PT Magazine June 2013

PTmagazine

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For Personal Trainers and

Fitness Professionals JUNE 2013

Licenced Fitness Programs,

what should you look for when choosing a program?

Specialised: choosing the right career path

what route will you take?

The Great PT / Group EX Divide

what the group exercise studio offers.

EDITOR'S LETTER

PTmagazine

welcome Publisher Myles Davies

Well who would have thought it would be June already, and what a couple of months it has been. The sun seems to finally be with us, and what better way to freshen up your PT sessions than taking your clients into the great outdoors! Kristoph Thompson has some handy equipment recommendations, to help maximise your sessions (pg11).

Editor Jessica Rowley jessica@ptmagazine.co.uk Design Juliet Symes studio@ptmagazine.co.uk

If you’re looking for a different angle to retain clients, the team at Kick Fitness could offer some inspiration. These guys offer the industries only accredited martial arts course for personal trainers and fitness professionals (pg36). On the quest for new training ideas? Have you considered adding Functional integrations into a training session? Physical Company have a fantastic combination suggestion for you (pg35).

Multimedia Design Adam Daniels adam@ptmagazine.co.uk Advertising Janet Duncombe janet@ptmagazine.co.uk General info@ptmagazine.co.uk ACCOUNTS Julie Johnson julie@ptmagazine.co.uk Subscribe to PT Magazine subscribe@ptmagazine.co.uk

@PTMagazine

Hello and welcome to the June issue of PT Magazine

Our good friend and Armageddon Fitness fanatic (Richard Callender) is back to talk about social media and the importance of keeping up with your presence (pg9). We welcome Christianne Wolff, who is on hand to answer your questions on promoting you and your business, with handy tips on how to get free press, signing up new clients and much more (pg22). If you have a question for Christianne, you can reach her on: christianne@ptmagazine.co.uk I hope you enjoy the new issue, and keep an eye out for our new digital edition available from Apple Newsstand soon!

/PTMagazine

With thanks to Focus Training for providing Junes cover image, For more information of Focus Training see page 48 or visit: www.focus-training.com Publishers: Magic Fountain Media Ltd, Office 10, Epsilon House, Masterlord Office Village, Ipswich, Suffolk, IP3 9FJ Printed by: The Magazine Printing Company Please note: Points of view expressed in articles by contributing writers and in advertisements included in PT Magazine, do not necessarily represent those of the publishers. While every effort has been made to ensure the accuracy if information contained in PT Magazine, no legal responsibility will be accepted by the publishers for incidents arising from use of information published. All rights, including moral rights, reserved.

As always we value your feedback, what would you like to see in PT Magazine? Is there an area that you would like help on?

Got an idea for a story? To get in touch, just email info@ptmagazine.co.uk That’s it from me for another issue, from all of us here at PT Magazine, have a great June and we look forward to bringing you the next installment in August.

Stay Fit, Stay Happy, Stay Healthy

Subscribe to PT Magazine now for only £12 and be sure to never miss an issue! Visit www.ptmagazine.co.uk to find out how

Jessica Rowley

COPYRIGHT: No part of this publication may be reproduced, stored in a retrievable system, or transmitted in any form or by any means without the prior written consent of the publishers. ©Magic Fountain Media T/A PT Magazine.

Printed in the UK by The Magazine Printing Company using only paper from FSC/PEFC suppliers www.magprint.co.uk

p36

p20

p28

CONTENTS

Industry FOCUS

06

social media... what's your strategy?

Commit to using social media and factor in the time to maintain your online presence. Why? Richard explains

09

speed+agility training Provide a different form of stimulus for your clients

11

the great pt/group ex divide 13 Every PT should expand their horizons by investigating what the group exercise studio offers undulating training with ropes 15 Training Ropes have fast become one of the most popular new pieces of functional equipment training a team for an event 17 Firms are turning to PTs to help condition staff for the big day specialised: choosing the right career path 20 Once you have your prized PT qualification, what route will you take? hungry like the wolff 22 Celebrity trainer Christianne Wolff answers your questions on getting into the press and signing that first celebrity client full body conditioning with kettlebells 25 (for fat loss) Get your clients beach ready this summer with this great workout licenced fitness programs, what's it all about?

A guide to taking on a licenced fitness program for your business. Is it right for you?

Kristoph Thompson

Previously worked as a Strength and Conditioning Coach with professional baseball and basketball teams in the USA, and now runs his own PT business in the UK continuing to train athletes and those of all fitness levels.

Baz Moffat

Ex-International GB rower who now runs ‘Point2 Fitness’, a no-nonsense, supportive personal training company in London.

Greg Sellar

Greg is a Nike-sponsored presenter with instructor training experience in over 40 countries worldwide. He works in marketing and business development as a consultant to several fitness brands through www.gregsellar.com

28

Mollie Millington

health is wealth 33 Greg Small, Registers Operation Manager at The Register of Exercise Professionals explores the health issues facing personal trainers. functional integrations with vipr

35 Tried and tested workouts begin to feel a bit stale? Mix it up with functional integrations get your clients fighting fit 36 with kick fitness The industries only accredited martial arts course for personal trainers and fitness professionals customization leads to results 37 both in the gym and the kitchen When coaching your clients on what to eat, it is important to remember that each person is unique get your protein fix No matter what your needs, these supplements are a must to support your training goals

39

UK ACTIVE Raising awareness of the benefits of exercise to aid the management of arthritis

40

GETTING AHEAD WITH PREMIER TRAINING

42

DESIGNING A CIRCUIT SESSION Manipulating the work to rest ratio to achieve goals

44

GET TO GRIPS WITH THE GRIPAD AFFILIATE PROGRAM

47

London based personal trainer who offers in-person and virtual training support.

Twitter (@PTMollie), or www.ptmollie.com

Kelly Du Buisson

Elite personal trainer and Creator of The City Workout online. She trains profile models and TV presenters as well as being a published fitness writer for local and national press, including Zest, Grazia and Red Magazine.

Allan Collins

Allan is the Director of Education at Jordan Fitness, and has worked within the fitness industry for 15 years as a personal trainer, strength and conditioning coach and biosignature practitioner, and has tutored for 10 years.

Richard Callender

Richard has over 18 years experience in the health & fitness industry, and has become a widely respected and approachable fitness expert, tutor and presenter both nationally and internationally.

Christianne Wolff

EXERCISE REFERRAL SPECIALISTS CAN HELP 48 COMBAT 'SILENT KILLER' The growing demand for knowledgeable and experienced exercise specialists 10 min interview With Brian Dickson of Maximize Edinburgh

experts

50

The go to celebrity trainer coach, that helps fit pros go from local business to national stardom. She has appeared in over 50 national magazines, was the first female columnist for Mens Fitness, has trained A list celebrities on film sets and gained sponsorships and TV deals.

@PTMagazine

05

Industry Focus Welcome to the industry focus page, if you have something that you want to announce then get in touch. Just email news@ptmagazine.co.uk. We look forward to hearing from you.

Retention: A Weighty Issue Jatomi Fitness is a leader in offering luxury exercise space and recently expanded their club portfolio into Asia, by teaming up with Escape Fitness.

In Kuala Lumpur at The Weld club, Jatomi were acutely aware of the problems of retention and approached Escape with the need to tackle this problem head on. They acknowledged the importance of making sure their trainers were correctly educated and available, recognising that if members were getting results then retention numbers would improve. They also wanted to attract a wider demographic.

They strongly emphasise small group training and incorporate colour in all their weighted products, so not to make them too intimidating to first time users. They decided against traditional plates and went totally for bumper plates, a unique approach which has allowed them to focus their training on functional moments. They also installed Escape SBX T600 dumbbells, which carry TÜV certification, in keeping with the high quality feel of their facility.

To ensure staff were trained to the highest standards Escape training partners, Ushomi, were given the task of creating unique education programmes through fun, fast functional training with bumper plates at the heart of it. Courses were developed in line with Jatomi’s aims and services to allow all members to take part. All the programmes were designed to be progressive, allowing a beginner to develop to more advanced levels.

For more information visit www.escapefitness.com

The ARMAGEDDON PROJECT is a fun day of fitness classes, live music, great presenters and hundreds of new friends. You don’t have to be fit to attend, you just need to come along and have fun. Created

by Richard Callender the next big one day event is held on October 20th at Hertsmere Leisure, Potters Bar. For more information or to book your place visit www.armageddonfitness.com

GRAVITY UK to add three new Master Trainers Due to increasing demand for instructor training, GRAVITY UK Ltd has announced three new Master Trainers. The number of new installs in Total Gym equipment in 2012 and the increased demand for instructor training has led to the decision to double the number of UK based Master Trainers.

Cat Booker is an Advanced Personal Trainer and Biomechanics Coach and runs her own fitness studio in Stoke Mandeville, Bucks. Jeremy Boyd is a highly experienced trainer, having created and delivered professional training courses for leading education providers. He is the director and cofounder of Lancashire based Resilience Fitness.

Sue Wilkie is part of the Physical Company UK Demo, Training & Presenting Team and has over 20 years of experience in the fitness industry Booker, Boyd and Wilkie will begin training GRAVITY Foundation courses as well as regular CPD seminars in. The next programming updates planned for 2013 is ‘Burn Under Full Force’ in June a high intensity interval workout that builds on the GRAVITY HIIT programming now covered in the foundation training.

For more information please visit: www.gravityuk.net

06

www.ptmagazine.co.uk

PT Follow @xFrankieCollisx @fitfixuk @HattonAcademy @TEMPO_Training @JamesMGDunne @SarahP_Fitness @Monster_Supp @focus__training @PT_Courses @gregsellar @KristophT @stedavies @ArmageddonUK @PhysicalCompany @L_I_W @WatertoGoUK @kickfitness88 @JustJhoom @PrimalFlow @thefitwriter

Recover – improve – excel with firefly™ The sports recovery companion to help maximise your sporting performance A clinically proven medical device, the firefly™ was used during the 2012 Games by medal winning members of Team GB, including elite triathletes, and has been tested and endorsed

by UK Sport. Head of Research & Innovation at UK Sport, Dr Scott Drawer says; “The physiological effects, portability and ease of the firefly™ devices provides an additional approach to effectively manage the stressors of being a competitive athlete”.

The firefly™ device will be available to purchase from July visit: www.fireflyrecovery.com

Perform well… Staying hydrated is the key

Physical Company launches programming support for instructors Functional equipment supplier Physical Company has launched a free programming resource for trainers wanting to keep updated with fresh workout ideas.

