROOM

HAR AND NAIL SALON

TREATMENT ROOMS

TERRACE

MATERIALS BAR SCHEME

LOBBY + LOUNGE SCHEME

SPA SCHEME

venetian plaster glass stone

marble

shagreen marble

navy fabric

black leather

bronze

brushed aluminum

blue fabric

green fabric

charred wood venetian plaster

bronze

green stone

wood floor

wood floor

wood millwork

stone floor

brick

white tile

FURNITURE

lounge couch

lounge chair bar chair

spa chair

lounge chair lounge couch

bar stool

spa chair

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