LOCATION ANALYSIS

The perfect location to launch the MODA MONOGRAM popup is in Soho, New York. This is because the company only has two existing showrooms at the time and their headquarters are in New York. Although they have global brand awareness, most of their fame is attributed in New York City and therefore this is where they would be able to generate the most buzz. Soho is also the perfect location because it has high foot traffic from New Yorkers and tourists alike and the sorrounding stores also have a similar target market to that as Moda Operandi.