The Expert Training Series will follow a regular format, with each six week series focussing on one piece of equipment or a particular type of training, such as medicine balls, kettlebells or bootcamps.

Each training series will see a new resource published each week, split into three sections: Toning, Fat loss and Strength.

Each section has a short video, released in the first week, and a pdf training guide, released in the second, covering the same programming. In this way, the introduction of new programming and ideas is a gradual process, helping instructors integrate the workouts into their sessions and allow space for new ideas of their own. The combination of video and pdf guide is designed to reinforce the programming and provide useful tools for future reference.

The Expert Training Series are available now at www.physicalcompany.co.uk in the Locker Room section, featuring Battling Ropes and Kettlebells.

Staying hydrated is the key to performing well. nuun was the first hydration tab invented 10 years ago and replaces the key electrolytes that you lose when you sweat, but without the sugars. nuun contains 720mg of sodium per litre of water, the right amount to stop cramps and aid water absorption. nuun is now available for the summer priced at £6 per tube for 12 tablets from www.nuun.co.uk

Hiitgirl – the 30 minute workout for women –takes on first licensee Hiitgirl – the 30-minute high-intensity workout for busy women – recently opened up its licensing programme for female trainers throughout the UK, with its first license awarded to Certified Trainer Michelle Farnhill, based in Harrogate, North Yorkshire.

30-minute, resultsdriven format makes it accessible to even the busiest women. The sessions are based on the principles of high intensity interval training (HIIT) and consist of natural movement patterns such as lifting, lowering, pushing, pulling and twisting.

Programming can be adapted to suit all fitness levels and for small group, large group and one-to-one sessions.

Licensee programmes are available to female trainers with a REPs level 2 gym instructor or group exercise qualification, and contain three levels of certification; Trainer, Master Trainer and Elite Trainer. Each certification level consists of a one day training course which includes access to online course materials, regular new workouts, playlists and marketing tools. Hiitgirl also offers an optional business support service in which they manage sales enquiries, online bookings and payments and can charge for cancellations/no-shows.

For more information about becoming a Certified Trainer visit www.hiitgirl.com

Open for business, 365!

Howard Hill is a PT and owner of 365 Functional Fitness.

With the help of Escape Fitness he has recently opened his own functional training studio, and is already making waves in his local area.

The 800 sq ft studio allows for a variety of classes such as Functional Movement Training, TRX Training and Kettlebell Training, letting Howard use the skills and experience he has built up over the years he’s spent in the fitness industry.

His new studio is packed with a range of functional equipment. Bulgarian Bags, ViPR’s, Dynamax balls, kettlebells, power bands, battle ropes, Les Mills SMARTBAR™, Reebok punch bag and endurance hurdles, he also has the added benefit of both TRX™ Suspension and Rip™ Trainer. All the equipment looks great on the vibrant green Pavi Fitness floor tiling which helps to reflect the brand of 365 Functional Fitness.

If you’re looking at creating your own dream PT studio and make your business stand out head and shoulders above your competition, then get in touch with Escape Fitness.

Tel: +44 (0)1733 313535 Email: sales@escapefitness.com Web: www.escapefitness.com

Embrace change or accept irrelevance thriving in turbulent times Tuesday 2nd July:

ukactive Flame conference and ball of fire 2nd- 3rd July 2013 Telford #embracechange

Telford Hotel and Golf Resort Golf/spa day and pre-conference reception

Wednesday 3rd July: Telford International Centre Flame Conference ukactive hosts the flagship educational and networking event for the health and fitness sector; the annual Flame conference, at Telford International.

Network with over 800 professionals and managers from across health, fitness, sport and wellbeing. Plus, enjoy seminar sessions covering a diverse range of topics, including marketing, technology, management, personal development, sales and service, supported by world-renowned keynote speakers (CPD points available).

Speakers include: Motivational speaker Jim Steele, James Bond poker advisor Caspar Berry and Team GB psychologist Dr Steve Bull.

Ball of Fire The sector’s biggest awards ceremony; join us for an evening of premium entertainment and be the first to find out who will be the winners of the ukactive and Matrix Flame Awards 2013 – celebrating the highest levels of facility management and personal performance.

Book now online at www.ukactive.com, or contact the team on events@ukactive.org.uk or call

020 7420 8564

Social

Media What’s your

strategy?

L

et’s talk about one of the most significant changes in communication that has happened in recent history and something we have been lucky enough to have been around to witness firsthand in the fitness industry. Social media. It is an amazing platform with which to build your business, create new relationships, connect with your audience and also an easy way to damage your reputation if not handled with due care and attention. What, ten years ago, would have cost thousands of pounds and required many hours of man-power can now be achieved in minutes and a click of a mouse button or tap on a screen.

Fitness professionals now have the power to create debates, discussions and establish links with friends, fans and followers on social media which can benefit them both in the short and long term. As I have always eluded to, the world is moving at such a fast pace that people want immediate results, instant gratification and need to be heard right now. Social media feeds that need with amazing effect.

There is a fine line between using social media to excess and using social media too little. Once you commit to using social media you will need to factor in the time to ensure you maintain your online presence.

Just like an outdated website, your online

profile will begin to diminish if you are not showing yourself to be active in some way, shape or form. Don’t create a page unless you are willing to maintain it. Use it or lose it.

Once you commit to using social media you will need to factor in the time to ensure you maintain your online presence Here are some tips for fitness professional social media: Don’t rely on automated greetings/ messages; using software to automate your social media is fast becoming the norm, but you have to remember that messages left need to feel genuine and an extension of your personality.

Do more than just sell; there is nothing worse (personally) than reading someone’s feed and all it is doing is trying to sell me something or educate me somehow.

Show your personality; let your personality out and talk about other subjects to engage people on other levels.

Make time to make it work; commit to a few hours a week to monitor, update and develop your online presence.

Differentiate between friendships/ relationships/followers; be wary of how you communicate with people and always understand that a line of text can be construed a myriad of different ways as the reader may not understand your tone or mood.

Why are you here?; if in doubt always refer back to the age old question. If you are on social media then you need to constantly ask yourself the question and it will help lead you back on track if you have deviated in any way.

Join social media groups that will directly benefit your profession; with so many forms of social media out there you could be excused for having a scattergun approach and signing up for many different ones. My advice is to go with the ones with the biggest followings or the new ones with the most scope. Reebok One is one of the newest and fastest growing networks of fitness professional worldwide and gives you the opportunity to amalgamate various social media outlets in one mechanism. Join it today by visiting www.reebok.com/en-gb/ reebokonehome Follow me; @richcallender or subscribe to me on Facebook; Richard Callender

@PTMagazine

09

PROFESSIONAL GYM EQUIPMENT FOR EVERYONE

BRING YOUR WORKOUT HOME BUY ONLINE AT WWW.GORILLASPORTS.CO.UK FACEBOOK.COM/GORILLASPORTSUK

@GORILLASPORTSUK

Speed+Agility Training A

s the weather improves it makes sense get out of the gym and train your clients in the great outdoors. Speed and agility training, or SAQ, lends itself perfectly to outdoor training and can challenge even the fittest of clients.

SAQ presents a different form of stimulus, adding greater variety to workouts and complementing the other forms of training you employ.

There are numerous drills and exercises at your disposal so you’ll easily be able to find something appropriate for all your clients.

Drills are performed at maximal intensity, and for this reason repetitions are relatively short. These factors mean that SAQ drills lend themselves perfectly to HIIT. However, if your goal is to develop speed and agility you should allow full recovery between repetitions.

You can be confident you’re always challenging your clients and helping them to improve because drills can be easily progressed or regressed Unlike other forms of training that rely on expensive equipment or acres of space, SAQ drills require little more than a few inexpensive cones or markers and can be completed in a relatively small space.

The equipment is light and portable so you can easily transport it from one venue to the next.

Keen to incorporate SAQ drills into your training repertoire? Try these few pieces of kit: Reaction Ball- £2.95

The uneven surfaces of this ball mean your clients will never know what direction it will bounce - ideal for developing feet, hand and eye-tracking, co-ordination and agility. All equipment available from www.physicalcompany.co.uk

Outdoor Agility Ladder - £19.95

The agility ladder works on foot speed and co-ordination, two essential elements of speed and agility. There are scores of drills you can perform with this simple piece of kit, making it an essential part of any SAQ kitbag.

Drills can easily be incorporated into other forms of training, for example you may include one or more SAQ stations in a circuit or as part of a bootcamp. Drills are flexible and can be easily changed by moving cones.

SAQ is of particular relevance to sports teams and athletes because improving speed and more importantly, agility, has a direct benefit to the majority of sports. There are various CPD courses available covering movement mechanics, sprint technique, effective braking and turning, as well as designing effective sessions. These courses give you the opportunity to specialise and market yourself to a potentially untapped segment.

There are numerous resources at your disposal, including books and video clips, so planning an effective session for a particular sport or client’s needs should be relatively straightforward. You can be confident you’re always challenging your clients and helping them to improve because drills can be easily progressed or regressed.

Set of six collapsible markers – £14.25

These cones have a weighted base so that they do not get blown over in windy conditions. The cone section of the marker is made from flexible plastic so will not break or cause injury if stepped on.

@PTMagazine

11

Join REPs today and maximise your career prospects!

What is REPs? The Register of Exercise Professionals (REPs) is the independent public Register that recognises qualifications and expertise of exercise instructors throughout the UK.

“REPs is the stamp of approval confirming that an exercise professional can do what they say they can do.”

Dame Kelly Holmes

Established for over 10 years, REPs exists to provide a system of regulation for Instructors and Trainers, protecting the public and bringing credibility to the sector.

Many employers expect their Instructors and Trainers to be REPs Registered, providing assurance that their team has the correct skills to deliver safe and effective practice.

Join REPs and gain access to: • Discounts on products and services • Access to activepassport™ • Opportunities for Continual Professional Development (CPD) • A range of services to support your career and business!

Register today at www.exerciseregister.org

Telephone: 020 7 632 2022 Email: info@exerciseregister.org www.facebook.com/REPSUK @REPsUK

THE GREAT PT / GROUP EXERCISE DIVIDE M

y background is group exercise through and through – a strange thought when you consider I’m writing this regular feature for a publication focused almost exclusively on personal training.

