MARKETING STRATEGY

The marketing strategy that will be implemented in order to launch MODA MONOGRAM will be to generate buzz pre and post opening of the popup shop. This will be accomplished through social media, existing editorial partnerships, influencers and press. Furthermore, the brands and pieces that will be available for personalization at the store will be exclusilvely curated items only available for sale at MODA OPERANDI. Less expensive, nevertheless still exclusive items like iPhone covers to exotic skin bags and much more will be available for personalization. The range of products available will increase MODA OPERANDI’s clientele to a larger range of customers with hopes of retaining them for life as the company grows and becomes more succesful.