Euro 2012 Marketing Delivery to the pub & bar trade

THE EUROPEAN CHAMPIONSHIP 2012 Marketing delivery to the pub & bar trade

Prepared by Magnify Marketing

The European Championship 2012 • The Euro’s provide one of the biggest opportunities to drive sales during a sporting event • To deliver this activity requires planning and quality implementation • Magnify Marketing help you do just this

Euro 2012 Opportunity Euro 2012 opportunity • Euro 2012 will be watched by millions of UK and billions of international fans • Magnify aim to help you deliver the perfect Euro 2012 pub & bar experience

Euro 2012 Key Facts • Euro 2012 will be hosted

by Poland & Ukraine • Kick off times will be at 5pm or 7.45pm UK time • 16 nations including England • 4 groups

Magnify Marketing

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Sport delivery – 3 areas Planning & Management

Customer Communication

Staff Communication

Communications - Customer

Fixture cards Screen media

Website


Social Media

Posters

Viral emails

Tournament Wallchart

E-magazines

Coasters

Communications - Staff

Fixture scheduling Back of house communication

Manager始s Comms

Fixture sourcing

Staff Event Guide (Manager始s Brief)

Planning & Management Third party support for events and branding Running managers incentives based on results

Monthly reporting on results




Tracking sales and measuring impact

Can’t we do this ourselves?

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Magnify Marketing is a specialist agency that focuses on the on trade with sport a key part of its business making it unique

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We operate either as part of your current team or as a standalone resource

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You can have as many or as few elements as you require to deliver your goals

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Its cost effective – we can do things quicker as we are focused on one task – Economies of scale

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Our knowledge and insight means we can do work quicker

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We actively look for partners to support and fund your key event activity to improve awareness and more value for money

Contact Us We do not offer a cookie cutter solution – we work where you need our support To find out more: • Phone - 0207 625 7328 • Email - sport@magnifymarketing.co.uk • Visit - www.magnifymarketing.co.uk • Follow - www.facebook.com/magnifymarketing

About us - Sport We currently manage “sport” for a number of clients by offering a range of services that ensure all opportunities that sport presents are capitalised on We cover from the first to the last stage ensuring consistency and clarity – “joining the dots” and “doing the detail”

Euro 2012 Groups 16 finalists…..

Group A • Poland • Greece • Russia • Czech Republic Group C • Spain • Italy • Republic of Ireland • Croatia

Group B • Netherlands • Denmark • Germany • Portugal

Group D • Ukraine • Sweden • France • England Magnify Marketing

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Magnify Marketing 23 Kimberley Court Kimberley Road London 0207 624 1911 www.magnifymarketing.co.uk