There are a host of new 30-45 minute formats now available that can equally be delivered by group exercise and personal trainers alike. Five of the best programmes include:

It’s my group exercise background that has allowed me to present in all scenarios from 1-2-1 sessions to large scale events, with my personal view being that it’s the group environment that provides a greater challenge from the two ends of the spectrum to achieve coaching success.

There are more variables - more to control, more personality types to have to deal with, greater barriers to overcome and a greater judgement from clients of your own personal performance. It’s my view that personal trainers could do well with throwing themselves into a few group exercise formats that suit their style to improve their performance, communication skills and delivery strategies.

T3™ by fitness fx (www.fitness-fx.com) 30-minute licence-free high intensity formats for all their six programmes (pump, blast, jump, stomp, fight, Reebok EasyTone Step) featuring the latest training methodologies including HIIT, PHA and propulsion training (licence and PPL free).

Gone are the days where teaching in the group exercise studio requires a mastery of music skills. The lines are so blurred these days with the term ‘hybrid’ being used often to describe a trainer that is versatile enough to hold their own in any fitness setting. Every PT should consider their options and expand their horizons by investigating more of what the group exercise studio offers. Don’t be fooled however into thinking you can easily achieve what group ex instructors do every day. Getting up in front of a crowd and being both motivating and dynamic are skills that don’t come naturally to everyone.

They have to be worked on and should be worked on by all personal trainers as part of their evolution within their fitness careers.

ShockWave by WaterRower (www.shockwaveworkout.com) 30-45 minute circuit challenge utilizes a specially designed WaterRower machine to provide short-burst, high-intensity intervals along with functional strength and sculpting stations (licence and PPL-free).

3D-XTREME by BOSU (www.facebook.com/The.Official.BOSU. Fan.Page) 30-45 minute high intensity circuit format featuring ‘Xtreme’ rounds of core, cardio and conditioning exercises. Uses the BOSU Balance Trainer as the central piece of equipment along with other equipment including med balls, kettlebells and stability balls. Due to launch Summer 2013 (licence free).

Metafit™ (www.metafit-training.com) 30-minute bodyweight training system designed to change resting metabolism, work big muscle groups with high intensity intervals and get quick results (licence and PPL-free)

GRIT™ Series (www.lesmillsuk.com) Features three licensed 30-minute challenge classes (Cardio, Plyo and Strength) comprised of set training routines to set music. Designed to provide a highly-charged, explosive workout experience for fast fitness results (requires monthly licence fee and PPL licence).

Any of the above programmes showcase how the studio space should be used for current and forward thinking facilities.

Classes need to evolve and getting highly charged and inspiring personal trainers to deliver in the group ex space can provide both greater skills for those choosing to coach and for the clients looking for new training regimes based on scientific results and programme development.

Greg Sellar recently received the International Recognition Award from the International Fitness Showcase. He has presented in over 40 countries globally in his capacity as a Nike, BOSU, fitness fx, Fitness Industry Education, Indoor Cycling Group and Physical Company master trainer. He runs a fitness consultancy via his website www.gregsellar.com and can be contacted through Facebook (Greg Sellar) and Twitter (@gregsellar).

@PTMagazine

13

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v

By Allan Collins is the Director of Education at Jordan Fitness

Undulating ulating ining Training withh Ropes es T

raining Ropes have fast become one of the most popular new pieces of functional equipment in the last few years, particularly after being used prominently on shows like “The Biggest Loser”. For those not familiar with this piece of equipment, there are endless variations of rope conditioning drills, but the general idea is to create an undulating pattern with the rope or ropes - what we call Undulating Training.

the way to the tap at the other end.

• Lift the hand up and down very quickly to create a flick – this will create the wave.

• Keep your wrist relaxed but ‘connected’ to the rest of you for optimal technique.

• As the wave moves away, pull back on the rope to accelerate the wave all the way to the other end.

• Repeat on the other hand

The benefits of Undulation Training with Ropes include:

Double Waves

• Improved Cardiovascular Fitness through Anaerobic Interval Training • Metabolic Acceleration leading to body composition changes and fat loss • Improved grip and forearm strength and strength-endurance • Improved Strength, Strength-Endurance and Power-Endurance of the core, upper and lower body muscles • Improved Co-ordination, Proprioception and Core Efficiency • Can be used Indoors or Outdoors • As a Variation from Conventional gym based training methods Training Ropes are used to provide an exciting, dynamic and enjoyable challenge to standard fitness programmes. This ultimate unconventional training tool can be used by men and women, all ages and all levels, in personal training sessions or as part of group classes, or to maintain strength and fitness during rehabilitation of lower body injuries.

Correct Technique A good tip to start to learn how to make a wave is as follows: Take the rope in one hand and hold towards the end.

• Imagine you are holding a garden hose and want to make a ‘wave’ that gets all

• The first basic exercise to learn is the Double Wave: • Take hold of each end of the rope, one in each hand • Pull the rope taut • Take a large step forward so that there is slack in the rope • Lift both hands up and flick downwards simultaneously • Repeat in a continuous pattern with the waves rhythmical and equal • The waves should look symmetrical left and right and you integrate the upper and lower body together to produce the wave, rather than just with the shoulders or arms • Continue for 30s or until technique falters Other Wave variations include: • Alternating Waves (one hand goes up whilst the other goes down) • Lateral Waves (the ropes make a “snakelike” pattern along the ground) • Circles (the ropes make a circular pattern - inwards or outwards) • Double Waves with Reverse Lunge (the standard double wave pattern, but you perform continuous reverse lunges without disrupting the rhythmical eave pattern) • Grappler Throw (a rotation style wave, mimicking a martial arts throw) • Seated Rotations (a really hard rotational core exercise)

Safety Aspects • Ensure there is sufficient space in-front and to the side of you for all of the ropes drills you are going to undertake.

• Ensure that there is enough space between you and anyone else before training, and avoid training in a thoroughfare.

• Focus on correct technique throughout each and every set.

• Be careful not to over-recruit your upper trapezius muscles (seen as shrugging) when you get fatigued.

• Ensure that the anchor point, which you wrap the rope around or attach to, is stable and will not move during use, such as a wall or floor anchor.

Example Session A1 Double Rope Waves 30s Work 60s Rest Repeat x 6 B1 Alternating Rope Waves 30s Work 30s Rest B2 Kettlebell Swings 30s Work 30s Rest Repeat x 5 C1 Seated Rope Rotations 30s Work 30s Rest C2 Hanging Leg Raises 30s Work 30s Rest Repeat x 5 But the best thing about Undulating Rope Training Drills is that they are fun. When you include training ropes within their programme, you never have a client or partner say “I didn’t enjoy today’s session – it was a bit dull!”

Jordan Jacketed Training Ropes are available in 32mm and 50mm thicknesses.

Visit www.jordanfitness.co.uk for more details.

@PTMagazine

15

Event Training

Taking on Team bbc

by Baz Moffat

Event Training – for groups training for specific events. The logic is that mass participation events are becoming more and more popular, whilst the nation becomes bigger and more inactive – there’s a mismatch and therefore a business opportunity for personal trainers, who can help all of these people train for their events.

My existing PT client base got it straight away and sold the idea for me to their colleagues and friends. I was signed up to provide training sessions and plans, kit lists, presentations and email support for a whole range of groups doing London to Paris Bike rides, ½ marathons and triathlons. The most recent project has been supporting 55 people at the BBC, preparing them for a sprint triathlon.

Project BBC – Sprint Triathlon AIM: To get 55 complete novices around a sprint triathlon course in under 2hours, with 4 months training.

What We Did: • Presentation to anyone who was interested (over 60 turned up) • 4 training sessions (fitness, bike and run, open water swim and transition training) • Weekly Emails • Training Programmes • Social Media Result: Everyone was a winner and exceeded all expectations Here’s why I think the project worked so well: • Senior Management Buy In – our PT client was an MD, which helps massively if you get the people at the top enthused the rest will follow.

• No Geeks – it was inclusive everything was designed for the nervous beginner.

We kept chat about kit to a minimum and never mentioned heart rate zones, lactate or split times.

• Socials – they were beginners, they come for as much if not more so for the brunch or beer after training.

• Dream Team – I used my existing network of PT’s, physios, bike shops, swim coaches etc. to provide really good quality sessions and support.

• Scary and Exciting – These are the two factors that I think contribute most to people’s motivation to train – if the challenge ticks these boxes they get on with training and this challenge did.

What’s next The group loved the experience and were shocked with how fast they improved –The feedback we got that it was so great to have people to ask the stupid questions to.

We’re going to build on this experience and have more groups training for Autumn events. I’d really recommend giving this a go – it keeps new blood coming through your business, exposes you to a wider audience and helps people better prepare for the crazy challenges they take on regardless of their lifestyle.

@PTMagazine

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ATTENTION

Gym Owners, Health Operators, PT’s & Fitness Professionals that teach group exercise…….We need you!

How Do You turn a £197 Investment in to £6,000.00 in 10 weeks or less?

As you know, Kettlercise® IS THE big thing that’s being talked about everywhere in the fitness industry. It’s a high volume, low intensity, all over body workout delivered in a class format over 50-minutes of heart pumping, fat burning and muscle toning and since its release Kettlercise® has very quickly established itself as a market leader and is taking the fitness industry by storm.

Kettlercise® delivers EXACTLY what it promises to deliver in more ways than one. It delivers lightening speed results to class attendees but Gym Owners and Fitness Professionals everywhere are amazed at how quickly they see a return on investment.

Why you should put Kettlercise® in to your gym schedule I was chatting on the phone the other day to one of our Kettlercise Instructors asking how it was going and the conversation went a bit like this: Me: So, how many people are you getting attending your Kettlercise® class?

Instructor: 40 Me: That’s’ a good number. How many classes are you doing a week?

Instructor: We’re currently doing 3 classes a week and could do more. 40’s good but it could be better. I’ve 10 to 12 people on a waiting list. I just need more space and more staff!

The rest of the conversation we talked shop but after I put the phone down I had a thought and I picked up my calculator. Let me share with you what I did.

The pricing for Kettlercise® classes ranges from around £4.00 per hour to £10 per hour dependant upon where they are in the country. Let’s pick a low range figure of £5 per person that attends a Kettlericse® class, and then let’s do a simple calculation……

£5 x’s 40 people = £200.00

200 x’s 3 classes per week= £600.00 10 weeks x’s £600.00 = £6,000.00

Now, here’s where it gets interesting. I started to look at the figures a bit more over 12 months or written in a different way - 52 weeks. Let’s allow time for Christmas, bank holidays, holidays and sickness and let’s look at it over 48 weeks to be realistic.

