BRAND ANALYSIS

MODA OPERANDI recently concluded another round of financing in which it raised $165 million of $300 million total since it launched in 2010. Their average customer spends $1300 per order and $7800 per order during fashion week. They are rapidly expanding through brand extensions like high end jewelry, home decor and menswear. Additionally, they are planning to open fifteen more showrooms world-wide in the next five years. New locations will include Hong Kong, Singapore, Seoul, Miami, Dallas, Los Angeles, Vancouver, Paris and Geneva.