CREATIVE IDEAS FOR
SECURITY ANALYST SUMMIT 2019
prepared for Kaspersky
1 IDEA
THE LEGEND Participants and guests of SAS conference are modern samurai, or more precisely cyber samurai. And even if they are in different "clans", they have one aim — to serve cyber security all over the world.
CYBER SAMURAI We chose our path: to fight on the side of good. We are faithful to the cyber samurai code and protect the cyberspace of the world.
STORY Traditionally samurai from around the world gather once a year 
 to discuss the future of the cyber crimes fighting and share their knowledge.
世 界
THEME AND STYLE We will see the world, where cyber samurai fights against cyber crimes, in place where traditions are combined with futuristic technologies
世 界
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CHARACTERS Cyber samurai know the style and wear futuristic and technological clothes with bionic elements ス
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セ キ ュ リ テ ィ ア ナ リ ス ト サ ミ ッ ト
保 護 シ ス テ ム が 定 義 さ れ て い る
CYBER SAMURAI
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アイデア
TIMING 1
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DAY
DAY
DAY
Participants arrival Registration Welcome dinner
Morning exercise Activity in pre function Conference opening Conference Ice breaking dinner
Morning exercise Conference Gala dinner Galla dinner activities Awards ceremony
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アイデア
BIONIC BRAIN
SENSEI CALLS TEASER Conference participants are sent a cardboard with QR-code leading to a 360 video invitation. In the video participant gets into a old samurai room where Sergey Novikov seats in kimono and futuristic helmet . He invites person to the conference.
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Participant watches the video through futuristic Head-Up-Dipslay (HUD)
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アイデア
DAY 1 Participants arrival Registration Welcome dinner
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WELCOME CYBER SAMURAI HOSTES AND GIFT Hostess dressed in futuristic clothes. They greet guests and present them cyber samurai welcome pack:
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Technological backpack Black mask with stylish print
アイデア
WELCOME DINNER PERFORMANCE On welcome dinner promoters read cyber samurai code laws one by one from big scripts. During that, mood video plays on screens 私たちは美しくする 1 3
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DAY 2 Morning exercise Activity in pre-function Conference opening Conference Ice breaking dinner 私たちは美しくする 1 3
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GET ON A TATAMI! MORNING EXERCISE In the morning guests take part in real samurai training with wooden katana
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THE CYBER EXHIBITION ACTIVITY IN PRE-FUNCTION
Check the art of a cyber defense Guests will see the exhibition of futuristic samurai masks and helmets
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THE MUSIC OF A CYBER SAMURAI CONFERENCE OPENING The conference stars with the Asian drums show with futuristic drummers in bionic helmets. In the end of the performance Sergey Novikov appears on the stage with opening speech
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CONFERENCE HALL SCENE AND DECORATION VISUAL CONCEPTION
To show the atmosphere of a cyber city, we use colorful light, neon signboards as a decoration and promoters in a futuristic dress
SAMURAI ENTERTAINMENT ACTIVITIES FOR GUESTS
While conference breaks guest can have a rest and take part in different thematic activities
ARCADE MACHINES
VR SAMURAI 
 GAME
MODERN CALLIGRAPHY
アイデア
DAY 3 Morning exercise Conference Gala dinner Gala dinner activities Awards ceremony 私たちは美しくする 1 3
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FIGHT IN THE DANCE BATTLE! MORNING EXERCISE In the morning guests will step on a arcade dancing machine trying to get as much points as they can. Winner gets the gift.
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GALA DINNER 私たちは美しくする 1 3
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TOKYO DRIFT LEGEND
Cyber samurai need to be fast and be able to react instantly on a coming threat. That is why they drive the fastest and the most technologically advanced cars 私たちは美しくする 1 3
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THEME AND STYLE During the gala dinner guests will see futuristic tuning cars, car girls and feel the full immersion in asian street car racing world
CYBER RACER ENTERTAINMENT ACTIVITIES FOR GUESTS
During gala dinner guest can take part in different thematic activities
RACE ON A TOY CARS
DRONE RACE IN VR-HELMETS
GET AN AEROGRAPHY ON A LAPTOP
IDEA
TO EFFECTIVELY FIGHT AGAINST CYBER CRIMES WE MUST ABANDON THE RULES!
WELCOME TO THE PLACE WHERE THERE ARE
NO RULES!
ALMOST :)…
SAS
WRESTLING FEDERATION THE ANNUAL WRESTLING TOURNAMENT FOR 
 ALL FIGHTERS OF CYBERSECURITY.
Real fan awaits :)
NEW 

PAIN POINTS AND VULNERABILITY
PROHIBITED METHODS 
 OF SECURITY
CRUSH CYBERCRIME 
 TOGETHER!
"Let's Get Ready To Rumble!!!" During the conference all guests will become a part of a wrestling show!
TEASER CONFERENCE PARTICIPANTS RECEIVE THE VIDEO INVITATION. IN VIDEO SERGEY NOVIKOV STAND ON THE RING AND INVITES TO THE WRESTLING SHOW
DAY 1 PARTICIPANTS ARRIVAL REGISTRATION WELCOME DINNER
Welcome activity CROWED SCENE MEETS GUESTS, GIVING THEM HIGH FIVE AND 
 SHOW FUNNY SUPPORT POSTERS
DAY 2 MORNING EXERCISE ACTIVITY IN PRE-FUNCTION CONFERENCE OPENING CONFERENCE ICE BREAKING DINNER
Conference 
 opening WRESTLING SHOW MATCH BETWEEN PROFESSIONALS FIGHTERS WILL OPEN THE CONFERENCE . SERGEY NOVIKOV ANNOUNCE THE START OF THE FIGHT
PERSONAL INTRO THEMES FOR SPEAKERS
TEAM DEBATES
Activities during 
 the conference
HAKATON FOR THE CHAMPIONSHIP BELT
BEHIND THE SCENE VIDEOS
CONFERENCE HALL
SCENE AND DECORATION VISUAL CONCEPTION TO SUPPORT THE WRESTLING CONCEPT WE INSTALL RING AND A SPECIAL RAMP TO IT. ON THE SCREEN WILL BE SHOWN THEMATIC INTROS FOR SPEAKERS
DAY 3 MORNING EXERCISE CONFERENCE GALA DINNER GALA DINNER ACTIVITIES AWARDS CEREMONY
GALA DINNER LEGEND
WRESTLING SHOW PRODUCERS INVITE ALL CONFERENCE GUESTS TO A PRIVATE PARTY
MAIN 
 THEME MOOD AND STYLE ARE INSPIRED BY VICE CITY LEGENDARY DAY
DISCO AND LIGHT SHOW
TASTY COCKTAILS
Gala dinner activities
AFTER PARTY IN POOL
REWARDING FOR ACHIEVEMENTS IN CYBERSECURITY
THANKS FOR ATTENTION