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£600 x’s 48 weeks = £28, 800.00 Remember, that’s 3 classes a week or written a different way – 3 hours a week! If I’d started this letter with “how do you earn £29k a year doing 3 hours per week” you would probably have not read past the first line - you’d think I was nuts!!. In fact, I daren’t start the letter with that amount because it was so unbelievable to me initially.

I’ve had to expand my business and recruit other instructors.

I’m already a certified Zumba Instructor and since certifying as a Kettlercise® Instructor I’ve had to expand my business and have recruited a further 3 Instructors to cope with demand. I’ve had to cap my classes now at 35 attendees per session for safety reasons. Kettlercise® delivers results for class attendees but it also delivers as a complete business model too!!

- Tina El’Bikem, Lincoln

I attended a course and within the first week I held 2 classes, by week 2 I had held 4 classes and as we enter August I’m scheduling 7 classes per week. I’ve had to Cap my classes at 16 due to lack of space. My clients are already saying it feels like my body has been sucked in and I can’t believe the difference in my shape in only 4 weeks. As a business model I’m excited to see where Kettlercise can take my business!!

- Mairi, Leicester

Ok, I really want to do this, tell me the investment so I can start to deliver Kettlercise® immediately So, here’s the deal just for you your investment is just £164.17 (plus vat) PLUS you’ll receive ALL of the following bonuses (valued at £159.97) absolutely FREE if you book right now!!

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Specialised:

choosing the right career path O

nce you have your prized PT qualification the world of personal training opens up to you. But what route will you take? PT Magazine spoke to three graduates from The Training Room who are working in different ways within the industry.

Tony Mallick, 36, the gym PT Tony topped the scales at 22st 9lbs and spent over 10 years trying to lose weight. Eventually he discarded fad diets and combined healthy eating and focused exercise to shift eight stone. His belief in the power of the gym spurred him to train as a PT: he now works at Virgin Active as a PT and group cycling instructor.

What do you like about the gym environment?

The gym is where I finally succeeded in shifting my weight. Everything you need is under one roof making it the ultimate cross-training environment. You won’t get bored in a gym if you mix up your routines and, as a trainer, I love having access to a huge amount of top-class kit to help train my clients.

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What’s your favourite kit to use in training clients?

I’m a fan of functional 3D exercise so VIPR and TRX are my favourite pieces of kit in the gym. They are very versatile and give PTs a chance to really train specifically with clients. To be honest, once you’ve taught someone how to use a fixed resistance machine, there’s not much more you can do: but with VIPR and TRX the opportunities are diverse and you can keep challenging and developing clients.

What are the secrets of good client interaction?

You need to take time to understand your client – know about their lifestyle, their goals and find out what motivates them.

You then need to gain their trust and respect. I always check in before a session how they are: it’s arrogant to follow your plan regardless of how they’re feeling. I’ll adapt each plan to suit my client on that particular day.

How do you keep your clients motivated to book the next session?

I keep the sessions challenging and include a few things that they need to work on between sessions. Then at the next session we’ll check back with their progress: they get a sense of achievement and then we start work on something else new. I push clients harder than they’ll push themselves and they know to get that feeling again, they need me again!

How has your personal experience influenced the way you train your clients?

I know what it feels like to be over 20 stone and demoralised. But I also know how to get out of that situation and turn things around. Clients who come to me who are overweight and very unfit know I truly understand how they’re feeling and they trust me to help them through. Clients who are already fit or don’t have weight issues respect my sheer determination and want to tap into my mindset to achieve their own goals. levelupfitness@live.co.uk Beki Johnson, 30, the self-employed, mobile PT Beki spent 10 years working as a civil servant sat behind a desk. She didn’t like her work and enjoyed her time in the gym most of all. So she decided to make her fitness her work: she is a self-employed mobile PT who advocates outdoor training.

What do you like about training people outdoors?

The fresh air and freedom contribute to

a really rewarding session. People can breathe better, the breeze and rain are refreshing and on a sunny day it’s very uplifting. Even if just some of a client’s session is outdoors, it’s beneficial.

What kit do you need to get started as mobile PT? I simply started with a couple of resistance bands, a medicine ball and some cones.

Outdoor training is mainly about using your bodyweight as resistance and working with the environment - shuttle between trees, do dips on park benches and step ups on tree stumps.

How did you get your boot camp classes started?

I put the word out via a few of my clients, added the class to the gym class list, my website, Facebook and Twitter. Within two weeks, I had 25 signed up. Now people see the class in action and sign up on the spot.

How do you find new clients?

Most of my new clients come to me by personal recommendation. I think people trust their friends’ advice. Success stories are the best form of advertising you can have.

What advice would you give others considering a career switch to become a PT? Just do it. Don’t waste any more time on

a job you don’t like! Look out for a course like The Training Room’s six month blended option which means you can study from home and attend practical sessions one weekend a month. That way you can keep earning through your day job and only make the leap once you’re qualified.

How do you fit your clients’ training around your own work commitments?

I train them first thing, after work and at the weekends. Flexibility is the name of the game and as an office worker myself I have an immediate rapport with clients who need to fit their training around their job.

bekijohnson.karoo.net

What difference has becoming a PT made to you personally?

It has transformed my look and my outlook.

I have better physique and fitness now than I did at 21. I have more confidence in my own body and feel able to inspire my clients to reach their own goals.

Jane Woodhead, 41, the part-time PT Jane is a qualified PT who trains clients part time around her full time ‘day’ job. Since applying what she learned in her course to her own fitness, she has seen huge improvements in her physique – to the point she has been chosen as brand ambassador for Optimus Protein.

What made you want to step up from being a boxing coach to a PT Initially I did The Training Room course to find out how my own body worked and to maximise the effects of my own training.

But I learned so much I decided to do more PT training with clients alongside my boxing coaching.

What time management tips can you give to other PTs who are working part-time?

Planning is key. I plan my week on a Sunday evening so I can fit in my day job and all of my meetings as my first priority, my clients, class teaching and then my own training.

You need to have realistic expectations of what you can fit in. Initially I said ‘yes’ to all requests from gyms and individuals to teach classes and do 1-to-1 sessions. Now it’s more manageable and I try to have ‘fixed’ times for sessions so that week in, week out we all know where we are. www.smartbootcamp.co.uk For more information on PT and fitness instructor courses available from The Training Room visit www.thetrainingroom.com

@PTMagazine

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Dear Christianne, I am desperate to get into the local papers but they keep asking me to pay for adverts, how can I get round this?

Many thanks, Paul – Bristol PT. Hi Paul, Thanks for your question, and a very good question it is. Getting local press can sometimes be harder than getting into a huge national paper- but if you are savvy, you will get in there. I have some hot tips to get you a regular slot!

Hungry like the Wolff Each issue our resident celebrity trainer (and agony Aunt), Christianne Wolff, will answer all your questions on the best way to get into the local and national press as well as that all important first celebrity client.

This month Christianne answers how you can get more exposure from your local press, without paying for advertising!

Christianne Wolff is the go to celebrity trainer coach, that helps fit pros go from local business to national stardom. She has appeared in over 50 national magazines, was the first female columnist for Mens Fitness, has trained A list celebrities on film sets and gained sponsorships and TV deals. Her clients get articles and exposure in the national press, and regular radio and TV appearances, plus book deals. She helps them build their brand to a national and global arena, where their dreams come true!

Christianne is running a once in a lifetime event at the famous Pinewood Studios on 22nd and 23rd June, on her world renowned ‘Get Famous in Fitness course’ If you would like to attend please contact Christianne on E: info@ celebritytrainercoach.com M: 07977714791 Or visit: www.celebritytrainercoach.com

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1) First of all you need to create a relationship with your local journalists, and editors- these will be the people that you need to woo, take them out for a coffee, show them your premises or your product or just youmake them know who you are and show you can help whenever they need you. Just be useful, without asking for anything back-good PR is all about building relationships.

2) Offer them free training and ask them to document your training for the paper.

3) Offer to write for them for free, show 5 top article ideas that suit their style of publication.

4) Use a success story that relates somehow to your locality- so have one of your clients who have lost weight, then set up a local company because if the confidence they found, or have they found their husband in your local bar because they lost weight etc..

5) Do regular charity events that are for local charities that your local paper would want to write about.

This is your best bet into getting local press, but I guarantee you, if you even just stuck with number 1 you will succeed.

Good luck and please do let me know how you get on.

Christianne

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Round the world Stand stong with feet at hip distance. Swing kettlebell around the body  swapping hands but keeping the trunk nice and strong. Repeat both directions.

Superset 2 Lunge with press Start with kettlebell in left hand and lunge left leg behind twisting body to look right. Drive forwards coming to standing and pressing kettlebell overhead .

Repeat both sides

Head Spin Hold kettlebell in both hands and keeping arms low circle around the head. Repeat both sides keeping back straight and core engaged.

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Half get up Start lyeing on the ground with right knee bent and kettlebell in right arm held to ceiling. Keep arm straight as you sit up, place left hand to floor and lift hips twisting slightly to left.

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Finish with core circles Hold legs straight up over hips and hold kettlebell over chest.

Cirsle legs down and around keeping back flat to floor and core engaged. Alternate directions and do as many as you can!

@PTMagazine

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Licenced Fitness Programs what’s it all about?

Susan Dyson explains

M

any trainers we speak to explain they often reach a sticking point in their business. They have some clients and a certain level of awareness but the time needed to service these clients makes it difficult to spend time on developing their business - they’re so busy in the business.

A good licensing programme can be a big help for trainers who want to develop further - for a relatively low cost they can deliver proven new programmes to existing customers and use the established licence brand to pull in new people - while still enjoying the autonomy of working for themselves. Also, they get the chance to get some help and support from a network of people just like them.

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What are the benefits of buying into a licenced programme?

There’s a big difference between the skills required to create amazing fitness experiences and delivering them. Licenced

Like any important business decision a Trainer needs to do enough ‘due diligence’ to ensure the rewards outweigh the risks programmes allow talented trainers to focus on what they’re good at - a good analogy would be the difference between a

writer and an actor. The writer creates the play, the actor brings it to life. A successful licenced programme employs people and resources that are usually out of the reach of an individual trainer. Therefore, the quality and range of licenced content should be more interesting and attractive for customers than ‘going solo’. Bottom line for a trainer is more customers recruited and retained.

