TARGET MARKET

Although the target customer of MODA OPERANDI is a person who loves fashion and is willing to pay full price for luxurious clothes, accessories and home items among others. The aim of MODA MONOGRAM is to expand its customer base and reach customers at a different level in order to invest in future brand loyalty. This means that the monogram shop would feature more affordable items alongside the more exclusive ones. It will target working men and women who have good paying jobs which allows them to splurge every once in a while on a luxury item; even more so if it will have a special touch to it. As well as not forgetting the already loyal MODA OPERANDI customer who wants to personalize thier purchase.