The M Book
what you see is what you create
Your tool for
a better marketing This book is based on a personal experience through c
and a bunch of professional marketing strategies from
Courtesy of
Mahdi Houli from AIESEC in TUnisia
Your mind is much more brilliant than you can ever imagine
Your imagination is a second life where you can live and shape it as you want
A notebook and a pen are best for organising your thoughts
Brainstorming is a cool tool to get new ideas
A customer is always a person, treat him like one
All marketers are liers, but if you communicate the inner of the Golden circle “the why� you are not one of them
Passion is what people seek...showcase it
A marketing plan is the last plan to prepare “Innovation needs and the last one to execute time, place & snaps of ideas�
The Steps to prepare a
Marketing Plan
the message to communicate
the Strategy to use
the timeline to execute
the
instructions to follow
the message to communicate
using the GTCM on 3 phases
Preparation
Goal
Understand
Set
Target channel message Analyze
Create
Understand
Understand your entity Understand your project Understand your entity Stakeholders
the message to communicate
Set
the message to communicate
Set the project’s vision the contribution of the project to your entity Set your goals from the project
Analyze
the message to communicate
choose your specific target for the project choose the most effective channels fastest and simplest to communicate your message to your chosen target
Create
the message to communicate
brainstroming is best to have faster and better results Gather thoughts and keywords choose the most appropriate language at this stage, don’t think about graphic design
the Strategy to use
using the Customer Flow
Attract
convert
close showcase
Delight The Customer
the Strategy
Attract
to use
on two levels inbound
VIRTUAL ENGAGEMENT
Outbound
PHYSICAL ENGAGEMENT
the Strategy
inbound
VIRTUAL ENGAGEMENT
Social Network use the most effective ones
use personal blogs for better credibility
they are everywhere!!! hootsuite is a good tool for social network management
to use
Media they are eager for news
sending press releases can be very helpful
TELEVISION RADIO NEWSPAPERS WEBMAGAZINES CAMPUS RADIOS
the Strategy
Outbound
PHYSICAL ENGAGEMENT
to use
FOR THIS TYPE OF MARKETING, you have to go to the target and try to convince him/her
FLYERS BANNERS
STANDS T-SHIRT
WALLS POSTERS
Make It Attractive
the Strategy
Convert
to use
Convert Visitors to Leads always include a call-to-action
usually a link to the registration form
include the call-to-action in your landing pages in an attractive way make it clear for the next steps
Close
the Strategy to use
Call Your Leads For The Next Step don’t keep your leads waiting too long else they will turn into detractors don’t forget to include a space where visitors can put their contact information
Delight
the Strategy
Convert Your Leads into Customers Now your leads should be customers as they live the experience you promised
to use
Showcase
the Strategy to use
Showcase The Impact Brought By Your Project On Your Participants During the Project
LIVE STREAMING MICRO EXPERIENCES
After the Project
DOCUMENTARY ARTICLES TESTEMONIALS
the TIMELINE to execute
The Timeline of your Marketing Campaign using two tools
Backward
planning
Task
management
Backward Planning
the TIMELINE
start from the day of realisation of the project and go back always leave a time lapse for the promotional materials to be ready at least one week before the the realisation
to execute
Task Management
the TIMELINE to execute
Task Description Responsible Deadline Priority Estimated Time of Work Sub-Task always start with the main tasks and divide them into sub-tasks priorities can always tell you where to start always tell the responsible of the task to determine the estimated time of work to finish the task, then argue with him/her
theInstructions to follow
Put Clear Instructions To Follow Social Network
LINKS TO SHARE HASHTAG TO USE MESSAGES TO WRITE PHOTOS TO USE TIME TO SHARE
Media
PRESS RELEASE TO SEND CLEAR MEDIA TARGETING
“Imagination is a Second Life”