Also, it can be quite an isolated existence for a lone personal trainer. Being part of a strong licensee network can provide many of the benefits of being in a larger organisation but still keep the good parts of ‘being your own boss’.

From a financial point of view, licensing is usually more cost effective than going it alone or franchising, so the risk is usually lower.

Many licensee programmes also offer ongoing content development so that the trainer always has something fresh and new to offer, without the need to look for other licenced content.

Are there any pitfalls to watch out for?

Like any important business decision a Trainer needs to do enough ‘due diligence’ to ensure the rewards outweigh the risks.

Financial - does the programme provider have a credible track record and the necessary funds to grow the business?

Does their business model hang together?

Beware of companies who ask for large sums up front.

Quality and longevity - Look at the track record and capability of the people involved in creating the programmes. Can the claims be supported by evidence?

How do they propose to keep the content relevant and refreshed?

Risk profile - It’s okay to choose a new programme if you’re happy to be an ‘early adopter’ and comfortable with risk. If not look at more established programmes.

Cultural - check the programme fits with your culture and locale. What works in a

different country might not be received in the the same way where you are.

Once you collect some feedback do some basic income and cash flow calculations Once you have the licence how can you make the most of it?

Integration is the key. Be clear before you start who the target groups for the programme are and stay focused on delivering to those people. Once you have your targets covered you then need to integrate the programme into your experience delivery. This is all the steps for each stage from before (interest, signup, payment etc), to during and then after the delivery of the service. Once this is done and working it’s time to tell everyone how great it is. Social media recommendations are the cheapest and most trusted form of recommendation. Give some free sessions and ask for Facebook Likes, comments and Tweets in return. If it’s good you may even go viral!

How constrained are you by a licence, will a trainer still be able to put their own stamp on the programme?

There’s a danger that some programmes may be too prescriptive. This can be negative in a couple of ways: One size doesn’t fit all - there needs to be some ’wiggle room’ to take account of

individual variations and fitness levels.

Creativity is like a muscle - if the programme forces Trainers to stop thinking about new ideas and variations then there’s very little ‘ownership’ invested by the trainer. The best programmes provide a foundation and a framework when needed but allow Trainers to add their own ‘secret sauce’ without straying too far from the programme core.

What are the financial implications of taking on a licence?

The most important point before entering into a licence is to do your own numbers, don’t just rely on examples from the programme provider as they may have little relevance to your situation. Do some research with existing customers to see if the interest is there. Speak to people who match your target market to see what they think - don’t base decisions on your own opinions. Once you collect some feedback do some basic income and cash flow calculations around how what’s needed to pay the licence fees and make a profit - do you need existing customers doing more, or will you need to find more customers? - be realistic as things always take longer than you predict.

It doesn’t matter how attractive the programme is - if the numbers don’t add up you could be heading for trouble.

Three licenced programmes to look out for:

Hiitgirl Women’s Fitness Network What’s it all about?

Hiitgirl is the new kickass workout designed for busy women everywhere. Delivered by inspirational women-only Trainers, Hiitgirl workouts, delivered in small groups, are for 30 minutes and consist of sequences of female-friendly natural movements at an intensity level that’s challenging but incredibly addictive.

What type of trainer does the licence attract?

Hiitgirl is perfect for PTs who want to break into small group training and increase income through shorter sessions.

Certification is women only and requires level 2 REPS gym instructor or Group exercise qualification to get started.

What are the benefits of the licence?

The Hiitgirl Certified Trainer system provides all the materials, content and support a trainer needs to create a vibrant and profitable Women’s Fitness Network in their neighbourhood, including

@PTMagazine

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a proven training method and business model, access to Hiitgirl online training and technical reference site, marketing materials, PR support and regular content updates of workout structure, moves and music playlists. Licensees will also be part of a support network of other licensees and the Hiitgirl creative team.

What training is involved?

There are three levels of certification, Certified Trainer (equipment free workouts), Master Trainer (technical workouts with equipment) and Elite Trainer (design and teach your own Hiitgirl workouts). Each level of certification requires a 1 day intensive training course and study on the online training site.

What is the cost of the licence?

Each 1 day certification course costs £195.

There is a monthly fee of between £50£100 dependent on the certification level.

How can trainers find out more?

Visit www.hiitgirl.com, share your story and tell us why you want to become a Hiitgirl Certified Trainer.

Armageddon Fitness What’s it all about?

Armageddon was developed by Richard Callender in 2009 and is a blend of variable intensity bodyweight exercises known as VIIT (Variable Intensity Interval Training) which works in a range between 30-90% of maximum heart rate. The concept means that it can be used in a PT environment, group class or at home. The session is based around a circuit framework covering upper, lower, core, cardio and special components that create a full body workout.

What type of trainer does the licence suit/ attract?

The class is aimed at all levels and all walks of life and this means that trainers come from a variety of backgrounds. Because Armageddon has both PT and GroupX adaptations the courses are full of both types of fitness professional. There is a minimum requirement of REPS Level 2 fitness instructor or exercise to music qualification.

What are the benefits of the licence?

Holding a licence means you can use the name Armageddon Fitness, use VIIT, set up classes, incorporate into your PT training and be a part of the group of national Armageddon Trainers. By being licenced you also get access to marketing materials, business plans, events, clothing, seminars, workshops and a website profile. There is also access to ReebokOne social network and an Armageddon network.

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What training is involved?

What is the cost of the licence?

The course is one day intensive training which includes written and practical assessment, the course covers VIIT training and techniques, component design, effective training methods, music control, anatomy & physiology, group discussions, individual workshops and advanced coaching techniques.

£165 for course and licence, valid for 3 years How can trainers find out more?

Visit www.armageddonfitness.com which has all the details on instructor training, the courses run throughout the country and at weekends to help busy instructors.

KBC Kettlebell Cardio

What training is involved?

What’s it all about?

A one-day intensive training course where trainers gain KBC Kettlebell Cardio certification.

KBC is the innovative new group functional training program that incorporates fluid style kettlebell, cardio and dynamic core training. A unique results based training system allows participants to track and develop their performance online.

What type of trainer does the licence suit/ attract?

The program has elements of prechoreographed group exercise and personal training and a boot camp style vibe. Trainers with experience in any of those areas, or those who are looking for an effective, high intensity, new class, would really enjoy leading this workout.

What are the benefits of the licence?

The program is designed to help build retention and social interaction between your clients or the members at your facility. Licensees will also receive marketing materials, access to a network of instructors to aid service delivery and statistics that no other program can offer.

KBC can tell you how many members took part in your classes, what percentage increase in fitness your members had that month and how your club/studio stacks up against other facilities running the KBC Kettlebell Cardio Program.

What is the cost of the licence? £55 per month.

How can trainers find out more?

Trainers or clubs can find out more by emailing john@kbckettlebellcardio.com

How to choose the right licence for you The type of programme chosen tends to be driven by two situations: Pull customers have heard of a programme and are asking if you do it.

Push You found a programme, you did your homework and you want to deliver it in your area.

Either way, you’ll need to do some analysis to arrive at a considered choice.

Business Model - With a licensing programme, a trainer is giving up a little autonomy and some money to improve their business. Do your homework to make sure the numbers add up.

Content - Do you have the baseline capability and qualifications to learn and deliver the programme? If you need to reinvent yourself it may not be realistic.

Track record - Ask for case studies and contact with existing licensees. If there’s reluctance, politely walk away.

Compliance - You don’t want to pay fees and see the programme copied by people paying nothing so ask about how the company protects its intellectual property.

Coverage - Are licensees saturated in your area? If there are too many in your area it may be difficult to differentiate yourself.

Cost/Value - Check the true cost of a programme as it may involve training and licence fees, plus certain equipment you’re required to purchase.

Suitability/Fit - Does the programme fit with the trainer skills, potential and personality.

If a giant leap is required it could be unrealistic.

Susan Dyson is Creator of Hiitgirl Women’s Fitness Network www. hiitgirl.com

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Health is wealth

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xercise professionals can often compromise their health and well-being because of the pressures they face in trying to embody the image their own clients are trying to achieve. Although the welfare and safety of clients are of the utmost importance, the industry must promote the importance of exercise professionals’ health.

intake. The body needs a certain amount of vitamins and minerals which play a vital role by supporting the systems in the body and energy production. The major food groups provide these.

fitness professionals are not exempt from suffering from eating disorders

The Register of Exercise Professionals (REPs) which regulates the fitness industry, ensuring that exercise professionals in the UK meet the National Occupational Standards for the knowledge, competencies and skills required to perform their roles, is urging fitness professionals to look after themselves. REPs believes that if professionals are in good health, they will be in a position to give the best possible advice to their clients.

Neglecting on certain food groups can be dangerous. For example, a lack of calcium and iron - two minerals that merit extra attention for people with eating disorders, can lead to osteoporosis and anaemia.

In short, a balanced diet is crucial for maintaining enough energy to fuel training sessions carried out by instructors.

We all know that our bodies need a certain amount of nutrients in order to function properly. For exercise professionals to be able to perform consistently at optimum levels and to be able to do so safely, they need to be mindful of their nutritional

The sensitive nature of the issue means the lack of evidence is unsurprising, but fitness professionals are not exempt from suffering from eating disorders. REPs has guidelines on best practice which includes health and fitness advice for instructors and their

clients. We would urge anyone who is concerned about a client or colleague to read those guidelines.

Now, with summer upon us and people preparing for their holidays, fitness instructors will be under pressure to look the part to give clients the confidence that they too can look good in time for the beach. We urge instructors who are finding it hard to maintain a healthy fitness and eating regime, to seek professional help. It takes strength and courage to admit that there may be an issue and to seek help, but in the long run, being diagnosed and getting help benefits all those involved - the fitness instructor and the clients. As they say, ‘health is wealth’.

Greg Small Registers Operation Manager Register of Exercise Professionals www.exerciseregister.org

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Functional Integrations with vipr D

eveloping great workouts that integrate more than one piece of equipment opens up a huge new range of training techniques and new challenges for your clients. It’s also a great way to get more programming out of your kit purchases and fire your imagination to think up the best new ways to bring the benefits of one type of training together with other techniques.

What can you do when your tried and tested workouts begin to feel a bit stale, and the client’s progress is slowing down? One option might be buying a new piece of kit to add a new challenge…but why not team up your ViPR with another proven bit of kit. Like BOSU®. It’s simple design and function makes it the perfect candidate for functional integration with other equipment.

