THE EUROPEAN CHAMPIONSHIP 2012 Marketing delivery to the pub & bar trade
Prepared by Magnify Marketing
The European Championship 2012 • The Euro’s provide one of the biggest opportunities to drive sales during a sporting event • To deliver this activity requires planning and quality implementation • Magnify Marketing help you do just this
Euro 2012 Opportunity Euro 2012 opportunity • Euro 2012 will be watched by millions of UK and billions of international fans • Magnify aim to help you deliver the perfect Euro 2012 pub & bar experience
Euro 2012 Key Facts • Euro 2012 will be hosted by Poland & Ukraine • Kick off times will be at 5pm or 7.45pm UK time • 16 nations including England • 4 groups
Magnify Marketing
3
Sport delivery – 3 areas Planning & Management
Customer Communication
Staff Communication
Communications - Customer
Fixture cards Screen media
Website

Social Media
Posters
Viral emails
Tournament Wallchart
E-magazines
Coasters
Communications - Staff
Fixture scheduling Back of house communication
Manager始s Comms
Fixture sourcing
Staff Event Guide (Manager始s Brief)
Planning & Management Third party support for events and branding Running managers incentives based on results
Monthly reporting on results


Tracking sales and measuring impact
Can’t we do this ourselves? •
Magnify Marketing is a specialist agency that focuses on the on trade with sport a key part of its business making it unique
•
We operate either as part of your current team or as a standalone resource
•
You can have as many or as few elements as you require to deliver your goals
•
Its cost effective – we can do things quicker as we are focused on one task – Economies of scale
•
Our knowledge and insight means we can do work quicker
•
We actively look for partners to support and fund your key event activity to improve awareness and more value for money
Contact Us We do not offer a cookie cutter solution – we work where you need our support To find out more: • Phone - 0207 625 7328 • Email - sport@magnifymarketing.co.uk • Visit - www.magnifymarketing.co.uk • Follow - www.facebook.com/magnifymarketing
About us - Sport We currently manage “sport” for a number of clients by offering a range of services that ensure all opportunities that sport presents are capitalised on We cover from the first to the last stage ensuring consistency and clarity – “joining the dots” and “doing the detail”
Euro 2012 Groups 16 finalists….. Group A • Poland • Greece • Russia • Czech Republic Group C • Spain • Italy • Republic of Ireland • Croatia
Group B • Netherlands • Denmark • Germany • Portugal Group D • Ukraine • Sweden • France • England Magnify Marketing
11
Magnify Marketing 23 Kimberley Court Kimberley Road London 0207 624 1911 www.magnifymarketing.co.uk