Here are a few exercises for ViPR and BOSU® to get you started.

Reverse Lunge with Torso Rotation Good For: Targeting gluteals, hamstrings and quadriceps, as well as the spiral line through the torso.

Stand with feet shoulder width apart on the BOSU®, holding the ViPR close to the chest. Carefully extend one leg backwards and place the toe on the ground. While lowering the rear knee, twist the torso to 90 degrees. Return to the starting position and switch legs.

Dog Chops

good For: Improving plyometric strength,and control of the quadriceps and gluteal, with strong eccentric load on the anterior hip.

Holding the ViPR laterally by the two wide grips, lunge forward so the front foot stabilises on the centre of the BOSU®, and bring the ViPR by the hip of the forward leg. Perform a split squat plyo jump to land with the other leg on the BOSU®, with the ViPR switched to the other side too. Keep bodyweight on the front leg at all times, with the shoulders facing forward.

Upright Lateral Plyojump with Lateral Shift

Good For: Strengthening quadriceps and gluteal and eccentrically loads the adductors of the inside leg, while mobilising the scapula and thoracic spine.

Hold the ViPR by the two wide grips and stand next to the BOSU®, placing the closer foot on top of the dome and lowering into a side lunge to start. Jump laterally across the BOSU® with the loaded leg and shift the ViPR across your body to the other side of your body. Reverse the movement back across the BOSU® to the start.

For more functional integration workouts go to the Physical Company locker room at www.physicalcompany.co.uk

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35

Get your clients fighting fit with

A

s a Personal trainer, fitness instructor, exercise class leader, or trainer there is an ever increasing need to offer that something extra to your clients. How do you put your skills to the test and really push the boundaries of trainer-client engagement? How do you keep your clients coming back to you, rather than drifting to an alternative trainer? More importantly how can you maximize your earning potential?

Kick-Fitness is a new training provider, who offer the industries only accredited martial arts course for personal trainers and fitness professionals. After completing the KickFitness martial arts course you will also receive 13 REPs points towards your CPD. With these courses, you will learn how to teach a Kick-Fitness class and pass on the health and fitness benefits of this popular, fun and engaging cardio workout to your clients.

Kick fitness offer a range of courses to suit those looking to become Kick-Fitness trainers and specialise in the only industryrecognised martial arts based fitness program.

What can our trainer courses offer?

• Opportunity to increase your earning potential.

• Opportunity to attract a greater volume and variety of fitness clients.

• In-depth knowledge of Kick-Fitness.

• 13 REPs points.

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ick-Fitness • Training on how to offer unique group class sessions.

for the new techniques on course 2 and some explosive new pad work drills!

• Training on how to incorporate KickFitness into 1-2-1 sessions.

Shield work

• Ability to use kickboxing classes to springboard interest in other services.

• Continual post-course support for a year.

With eight training courses available, there really is no limit to the offering you can give your clients.

Level 1 basic Learn the first Grade of Kick-Fitness, the basic kicks and punches and how to put some basic combinations together. All in 1 weekend!

Level 1 pad work Start to engage your class/client with new and energetic material. Learn how to hold the pads correctly and safely with the basic techniques learnt in level 1 and a few new pad specific combinations. All in 1 weekend!

Level 2 basic Learn grade 2, 3 & 4 of Kick-Fitness this course will take you to an intermediate level, taking only 3 weekends to complete.

Learn new kicks and punches this course that will challenge your physical ability and give you the tools to take your classes/ clients to the next level!

Level 2 pad work Once you pass this course you will start to look like a real professional with the ability give a fun engaging and strenuous pad work session. Learn how to hold the pads

Learn how to use a new piece of equipment but more importantly learn new training drills that will leave any one gasping for air, the most intense work outs you can imagine can be created using the big shields!

Kid’s classes Want to train kids? Take this course to find out our formula to a successful kids class full of potential world champions!

Level 3 basic By the end of this course you will have the tools to jump spin and kick you and your clients to a better body. Learning grades 5 & 6 will allow you to start progressing yourself and your clients into real martial artists, come and learn how to do that thing you saw on T.V once!

Level 3 pad work Top off those skills you have by taking this course to complete your transformation learning some of the most effective drills for both competitive kickboxing and general fitness. Become an industry leader!

So what are you waiting for? Speak to Kick Fitness today and find out how you can add this high energy training to your core skill set.

For further information or to book your place visit www.kickfitness.co.uk or call 07946319906

Customization leads to results both in the gym and in the kitchen

B

io-individuality may sound like a fancy word, but it is something personal trainers already have engrained in their mind set. Each and every client has different goals, needs, and responds uniquely to fitness sessions.

Workout plans have to be tailored to see the desired results. Believe it or not, it is the same way with nutrition. Using the word ‘diet’ can be misleading however, as it may have an association with deprivation and boring bland food. Developing a client’s ‘nutritional theory’ may require adding in many more fresh flavourful foods rather than removing others all together.

When coaching your clients on what to eat, it is important to remember that each person is unique Factors that influence bio-individuality are ancestry, blood type, and metabolism, along with personal tastes and preferences.

Ancestry refers to where your family is from regionally. Even though you live in England now, perhaps your great-great-grandparents were from southern Spain. They would have eaten fruit, nuts, vegetables, and seafood. You would probably thrive on this too, rather than steak, potatoes, and curry. Blood type has a similar influence as the four types evolved from certain points in history, where the environment (culturally, economically, and environmentally) influenced food choices.

Rosenthal states the Type O’s can eat meat and feel invigorated, while Type B’s can tolerate dairy better than the other types.

Finally, metabolic rate, which is a common concept when talking about eating and losing weight, plays a role in successful application

of nutritional theories. Metabolic rates can be classified as fast, slow, or mixed. Each causes different cravings, tolerances, and requirements to main homeostasis (when the body system maintains internal stability).

Most clients want quick results and unfortunately it can take a while to determine what the body positively responds to. Crowding out food (another Institute for Integrative Nutrition concept in which you encourage more healthy foods to eat rather banning unhealthy with the hopes the good food will fill them up), elimination diets (avoiding one food at a time to look for improvements), and substitutions (changing breakfast from cereal to porridge and grapefruit) need to be done one at a time to test the hypothesis. This ensures both coach and client that the results are valid. If too many changes are made at once, it can be unclear what the deciding factor was in improved health and abilities.

When coaching your clients on what to eat, it is important to remember that each person is unique. Have them maintain a food diary and then work with them over several weeks, tweaking their individual theory with each meeting. Find out their blood type and where their family originated from. Suggest specific fresh, local fruit and vegetables for them to add into their diet rather than avoiding carbs. The more you put in to your client’s program, both in the gym and in the kitchen, the better results you will see. What do you get? A satisfied client who will refer new business to you.

By Mollie Millington London-based personal trainer available for in-person and virtual sessions www.ptmollie.com Twitter: @PTMollie

ICK FITNESS The industries only accredited martial arts course for personal trainers and fitness professionals.

TRAIN WITH BRITISH AND WORLD CHAMPIONS TO OFFER THE ONLY ACCREDITED MARTIAL ARTS BASED FITNESS TRAINING COURSE IN THE UK!

> Get your clients fighting fit with Kick-Fitness • Are you a personal Trainer or work in Fitness and looking to further yourself?

• Then Try something new!

• Kick Fitness Course Level 1

> Benefits • 2 day course • 13 REPs points • Increase client retention • Increase earning potential • Separates you from the crowd

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ukactive partners with Arthritis Research UK to raise awareness of the benefits exercise u

kactive and the charity Arthritis Research UK have joined forces to market a campaign raising awareness of how keeping active can aid the management of arthritis. The charity has compiled collateral aimed at advising members of the public on the best way to stay active even with a chronic condition, and ukactive is notifying its members of the campaign, giving them the opportunity to get involved and share this information with their own local network.

Many people are unsure about exercising safely while experiencing musculoskeletal or joint pain. Yet exercise is one of the best ways to ease the pain of arthritis which affects 10 million people in the UK. Arthritis Research UK is the charity leading the fight against arthritis. It funds world class research, educates health professionals and provides information to people living with arthritis and their carers.

Over the next few weeks you will read more about the partnership between Arthritis Research UK and ukactive, as we aim to help those working in health clubs, leisure centres and gyms to better understand how to prevent and identify the signs and symptoms of arthritis.

Crucially, ukactive and Arthritis Research UK will be working with registered exercise professionals to increase their understanding of arthritis, including how to exercise safely while experiencing

musculoskeletal pain. CPD points will be accredited here. ukactive CEO David Stalker has said, “As an organisation we’re always keen to promote the benefits of keeping active. Working with Arthritis Research UK is a great way of reminding both members of the public and professionals that exercise isn’t just a preventative measure, but it can also help to manage chronic conditions like osteoarthritis, an issue which underpinned our work with the Joint Consultative Forum-an independent group that promotes co-operation between exercise professionals and allied healthcare professionals.

“Joining up the medical services offered

by GP surgeries and the expertise of trained fitness professionals is something we have been working towards for quite some time. We are about to roll out a new pilot programme entitled Let’s Get Moving, which aims to put as many trained physical activity professionals in local doctors’ surgeries in the area of Luton and Bedfordshire as possible.

Working with Arthritis Research UK is another great way to raise the profile of exercise as a means of coping with muskulo skeletal conditions and give people the information they need to keep active.”

Inam Haq, associate medical director for education at Arthritis Research UK said, “More than one in six people

are affected by arthritis and it is the biggest cause of pain and disability in the UK. Many people are unsure about exercising safely while experiencing musculoskeletal pain.

We’re working to take the pain away for people living with all forms of the disease through our research and information. We hope this campaign will help gym goers remain active, doing the things they love.”

If you’d like to know more about this campaign, please contact Lucy Button at lucybutton@ukactive.org.uk or visit www.ukactive.com for updates.

Pain is not always gain If you’re concerned abou t the impact of exercise on your joints, or experiencing pain, we have FREE, quality infor mation to help you.

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If you or a client suffers from stiff, weak or sore ankles, you should find these socks help. A band of Elastane Lycra runs underneath the sole to the back of the heel giving firm support and targeted compression and effectively working like a bandage. The inclusion of Tactel in the fabric provides moisture management and a flat toe seam ensures maximum comfort. Available in black or white.

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41

Getting ahead with Premier Training W

ith over 20 years of experience in health and fitness training provision, Premier Training International has launched thousands of industry careers (about 30,000 at our last count!) - and plans to launch many more. With over 150 staff across 38 national training venues, an international centre in Dubai and another planned for Trinidad, Premier continues to be the training provider of choice for the health and fitness industry.

Another route that PTs can go down is Exercise Referral As well as offering its flagship Diploma in Gym Instructing and Personal Training to qualify learners as personal trainers, Premier also offers a huge range of courses designed to give fitness professionals the opportunity to further develop their career skills.

Continued Professional Development (CPD) courses are a fantastic way for self employed PTs to not only keep wellinformed about the latest research, developments and trends in the health and fitness industry, but also to increase the revenue potential of their business. For example, suspended movement training can increase the versatility of your commercial offering as well as providing another level of expertise and keeping the client active and engaged in their PT programme.

Another route that PTs can go down is Exercise Referral. Those keen to pursue such a route will be given an excellent insight into the exercise referral process

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as well as various medical conditions and their implications for exercise. The course is designed to provide the knowledge to ensure safe and effective exercise programming for those with a number of medical conditions, and common reasons for referral onto a community-based exercise referral scheme.

However, if you would like to go a step further in your career, it might be worth considering Level 4 qualifications. Level 4 qualifications will help you take your expertise to the next level and can genuinely offer a new, and potentially lucrative business area for fitness professionals to operate. Currently Premier offers two options for those with Level 4 ambitions and both are Specialist Exercise.

The first specialises in Low Back Pain, the second Obesity and Diabetes.

The real advantage of a Level 4 qualification is the prestige of qualifying to the highest level of industry recognition with the Register of Exercise Professionals (REPs), giving you their Level 4 ‘Specialist’ status.

Such status will place you at the forefront of government-led initiatives to deal with ever-growing health

epidemics such as obesity and diabetes.

By achieving Level 4 you will be registering yourself as a willing and able partner to engage with the medical community in meeting such worthy aims while maximising your opportunities to excel in your career.

Ultimately, Premier is dedicated to producing the very best PTs and fitness professionals in the country - primed and ready to pass on the very latest in training methods and health advice. Check out Premier’s blockbusting range of CPD and Level 4 qualifications now!

For more information about Premier and to find out more please visit www.premierglobal.co.uk

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Designing a Circuit Session T

he general rule for designing a circuit for mixed ability classes is to alternate stations so as not to overload particular muscle groups e.g. squat followed by press up as opposed to squat followed by lunges etc.

The emphasis of the session along with the ability of the group will dictate the exercise selection along with the time spent on each station. For a whole body approach there are typically 8-12 stations; bear in mind that the greater the number of stations the more difficult the can circuit become to supervise.

Traditionally circuits have included a cardio vascular element along with muscular strength and endurance. This is achieved through alternating aerobic stations with strength stations.

Activity time on a station is generally 30 to 60 seconds; this is largely determined by the fitness level of the class. Recovery time must be factored in. This is the rest time allocated between exercises.

General rules of thumb are that up to 10 seconds rest between exercises is appropriate for general conditioning and aerobic conditioning; however this should be extended for less conditioned exercisers allowing up to 1 minute to recover. If the circuit has a strength/power format then rest time can be extended up to 2 minutes to allow adequate recovery before the next exercise set.

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For advanced or conditioned exercisers, active recovery could be offered. This involves them completing a cardiovascular type activity during the rest phase before moving to the next station. This works well with mixed ability groups as the less conditioned exercisers can use this time to rest and completely recover. By manipulating the work to rest ratio the instructor can achieve the session aims and adapt the session to suit all levels.

Types of Circuit Session The timed circuit is the most commonly used method. It is easier to plan as you know exactly how long the main component will last. It is also easier to supervise large groups of exercisers when they all move together to each new station.

Work and rest times can be adjusted during the session to suit the class needs and can be manipulated over a period of time as the group progresses.

A circuit can also be repetition based – participants complete a number of repetitions before they move to the next station. Guidance should be given to the group as to the required number e.g.

Beginners 10 reps, Intermediate 15 reps and Advanced 20 reps.

This method allows all participants to work at their own pace and to complete the right amount of training. However this style can be more challenging to plan as you never know how long it will take someone

to complete the exercise and stations can become congested.

Circuit Cards Each station should have a circuit card which outlines the station number and exercise. Ideally it should contain a diagram/ picture of the activity, key coaching points and an exercise alternative.

Circuit cards are used as a reminder for class participants. They should always be used in conjunction with sound coaching, never as a replacement for it.

Circuit Formats & Templates There are many options when setting your circuit up. The layout is generally driven by: • Size of the room • Expected number of participants • Skill/fitness level of participants • Equipment available

To find out more about the 1 day Circuit Training course, call Discovery Learning on 0208 543 1017 or email info@discovery.uk.com

@PT_Courses / @PT_Tutors /discoverylearninguk

The following are popular format templates: Discovery Learning Designing a Circuit Training Session ___________________________________________________________________________________

Central Circuit:

Participants work in pairs.

Partner 1 will complete an exercise station; the other partner will run around the circuit. They will swap round and then move on to the next station.

Forward2 Back 2 Back Circuit: 11Forward Circuit: Move forward by 1 station

and move 2 back every time to overload on every other exercise.

Move forward by 1 station and move 2 back every time to overload on every other exercise.

2 back

1 forward

Discovery Learning Designing a Circuit Training Session ___________________________________________________________________________________ Discovery Learning Designing a Circuit Training Session ___________________________________________________________________________________ Discovery Learning Designing a Circuit Training Session

Ton Up Circuit:

Shuttle Circuit: Shuttle Circuit:

___________________________________________________________________________________

Satellite Circuit: Satellite Circuit: Satellite Circuit: Participants start at a circuit station

This is is a partner circuit.

This a partner circuit.

This is a partner circuit.

Partner 1 completes a shuttle run, while partner 2 completes the exercise station.

Partner 1 will swap with partner 2.

This format continues but the shuttle runs lengthen.

Partner 1 completes 10 reps of the first

Participants start at a circuit station and move round to the next station in a clockwise direction until they have completed all stations.

Partner 1 completes a shuttle run, whilethen exercise, while partner 2 recovers, partner 2 completes the exercise partner 1 swops with partner 2. station.

Partner will swap with Partner 1 then1completes 10 reps of the partner 2. second exercise and so on. This format This format continues but the shuttle continues for ten stations (10 x 10 = runs lengthen.

and move roundstart to the station in Participants at anext circuit station a clockwise and movedirection round tountil the they next have station in completed all stations. a clockwise direction until they have

completed all stations.

Ton).

Discovery Learning Designing a Circuit Training Session ___________________________________________________________________________________ 8 Twitter: @PT_Courses / @PT_Tutors Facebook: Discoverylearninguk

Once Through OnceThrough Through Circuit: Circuit: Once Plan enough stations to complete one Circuit: Plan enough stations

Inside Circuit: Inside OutOut Circuit:

1 Learning 3 5 Discovery Designing a Circuit Training Session ___________________________________________________________________________________

to complete one circuit. Every row can focus on a body part, for example

circuit. Every row can focus on a body part, forenough examplestations upper body, lower one Plan to complete body, trunkEvery etc. row can focus on a body circuit.

2

part, for example upper body, lower body, trunk etc.

1 forward

Discovery Learning Designing a Circuit Training Session ___________________________________________________________________________________ 4

4

Twitter: @PT_Courses / @PT_Tutors

Twitter: @PT_Courses / @PT_Tutors

Central

Alternate from the outside stations to 1 Forward 2 Back the inside stations, as the group move Circuit: around the circuit.

Alternate from the outside stations to the inside stations, as the group move around the circuit.

9

4

Move forward by 1 station and move 2 back every time to overload on every other exercise.

2 back

Twitter: @PT_Courses / @PT_Tutors

Facebook: Discoverylearninguk

Facebook: Discoverylearninguk

Facebook: Discoverylearninguk Corner Circuit: Corner Circuit

Complete one corner and move on to the next corner, or do exercise in a corner and move to a new corner each time. Every corner can focus on an area of the body, for example legs, upper body, trunk and aerobic.

Complete one corner and move on to the next corner, or do exercise in a corner and move to a new corner each time. Every corner can focus on an area of the body, for example legs, upper body, trunk and aerobic.

Cooling Down After a tough class it is very important to allow for a gradual recovery. The aim of the cool down is

Ton Circuit: Ton UpUp Circuit:

to reduce the heart rate, but keep the core temperature relatively high. The cool down also

facilitates blood flow through the vascular circuit during recovery to prevent venous return by

This is a partner circuit.

Partner 1 completes 10 reps of the first exercise, while partner 2 recovers, then partner 1 swops with partner 2.

Partner 1 then completes 10 reps of the second exercise and so on.

This format continues for ten stations (10 x 10 = Ton).

allowing the blood to return from the extremities back to the heart and brain. It also aids the This is a partner circuit. removal of lactate from the blood and muscles, allowing for a quick recovery10from debt Partner 1 completes repsoxygen of the first exercise, that whileyou partner 2 recovers, then (McArdle, Katch and Katch, 1996). To achieve this, it is important reduce the intensity by partner 1 swops with partner 2. decreasing the intensity progressively as the group recovers. The music should also reflect this Partner 1 then completes 10 reps of the reduction, and promote relaxation and highlight the fact that the session coming to an end.

The second exerciseisand so on.

This format structure of the cool down should follow a pattern morecontinues like a series of steps than a xsteep for ten stations (10 10 = line.

Ton). at the same time, thus preventing This will allow the heart rate and the legs movement to reduce blood pooling, which will occur if you stop too quickly.

A post workout stretch should be completed targeting all the main muscles that have worked during the session. Maintenance stretches should be held for 15 seconds, developmental for 30 seconds.

10

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Discovery Learning Learning Designing Discovery Designing aa Circuit Circuit Training TrainingSession Session ___________________________________________________________________________________ ___________________________________________________________________________________

Radial Circuit: Radial Circuit: Circuit:

Set the circuit stations in the middle of the room, the stations can be a mixture of body weight and free weight exercises. To make this circuit more challenging run around the outside between stations.

Set Set the the circuit circuit stations stations in in the the middle middleof of the the room, room, the the stations stations can can be be aa mixture mixture of of body body weight weight and and free free weight weight exercises. exercises. To To make make this this circuit circuit more more challenging challenging run run around around the the outside outside between between stations. stations.

5

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Participants Participants

Facebook: Discoverylearninguk

Follow Follow the Follow thethe Leader Circuit: Leader Circuit: Follow the leader format Leader Circuit:

is suitable for small classes. The instructor will perform/demonstrate an exercise and the class will follow.

Follow the leader format is suitable Follow the leader format is suitable for small classes. The instructor will for small classes. The instructor will perform/demonstrate an exercise and perform/demonstrate an exercise and the class will follow. the class will follow.

Instructor Instructor

Discovery Learning Designing a Circuit Training Session ___________________________________________________________________________________

Work stations

6 6

Twitter: @PT_Courses / @PT_Tutors Twitter: @PT_Courses / @PT_Tutors

Rest stations

Play stations

Work Rest Play Circuit: Work Rest Play Circuit: Each line has a different

function. The work stations could include exercises that develop strength, endurance or cardiovascular fitness.

The rest stations could include light activities for example step ups. The play station section could include sports specific drills or motor skills.

Each line has a different function.

The work stations could include Facebook: Discoverylearninguk Facebook: Discoverylearninguk exercises that develop strength, endurance or cardiovascular fitness.

The rest stations could include light activities for example step ups.

The play station section could include sports specific drills or motor skills.

8

Twitter: @PT_Courses / @PT_Tutors

Facebook: Discoverylearninguk

Facebook: Discoverylearninguk

Cooling Down After a tough class it is very important to allow for a gradual recovery. The aim of the cool down is to reduce the heart rate, but keep the core temperature relatively high. The cool down also facilitates blood flow through the vascular circuit during recovery to prevent venous return by allowing the blood to return from the extremities back to the heart and brain. It also aids the removal of lactate from the blood and muscles, allowing for a quick recovery from oxygen debt (McArdle, Katch and Katch, 1996).

A post workout stretch should be completed targeting all the main muscles that have worked during the session. Maintenance stretches should be held for 15 seconds, developmental for 30 seconds.

Session Evaluation and Reflection Each session should end with an evaluation by the Instructor and class participants. Encourage feedback from the group. Did they enjoy it, could the session be improved? Did it meet their needs?

Try to get feedback from a number of the group.

Add to this feedback your own evaluation of the session. Selfreflection is a key skill for an Instructor to develop in order to grow and progress as a professional.

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45

Earn cash with the

Gripad affiliate program A

s a personal trainer the pressure is always on to maximise your earning potential with your current client base, whilst always being on the lookout for new and innovative ways to increase your business potential. After all, that’s what you are, you are your business!

We at Gripad have spent a lot of hours thinking about how we can add value to our customers, and are very pleased to introduce the new Gripad Affiliate Program.

The program is simple: If you’re a Personal trainer, instructor or coach you can earn commission from sales of Gripads to your clients and their friends.

You can use your Facebook page, your blog, your website, even twitter to make money from Gripad’s. With no stock to purchase, and no orders to ship out; we do all the work and we pay you £2.00 for each pair sold.

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> Sign up

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Add to your Twitter, FB, Linkedin, Blog, Website

> People purchase though your link

You get £2 for each pair sold!

To Make things easier for you, we have put together some hints and tips to help you out.

Gripad Affiliate Top Tips Facebook Keep an eye on our Facebook page, it’s where we post news and special offers. People are more likely to buy things if there’s an offer going.

If we launch an offer that would be a good time to promote your affiliate link.

Twitter Use your Gripad affiliate link though your Twitter account to drive sales and thus increase commissions.

Blogs/Websites Run Gripad reviews and offer Gripad’s for sale through your blog and see how much extra revenue you can generate for your business, or ask us for the Gripad web banner to place on your website and generate even more interest from your clients.

Clients Your number one resource in generating additional revenue streams for your business. “Gripad’s are a kitbag essential and we should all own a pair” (Jessica Rowley, Editor, PT Magazine) It really is as simple as that. So what are you waiting for? Visit www.gripad.co.uk to find out more & sign up.

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BECOME A BETTER PERSONAL TRAINER

THE LEADING PROVIDER IN WALES Level 3 Certificate in Exercise Referral - £595.00 Level 3 Certificate in Ante/Post Natal Exercise - £375.00 Health Related Exercise for Children - £325.00 Stability Ball CPD - £150.00 Circuits CPD - £150.00 Cardio Combat CPD - £150.00 Insurance - £39.50 Check our website for dates and CPD courses

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Exercise Referral Specialists can help combat ‘Silent Killer’ ‘Inactivity’, labelled by the Department of Health as a ‘silent killer’, is costing our nation dearly. Studies have shown that the annual cost to the NHS alone amounted to £1.06 billion and the Foresight Report (issued by the Government Office for Science, 2007), estimated that by 2050, inactivity will cost the UK £10 billion per year and the wider costs to society and businesses would be £49.9 billion.

Brought about by a combination of an ageing population, more sedentary lifestyles and less manual, more desk-based workplaces, inactivity can lead to a number of clinical problems including heart disease, obesity, depression, low back pain, diabetes and osteoarthritis.

Last year ‘The Lancet’ published a series of articles which concluded that lack of exercise is responsible for about 5.3 million deaths per year, about the same number as smoking. This is based on estimates of the impact on inactivity on coronary heart disease, Type 2 diabetes, and two specific cancers - breast and bowel - where lack of exercise is a major risk factor.

Tackling the problem GPs are currently on the front line in dealing with the fallout from inactivity and are finding that more and more individuals are presenting multiple associated medical conditions. The burden to the NHS is enormous; including inpatient stays, outpatient appointments, medication, community care and primary care practitioners. By referring more patients to exercise and to qualified exercise specialists, medical conditions can be dealt with simultaneously and at a lower overall cost. Ultimately, both the UK’s people and coffers will be in a much healthier state.

This shift in practice has created a rapidly

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growing demand for knowledgeable and experienced exercise specialists. Fitness industry training specialists such as Focus Training have responded with new, specific courses to provide qualifications that teach the delivery of effective and safe programmes of activity.

Focus Training, one of the UK’s leading fitness industry training providers, have a logical and progressive route into becoming a Level 4 Exercise Referral Specialist. If you are thinking of embarking on this as a career, here’s what you could do: CYQ Level 3 Diploma in Exercise Referral Level 3 Exercise Referral is the gateway to specialist Level 4 qualifications. You’ll learn the theoretical knowledge and practical skills required to plan, deliver, manage and evaluate safe, effective and progressive physical activity programmes for referred clients with specific controlled conditions.

You’ll recognise the signs, symptoms and basic pathology of specific controlled conditions and how the medication associated with these conditions can affect your client.

Active IQ Level 4 Lower Back Pain Specialist Approximately 80% of adults will suffer lower back pain at some point in their lives.

Acute back pain can make daily life difficult and the symptoms of chronic back pain can be severely debilitating. Sufferers often become inactive to avoid pain leading to further related conditions.

Improvements can be made with correct assessment and exercise. By returning clients’ normal everyday function, the risk of clients developing further low back pain is substantially reduced and the quality of

life greatly improved.

With this qualification you will gain the theoretical knowledge and practical skills required to assess, plan, deliver and evaluate safe, effective and progressive exercise sessions and an in-depth specific understanding of functional anatomy and biomechanics relating to the spine and lower back.

Active IQ Level 4 Obesity and Diabetes Specialist Obesity is on the rise. Statistics from the HSE state 62.8% of all adults in the UK are overweight or obese. Obesity has a significant impact on health with a typical male 5 times more likely to develop type 2 diabetes and a typical female 13 times more likely.

Tackling obesity is a complicated process.

This qualification will provide you with a real in depth understanding of all the issues surrounding obesity and diabetes and give you the skills and knowledge to effectively work with this growing population.

In difficult times, this is a growing area of need. Exercise Referral Specialists can expect to work independently or assigned to a gym or fitness facility. Many local Councils are now running exercise referral schemes to encourage people who are referred by their GP or hospital to participate in a course of carefully prescribed activity which will hopefully change their lifestyle from an inactive to an active one.

Focus Training currently have funding available to substantially reduce the cost of your courses. Call our course advisors today on 0333 9000 222 to reserve your place.

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Why did you decide to become a personal trainer?

What are the key factors in a programme?

I have always been involved in sport since an early age and started taking a circuit training class when I was 20 in my role as a Sports Supervisor. I enjoyed it and the participants enjoyed it and it progressed naturally from there. I have a fantastic role in life, getting and keeping people fit and healthy!

How do you motivate people into getting, and staying, fit?

This is always client specific, although I always apply FIDORRS when designing a program.

Frequency, Intensity, Duration, Overload, Retrogression, Reversibility, Specificity.

I also work with SMARTER objectives Specific, Measured, Achievable, Realistic, Timed Enjoyable and Reviewed.

I try and lead by example by exercising, training appropriately and eating sensibly.

People need to take ownership of their life experience. They will and do fail and fall by the wayside but if they persevere then they will reap the rewards. My company motto is Carpe Punctum! Seize the moment. Our lives are a collection of moments which define our reality.

You can change your life in one single moment. Staying in the moment is the key.

What makes you a successful PT? Is it training you’ve had, kit you use, or is it something about your personality?

All of those and more. I travel around with an amazing piece of equipment which allows me to turn any space into a fully operational gym, called the Total Gym. It’s been central to my success as I can offer PT sessions in clients’ homes or sports specific training in golf clubs for example. It’s an interesting business model and it’s very appealing to offer sports clubs a new revenue stream without having to invest in their own gym. All they need is enough space

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for me to set up the Total Gym and I do the rest. I can do PT or small group sessions, training the whole body with scalable exercises for any ability with very comprehensive programming from GRAVITY. Amazing kit has helped me a lot, but I have to say there is no substitute for experience - and not kidding yourself. Never believe the hype and your own press. Keep it real and always remind yourself why you’re doing what you’re doing. It just so happens I earn a living for taking care and motivating people.

What do you feel is the biggest problem personal trainers face?

The industry still is missing the point. We are fast tracking far too many people into the industry and then leaving them to get on with it. I interviewed for a full time trainer position within my company and was shocked by how little some of the trainers knew. Doing six week courses and then being let loose on the world is bad news for us all.

Brian Dickson at Maximize Edinburgh offers GRAVITY Training on Total Gym equipment to individuals, exercise studios and sports clubs.

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